iiinova — where your digital self keeps evolving

Jared Peterson @jaredpeterson.bsky.social · 17/02/2026

I don't post everything I write on BlueSky, but I think this piece may resonate with a few of you. It is for those interested in the backstory of the debate, why it matters, and whether it is even a scientific question to ask whether people are rational.

jtpeterson.substack.com

Are people rational? And is that even a meaningful question?

Or why I think expertise is the better way to understand normative decision-making

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Jared Peterson @jaredpeterson.bsky.social · 09/12/2025

Rational Choice Theory has been a short-cut to nowhere for the field. We need to re-think the ‘drosophila of decision science’ jtpeterson.substack.com/p/the-drosop...

jtpeterson.substack.com

The Drosophila of Decision Science

A response to 'Choose Wisely' by Barry Schwartz and Richard Schuldenfrei

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Jared Peterson @jaredpeterson.bsky.social · 16/09/2025

Got a nice honorable mention from Experimental History🐐

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Jared Peterson @jaredpeterson.bsky.social · 13/05/2025

New article on context and the psychological paradigm, arguing that the boundaries we have put around "psychology" are in the wrong place. What we have dismissed as context is actually content. jtpeterson.substack.com/p/rethinking...

jtpeterson.substack.com

Rethinking the Edges of the Mind – Part I

What is context? Why is it so hard to study? Can we redraw the boundaries of psychology so that context becomes content?

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Reposted by Jared Peterson

Roger L. Cauvin @rcauvin.bsky.social · 08/03/2025

The behaviors, problems, and outcomes that impact your customers most usually don't happen inside your product. Listen to @jaredpeterson.bsky.social describe how #UX and #prodmgmt often neglect what happens outside the product. www.productcoalition.com/p/behavioura...

productcoalition.com

Behavioural Science and Strategy Alignment

In this episode of the Product Coalition podcast, Jay Stansell interviews Jared Peterson, a behavioral scientist and co-founder of Nuance Behavior.

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Jared Peterson @jaredpeterson.bsky.social · 27/02/2025

To those interested in the science of decision-making, here is a primer on the main schools of thought, the personalities behind them, and some resources for learning more. substack.com/home/post/p-...

substack.com

The Many Schools of the Great Rationality Debate

A war of acronyms and personalities

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Jared Peterson @jaredpeterson.bsky.social · 03/02/2025

Has anyone done a comprehensive analysis of factors that people think are, or think should be, ethically relevant when doing triage? eg likelihood of survival is relevant, some think "woman and children first", most think race is irrelevant, etc.

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Jared Peterson @jaredpeterson.bsky.social · 28/01/2025

These price comparisons are getting out of control

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Jared Peterson @jaredpeterson.bsky.social · 06/01/2025

Cognitive Turn people. Are any of you reading about Naturalistic Decision Making? Started reading *A Cognitive Theory of Reasoning and Choice* and thought, "this is just a math-y version of Dataframe Theory of Sensemaking, and Recognition Primed Decision-Making.

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Jared Peterson @jaredpeterson.bsky.social · 02/01/2025

Newly published follow-up article to the #BehavioralScience framework tier list series I've been doing the past few months. Curious to hear your thoughts! open.substack.com/pub/jtpeters...

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Ronen Tamari @ronentk.me · 30/12/2024

Cool to see lots of ppl getting excited about “Science Goodreads”! (x.com/sanjehorah/s...) Why it doesn’t exist yet is an interesting rabbit hole I went down a few years ago (which also resulted in me joining the @asterainstitute.bsky.social Open Science fellowship) >

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Jared Peterson @jaredpeterson.bsky.social · 25/12/2024

Kahneman would resist so long as he can't see it because wysiati Thaler would resist so long as it is stored with the cashews Zimbardo would write up how he resisted, but it would be fake Freud would be torn, but Id would win Mischel would pretend it was a picture of a ring, but would give in

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Jared Peterson @jaredpeterson.bsky.social · 25/12/2024

Only someone as uninterested in the ring as Bombadil could resist the One Ring and throw it in Mount Doom. But such a person would never care enough to try. Basically, no one with main character energy could ever fulfill the quest. Which is why it falls to the unlikeliest of creatures; hobbits 1/

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Ben Golub @bengolub.bsky.social · 24/12/2024

In economics, editors, referees, and authors often behave as if a published paper should reflect some kind of authoritative consensus. As a result, valuable debate happens in secret, and the resulting paper is an opaque compromise with anonymous co-authors called referees. 1/

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Jared Peterson @jaredpeterson.bsky.social · 19/12/2024

We did interviews with multiple people who refused to turn their camera on, responded with a delay, and even asked us to put the questions in the chat. Super obvious they were using an LLM. But it shocked us. They thought they could get away with pretending to be a medic during a live interview!

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Jared Peterson @jaredpeterson.bsky.social · 17/12/2024

Over the past couple months I have been doing a tier list of #BehavioralScience frameworks. It generated lots of really great discussion with many disagreements. Here is an updated and centralized resource for all the rankings. substack.com/home/post/p-...

substack.com

Ranking Behavioral Science Frameworks

A tier list of various behavior change frameworks that are popular in the field of Behavioral Science.

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Jared Peterson @jaredpeterson.bsky.social · 17/12/2024

This is a really useful heuristic that I also use. For many academics, everything is a nail to be hit by their particular hammer. And if you criticize the hammer, the same defensive mechanisms are always present

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Jared Peterson @jaredpeterson.bsky.social · 08/12/2024

Does anyone have suggestions for feeds to follow that haven't been overtaken by politics? I came here to discuss research and philosophy, not for political platitudes and rage posting

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Alexander Berger @albrgr.bsky.social · 07/12/2024

I just got the kids down for naptime so I wanted to take a second to point out two key problems (and a few areas of agreement) I see with this morning’s @emmagoldberg.bsky.social @nytimes.com article about effective altruism: 🧵 bsky.app/profile/nyt...

bsky.app

The New York Times (@nytimes.com)

Effective altruism, the recent trend in philanthropy, has been to look for the most bang for your buck. Maybe you don’t have to, Emma Goldberg argues. https://nyti.ms/41GHinN

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Jared Peterson @jaredpeterson.bsky.social · 03/12/2024

This is a hard question because the way we (I?) think about BehEcon has changed so much System 1/2 don't exist, but it's a useful distinction. Biases aren't as systematic as we thought, and don't imply irrationality, but nevertheless represent true deviations from economic models 1/

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Jared Peterson @jaredpeterson.bsky.social · 01/12/2024

Three formal arguments for why there cannot be a finite set of cognitive biases. The lack of a finite set of biases is one reason I believe Heuristics and Biases cannot survive long term as a prescriptive paradigm. A paradigm of deviations must eventually collapse under its own weight.

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Jared Peterson @jaredpeterson.bsky.social · 29/11/2024

Read that new Gigerenzer paper and really enjoyed it. Mostly agree with everything. The Cold War context was interesting and new to me. But at some point it would be really nice if someone actually surveyed HB and FF researchers about what they actually believe

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Jared Peterson @jaredpeterson.bsky.social · 29/11/2024

Very curious how others feel about the idea that trailing elipses are a dark pattern.

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Jared Peterson @jaredpeterson.bsky.social · 23/11/2024

What percentage of published social psychology research do you believe reflects a true and justified insight? By 'true,' I mean findings that accurately capture some aspect of human nature. By 'justified,' I mean studies that are well-designed and methodologically sound. (Ignore Gettier)

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Jared Peterson @jaredpeterson.bsky.social · 20/11/2024

New article on the misleading labels of Behavioral Science. In it I critique five labels that made the field popular; nudge, behavior change, empirically tested solutions, bias, irrationality. All misleading or narrowing in their own way www.nuancebehavior.com/work/the-mis...

nuancebehavior.com

The Misleading Labels of Behavioral Science – Five Concepts to Better Understand

The Misleading Labels of Behavioral Science – Five Concepts to Better Understand. This article includes five important (but unpopular) opinions concerning five core concepts—not to discredit Behavior...

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Jamie Cummins @jamiecummins.bsky.social · 19/11/2024

It's taken many years, but chemistry is finally beginning to catch up with cutting-edge advances from psychological science.

A parody of a chemical structural formula in the shape of a "power pose"; with lines mimicking the pose of bent arms on hips.

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Jared Peterson @jaredpeterson.bsky.social · 19/11/2024

This is a good schelling point to rally around. And I'll add "reshare 1 thing" to the list

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Reposted by Jared Peterson

Chris Robinson @griz8u.bsky.social · 17/11/2024

List of Psychology Starter Packs on FB. Feel free to share with your FB friends, and yell if you want me to add your pack to the list. www.facebook.com/share/p/15JC...

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Reposted by Jared Peterson

Tomer Ullman @tomerullman.bsky.social · 18/11/2024

Fun visual illusion! The rectangle on the left is bigger, but years of seeing this kind of stuff has broken vision scientists' brains into saying they are actually the same.

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Defender @defenderofbasic.bsky.social · 18/11/2024

The extension is called DeArrow (dearrow.ajay.app). If this spreads as a concept, a company will eventually implement it with first party support in the platform, and the users will love it & other companies will be forced to compete and copy them. cc @nathanpmyoung.com

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Jared Peterson @jaredpeterson.bsky.social · 19/11/2024

Three features I'd like 1. Find starter packs populated with people I already follow to find more like them 2. Find out which starter packs the people I follow have followed 3. Know which starter packs I'm in @bsky.app any plans for this?

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Kevin Zollman @kevinzollman.com · 18/11/2024

Different disciplines argument for P Historians: here are a bunch of historical facts, some of which relate to P Philosophers: here is a carefully crafted, deductively valid argument for P with only one wildly false premise

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Jared Peterson @jaredpeterson.bsky.social · 17/11/2024

Kahneman: One of my least favorite words is the word irrationality. I've never used it. I view irrationality as a technical definition... Spencer: Is [it a] mischaracterization that...your work shows that humans are irrational? Kahneman: Oh, absolutely. clearerthinkingpodcast.com/episode/072

clearerthinkingpodcast.com

Clearer Thinking with Spencer Greenberg

The podcast about ideas that matter

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Jared Peterson @jaredpeterson.bsky.social · 17/11/2024

Didn't realize there was a central location for finding starter packs. Super useful blueskydirectory.com/starter-pack...

blueskydirectory.com

All - Bluesky Directory

A curated collection of all things relating to the Blue Sky social media platform.

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Jared Peterson @jaredpeterson.bsky.social · 16/11/2024

#introduction I'm an applied researcher interested in - expert and rational decision making - motivation and behavior change - sensemaking and relevance realization - philosophy of science and how context breaks our models - AI - What all this implies for science and industry (1/5)

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Jared Peterson @jaredpeterson.bsky.social · 25/10/2023

More accurate headline: "After decades of advocating for the view implicit in his premises, neuroscientist never once questioned the assumptions he started with" I'm a determinist too. But framing this as something neuroscience provides evidence for is just bizarre and wrong.

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Jared Peterson @jaredpeterson.bsky.social · 19/10/2023

"Your users are overwhelmed by the number of options that your app provides. Your only solution as a product manager; reducing options. Or at least, that is the story you are being told. But is that right? Not quite." New article up on Nuance! www.nuancebehavior.com/work/choice-...

nuancebehavior.com

Choice Overload: It’s not about the number

Choice Overload: It’s not about the number. Your users are overwhelmed by the number of options that your app provides. Your only solution as a product manager; reducing options. Or at least, that ...

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