iiinova — where your digital self keeps evolving

Irina Pencheva

@irinap.bsky.social

Product and public sector tech geek. Mom of 2. Thrives being busy. Prevention at NHSE. Formerly of GOV.UK Notify and GOV.UK Forms at Government Digital Service

Posts Replies Media

Reposted by Irina Pencheva

Frankie Roberto @frankieroberto.com · 16/05/2025

My colleague Caroline has written about how we’re trying to break silos at the NHS by building a service catalogue: medium.com/@carolinefin... 💙

medium.com

Breaking siloes with a service catalogue

Date: 16 May 2025

162

Irina Pencheva @irinap.bsky.social · 11/05/2025

Over the last two weeks, I've thought a lot about how hard it is to deliver effective public health and prevention nudges through digital, especially when so much is about influencing and 'boosting' the wider environment (physical, economic, political and social). irinapencheva.com/2025/05/11/n...

irinapencheva.com

Nudges, boosts and the value of digital prevention

TL; DR: Effective nudges through digital prevention are hard to nail, and so much is about influencing and ‘boosting’ the wider environment. I reflect on my experience in the GP waiting…

020

Reposted by Irina Pencheva

Tim Paul @timpaul.co.uk · 02/05/2025

Post is here! www.timpaul.co.uk/posts/could-...

timpaul.co.uk

Could AI convert all the PDF forms on GOV.UK into web forms?

Personal site for Tim Paul

276

Reposted by Irina Pencheva

Imran Hussain @imhuyorks.bsky.social · 28/04/2025

What’s up Bluesky, I’m starting to look for my next professional opportunity. If you are looking for someone community, co-design or collaboration shaped, please get in touch 💬

067

Irina Pencheva @irinap.bsky.social · 25/04/2025

A year ago I started at NHS England. And what a year it has been for me. I’ve written about it here irinapencheva.com/2025/04/24/a...

irinapencheva.com

A year at NHSE

I’ve been a Head of Product at NHS England for a year now and this blog post covers my reflections on the past year (and what a year it has been!).

4101

Irina Pencheva @irinap.bsky.social · 20/04/2025

Gangsta sanding with unicorns 🦄

010

Irina Pencheva @irinap.bsky.social · 17/04/2025

Love it when kids say profound things. Earlier, my 3.5yo asked me if all the words and letters go into the eraser of her whiteboard pen once they’re rubbed off. Where do deleted words go?

000

Irina Pencheva @irinap.bsky.social · 17/04/2025

Wrote to complain about the horrible cotton candy machine monstrosity in the community leisure centre and got told it’s a ‘pilot’ and they ‘value’ my feedback. Undertone was - we don’t care, this makes someone some money. Who should I reach out to next - councillors, MP, local community groups?

200

Irina Pencheva @irinap.bsky.social · 12/04/2025

New feature (or bug) at the local community leisure centre and gym. What’s wrong with public health summed up in one picture.

Cotton candy machine next to body vitals machine

220

Reposted by Irina Pencheva

Maria Farrell @mariafarrell.eurosky.social · 02/04/2025

More people need to understand the massive negative externalities - and huge bloody bills - imposed on the entire world wide web by LLMs. The sense of entitlement to other people's labour and other organisations's hugely increased monthly overheads of the tech bros is nothing short of depraved.

111348705

Reposted by Irina Pencheva

Alt18F @alt18f.bsky.social · 01/03/2025

18F was doing exactly the type of work that DOGE claims to want – yet we were eliminated shortly after midnight. Read our letter to the American people: 18f.org

18f.org

We're not done yet | 18F

697187406805

Irina Pencheva @irinap.bsky.social · 02/03/2025

So glad I get to work with this good cookie on a mission that matters. Thanks for documenting what we’re doing in Personalised Prevention so excellently too! Another set of weeknotes to watch out for 👀

040