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Jennifer Hessler

@jenmhessler.bsky.social
5.5K followers 1.2K following 230 posts

Assistant Professor in Cinema and Media Studies at the University of Southern California Media History|Media Industries|Television|Audiences|Technology and Society Views my own

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Jennifer Hessler @jenmhessler.bsky.social · 22/09/2026
At the Coalition for Innovation Media Measurement at the City Winery in NYC. Beautiful building, and plenty of wine
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Jennifer Hessler @jenmhessler.bsky.social · 13/07/2026
Thanks @tanyagoldman.bsky.social !
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Tanya Goldman @tanyagoldman.bsky.social · 11/07/2026
🚨 A MUST READ. “The Costs of Consolidation: Arguments + Evidence for Blocking the Paramount-Warner Bros. Merger,” comprehensive report authored by leading media industry scholars for UC-San Diego’s MACRO Lab. Accessible language, loads of data on multi biz sectors 🚨 quote.ucsd.edu/macrolab/par...
Screen capture of report with table of contents. 

Categories are:

Introduction
The Impact of this Merger on U.S. Consumers
Market Shares
Foreign Ownership & the FCC
Labor
Political Discourse
Sports
Tax Incentives
News
Libraries, Research, and Public Access
Video Games
Animation
Movie Theaters
Diversity
Distribution & Media Antitrust
Conclusion

Website:

https://quote.ucsd.edu/macrolab/2026/06/26/paramount-merger-introduction/
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Jennifer Hessler @jenmhessler.bsky.social · 06/01/2026
If my students aren't emailing their congressional reps for their research papers, I don't want em 😆
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Jennifer Hessler @jenmhessler.bsky.social · 17/12/2025
Whole Regal theater to myself 🙌
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Jennifer Hessler @jenmhessler.bsky.social · 04/12/2025
‘90s hip hop is educational af. It was only about a month ago that I got tired of not knowing how untouchable California is, and decided to look up “Eliot Ness”
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Jennifer Hessler @jenmhessler.bsky.social · 01/12/2025
Mine and Elliot Montpellier's special issue on Big Data Audiences is out in Convergence There are great articles by David Hesmondhalgh, Ramon Lobato, Lee McGuigan, Rebecca Saunders, Anna Liu et al., Johan Søltoft et al., and more journals.sagepub.com/toc/CON/curr...
journals.sagepub.com
Convergence - Volume 31, Number 6
Table of contents for Convergence, 31, 6
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Jennifer Hessler @jenmhessler.bsky.social · 01/12/2025
Mine and Elliot Montpellier's special issue on Big Data Audiences is out in Convergence There are great articles by David Hesmondhalgh, Ramon Lobato, Lee McGuigan, Rebecca Saunders, Anna Liu et al., Johan Søltoft et al., and more journals.sagepub.com/toc/CON/curr...
journals.sagepub.com
Convergence - Volume 31, Number 6
Table of contents for Convergence, 31, 6
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Jennifer Hessler @jenmhessler.bsky.social · 28/11/2025
Excited to be a part of this exciting CWC Media Industries and AI initiative My project takes a critical approach to researching how the TV audience analytics industry is using AI to create and calibrate data and target audiences + its cultural implications www.carseywolf.ucsb.edu/media-indust...
carseywolf.ucsb.edu
Media Industries - AI Research Initiative (MI-AI) - Carsey-Wolf Center at UC Santa Barbara
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Jennifer Hessler @jenmhessler.bsky.social · 28/11/2025
Excited to be a part of this exciting CWC Media Industries and AI initiative My project takes a critical approach to researching how the TV audience analytics industry is using AI to create and calibrate data and target audiences + its cultural implications www.carseywolf.ucsb.edu/media-indust...
carseywolf.ucsb.edu
Media Industries - AI Research Initiative (MI-AI) - Carsey-Wolf Center at UC Santa Barbara
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Jennifer Hessler @jenmhessler.bsky.social · 08/10/2025
We're hiring at USC Cinematic Arts! Non-tt, teaching faculty. Focused on teaching our famed Intro to Cinema class. Phd Req This is a cool role w/a lot of influence for the whole cinema program at USC. I'd be applying if I weren't in a gig Be my colleague! usccareers.usc.edu/job/los-ange...
usccareers.usc.edu
Open-rank Assistant, Associate Professor of the Practice of Cinema and Media Studies at USC
Open-rank Assistant, Associate Professor of the Practice of Cinema and Media Studies at USC
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Jennifer Hessler @jenmhessler.bsky.social · 11/10/2025
I realized too late that I gave someone incorrect directions on the metro this morning, and I haven't been able to stop feeling bad about it all day 😭 Sorry bruh, I hope you made the right connection 😬
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Jennifer Hessler @jenmhessler.bsky.social · 08/10/2025
We're hiring at USC Cinematic Arts! Non-tt, teaching faculty. Focused on teaching our famed Intro to Cinema class. Phd Req This is a cool role w/a lot of influence for the whole cinema program at USC. I'd be applying if I weren't in a gig Be my colleague! usccareers.usc.edu/job/los-ange...
usccareers.usc.edu
Open-rank Assistant, Associate Professor of the Practice of Cinema and Media Studies at USC
Open-rank Assistant, Associate Professor of the Practice of Cinema and Media Studies at USC
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Jennifer Hessler @jenmhessler.bsky.social · 08/10/2025
My article "The ratings panel from participation to personification: Nielsen and the big data reconfiguration of the audience" is out in Convergence I draw on years of research in the trade convention circuit to make sense of the way this legacy company is using AI across their product suite Link👇
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Pete Kunze @petecant.bsky.social · 22/09/2025
The Critical Approaches to Black Media Culture conference has a website! Join us in New Orleans this February! blackmedia.tulane.edu
blackmedia.tulane.edu
Critical Approaches to Black Media Culture Conference | Tulane University
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Jennifer Hessler @jenmhessler.bsky.social · 25/09/2025
Pasadena, where you at?
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Labor Tech Research Network @labortechresearchnetwork.org · 14/08/2025
CFP: Media Industries and AI: Critical Research on Emerging Trends docs.google.com/forms/d/e/1F...
docs.google.com
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Fan Studies Network @fanstudies.bsky.social · 27/07/2025
CFP: Beyond the Audience: Rethinking Participation and Power in the Age of Data Capitalism January 15-16, Rome, 2026 IULM, University www.jiscmail.ac.uk/cgi-bin/wa-j...
jiscmail.ac.uk
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mesk @meesk.bsky.social · 21/07/2025
The Hollywood Conference affirmed my love of small, thematic conferences. I saw so many inspiring talks, and there was enough downtime to have actual conversations with people I have known for a long time and with people I just met here. I hope there will be a second iteration. #HWC2025
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Tanya Goldman @tanyagoldman.bsky.social · 19/07/2025
Starting day 3 with @jenmhessler.bsky.social, Charlotte Howell, Denise Mann, and Eleanor Patterson #HWC2025
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Data & Society @datasociety.bsky.social · 17/07/2025
We’re looking for a detail-oriented, proactive research assistant to provide direct support to our director of research! We’ll review applications starting 7/21, so apply today! job-boards.greenhouse.io/datasocietyr...
job-boards.greenhouse.io
Research Assistant to Director of Research
New York, NY
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Jennifer Hessler @jenmhessler.bsky.social · 07/07/2025
Wait, did ya'll know that a single print newspaper is like almost $6 now?
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Jennifer Hessler @jenmhessler.bsky.social · 05/06/2025
Netflix has removed all of their interactive content from their site bc interface incompatibility. Those films/shows were culturally important nodes in the evolution of television/interactivity and digital storytelling strategies. This is the archive problem that the digital creates
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Pete Kunze @petecant.bsky.social · 16/05/2025
Jennifer Holt and I discuss her new book, Cloud Policy, on @newbooksnetwork.bsky.social. A must-read for scholars of policy, platforms, data, infrastructures, and media industries. newbooksnetwork.com/cloud-policy
newbooksnetwork.com
Jennifer Holt, "Cloud Policy: A History of Regulating Pipelines, Platforms, and Data" (MIT Press, 2024) - New Books Network
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Khoja 🇵🇷 @khoja-dawg.bsky.social · 08/05/2025
They were also against automation cause they knew that all it would do was leave them penniless while the owners get insanely rich. The owners said that no, we’ll use the profits to uplift the whole community, esp the workers we replaced. The luddites knew this was a lie and stood up for themselves.
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E. C. Fuller @ecfuller.bsky.social · 07/05/2025
There’s a great book about the Luddites called Blood in the Machine. It makes great contemporary comparisons to the rise of AI.
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Kieron Gillen @kierongillen.bsky.social · 08/05/2025
Tom Humberstone's excellent comic about the Luddites' history. thenib.com/im-a-luddite/
thenib.com
I’m a Luddite (and So Can You!) | The Nib
What the Luddites can teach us about resisting an automated future.
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Ted McCormick @tedmccormick.bsky.social · 11/04/2025
Curtailing people’s ability to read widely and carefully, to locate, assess, and compare different sources for themselves, and to write in their own voice about what they find and what it means, is arguably more effective than censorship. It is also one of the most obvious effects of generative AI.
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Anthony Moser @anthonymoser.com · 28/03/2025
don't post about what you did with ai. that shit is embarrassing
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Jennifer Hessler @jenmhessler.bsky.social · 23/04/2025
The new report from Nielsen on Black Audiences might be of interest to some of my followers
As more Black people embrace the nuances of their diverse identities, they expect brand outreach and targeting to better understand and reflect them in order to earn their business long term. The risks of not meeting these expectations can be high: 67% of Black Americans are likely to seek out new brands if a current provider doesn't align with the causes they care about.'

Yet recent headlines have highlighted companies scaling back their diversity, equity and inclusion (DEI) strategies-principles that ensure effective outreach and are backed by research to make companies out-perform competitors. These decisions can have long-term impact—for diverse communities and the brands trying to reach
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KEW @kidadaewilliams.com · 08/04/2025
"Adjusting for inflation, tenure-track faculty are now paid 10.2 % less than before Covid... While 'median pay increases for most higher education employees in 2024–25 remained strong, they have dropped...” www.insidehighered.com/news/quick-t... #edsky #highered
insidehighered.com
Most Higher Ed Workers Still Paid Less Than Before Pandemic
Although raises for most higher education employees last academic year beat inflation, most are still effectively earning less than they were in 2019–20, according to new salary survey data released M...
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Tanya Goldman @tanyagoldman.bsky.social · 01/04/2025
For my colleagues attending #SCMS25 — if you're looking for something to do on Saturday at 11am, might I recommend 😉joining @jenmhessler.bsky.social, Shawn Shimpach, Justin Wyatt and I for a transhistorical discussion of media measurements and audiences.
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Jennifer Hessler @jenmhessler.bsky.social · 28/03/2025
My workspace today gives Twin Peaks vibes
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Jennifer Hessler @jenmhessler.bsky.social · 28/03/2025
Robert McChesney was mine and so many of my students' entryway into political economy of the media. Reading The Problem of the Media in undergrad when it first came out is part of what made me want to be a media industries scholar
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Seth Cotlar @sethcotlar.bsky.social · 06/03/2025
In 1943 the US government made an antifascist film called "Don't Be a Sucker" in which we see a college professor in Germany removed from his classroom by government officials who do not approve of what he's teaching about race. youtu.be/vGAqYNFQdZ4?...
youtu.be
Don't Be a Sucker
YouTube video by US National Archives
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Jennifer Hessler @jenmhessler.bsky.social · 08/03/2025
The attacks on freedom of speech/right to protest displayed by Trump's removal of funding from Colombia because of student views that his administration dislikes as well as his threat to deny PSLF for faculty with views his administration dislikes are harrowing, unconstitutional, anti-democratic
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Omar Wasow @owasow.bsky.social · 17/01/2025
“Even wealthy institutions often shortchange their teachers. Boston University reported $8.3 billion in total assets in 2024 and a $3.5 billion endowment, yet nearly 80% of its instructional staff are adjuncts or non-tenure track faculty with little job security from one year to the next.”
persuasion.community
Spare A Thought For Your Broke Professor
Precarity has become the norm in academia. That’s bad for everyone.
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Jennifer Hessler @jenmhessler.bsky.social · 15/01/2025
I just got news I'll be at #ICA25 talking about the use of AI in audience measurement. See you all in Denver! 🏔️
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Alisa Perren @aperren.bsky.social · 02/01/2025
Prepping for my spring grad media industries seminar, I put together my latest "recent industry books" list (2023-2025). docs.google.com/document/d/1... *Lots of great ones but PLEASE let me know if you have suggestions for additions! *What new media industries books do you recommend assigning?
docs.google.com
Media Industry Books, 2023-2025.docx
Media Industries Books, 2023-2025 This list consists of books featuring a range of approaches to the media industries. In an effort to be as expansive as possible, I have included everything from sch...
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Tanya Goldman @tanyagoldman.bsky.social · 22/12/2024
#SCMS25 schedule has dropped! Got a Saturday slot! I look forward to presenting w/ @jenmhessler.bsky.social, Justin Wyatt + Shawn Shrimpach on transhistorical panel on audience as commodity. I'm dipping my toe for the first time into 16mm sponsored film audiences (adjacent to regular research).
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Grumplestiltskin @grumplestiltskin.bsky.social · 28/11/2024
Twitter isn't a social media platform anymore. It's a fascist infoweapon. Opting out of Twitter is an act of resistance that gives the fascists a little less power.
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Jennifer Hessler @jenmhessler.bsky.social · 25/11/2024
Excited to be heading to Chicago to present on a panel called "Constructing the Audience Commodity: Ways of Knowing the Audience From Silent Cinema to Big Data" with @tanyagoldman.bsky.social @jwyatt7.bsky.social and Shawn Shimpach (not on bsky) at #scms25
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Ben Litherland @benlitherland.bsky.social · 18/11/2024
A shameless plug for all the season one episodes of my podcast, Ill Effects. All retweets appreciated as I was building this in a year when I wasn't on Twitter! If you're unsure where to start the Beatles episode is my fave!
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J.D. Connor @jdconnor.bsky.social · 15/11/2024
Like a major studio gearing up to launch a new franchise, you can expect me to bang on about this for months.
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Jennifer Hessler @jenmhessler.bsky.social · 15/11/2024
We're hosting the first biennial Hollywood Conference at USC this summer. We have a great group of people involved and I'll be there myself, so basically be there or be square. Deadline is Jan 12th. Hope to see your submissions! 🙂 www.thehollywoodconference.com/cfp
thehollywoodconference.com
CFP — The Hollywood Conference
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Jennifer Hessler @jenmhessler.bsky.social · 24/05/2024
I'm excited that my article, "Constructing the Sony Watchman Pocket Television" is out in the Journal of Cinema and Media Studies muse.jhu.edu/article/927685
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Jennifer Hessler @jenmhessler.bsky.social · 16/05/2024
I have some professional news. 🎉 I'm thrilled to be starting a new position in the fall as an tenure track Assistant Professor in Cinema and Media Studies at the University of Southern California.
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