I found this genuinely fascinating on government communications. Peter Hyman suggests, in the modern media environment, Downing Street needs to move on from the 'grid' towards a 'playlist' of campaigns... open.substack.com/pub/peterhym...
open.substack.com
Revealed: How the No 10 grid strangles effective communication
A government ‘playlist’ of campaigns could cut through more powerfully than an old-style grid of worthy policy nuggets