iiinova — where your digital self keeps evolving

Jay Clouse @jay.blog · 02/02/2026

This is going to be a big year for you. Believe it.

Jay Clouse @jay.blog · 26/01/2026

I had writer’s block this weekend. But then I just wrote about what felt real to me in that moment. It felt scary—but when you give yourself permission, the words just flow.

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Jay Clouse @jay.blog · 21/01/2026

Friendly reminder that most “opportunities” are actually distractions in disguise.

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Jay Clouse @jay.blog · 20/01/2026

Yes, you could play around with Claude Code. You could also read a book! Yes, you could create an app today. You could also just keep writing! Could ≠ Should

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Jay Clouse @jay.blog · 19/01/2026

I don’t really care about “peak performance.” But I do care about avoiding deep valleys.

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Jay Clouse @jay.blog · 19/01/2026

I’ve been locking myself out of social apps on my phone a lot lately, and it’s remarkable how much more spacious my days feel. Plus my inner state is much calmer. If your phone is a tool for creation, great. But for me, it was becoming a tool for consumption and comparison—and that was a problem.

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Jay Clouse @jay.blog · 18/01/2026

Attention can be bought—trust has to be earned.

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Jay Clouse @jay.blog · 17/01/2026

I firmly believe that it’s far better to share less and blow people away each time rather than share more at a lower standard. There’s a cost to how often you stay top-of-mind, but the benefit is so much trust. When you truly honor people’s time, they notice. Trust > Attention.

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Jay Clouse @jay.blog · 16/11/2025

I’ve been ignoring Bluesky. Mistake?

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Jay Clouse @jay.blog · 13/08/2025

If you believe success is inevitable, it will be.

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Jay Clouse @jay.blog · 12/08/2025

Content without personality has become a reputational liability.

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Jay Clouse @jay.blog · 11/08/2025

I feel so fortunate to have grown up in the 90s. To see and come of age *alongside* the internet, not *with* today’s internet. Millennials understand the past and think of the future differently than any other digital native generation.

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Jay Clouse @jay.blog · 23/04/2025

This week marks 8 years since I quit my job and became a creator. Took a minute, but turned out to be a good move. 🙏

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Jay Clouse @jay.blog · 20/04/2025

There’s a special feeling when the puzzle you’re trying to solve in your mind clicks into place. Almost nothing beats it.

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Jay Clouse @jay.blog · 22/03/2025

Sometimes I have a great idea for an essay and then I realize I already wrote it a few months ago 😅

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Reposted by Jay Clouse

The Panel Podcast @thepanel.bsky.social · 21/02/2025

New episode of The Panel: Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science) What do you think? Reply here with your thoughts!

panelpodcast.com

Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)

Peldi is the founder of Balsamiq and pioneered transparent business...

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Reposted by Jay Clouse

Justin Jackson @justinjackson.ca · 19/02/2025

This upcoming episode of @thepanel.bsky.social was so fun. @peldi.bsky.social, founder of Balsamiq, came with questions about #buildinpublic and building community. We got @jay.blog on the call to teach us everything he's learned building Creator Science. 🔥 panelpodcast.com/subscribe

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Reposted by Jay Clouse

Shawn Buttner @shawnbuttner.com · 18/02/2025

Most creators don’t think about how they use their time when building their creative business. That’s why I admire how @jay.blog navigates life as a creator and a new dad. Recently, he shared how costly it’s been *not* to be 100% dialed in when it’s time to work.

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Jay Clouse @jay.blog · 23/01/2025

If I am not injected with coffee very soon I fear I will perish

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Jay Clouse @jay.blog · 20/01/2025

In today’s social media, followers are only marginally more likely to see your content than non-followers. Followers are a vanity metric, not a distribution system.

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Jay Clouse @jay.blog · 19/01/2025

Friendly reminder that email will never be banned in the US.

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Jay Clouse @jay.blog · 18/01/2025

You can do anything, but you can’t do everything. So if you’re beating yourself up for not doing X or Y thing, ask yourself what you ARE doing. You’re not a failure — you’ve just made different choices and chosen different priorities.

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Jay Clouse @jay.blog · 18/01/2025

I’m naturally optimistic, but I’m not naturally cheerful. That’s something I’m trying to work on.

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Jay Clouse @jay.blog · 17/01/2025

New 7-min voice memo on the podcast: "OK I have some thoughts on AI (and its impact on creator-educators)" open.spotify.com/episode/2zU0...

open.spotify.com

#238: OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]

Creator Science · Episode

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Jay Clouse @jay.blog · 15/01/2025

Creator businesses are tied to the creator's enthusiasm. more enthusiasm → more momentum → more enthusiasm → more momentum... But it goes in reverse, too: less enthusiasm → less momentum → less enthusiasm → less momentum...

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Jay Clouse @jay.blog · 14/01/2025

If you’re stuck consuming everyone else’s content, you are likely lacking clarity around your own priorities. When you are clear about your vision, you don’t want to spend time doing anything else.

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Jay Clouse @jay.blog · 13/01/2025

As more creators join the scene, the expectations for all content increases. If you aren’t constantly improving, you're falling behind.

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Jay Clouse @jay.blog · 09/01/2025

Basement studio is coming along: ✅ Gear ✅ Design ✅ Drywall ✅ Insulation ✅ Flooring ❌ Trim ❌ Painting ❌ Final setup We will have three cameras, two mics, and two different shots — all managed through one interface with everything activated by switch.

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Jay Clouse @jay.blog · 05/01/2025

Just published my 2024 year in review. I share the highs, lows, and lessons learned both personally and professionally. 5500+ words 😅 Read it here: creatorscience.com/year-in-revi...

creatorscience.com

2024 Year in Review

The good, the bad, and the honest.

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Jay Clouse @jay.blog · 04/01/2025

Welp, my 2024 Year In Review post accidentally turned into 5,000 words with a lot of data. 😅 Sharing it tomorrow morning in the Creator Science newsletter.

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Jay Clouse @jay.blog · 02/01/2025

Writing my 2024 Year In Review... What do people typically NOT include that you wish they did? Alternatively, what do you hope to see in it?

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Jay Clouse @jay.blog · 31/12/2024

I won my fantasy football league last night... idk maybe I should build a course about it

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Jay Clouse @jay.blog · 31/12/2024

This week, I went through my calendar for the next 6 months and proactively blocked time for ME. I never blocked time for: • Workouts • Meals • Travel prep • Travel recovery That's changing in 2025! More of my time for me and the family.

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Jay Clouse @jay.blog · 29/12/2024

The week between Christmas and New Year is always when I improve my Notion setup 😂

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Jay Clouse @jay.blog · 23/12/2024

This will be our daughter’s first Christmas! I’m excited to create brand new family traditions. I’d love to hear some of your favorites for inspiration!

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Reposted by Jay Clouse

Chiara Cokieng @chiaracokieng.bsky.social · 21/12/2024

Quote of the day: "Success is a math problem." by @jay.blog in this podcast episode: podcast.creatorscience.com/vm-hormozi-w... The best part is baby girl cooing her agreement in the end 😂

podcast.creatorscience.com

#231: "No friends’ weddings for 10 years" – my take on the Hormozi post [Voice Memo]

Is this really success?

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Jay Clouse @jay.blog · 19/12/2024

I am this close 🤏 to checking out for the rest of the year

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Jay Clouse @jay.blog · 18/12/2024

“What’s in it for me?” - everyone looking at your content

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Jay Clouse @jay.blog · 18/12/2024

Well, I’ve done it. I’ve transitioned from completely unknown to being tagged in posts as a “guru” that should be ignored. Creator circle of life 🤷‍♂️

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Jay Clouse @jay.blog · 17/12/2024

Parenting isn’t hard it’s trying to be an adult/husband/friend/son/entrepreneur *while also* parenting that’s tough. 😂

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Jay Clouse @jay.blog · 16/12/2024

When you're just getting started, you think VIEWS are the goal. When you get views, you think REVENUE is the goal. When you get revenue, you think LIFESTYLE is the goal. Just skip to the end. Make decisions that help you enjoy your day-to-day, and let time work in your favor.

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Jay Clouse @jay.blog · 14/12/2024

I've been a little slower in responding to posts in The Lab this week... ...and the community hasn't missed a beat. Feels like there's more momentum there than ever. 🙌

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Jay Clouse @jay.blog · 13/12/2024

I underestimated the impact our channel would have on our GUESTS. Anecdotally, I know it’s generated close to seven figures of total business for our guests now. Wild.

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Jay Clouse @jay.blog · 13/12/2024

It's a good thing people pay me to coach them on business and not how to cut a label off a plastic bottle without jamming scissors into your hand so hard it requires stitches.

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Jay Clouse @jay.blog · 12/12/2024

By this time next year: 1.) YouTube channel will double (200K+ subs) 2.) I'll be consistently publishing short-form video Just calling my shot. Call yours 👇

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Jay Clouse @jay.blog · 11/12/2024

My wife replaced all of our door knobs with door handles. We're often carrying the baby, so handles made it easier to get into rooms... Our very smart golden retriever, Ted, has noticed this difference – and can no longer be kept out of any room.

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Jay Clouse @jay.blog · 10/12/2024

File this under “Trends We Like To See”

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Jay Clouse @jay.blog · 09/12/2024

If you look for reasons why you might fail, you will find them. If you look for reasons why you might succeed, you will find them. Which will you choose to look for?

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Jay Clouse @jay.blog · 09/12/2024

"You get out of it what you put into it." I hear this in community circles quite a bit. ...but what if we replaced this belief? What if we made it easier to get more value out community products? From my most recent essay: creatorscience.com/better-commu...

creatorscience.com

Building Better Community Products

Why we need to let go of, "You get out of it what you put into it," and put ourselves back on the hook.

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