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johnelkington.bsky.social

@johnelkington.bsky.social
660 followers 43 following 144 posts
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johnelkington.bsky.social @johnelkington.bsky.social · 22/09/2026
Why a key question for the 2030s will be who gets to write the market rules? johnelkington.substack.com/p/build-fast...
johnelkington.substack.com
Build Fast—And Write The Rules
Asia, smart regulation and AI are not three separate stories. Indeed, they imply a single question: whose standards will we be living under by 2037?
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johnelkington.bsky.social @johnelkington.bsky.social · 15/09/2026
My latest Substack post, on why 2030 may be the wrong time horizon to focus on: johnelkington.substack.com/p/why-2030-c...
johnelkington.substack.com
Why 2030 Cramps Our Imaginations
Why it’s time to think in terms of 2037 as a decade-long time horizon from 2027.
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johnelkington.bsky.social @johnelkington.bsky.social · 08/09/2026
Should We Trust Synthetic Advisors? I have been using AI to construct a virtual youth advisory board, based on data from around the world. Playing with fire, you might conclude. johnelkington.substack.com/p/should-we-...
johnelkington.substack.com
Should We Trust Synthetic Advisors?
I experimented with a Virtual Youth Advisory Board. Here’s the case for and against.
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johnelkington.bsky.social @johnelkington.bsky.social · 01/09/2026
Thirteen Tribes of Sustainability johnelkington.substack.com/p/thirteen-t...
johnelkington.substack.com
Thirteen Tribes of Sustainability
Why it’s bad luck to ignore the field’s sometimes clashing cultures
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johnelkington.bsky.social @johnelkington.bsky.social · 31/08/2026
Dolly Parton gave the world's children 300m books. Putin just destroyed 12m in Ukraine: www.bbc.co.uk/news/article...
bbc.co.uk
Russian strikes destroy 12 million books in Ukraine ahead of new school year
Ukraine says Russia is deliberately attacking its culture, after strikes on publishers and churches.
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johnelkington.bsky.social @johnelkington.bsky.social · 24/08/2026
A Market Externality That Rings Your Doorbell. More of the story behind the ubiquitous cardboard box. #sustainability johnelkington.substack.com/p/a-market-e...
johnelkington.substack.com
A Market Externality That Rings Your Doorbell
For decades, we were told to think outside the box. Then a regulator drew a smaller one—and something interesting happened in the world of packaging.
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johnelkington.bsky.social @johnelkington.bsky.social · 19/08/2026
Insurgent Wine in Incumbent Bottles: A recent trip to Norway triggered a conversation about how incumbent organizations can recruit, induct, enable and retain insurgent minds. johnelkington.substack.com/p/insurgent-...
johnelkington.substack.com
Insurgent Wine in Incumbent Bottles
On recruiting, keeping and unleashing the radicals every business now needs.
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johnelkington.bsky.social @johnelkington.bsky.social · 10/08/2026
A Deep Time Safari Under London johnelkington.substack.com/p/a-deep-tim...
johnelkington.substack.com
A Deep Time Safari Under London
Gaia and I track market Bulls, Bears and Beavers
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johnelkington.bsky.social @johnelkington.bsky.social · 31/07/2026
Your chance to take part in the year’s most important sustainability-oriented survey. Final call for inputs to our 2030 survey: open.substack.com/pub/johnelki...
open.substack.com
Final call for inputs to our 2030 survey
Over 500 sustainability experts have already contributed — will you add your voice?
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johnelkington.bsky.social @johnelkington.bsky.social · 28/07/2026
As global heating suffocates major cities under heat domes, pioneers are working to cool them using so-called smart surfaces. I talk to Greg Kats of the Smart Surfaces Coalition: open.substack.com/pub/johnelki...
open.substack.com
The Color of Cities
What might be the market value of lighter, higher albedo and cooler cities?
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johnelkington.bsky.social @johnelkington.bsky.social · 25/07/2026
An immersion in the world of #moths and #bats had me thinking about #regeneration and the #triplebottomline. Triple-Lines Moth Recalls Triple Bottom Line open.substack.com/pub/johnelki...
open.substack.com
Triple-Lines Moth Recalls Triple Bottom Line
A light trap in the Sussex Downs sets me thinking about regeneration
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johnelkington.bsky.social @johnelkington.bsky.social · 20/07/2026
Is Paying Farmers Not to Destroy Nature a Good Idea? open.substack.com/pub/johnelki...
open.substack.com
Paying Farmers Not to Destroy Nature
The Responsible Commodities Facility aims to rewire the economics of soy in Brazil’s Cerrado
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johnelkington.bsky.social @johnelkington.bsky.social · 13/07/2026
Mapping Markets: Economists As Navigators. A few things I learned about tomorrow's Economics from Portugal's Henry the Navigator and Nobel-winning economist professor Robert F. Nagle: open.substack.com/pub/johnelki...
open.substack.com
Mapping Markets: Economists As Navigators
Learning from Henry the Navigator and Nobel Prize-winning economist Rob Engle
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johnelkington.bsky.social @johnelkington.bsky.social · 07/07/2026
Is sustainability your area expertise or business? Then we would love to hear your perspectives on the future agenda as part of the Routes to Transformation survey undertaken by GlobeScan, ERM CVS and Volans. Here is a QR code that will take you to the survey in one easy jump!
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johnelkington.bsky.social @johnelkington.bsky.social · 03/07/2026
Exploring Deeper Time In Warsaw open.substack.com/pub/johnelki...
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johnelkington.bsky.social @johnelkington.bsky.social · 28/06/2026
As I hit 3,000 subscribers with my Substack "Rewilding Markets" channel, a third in a series of posts on an extraordinary recent trip to #Norway - this time on the #renewableenergy company Hafslund and its work to take #nature on board: johnelkington.substack.com/p/hafslund-n...
johnelkington.substack.com
Hafslund: Nature as The Next Big Thing
A leading Norwegian renewable energy company aims to onboard nature
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johnelkington.bsky.social @johnelkington.bsky.social · 26/06/2026
Virtual Advisory Boards: “Stakeholders on Tap” open.substack.com/pub/johnelki...
open.substack.com
Virtual Advisory Boards: “Stakeholders on Tap”
How long will it be before someone automates stakeholder engagement?
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johnelkington.bsky.social @johnelkington.bsky.social · 19/06/2026
Three Men in a Boat—Not to Mention Elaine open.substack.com/pub/johnelki.... A conversation between Jørgen Randers, Jan-Olaf Willums and myself, with Elaine, in Jørgen's sailing boat, Aladdin. One of those afternoons you wish could go on forever.
open.substack.com
Three Men in a Boat—Not to Mention Elaine
An afternoon afloat with Jørgen Randers and Jan-Olaf Willums
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johnelkington.bsky.social @johnelkington.bsky.social · 16/06/2026
I have just completed the Sustainability at a Crossroads II survey, run by GlobeScan, ERM and Volans. Link here: survey.euro.confirmit.com/wix/p1468365.... Great opportunity to get your view across on what's coming next in sustainability.
survey.euro.confirmit.com
Sustainability at a Crossroads II
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johnelkington.bsky.social @johnelkington.bsky.social · 16/06/2026
Cathedral Builder: Anne Beate Hovind - prime mover in Norway's Future Library project: open.substack.com/pub/johnelki....
open.substack.com
Cathedral Builder: Anne Beate Hovind
A deep time inside story from the 100-year Future Library project
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johnelkington.bsky.social @johnelkington.bsky.social · 12/06/2026
Sustainability Comes in from the Cold open.substack.com/pub/johnelki...
open.substack.com
Sustainability Comes in from the Cold
Visiting Geneva for a Lenovo 360 Circle summit reminded me of an early mentor—and his thinking about growth, prosperity and ecodisasters.
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johnelkington.bsky.social @johnelkington.bsky.social · 10/06/2026
How Do You See Sustainability Shaping Up? Your chance to take part in the latest Sustainability at a Crossroads survey operated by GlobeScan, ERM and Volans. Your chance to add insight and momentum to the change agenda: open.substack.com/pub/johnelki...
open.substack.com
How Do You See Sustainability Shaping Up?
The latest GlobeScan surveys is your chance to let the rest of the world know
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johnelkington.bsky.social @johnelkington.bsky.social · 01/06/2026
A visit to Wageningen University & Research (WUR) last week opened my eyes to the potential of "Minimum Viable Systems." Market Shapers of the World Unite! open.substack.com/pub/johnelki...
open.substack.com
Market Shapers of the World Unite!
Are farmers—and are we—ready for Minimum Viable Systems?
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johnelkington.bsky.social @johnelkington.bsky.social · 22/05/2026
Finding Our Way Some reflections on what I learned this week from Pacific way finders and and a close-to-home installation at the Chelsea Flower Show: open.substack.com/pub/johnelki...
open.substack.com
Finding Our Way
What Pacific Wayfinders — and the Chelsea Flower Show — Can Teach Our GPS-Dependent World
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johnelkington.bsky.social @johnelkington.bsky.social · 18/05/2026
The Soft Sustainability Era Is Over open.substack.com/pub/johnelki...
open.substack.com
The Soft Sustainability Era Is Over
The inevitable rise of “hard” sustainability in the wake of the Third Gulf War
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johnelkington.bsky.social @johnelkington.bsky.social · 15/05/2026
I adore Moore, but Calder more. open.substack.com/pub/johnelki...
open.substack.com
I adore Moore, but Calder more.
What mobile and monumental sculptures say about tomorrow’s markets for system change
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johnelkington.bsky.social @johnelkington.bsky.social · 08/05/2026
Sir David Attenborough: Nature's Voice open.substack.com/pub/johnelki...
open.substack.com
Sir David Attenborough: Nature's Voice
A 100th birthday spotlights an international treasure - and the need for a seismic market response
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johnelkington.bsky.social @johnelkington.bsky.social · 04/05/2026
Scam alert for authors. Am going to agents with book proposal. Approached by someone posing as "Jacqui Gifford" of people.inc. "She" introduced me to "Ethan Bassoff" of WME Group. He steered me to "Claire Wingfield" for advice. If you see any of these names in gmail.com mails ignore or report them.
people.inc
People Inc. - America's Largest Digital & Print Publisher
People Inc. is America’s largest digital and print publisher. Learn about career opportunities, leadership, and advertising solutions across our trusted brands
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johnelkington.bsky.social @johnelkington.bsky.social · 30/04/2026
The Better Angels Of Tomorrow’s Nature open.substack.com/pub/johnelki...
open.substack.com
The Better Angels Of Tomorrow’s Nature
Imagine a future Lincoln freeing Nature rather than America’s slaves
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johnelkington.bsky.social @johnelkington.bsky.social · 10/04/2026
Stewart Brand's latest book had me thinking about maintenance again, from the smallest things out to the planet itself. Highly recommended. On Maintaining Motorcycles and Planets: open.substack.com/pub/johnelki...
open.substack.com
On Maintaining Motorcycles and Planets
One warship, two books and a humungous civilizational blind spot
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johnelkington.bsky.social @johnelkington.bsky.social · 03/04/2026
Dead Or Alive: The Market For Moths open.substack.com/pub/johnelki...
open.substack.com
Dead Or Alive: The Market For Moths
How can we tell if regenerators are really regenerating?
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johnelkington.bsky.social @johnelkington.bsky.social · 01/04/2026
BlackRock Vs. Generation In The Age Of Trump open.substack.com/pub/johnelki...
open.substack.com
BlackRock Vs. Generation In The Age Of Trump
The latest annual letters from the CEOs of BlackRock and Generation Investment Management are worth reading alongside each other
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johnelkington.bsky.social @johnelkington.bsky.social · 30/03/2026
How Europe could green-light competitive growth. Pricing in the Planet: Europe’s Opportunity. open.substack.com/pub/johnelki...
open.substack.com
Pricing In the Planet: Europe’s Opportunity
A new study suggests solutions to Europe’s growing competitiveness challenge.
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johnelkington.bsky.social @johnelkington.bsky.social · 20/03/2026
Playing The Fool in Business and Markets open.substack.com/pub/johnelki...
open.substack.com
Playing The Fool in Business and Markets
The Jester’s power was never really about jokes.
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johnelkington.bsky.social @johnelkington.bsky.social · 20/03/2026
Playing The Fool in Business and Markets open.substack.com/pub/johnelki...
open.substack.com
Playing The Fool in Business and Markets
The Jester’s power was never really about jokes.
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johnelkington.bsky.social @johnelkington.bsky.social · 19/03/2026
What roles for the Fool, the Jester and the Trickster in the modern world? Playing With Fools In Muncaster Castle open.substack.com/pub/johnelki...
open.substack.com
Playing With Fools In Muncaster Castle
Notes from a mind-bending retreat in a medieval time machine
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johnelkington.bsky.social @johnelkington.bsky.social · 11/03/2026
Some thoughts on the implications of AI for those who make a living by sharing insights, prompted by the 2026 EcoVadis SUSTAIN event in Paris: open.substack.com/pub/johnelki...
open.substack.com
After The Data Tsunami, Insight Inflation?
Some thoughts triggered by the excellent EcoVadis SUSTAIN 2026 conference
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johnelkington.bsky.social @johnelkington.bsky.social · 09/03/2026
How to travel into Deep Time without a Time Machine, a Tardis? The world’s first Deep Time travel agency? open.substack.com/pub/johnelki...
open.substack.com
The World’s First Deep Time Travel Agency?
Sharing (and testing) my early thinking around a possible new initiative, NAUTILUS.
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johnelkington.bsky.social @johnelkington.bsky.social · 03/03/2026
Looking forward to taking part in this free webinar on "Responsible Management Education in an Age of Stress" and organised by @AACSB, the Association to Advance Collegiate Schools of Business, the global standard-setting body for business education: lnkd.in/exNfdtuw
lnkd.in
LinkedIn
This link will take you to a page that’s not on LinkedIn
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johnelkington.bsky.social @johnelkington.bsky.social · 02/03/2026
A question that has been on my mind, increasingly, if case you have the time: johnelkington.substack.com/p/so-whats-t...
johnelkington.substack.com
So, What’s Time Literacy?
Let’s dig deeper into what links time and sustainability
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johnelkington.bsky.social @johnelkington.bsky.social · 16/02/2026
Why Are We Flunking The Climate Test? open.substack.com/pub/johnelki...
open.substack.com
Why Are We Flunking The Climate Test?
History is full of examples of where we left it too late—so any lessons learned?
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johnelkington.bsky.social @johnelkington.bsky.social · 09/02/2026
If markets are stories, what are tomorrow's stories and who is telling them? johnelkington.substack.com/p/evolving-n...
johnelkington.substack.com
Evolving New Market Stories
If markets are stories, what are tomorrow's stories?
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johnelkington.bsky.social @johnelkington.bsky.social · 03/02/2026
The Sphinx As A Symbol Of Sustainability open.substack.com/pub/johnelki...
open.substack.com
The Sphinx As A Symbol Of Sustainability
A guardian of yesterday’s limits has things to tell us today
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johnelkington.bsky.social @johnelkington.bsky.social · 23/01/2026
Here Comes Quantum Sustainability open.substack.com/pub/johnelki...
open.substack.com
Here Comes Quantum Sustainability
In the final part this 3-part series, I explore an idea that is buzzing around my head
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johnelkington.bsky.social @johnelkington.bsky.social · 21/01/2026
Is Nature Our "Living Stack"? Some lessons that the sustainability movement might learn from the world of AI: open.substack.com/pub/johnelki...
open.substack.com
Is Nature Our "Living Stack"?
In part 2 of this 3-part series, we ask what we can learn from AI “stacks”
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johnelkington.bsky.social @johnelkington.bsky.social · 19/01/2026
Where is the #sustainability agenda headed next? Part 1 is sparked by the thinking of Pavan Sukhdev; part 2 (Wednesday)where I will consider #Nature as a "living stack," and then part 3 (Friday) concludes with a discussion of the concept of "quantum sustainability: open.substack.com/pub/johnelki...
open.substack.com
Pavan Sukhev: 2026’s Split-Screen Reality
Part 1 of a 3-part series on the future of sustainability - details at foot of this article.
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johnelkington.bsky.social @johnelkington.bsky.social · 15/01/2026
I wish this form of education had been available when I was at university: johnelkington.substack.com/p/transformi...
johnelkington.substack.com
Transforming Education And Educating Tomorrows Transformers
Leaders from around the world learn about the coming transformations
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johnelkington.bsky.social @johnelkington.bsky.social · 14/01/2026
Green Lighting The Next Copper Rush open.substack.com/pub/johnelki...
open.substack.com
Green Lighting The Next Copper Rush
Rio Tinto and Glencore may merge as the world’s biggest miner—largely thanks to copper
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johnelkington.bsky.social @johnelkington.bsky.social · 14/01/2026
Why copper will be make-or-break for the transition to green economies: open.substack.com/pub/johnelki...
open.substack.com
Green Lighting The Next Copper Rush
Rio Tinto and Glencore may merge as the world’s biggest miner—largely thanks to copper
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johnelkington.bsky.social @johnelkington.bsky.social · 31/12/2025
Hello To 2026—And To Trump’s Entirely Accidental Gift open.substack.com/pub/johnelki...
open.substack.com
Hello To 2026—And To Trump’s Entirely Accidental Gift
Thinking aloud about incoming system change
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