iiinova — where your digital self keeps evolving

Itay Dreyfus @itaydr.bsky.social · 02/09/2026

in Copenhagen for the week, any niche seekers out here?

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Itay Dreyfus @itaydr.bsky.social · 05/08/2026

current Niche design 2 lineup

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Itay Dreyfus @itaydr.bsky.social · 03/08/2026

here’s my unsolicited advice to how to get work done: focus on making progress, step away from what you do, and trust the process productidentity.co/p/detach-fro...

productidentity.co

Detach from your work to make it work

This is my first essay from a series about the creative process, which will be published in the upcoming Niche design issue.

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Itay Dreyfus @itaydr.bsky.social · 03/08/2026

I hereby declare the second issue of Niche design: The Creative Practice + announcing a patronage to help support the work! nichedesign.press/issue-two#pa...

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Itay Dreyfus @itaydr.bsky.social · 13/07/2026

apparently Niche design has reached places

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Itay Dreyfus @itaydr.bsky.social · 06/07/2026

for a very limited time Niche design now comes with a bunch of stickers (and a little zine) courtesy of the light-outdoor-computer-club

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Itay Dreyfus @itaydr.bsky.social · 05/07/2026

Allow me to re-introduce an update for the Niche design website nichedesign.press

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Itay Dreyfus @itaydr.bsky.social · 24/06/2026

I'm working on an update to the Niche design website, and also got some bookmarks from the fair I can attach to orders, so I figured a custom mini configuration page would be cool (btw if you order now you still get one + a pack of stickers)

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Itay Dreyfus @itaydr.bsky.social · 22/06/2026

have someone worked with an editor and can tell pricing range for a ~100 pages magazine? I may or not have the budget to work with one on the second issue of Niche design

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Itay Dreyfus @itaydr.bsky.social · 16/06/2026

so a year after I'll be exhibiting Niche design in Basel this week

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Itay Dreyfus @itaydr.bsky.social · 15/06/2026

we did a thing for the world cup too a generative platform for visualizing fixtures data updating daily on vs . football

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Itay Dreyfus @itaydr.bsky.social · 02/06/2026

Listen to @lucas.love: "My philosophy was to rely on boring technology that has long been proven to work well instead of getting distracted by new shiny tools and frameworks." via nichedesign.press

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Itay Dreyfus @itaydr.bsky.social · 31/05/2026

"Software is the most impactful medium on culture today... If we're destined to spend a growing portion of our lives in software, let's build a world we want to live in—more diverse, more fun, more art." @andy.works for nichedesign.press

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Itay Dreyfus @itaydr.bsky.social · 12/05/2026

Some years ago, I used to think that the more people your design reaches, the better. Now I’m convinced the opposite—the less you design for, the better. productidentity.co/p/growth-pains

productidentity.co

Growth pains

On scale: against the pursuit of unicorns

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Itay Dreyfus @itaydr.bsky.social · 06/05/2026

I designed nichedesign.press entirely in the Cargo interface and I don't think it was the wrong decision

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Itay Dreyfus @itaydr.bsky.social · 04/05/2026

I measure a company’s honesty by whether they hide the option to cancel a subscription, and how hard they make it to find

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Itay Dreyfus @itaydr.bsky.social · 28/04/2026

Officially launching the "you can just build things" workshop. Turn your ideas into working products through hands-on sessions with Claude Code. Grab a spot, slots available over the next two weeks. buildthings.club

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Itay Dreyfus @itaydr.bsky.social · 28/04/2026

I'm not sure whether it's easier to learn a new tool than building a custom product anymore (putting time and depth aside)

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Itay Dreyfus @itaydr.bsky.social · 22/04/2026

niche design is a series of essays and authentic interviews with designers and builders shaping a more intentional culture anti-slop, unbiased of tools. striving to make things artistically rather than mechanically

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Itay Dreyfus @itaydr.bsky.social · 17/04/2026

new design patterns might now emerge from the cli

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Itay Dreyfus @itaydr.bsky.social · 16/04/2026

I started to draft this piece a year ago after experimenting with some prompt-to-interface tools, but only this week I could make sense of it all: this is the venn of my process and how I see design these days. productidentity.co/p/the-venn-o...

productidentity.co

The Venn of my process

A last minute event

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Itay Dreyfus @itaydr.bsky.social · 14/04/2026

through the making of nichedesign.press I've been the: - student - curator - writer - editor - publisher - distributor

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Itay Dreyfus @itaydr.bsky.social · 14/04/2026

come to my show this thursday to see me building a product live with claude code. going to pick an idea on the spot, so make sure to submit an idea and rsvp to see the magic buildyouridea.live

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Itay Dreyfus @itaydr.bsky.social · 06/04/2026

glad to be able to say that Niche design #2 is (almost) fully funded by some amazing sponsors there’s still room so lmk in case you’d like to support

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Itay Dreyfus @itaydr.bsky.social · 05/04/2026

in practicing for my upcoming claude code for product building workshop, I ran a 5hr pilot with my sister-in-law a few days ago going from terminal basics to deploying with vercel. so far she has built: - a bartender assistant - board game nights tracker - a digital cookbook for family recipes

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Itay Dreyfus @itaydr.bsky.social · 30/03/2026

It’s time to be an underthinker

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Itay Dreyfus @itaydr.bsky.social · 29/03/2026

my client projects rapidly become "build this thing" instead of just "design this thing"

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Itay Dreyfus @itaydr.bsky.social · 28/03/2026

I think I discovered Text Wrap by mistake while playing with Affinity in the early days of nichedesign.press However it immediately clicked and became core to the overall design of the zine. I wonder what could be done for the next issue in the web now...

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Itay Dreyfus @itaydr.bsky.social · 25/03/2026

why mac mini? have someone made the switch from a macbook as a primary machine?

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Reposted by Itay Dreyfus

Pirijan @pketh.org · 25/03/2026

Building is an iterative, non-linear, and collaborative process. So why do team tools force planning into flat lists, grids, and linear documents? This mismatch between plans and reality is where a lot of work project anxiety comes from.

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Itay Dreyfus @itaydr.bsky.social · 19/03/2026

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Itay Dreyfus @itaydr.bsky.social · 18/03/2026

Today's project: building a Google Slides alternative because why not

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Itay Dreyfus @itaydr.bsky.social · 17/03/2026

have we reached “the best design is cli” moment already?

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Itay Dreyfus @itaydr.bsky.social · 15/03/2026

I hope building with Claude Code makes you prefer releasing over polishing as much as it does for me

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Itay Dreyfus @itaydr.bsky.social · 09/03/2026

I've never went to university but my little zine is going to join at least 3 design school libraries

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Reposted by Itay Dreyfus

Kristen Pavle @kpaxle.bsky.social · 25/02/2026

Most founders are building their most important work alone. Heads down. Cranking. Coming up for air only when they need feedback. Focus isn't a problem. Isolation is.

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Itay Dreyfus @itaydr.bsky.social · 01/03/2026