iiinova — where your digital self keeps evolving

luis, the king of crops @itsluisgomez.com · 13/08/2026

things are happening at the Carrefour that the American mind struggles to comprehend

a shelf of canned Absolut Vodka x Sprite bevs, with plain, watermelon, and raspberry lemonade options

canned Jack Daniels x Coke Zero for €2.75

luis, the king of crops @itsluisgomez.com · 07/08/2026

new album release day + Bandcamp Friday = like a greedy Venetian merchant, I have bought and sold and plundered my way to the full Mountain Goats studio album catalogue

Screenshot of Apple Music app showing four good Mountain Goats albums: Days (a new release!), Get Lonely, Heretic Pride, and The Life of the World to Come

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luis, the king of crops @itsluisgomez.com · 20/07/2026

I’m sorry I know the match has been over for like four hours now but this is going down as one of the funniest charts in football history

screenshot from good app Futi (@futi.live) showing Spain with 20 shots and 17 dangerous attacks and Argentina with 2 shots and 1 dangerous attack

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luis, the king of crops @itsluisgomez.com · 10/07/2026

"Mamdani's preening arrogance" and once again this is basically the photo chosen to go with the piece

that Lisa Frank ass dolphin rainbow meme that indicates extreme joy

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luis, the king of crops @itsluisgomez.com · 09/07/2026

lmao he literally stunted on four dudes and then the goalkeeper

Mbappe stunting on four dudes right before ripping a shot

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luis, the king of crops @itsluisgomez.com · 02/07/2026

with @futi.live you too can learn cool stuff like “outshooting your opponent twenty to three probably works in your favor”

screenshot from Futi app showing Spain outshooting Austria by seventeen

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luis, the king of crops @itsluisgomez.com · 30/06/2026

I am both sides of this equation re: Morocco tying in stoppage time

that “this fucking ducks actually / literally coolest thing ever” meme

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luis, the king of crops @itsluisgomez.com · 28/06/2026

someone please explain how my local pizza place serving food in a Kalshi box is NOT evidence that we live in hell. please. Expeditiously.

Stupid fucking Kalshi pizza box on a stove

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luis, the king of crops @itsluisgomez.com · 26/06/2026

If only we had someone tenacious who could finish obvious chances. Unfortunately no such person exists.

Diego Luna the soccer player, who should have been picked

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luis, the king of crops @itsluisgomez.com · 22/06/2026

Cape Verde playing at this World Cup despite having never been in it before

Lewis Hamilton at Marinello looking super drippy, captioned “We are so fucking back it’s not even funny”

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luis, the king of crops @itsluisgomez.com · 18/06/2026

Clyde is wearing a Super Mario Sunshine hoodie

Clyde Frazier, the drippiest man in history, wearing a Super Mario Sunshine hoodie

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luis, the king of crops @itsluisgomez.com · 14/06/2026

KNICKS IN FIVE. ON THE BLOCK. YOU KNOW WHAT IT IS

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luis, the king of crops @itsluisgomez.com · 09/06/2026

The crowd where I am is maybe 75-100 ppl deep all watching on a single 27” TV hung facing the street

Too big crowd outside bar watching Da Knicks on a too small tv

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luis, the king of crops @itsluisgomez.com · 24/05/2026

once again, Landry Shamet is an American hero

(Meme of a man pointing to the sky, where Landry Shamet of the New York Knicks has been superimposed) If nobody got me I know Landry Shamet got me. Can i get an AMEN?

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luis, the king of crops @itsluisgomez.com · 21/04/2026

KNOCK AT THE CABIN (2023) is also good

Norman Rockwell free speech guy with blue laser eyes

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luis, the king of crops @itsluisgomez.com · 15/04/2026

Aura farming in stupid circumstances is a valuable component of sporting dominance

Lewis Hamilton in Maranello looking cooler than he ever looked right before having his absolutely shambolic 2025 Ferrari F1 season

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luis, the king of crops @itsluisgomez.com · 17/03/2026

this bit, about how élite institutions create and reinforce their mystique even when subsumed by rot, felt particularly insightful

A stint at Noma is the highlight of any cook’s résumé, the culinary equivalent to singing at the Met or dancing with the Bolshoi or interning at The Paris Review. It’s easy to understand why thousands of people clamored to work there, and why, once a lucky few made it in, they might have found it difficult to complain, or to criticize, or to leave. The institution weaponized its own status. To reject the significance of Noma as an institution now is, in a way, to unfairly shift a portion of blame onto the very people who were hurt—people who were there only because they, too, believed in its value. They weren’t wrong to want to be in that kitchen; what was wrong was the way their adulation and ambition were rewarded with terror and abuse.

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