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Jacqué Palmer

@jacquepalmer.com
1.2K followers 237 following 28 posts

She/her Email geek, audience strategist, and product manager ☞ Did some things at @bostonglobe.com, @vox.com and @gannett.

PostsRepliesMedia
Reposted by Jacqué Palmer
The Boston Globe @bostonglobe.com · 05/09/2025
Back-to-school doesn't have to feel overwhelming. Our free parent guide gives you 6 simple steps to help your child start the year strong. Sign up for The Great Divide, the Boston Globe’s K-12 education newsletter, to get the guide today.
trib.al
Back-to-school Parent Guide
Back-to-school doesn't have to feel overwhelming. Our free parent guide gives you 6 simple steps and resources to help your child start the year strong. Sign up for The Great Divide, the Boston Globe’s K-12 education newsletter, to get the guide today!
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Reposted by Jacqué Palmer
Trusting News @trustingnews.bsky.social · 06/03/2025
As we encourage newsrooms to do, we have our own advisory committee made up of the people we aim to serve. Welcome to these members! Thank you for your time and dedication. trustingnews.org/trusting-new...
trustingnews.org
Trusting News launches inaugural advisory committee
Meet the 11 journalists who make up Trusting News' inaugural newsroom advisory committee
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Reposted by Jacqué Palmer
Emily Sweeney @emilysweeney22.bsky.social · 11/02/2025
Tune in to @wbznewsradio.bsky.social at 8 p.m. tonight, I'll be on WBZ Nightside with Dan Rea talking about @bostonglobe.com's Green Book project!📗
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Reposted by Jacqué Palmer
The Boston Globe @bostonglobe.com · 03/02/2025
In today's Starting Point newsletter, we’re explaining President Trump’s fixation on tariffs, including those he slapped on Canada, China, and Mexico this weekend.
bostonglobe.com
Two presidents, 128 years apart, and their shared love of tariffs - The Boston Globe
Trump speaks admiringly of William McKinley, but his tariff plans are far more expansive.
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Reposted by Jacqué Palmer
Straight Outta Brooklyn @chriscarrega.bsky.social · 24/01/2025
In Saturday's @CapitalBNews newsletter, I wrote about former President Joe Biden’s last clemency action and the “girlfriend crimes” that led to most of the women who received their commutations winding up in federal prison for life or decades.
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Reposted by Jacqué Palmer
Sherrilyn Ifill @sifill.bsky.social · 12/01/2025
Well you inspired me to create a Black democracy starter pack. Cause those are also overwhelmingly white. go.bsky.app/6WTBzhX
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Jacqué Palmer @jacquepalmer.com · 12/01/2025
we’re not really strangers doing email right. per usual. take note bb’s.
Screenshot of an email from we’re not really strangers showing a photo of a hand (palm up) holding a we’re not really strangers card that reads “I hope you’re doing okay. Just checking in on you.”
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Jacqué Palmer @jacquepalmer.com · 13/12/2024
🤭
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Jacqué Palmer @jacquepalmer.com · 12/12/2024
“Doubt means don’t.” — A necessary gem from Oprah, while in convo with Gayle, at the MA conference for women.
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Jacqué Palmer @jacquepalmer.com · 27/11/2024
Another important reminder, courtesy of @tanglenews.bsky.social
Text from the Nov 27 edition of the Tangle newsletter that reads:

“For now, I'm doing something very few media outlets tend to do: I'm telling you to look away. Just for a few days. It's okay. It'll all be here when you're back, and if you genuinely take a break you’ll feel refreshed and ready to return when it’s time. We're going to take a break, too, and I’m planning to recharge.”
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Jacqué Palmer @jacquepalmer.com · 27/11/2024
+ 1
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Reposted by Jacqué Palmer
Christina Prignano Deering @christinaprignano.com · 26/11/2024
New this morning from the @bostonglobe.com Spotlight Team's investigation into Steward Health Care: Company executives treated its in-house malpractice insurer like a piggy bank, depleting the accounts meant to pay malpractice claims apps.bostonglobe.com/metro/invest...
apps.bostonglobe.com
Steward Health Care raided its own medical malpractice insurance company
Most of the insurer’s assets are in the form of IOUs from Steward Health Care, which went bankrupt in May.
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Jacqué Palmer @jacquepalmer.com · 21/11/2024
Listen. THAT part. That kind of behavior from adults turned so many soft and carefree little girls into harden and defensive mini-adults.
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Jacqué Palmer @jacquepalmer.com · 21/11/2024
Mmhmm. When the women started talking about their experiences being sexualized as children. So relatable. So sad.
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Jacqué Palmer @jacquepalmer.com · 21/11/2024
ability to function ≠ inherent worth www.deemjournal.com/stories/yewa...
deemjournal.com
Yewande Pearse on the Practice of Equitable Science and the Neurodiversity Paradigms — Deem
Yewande Pearse on the Practice of Equitable Science and the Neurodiversity Paradigm 
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Reposted by Jacqué Palmer
Dave Itzkoff @ditzkoff.bsky.social · 20/11/2024
I see a lot of you still sharing posts from the obviously fake Count Dracula account, so please be aware: - the real Count would never post during daylight hours in Romania - his full given name is Vlad, not Vladimir - he does not actually say “blah” and would never write it out in a post
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
Same! #postiegang
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
😟
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
It all started with me pitching you a newsletter about a travel writer and his dog. Day Trippin’ was my first newsletter baby. 😭
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
Edit: Many people doubted me, undermined me, and took credit for my work. I’m grateful to them, for they’ve taught me to never stay where I’m not respected or valued. They also taught me how NOT to lead.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
What others did pt 3️⃣ Many people doubt me, undermine me, and take credit for my work. I’m grateful to them, for they’ve taught me to never stay where I’m not respected or valued. They also taught me how NOT to lead. Originally posted on my LinkedIn. www.linkedin.com/in/jacquepal...
linkedin.com
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
What others did pt 2️⃣: A colleague shared her vast knowledge of project management with me. An organization hired me to teach newsletter strategies to early-career journalists. My amazing mentor coached me through my failures, celebrated my wins, and modeled the kind of leader I aspire to be.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
What others did pt 1️⃣ : My first boss gave me a budget to fund my first newsletter pitch. My second boss taught me how to build and troubleshoot email code. My third boss supported my wild list-building ideas with a budget! Skeptical journalists gave me and my newsletter ideas a chance.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
9️⃣ I asked a lot of questions and annoyed a lot of people in the process. Hearing, "That's the way we've always done it.", has never sat well with me.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
8️⃣ I held newsletter office hours to make troubleshooting or talking through strategy less intimidating for non-techie journalists.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
7️⃣ I was (and still am) invested in making news accessible for everyone and kept exploring ways to do that through email.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
6️⃣ I learned HTML (and CSS) on W3Schools and taught myself how to code emails in Dreamweaver.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
5️⃣ I used Salesforce in that first role, which I learned through a mix of trial by fire, Salesforce’s trailhead courses, and our dedicated solutions architects. Learning how to “email” in Salesforce made every ESP I worked in afterward a piece of cake.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
4️⃣ By the time I applied to an email-specific role at my local paper (Palm Beach Post), I had a lot of thoughts on what not to do in the digital and audience space. I also had a working knowledge of Mailchimp (the email OG), which helped me advocate for my ability to do the job.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
3️⃣ Before my first email-specific role in news, I did various marketing jobs for non-news-related companies. It was during the era of spam emails with no unsubscribe links. Thank you CAN-SPAM Act of 2003! + I earned a BS in Marketing and an MS in Internet Marketing a few years after that.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
2️⃣ I’ve always been interested in puzzles, human behavior, neuroscience, UX/UI, audience research, and community building. Email allows me to tap into all of these.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
My email career TL;DR ➡️ What I did: 1️⃣ I aligned my interests with my career aspirations. I said yes to roles I could’ve easily convinced myself I wasn’t qualified for. I benefited from the generosity of others, continued to refine my craft, and shared my knowledge with others. More 🧵'd below.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
I can't keep a good thing to myself, including my process for developing and managing successful newsletter products. I shared some of those gems with @mujschool.bsky.social back in April. ▶️ rjionline.org/news/lean-in... 📌 Save + share with the email geek in your life.
rjionline.org
Lean into what your core audiences value
A conversation with Jacqué Palmer, The Boston Globe on growing your newsletter.
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Jacqué Palmer @jacquepalmer.com · 20/11/2024
Done! Thanks for the reminder. 🫡
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Jacqué Palmer @jacquepalmer.com · 18/11/2024
A newsletter is a type of email. Not all emails are newsletters. Not every email play is a newsletter play. Do yourself, your org, and your audience a favor and learn more about email as a platform, a product, and an audience lifecycle tool.
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Jacqué Palmer @jacquepalmer.com · 18/11/2024
➕ If you want important, regional news explained to you, check out Starting Point: our new(ish) morning newsletter at globe.com/startingpoint. #boston #greaterboston #newsletter
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