iiinova — where your digital self keeps evolving

Joe Moore @joe-moore.bsky.social · 13/07/2026

First tweet is him at the final (caption: ‘they think it’s all over’), second is him at Buckingham Palace (caption: ‘it is now’). Is this anything?

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Joe Moore @joe-moore.bsky.social · 11/07/2026

Are there 81 undeclared Labour MPs left to nominate Jude Bellingham?

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Joe Moore @joe-moore.bsky.social · 11/07/2026

The latest in ‘we can’t have a leadership contest so we decided to have one about who gets to be Chancellor’, right down to squeezing everything out of the timeline. I suspect the view of Burnham as particularly constrained / ideologically light makes this fight easier for all sides to have

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Joe Moore @joe-moore.bsky.social · 25/06/2026

Which is an interesting tension for the unions, who, in an anti-Miliband push, could end up finding themselves with a Chancellor more rooted in part of the Labour right, which is an outcome on which they could go on to have feelings…

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Joe Moore @joe-moore.bsky.social · 25/06/2026

In the absence of an actual leadership contest, Labour’s internal debate is fighting a proxy contest through potential Chancellors. Miliband is being defined by critics as representing, to excess, the side of Labour’s strategic divide that wants to primarily unify the left bloc.

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Joe Moore @joe-moore.bsky.social · 21/05/2026

Burnham’s lead in any Labour leadership election looks completely unassailable, his primary would-be challenger doesn’t have great member polling at all, but it is sort of interesting that he’s willing to create ao much open space to his left, for that and for eg Greens if he does become PM.

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Joe Moore @joe-moore.bsky.social · 11/03/2026

Increasingly think an underrated skill in politics is picking losers: acknowledge that policy choices have trade-offs, that those choices are made deliberately, and use what you’re against to define yourself as much as what you’re for. Broad, shallow electoral coalitions probably make this harder

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Joe Moore @joe-moore.bsky.social · 08/02/2026

There is, I admit, a non-zero chance that my professional requirement to know this stuff is slightly frying my perspective. Though I do wonder if the succession of ✨interesting✨ Chiefs of Staff we’ve had lately means any successor[s] get structurally more coverage than might have previously been so?

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Joe Moore @joe-moore.bsky.social · 08/02/2026

Half-cooked take: you’d get at least marginally better governing if you abolished the ‘Chief of Staff’, give narrower roles with appropriate seniority for ‘pure politics’ people, have a No 10 COO or similar to run the staff, thereby getting away from that sitting with ‘closest politics brain’

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Joe Moore @joe-moore.bsky.social · 08/02/2026

I suspect the truth is somewhere in the middle: baseline level of interested observers knowing who the Chief of Staff is rises a lot with internet and how politics is covered, but there’s plenty of space for that to not be damaging before you’re getting to the DLR material…

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Joe Moore @joe-moore.bsky.social · 04/01/2026

Feels like longer than a year ago that I watched my first film of 2025 waiting for the eventually abandoned takeoff of a plane. Mastermind was terrific though.

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Joe Moore @joe-moore.bsky.social · 26/11/2025

Just settling into my first day doing digital comms at the OBR. Now to sit down and watch the Chancellor deliver the Budget

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Joe Moore @joe-moore.bsky.social · 16/10/2025

I fear that my view that we should do basically all of them in a week or so and do them in London is never going to catch on, but I feel like that captures much of the upside without bringing government to a halt for a month

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Joe Moore @joe-moore.bsky.social · 28/09/2025

Arsenal’s late winner against Newcastle is giving Keir Starmer’s speechwriters everything they need for a tortured central metaphor about how he’s going to come back from the Government’s current difficulties to win again, I’m sure

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Joe Moore @joe-moore.bsky.social · 24/09/2025

Theoretically, it feels like this is a dynamic that stands to cost the Conservatives fairly badly in LD facing areas with very little upside in the other direction. Usual election-prognostication caveats all apply, but the Conservatives would have an uncertain future as the minor party of the right

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Joe Moore @joe-moore.bsky.social · 24/09/2025

Given current polling, you can argue that the Tories become ‘the Lib Dems of the right’ as essentially the minor party in the right block. And if a would-be Conservative voter in the Lib Dem facing bit of their coalition is doing the vibe check on Reform… they may not like it

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Joe Moore @joe-moore.bsky.social · 24/09/2025

Agree with Stephen’s take that the Lib Dems are essentially seen as the minor party in the ‘left block’, so a would be LD voter is performing a vibe check on the Labour Leader to check they’re happy with the idea of them in No 10. An interesting question is how this could apply to the Tories.

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Joe Moore @joe-moore.bsky.social · 06/09/2025

DBT was always the sponsoring Department taking it through, think Madders sat across both teams for those purposes, so would assume it stays there

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Joe Moore @joe-moore.bsky.social · 13/02/2025

One imagines they’re going to call it BrewDOGE

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Joe Moore @joe-moore.bsky.social · 14/12/2024

Julie Byrne doing ‘These Days’ is a really good one I’ve listened to a lot lately open.spotify.com/track/2kJYJi...

open.spotify.com

These Days

Julie Byrne, Laugh Cry Laugh · These Days / Velocity! What About The Inertia!? · Song · 2023

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Joe Moore @joe-moore.bsky.social · 17/11/2024

Yeah if I were guessing I would think (i) Budget is less doom and gloom for most voters than the briefing suggested, (ii) as the Government tries to be a bit more positive you probably get a different tone of coverage, (iii) maybe a tiny bit of looking over at the US in dread?

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