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Jono Bacon

@jonobacon.bsky.social
1.7K followers 269 following 203 posts

Worked with 240+ tech companies to build user and/or developer audiences that drive adoption, revenue, and brand growth. 📓 Author 'People Powered' by Harper Collins. Not related to Kevin 🥓. www.stateshift.com

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Jono Bacon @jonobacon.bsky.social · 08/09/2025
Awesome!
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Jono Bacon @jonobacon.bsky.social · 09/07/2025
Link to the full video: www.youtube.com/watch?v=NJSj...
youtube.com
Why developers hate your marketing
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 09/07/2025
Most developers hate your marketing...because they see marketing as manipulative, distrustful, and overhyped... In my BRAND NEW VIDEO I walk through 3 practical steps to build trust and help you stand out. ▶️ Link to the full video in the first comment on this post.
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Jono Bacon @jonobacon.bsky.social · 26/06/2025
The LIVE room is now open! Come and learn the 5 mistakes companies make in building dev stickiness, fix them, and get my toolkit to get up and running. 👇 Come and join us: event.webinarjam.com/go/live/65/g...
event.webinarjam.com
Why Developers Don’t Care About Your Product
How to drive Developer Engagement and Lead Gen by Building Quality Relationships with 100,000 developers
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Jono Bacon @jonobacon.bsky.social · 24/06/2025
media.tenor.com
a pug dog is laying on a couch with its paws on the arm rests .
ALT: a pug dog is laying on a couch with its paws on the arm rests .
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Jono Bacon @jonobacon.bsky.social · 18/06/2025
The power of Zapier is not in saving time...it is in saving mental bandwidth...so your team can focus on more important things. See the full video: youtu.be/NNAZbtzOvPE
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Jono Bacon @jonobacon.bsky.social · 17/06/2025
NEXT WEEK! Want to learn how to increase developer stickiness in your product (and the funnel that gets them there)? 👇 www.linkedin.com/events/livee...
linkedin.com
⚡️Live Event: How To Drive More Developers & Revenue For Your Product | LinkedIn
The Real Reason Developers Don't Care About Your Product + How To Drive Developer Engagement & Lead Gen with 100,000 developers Are you struggling to engage developers and convert interest into loyal...
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Jono Bacon @jonobacon.bsky.social · 10/06/2025
Link to the full video: youtu.be/u3EaM1W4iTQ
youtu.be
Is OPUS CLIP too good to be true?
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 10/06/2025
So, Opus Clip has sprung onto the scene to make it easy to convert long videos into shorts...but is it any good? Well, here is my full video review from using it...covering quality, cost, and if it is worth it... ...link in the first comment 👇
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Jono Bacon @jonobacon.bsky.social · 07/06/2025
Very cool!
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Jono Bacon @jonobacon.bsky.social · 06/06/2025
We have decided to spin up a Stateshift sub-reddit to start sharing content, discussion, and more focused on building user and developer ecosystems. Check it out: www.reddit.com/r/Stateshift/
reddit.com
Stateshift
Build your movement.
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Jono Bacon @jonobacon.bsky.social · 03/06/2025
Link to the full discussion: youtu.be/yhDpK6yIowQ
youtu.be
The Secret to how GitHub hooks developers (w/Martin Woodward, VP DevRel)
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 03/06/2025
Want to know the philosophy and tactics of how @github.com hooks developers? Well, you need to listen to their VP DevRel, @martinwoodward.bsky.social where he just dropped a load of practical insight and wisdom in our chat. Link to the full interview is in the first reply to this post.
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Jono Bacon @jonobacon.bsky.social · 01/06/2025
Sorry other Dads…you had a good run…
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Jono Bacon @jonobacon.bsky.social · 30/05/2025
Thrilled to see the news that Beyoncé has started a roofing company focused on empowering women. She is hiring all the shingle ladies.
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Jono Bacon @jonobacon.bsky.social · 21/05/2025
TRUE FACT
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Jono Bacon @jonobacon.bsky.social · 21/05/2025
Until @bsky.app can support modern content creators who trade in longer-form video...it will struggle to take off... ...and I don't mean a 4hr Joe Rogan interview. I mean my 7min video... 😉
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Jono Bacon @jonobacon.bsky.social · 16/05/2025
Thanks to everyone who subscribed to my YouTube channel for helping us to hit the 10,000 sub milestone. YouTube is a pretty brutal bootcamp in creating the right content for your audience, and while the wisdom is hard won, it is rewarding. 🤘 www.youtube.com/jonobacon
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Jono Bacon @jonobacon.bsky.social · 16/05/2025
Curious to see who lands the 10,000 sub on www.youtube.com/jonobacon 😬
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Jono Bacon @jonobacon.bsky.social · 15/05/2025
Want to win a private 1-on-1 call with me...a signed copy of 'People Powered' (and some killer Stateshift swag)...AND have $500 donated to the charity of your choice? Head to this video to join - it is FREE: youtu.be/y0j6ElcdjKY
youtu.be
10,000 subscriber giveaway
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 14/05/2025
Thanks!
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Jono Bacon @jonobacon.bsky.social · 12/05/2025
I am about to hit 10,000 subscribers on YouTube...and I am running a little contest where you can win a private call, some cool swag...AND raise money for the charity of your choice....find out more here: youtu.be/y0j6ElcdjKY
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Jono Bacon @jonobacon.bsky.social · 10/05/2025
Just say no.
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Jono Bacon @jonobacon.bsky.social · 09/05/2025
Both Linear and Replit have NAILED finding and attracting developers...and here's why 👇
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Jono Bacon @jonobacon.bsky.social · 06/05/2025
hahaaha!
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Jono Bacon @jonobacon.bsky.social · 06/05/2025
Just put out an interview with @cra, CTO of the @CloudNativeFdn talking about the best way to balance open source and building a business... ...and we also dig into finding product market fit, the land and expand playbook, and more. ▶️ Watch it here: www.youtube.com/watch?v=omr_...
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Jono Bacon @jonobacon.bsky.social · 06/05/2025
Is is ESSENTIAL to stand out from the crowd...even if it involves a gong and a small pair of pants...
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Jono Bacon @jonobacon.bsky.social · 04/05/2025
Here's how @vercel.com hooks developers 👇
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Jono Bacon @jonobacon.bsky.social · 03/05/2025
Vegas!
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Jono Bacon @jonobacon.bsky.social · 02/05/2025
Haha!
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Jono Bacon @jonobacon.bsky.social · 01/05/2025
Yes
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Jono Bacon @jonobacon.bsky.social · 26/04/2025
So close to 10k subs on my @YouTube channel! Go subscribe: www.youtube.com/jonobacon :-)
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Jono Bacon @jonobacon.bsky.social · 25/04/2025
So, @zed.dev are able to grab the attention of developers within 10 seconds on their website. It is genius, and in my new YouTube video I show how. youtu.be/rhX87M_AjTY
youtu.be
How ZED grabs a developer's attention in 10 seconds
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 25/04/2025
I good communitize can do wonders for morale.
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Jono Bacon @jonobacon.bsky.social · 25/04/2025
New shirt, might be one of my faves.
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Jono Bacon @jonobacon.bsky.social · 22/04/2025
We are making it easier for our customers to get help when they are burning out. I hope other companies do the same. :-)
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Jono Bacon @jonobacon.bsky.social · 22/04/2025
Link to the full video: youtu.be/YjJvkqWytWo
youtu.be
The reason GitHub won...isn't what you think
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 22/04/2025
@github.com is astonishingly successful at developer engagement...but maybe not for the reasons you might think... In my NEW VIDEO I cover the core ingredients behind GitHub's success...and how you can use those ingredients too. ▶️ Link to the video in the first comment.
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Jono Bacon @jonobacon.bsky.social · 15/04/2025
Link to the full video: youtu.be/mwAJwu0gAPI
youtu.be
ABANDON these Developer Engagement tips in 2025
YouTube video by Jono Bacon
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Jono Bacon @jonobacon.bsky.social · 15/04/2025
A LOT of developer engagement "best-practices" people are using (from 2019)...just don't work anymore. I put together a collection of them (and what to fix), ft. examples from @supabase.com, @vercel.com, Replit, Postman, Prisma, Stripe, Linear, and Replit. Link in the first comment 👇
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Jono Bacon @jonobacon.bsky.social · 10/04/2025
This is a handy tool to both work and defatten at the same time. Well worth it. 🤘
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Jono Bacon @jonobacon.bsky.social · 09/04/2025
Question for all you big brains out there about an idea for fixing jet lag…let me know what you think 👇
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Jono Bacon @jonobacon.bsky.social · 08/04/2025
Before adding new users or developers...make sure you FIX THIS FIRST 👇
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Jono Bacon @jonobacon.bsky.social · 08/04/2025
I love traveling, but this is where I am happiest and most productive.
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Jono Bacon @jonobacon.bsky.social · 06/04/2025
If you find that FAILURE has an outsized impact on you...this is your 70sec pick-me-up. 🤘
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Jono Bacon @jonobacon.bsky.social · 06/04/2025
Passion = wanting to do something so much that even when you are mentally and physically exhausted...you still want to do it.
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Jono Bacon @jonobacon.bsky.social · 05/04/2025
I like big spikes and I can not lie. Always love testing a hypothesis and seeing if it actually works or not. In this case, case study anchored video shorts. 🤘
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Jono Bacon @jonobacon.bsky.social · 05/04/2025
❤️ these two guys
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Jono Bacon @jonobacon.bsky.social · 04/04/2025
Haha, this is so true. Always love seeing you, @castrojo.bsky.social - killer work on the Project Pavillion. 🤘
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Jono Bacon @jonobacon.bsky.social · 03/04/2025
Would love to see you, pal!
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