johnelkington.bsky.social @johnelkington.bsky.social · 19hI seem to have been the most-read author on illuminem this month, where I have just joined as an author: illuminem.com/illuminemvoi... and more to come, I hope!illuminem.com 000
johnelkington.bsky.social @johnelkington.bsky.social · 08/10/2026Advance Rumblings of Gray Rhinos johnelkington.substack.com/p/advance-ru.... A webinar on 29th October will reveal all. Attached is your invitation to join us.johnelkington.substack.comAdvance Rumblings of Gray RhinosYour invitation to join a webinar with GlobeScan, ERM and Volans highlighting the results of the 2026 Sustainability at a Crossroads survey. 000
johnelkington.bsky.social @johnelkington.bsky.social · 07/10/2026What Future For The Moreton Bay Bug? johnelkington.substack.com/p/what-futur.... How the markets treat the strangest crustacean I have ever come across.johnelkington.substack.comWhat Future For The Moreton Bay Bug?A look at how the market handles the strangest crustacean I’ve come across. 000
johnelkington.bsky.social @johnelkington.bsky.social · 22/09/2026Why a key question for the 2030s will be who gets to write the market rules? johnelkington.substack.com/p/build-fast...johnelkington.substack.comBuild Fast—And Write The RulesAsia, smart regulation and AI are not three separate stories. Indeed, they imply a single question: whose standards will we be living under by 2037? 000
johnelkington.bsky.social @johnelkington.bsky.social · 15/09/2026My latest Substack post, on why 2030 may be the wrong time horizon to focus on: johnelkington.substack.com/p/why-2030-c...johnelkington.substack.comWhy 2030 Cramps Our ImaginationsWhy it’s time to think in terms of 2037 as a decade-long time horizon from 2027. 000
johnelkington.bsky.social @johnelkington.bsky.social · 08/09/2026Should We Trust Synthetic Advisors? I have been using AI to construct a virtual youth advisory board, based on data from around the world. Playing with fire, you might conclude. johnelkington.substack.com/p/should-we-...johnelkington.substack.comShould We Trust Synthetic Advisors?I experimented with a Virtual Youth Advisory Board. Here’s the case for and against. 000
johnelkington.bsky.social @johnelkington.bsky.social · 01/09/2026Thirteen Tribes of Sustainability johnelkington.substack.com/p/thirteen-t...johnelkington.substack.comThirteen Tribes of SustainabilityWhy it’s bad luck to ignore the field’s sometimes clashing cultures 000
johnelkington.bsky.social @johnelkington.bsky.social · 31/08/2026Dolly Parton gave the world's children 300m books. Putin just destroyed 12m in Ukraine: www.bbc.co.uk/news/article...bbc.co.ukRussian strikes destroy 12 million books in Ukraine ahead of new school yearUkraine says Russia is deliberately attacking its culture, after strikes on publishers and churches. 000
johnelkington.bsky.social @johnelkington.bsky.social · 24/08/2026A Market Externality That Rings Your Doorbell. More of the story behind the ubiquitous cardboard box. #sustainability johnelkington.substack.com/p/a-market-e...johnelkington.substack.comA Market Externality That Rings Your DoorbellFor decades, we were told to think outside the box. Then a regulator drew a smaller one—and something interesting happened in the world of packaging. 010
johnelkington.bsky.social @johnelkington.bsky.social · 19/08/2026Insurgent Wine in Incumbent Bottles: A recent trip to Norway triggered a conversation about how incumbent organizations can recruit, induct, enable and retain insurgent minds. johnelkington.substack.com/p/insurgent-...johnelkington.substack.comInsurgent Wine in Incumbent BottlesOn recruiting, keeping and unleashing the radicals every business now needs. 000
johnelkington.bsky.social @johnelkington.bsky.social · 10/08/2026A Deep Time Safari Under London johnelkington.substack.com/p/a-deep-tim...johnelkington.substack.comA Deep Time Safari Under LondonGaia and I track market Bulls, Bears and Beavers 000
johnelkington.bsky.social @johnelkington.bsky.social · 31/07/2026Your chance to take part in the year’s most important sustainability-oriented survey. Final call for inputs to our 2030 survey: open.substack.com/pub/johnelki...open.substack.comFinal call for inputs to our 2030 surveyOver 500 sustainability experts have already contributed — will you add your voice? 010
johnelkington.bsky.social @johnelkington.bsky.social · 28/07/2026As global heating suffocates major cities under heat domes, pioneers are working to cool them using so-called smart surfaces. I talk to Greg Kats of the Smart Surfaces Coalition: open.substack.com/pub/johnelki...open.substack.comThe Color of CitiesWhat might be the market value of lighter, higher albedo and cooler cities? 001
johnelkington.bsky.social @johnelkington.bsky.social · 25/07/2026An immersion in the world of #moths and #bats had me thinking about #regeneration and the #triplebottomline. Triple-Lines Moth Recalls Triple Bottom Line open.substack.com/pub/johnelki...open.substack.comTriple-Lines Moth Recalls Triple Bottom LineA light trap in the Sussex Downs sets me thinking about regeneration 010
johnelkington.bsky.social @johnelkington.bsky.social · 20/07/2026Is Paying Farmers Not to Destroy Nature a Good Idea? open.substack.com/pub/johnelki...open.substack.comPaying Farmers Not to Destroy NatureThe Responsible Commodities Facility aims to rewire the economics of soy in Brazil’s Cerrado 000
johnelkington.bsky.social @johnelkington.bsky.social · 13/07/2026Mapping Markets: Economists As Navigators. A few things I learned about tomorrow's Economics from Portugal's Henry the Navigator and Nobel-winning economist professor Robert F. Nagle: open.substack.com/pub/johnelki...open.substack.comMapping Markets: Economists As NavigatorsLearning from Henry the Navigator and Nobel Prize-winning economist Rob Engle 000
johnelkington.bsky.social @johnelkington.bsky.social · 07/07/2026Is sustainability your area expertise or business? Then we would love to hear your perspectives on the future agenda as part of the Routes to Transformation survey undertaken by GlobeScan, ERM CVS and Volans. Here is a QR code that will take you to the survey in one easy jump! 000
johnelkington.bsky.social @johnelkington.bsky.social · 03/07/2026Exploring Deeper Time In Warsaw open.substack.com/pub/johnelki... 000
johnelkington.bsky.social @johnelkington.bsky.social · 28/06/2026As I hit 3,000 subscribers with my Substack "Rewilding Markets" channel, a third in a series of posts on an extraordinary recent trip to #Norway - this time on the #renewableenergy company Hafslund and its work to take #nature on board: johnelkington.substack.com/p/hafslund-n...johnelkington.substack.comHafslund: Nature as The Next Big ThingA leading Norwegian renewable energy company aims to onboard nature 020
johnelkington.bsky.social @johnelkington.bsky.social · 26/06/2026Virtual Advisory Boards: “Stakeholders on Tap” open.substack.com/pub/johnelki...open.substack.comVirtual Advisory Boards: “Stakeholders on Tap”How long will it be before someone automates stakeholder engagement? 000
johnelkington.bsky.social @johnelkington.bsky.social · 19/06/2026Three Men in a Boat—Not to Mention Elaine open.substack.com/pub/johnelki.... A conversation between Jørgen Randers, Jan-Olaf Willums and myself, with Elaine, in Jørgen's sailing boat, Aladdin. One of those afternoons you wish could go on forever.open.substack.comThree Men in a Boat—Not to Mention ElaineAn afternoon afloat with Jørgen Randers and Jan-Olaf Willums 000
johnelkington.bsky.social @johnelkington.bsky.social · 16/06/2026I have just completed the Sustainability at a Crossroads II survey, run by GlobeScan, ERM and Volans. Link here: survey.euro.confirmit.com/wix/p1468365.... Great opportunity to get your view across on what's coming next in sustainability.survey.euro.confirmit.comSustainability at a Crossroads II 000
johnelkington.bsky.social @johnelkington.bsky.social · 16/06/2026Cathedral Builder: Anne Beate Hovind - prime mover in Norway's Future Library project: open.substack.com/pub/johnelki....open.substack.comCathedral Builder: Anne Beate HovindA deep time inside story from the 100-year Future Library project 000
johnelkington.bsky.social @johnelkington.bsky.social · 12/06/2026Sustainability Comes in from the Cold open.substack.com/pub/johnelki...open.substack.comSustainability Comes in from the ColdVisiting Geneva for a Lenovo 360 Circle summit reminded me of an early mentor—and his thinking about growth, prosperity and ecodisasters. 000
johnelkington.bsky.social @johnelkington.bsky.social · 10/06/2026How Do You See Sustainability Shaping Up? Your chance to take part in the latest Sustainability at a Crossroads survey operated by GlobeScan, ERM and Volans. Your chance to add insight and momentum to the change agenda: open.substack.com/pub/johnelki...open.substack.comHow Do You See Sustainability Shaping Up?The latest GlobeScan surveys is your chance to let the rest of the world know 000
johnelkington.bsky.social @johnelkington.bsky.social · 01/06/2026A visit to Wageningen University & Research (WUR) last week opened my eyes to the potential of "Minimum Viable Systems." Market Shapers of the World Unite! open.substack.com/pub/johnelki...open.substack.comMarket Shapers of the World Unite!Are farmers—and are we—ready for Minimum Viable Systems? 000
johnelkington.bsky.social @johnelkington.bsky.social · 22/05/2026Finding Our Way Some reflections on what I learned this week from Pacific way finders and and a close-to-home installation at the Chelsea Flower Show: open.substack.com/pub/johnelki...open.substack.comFinding Our WayWhat Pacific Wayfinders — and the Chelsea Flower Show — Can Teach Our GPS-Dependent World 000
johnelkington.bsky.social @johnelkington.bsky.social · 18/05/2026The Soft Sustainability Era Is Over open.substack.com/pub/johnelki...open.substack.comThe Soft Sustainability Era Is OverThe inevitable rise of “hard” sustainability in the wake of the Third Gulf War 000
johnelkington.bsky.social @johnelkington.bsky.social · 15/05/2026I adore Moore, but Calder more. open.substack.com/pub/johnelki...open.substack.comI adore Moore, but Calder more.What mobile and monumental sculptures say about tomorrow’s markets for system change 010
johnelkington.bsky.social @johnelkington.bsky.social · 08/05/2026Sir David Attenborough: Nature's Voice open.substack.com/pub/johnelki...open.substack.comSir David Attenborough: Nature's VoiceA 100th birthday spotlights an international treasure - and the need for a seismic market response 000
johnelkington.bsky.social @johnelkington.bsky.social · 04/05/2026Scam alert for authors. Am going to agents with book proposal. Approached by someone posing as "Jacqui Gifford" of people.inc. "She" introduced me to "Ethan Bassoff" of WME Group. He steered me to "Claire Wingfield" for advice. If you see any of these names in gmail.com mails ignore or report them.people.incPeople Inc. - America's Largest Digital & Print PublisherPeople Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and advertising solutions across our trusted brands 000
johnelkington.bsky.social @johnelkington.bsky.social · 30/04/2026The Better Angels Of Tomorrow’s Nature open.substack.com/pub/johnelki...open.substack.comThe Better Angels Of Tomorrow’s NatureImagine a future Lincoln freeing Nature rather than America’s slaves 000
johnelkington.bsky.social @johnelkington.bsky.social · 10/04/2026Stewart Brand's latest book had me thinking about maintenance again, from the smallest things out to the planet itself. Highly recommended. On Maintaining Motorcycles and Planets: open.substack.com/pub/johnelki...open.substack.comOn Maintaining Motorcycles and PlanetsOne warship, two books and a humungous civilizational blind spot 000
johnelkington.bsky.social @johnelkington.bsky.social · 03/04/2026Dead Or Alive: The Market For Moths open.substack.com/pub/johnelki...open.substack.comDead Or Alive: The Market For MothsHow can we tell if regenerators are really regenerating? 000
johnelkington.bsky.social @johnelkington.bsky.social · 01/04/2026BlackRock Vs. Generation In The Age Of Trump open.substack.com/pub/johnelki...open.substack.comBlackRock Vs. Generation In The Age Of TrumpThe latest annual letters from the CEOs of BlackRock and Generation Investment Management are worth reading alongside each other 000
johnelkington.bsky.social @johnelkington.bsky.social · 30/03/2026How Europe could green-light competitive growth. Pricing in the Planet: Europe’s Opportunity. open.substack.com/pub/johnelki...open.substack.comPricing In the Planet: Europe’s OpportunityA new study suggests solutions to Europe’s growing competitiveness challenge. 000
johnelkington.bsky.social @johnelkington.bsky.social · 20/03/2026Playing The Fool in Business and Markets open.substack.com/pub/johnelki...open.substack.comPlaying The Fool in Business and MarketsThe Jester’s power was never really about jokes. 000
johnelkington.bsky.social @johnelkington.bsky.social · 20/03/2026Playing The Fool in Business and Markets open.substack.com/pub/johnelki...open.substack.comPlaying The Fool in Business and MarketsThe Jester’s power was never really about jokes. 000
johnelkington.bsky.social @johnelkington.bsky.social · 19/03/2026What roles for the Fool, the Jester and the Trickster in the modern world? Playing With Fools In Muncaster Castle open.substack.com/pub/johnelki...open.substack.comPlaying With Fools In Muncaster CastleNotes from a mind-bending retreat in a medieval time machine 000
johnelkington.bsky.social @johnelkington.bsky.social · 11/03/2026Some thoughts on the implications of AI for those who make a living by sharing insights, prompted by the 2026 EcoVadis SUSTAIN event in Paris: open.substack.com/pub/johnelki...open.substack.comAfter The Data Tsunami, Insight Inflation?Some thoughts triggered by the excellent EcoVadis SUSTAIN 2026 conference 000
johnelkington.bsky.social @johnelkington.bsky.social · 09/03/2026How to travel into Deep Time without a Time Machine, a Tardis? The world’s first Deep Time travel agency? open.substack.com/pub/johnelki...open.substack.comThe World’s First Deep Time Travel Agency?Sharing (and testing) my early thinking around a possible new initiative, NAUTILUS. 010
johnelkington.bsky.social @johnelkington.bsky.social · 03/03/2026Looking forward to taking part in this free webinar on "Responsible Management Education in an Age of Stress" and organised by @AACSB, the Association to Advance Collegiate Schools of Business, the global standard-setting body for business education: lnkd.in/exNfdtuwlnkd.inLinkedInThis link will take you to a page that’s not on LinkedIn 010
johnelkington.bsky.social @johnelkington.bsky.social · 02/03/2026A question that has been on my mind, increasingly, if case you have the time: johnelkington.substack.com/p/so-whats-t...johnelkington.substack.comSo, What’s Time Literacy?Let’s dig deeper into what links time and sustainability 010
johnelkington.bsky.social @johnelkington.bsky.social · 16/02/2026Why Are We Flunking The Climate Test? open.substack.com/pub/johnelki...open.substack.comWhy Are We Flunking The Climate Test?History is full of examples of where we left it too late—so any lessons learned? 011
johnelkington.bsky.social @johnelkington.bsky.social · 09/02/2026If markets are stories, what are tomorrow's stories and who is telling them? johnelkington.substack.com/p/evolving-n...johnelkington.substack.comEvolving New Market StoriesIf markets are stories, what are tomorrow's stories? 000
johnelkington.bsky.social @johnelkington.bsky.social · 04/02/2026The concrete ruins will be quite something, too. Enduring, if not wildly aesthetic. Good roosting for feral dogs, pigeons and people? Just returning from Alex to Cairo, having seen the Bibliotecha Alexandrina this morning. Blown away! 110
johnelkington.bsky.social @johnelkington.bsky.social · 03/02/2026The Sphinx As A Symbol Of Sustainability open.substack.com/pub/johnelki...open.substack.comThe Sphinx As A Symbol Of SustainabilityA guardian of yesterday’s limits has things to tell us today 120
johnelkington.bsky.social @johnelkington.bsky.social · 23/01/2026Here Comes Quantum Sustainability open.substack.com/pub/johnelki...open.substack.comHere Comes Quantum SustainabilityIn the final part this 3-part series, I explore an idea that is buzzing around my head 030
johnelkington.bsky.social @johnelkington.bsky.social · 21/01/2026Is Nature Our "Living Stack"? Some lessons that the sustainability movement might learn from the world of AI: open.substack.com/pub/johnelki...open.substack.comIs Nature Our "Living Stack"?In part 2 of this 3-part series, we ask what we can learn from AI “stacks” 020
johnelkington.bsky.social @johnelkington.bsky.social · 19/01/2026Where is the #sustainability agenda headed next? Part 1 is sparked by the thinking of Pavan Sukhdev; part 2 (Wednesday)where I will consider #Nature as a "living stack," and then part 3 (Friday) concludes with a discussion of the concept of "quantum sustainability: open.substack.com/pub/johnelki...open.substack.comPavan Sukhev: 2026’s Split-Screen RealityPart 1 of a 3-part series on the future of sustainability - details at foot of this article. 010