Sign in

Stefana Z 🦋

@interlunarna.bsky.social
319 followers 905 following 242 posts

Content & Email Marketing Strategist 👩🏼‍💻 Your favorite neurodivergent introvert writing about #newsletters and #contentmarketing strategy for SaaS businesses.

PostsRepliesMedia
Stefana Z 🦋 @interlunarna.bsky.social · 03/09/2025
WTF is wrong with subscription businesses where you have to reach out to the support team via email to cancel your subscription??? Plus, they don't send a reminder email before your trial ends... very bad experience.
000
Stefana Z 🦋 @interlunarna.bsky.social · 01/09/2025
No one is as cute as my husband when I have a call with a potential client. "Why do they interrogate you about your experience??? You're a pro. What would they ask you so many questions about SEO and content???" Um, babe, I appreciate your support, but... It's called an interview?
000
Stefana Z 🦋 @interlunarna.bsky.social · 15/08/2025
Hey friends! A quick favor: Freemius is now live on Uneed (like ProductHunt for indie hackers), and I want to ensure we get the #1 spot to win the “Product of the Month” 🏆 It would be amazing if you could take 10 seconds to upvote: www.uneed.best/tool/freemius Thank you!
uneed.best
Discover Freemius on Uneed
Discover Freemius on Uneed - MoR for selling micro-SaaS. Made for makers. Built to sell software. Together. | Money, Software, AI in Business (Free)
000
Stefana Z 🦋 @interlunarna.bsky.social · 22/05/2025
Something about me...
000
Reposted by Stefana Z 🦋
Freemius @freemius.com · 13/05/2025
Watching calendar pages fall away until June 5th... each one bringing us closer to @wceurope.bsky.social in Basel! ✨ Who else is joining us for coffee, conversation, and connecting with fellow software makers? Let's build something amazing together in Switzerland! 🇨🇭
011
Stefana Z 🦋 @interlunarna.bsky.social · 12/05/2025
New episode drops on Wednesday!
000
Reposted by Stefana Z 🦋
Freemius @freemius.com · 12/05/2025
Stuck in development hell with your software? Here's a reality check: One maker spent 13 years perfecting a product without launching. Meanwhile, others shipped, failed, learned and grew. We unpack how to ship fast and stay focused on building what users really need: freemius.com/blog/how-to-...
freemius.com
How to Build a Minimum Viable Product (MVP)
Launch with less risk & more impact. A minimum viable product (MVP) helps attract users, validate ideas, & grow your software business.
011
Stefana Z 🦋 @interlunarna.bsky.social · 06/05/2025
See you all at #WordCampEurope in Basel? :)
000
Reposted by Stefana Z 🦋
Freemius @freemius.com · 07/04/2025
Picture this: turns out, your highest-paying customers barely use the feature you spent ALL last quarter building! 😅 This is why you should make cohort analysis a monthly ritual NOW — discover surprising patterns in your user data to boost customer LTV and reduce churn: freemius.com/blog/how-coh...
freemius.com
Using Cohort Analysis to Increase Customer LTV
See how software makers can use cohort analysis to identify revenue leaks, optimize pricing, & boost customer LTV without neglecting product development.
011
Reposted by Stefana Z 🦋
Freemius @freemius.com · 16/04/2025
Our latest #pluginfm episode features Tamara Omerovic sharing how she scaled Databox content with 13K contributors doing the heavy lifting. You’ll be rethinking your entire content strategy after this one! Listen on your favorite platform. 🎙️ www.youtube.com/watch?v=DO41...
youtube.com
From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content
YouTube video by Freemius - Selling Software
021
Reposted by Stefana Z 🦋
Freemius @freemius.com · 17/04/2025
Our founder @vovafeldman.com shares how community-building + product strategy helps software makers monetize while coding what matters. From MVP to helping 1000+ software makers focus on building, not billing. #WordPress #SaaS Watch now: 👇 www.youtube.com/watch?v=b-mx...
youtube.com
Inside Freemius: Building Connections, Not Just Software – with Vova Feldman, Founder of Freemius
YouTube video by Churnkey
063
Stefana Z 🦋 @interlunarna.bsky.social · 17/03/2025
Do you guys know what's currently happening in Serbia?
010
Stefana Z 🦋 @interlunarna.bsky.social · 08/03/2025
Empowered women empower women. ❤️ Happy International Women's Day! 💐
000
Stefana Z 🦋 @interlunarna.bsky.social · 27/02/2025
I just read a comment on Twitter that got me thinking about the younger generations today. It's in Serbian, but I'll try to translate its essence for everyone to understand, and add my perspective. Some of you may not know, but I'm a teacher by formal education.
100
Stefana Z 🦋 @interlunarna.bsky.social · 26/02/2025
I'm quite proud of this piece 🥰
010
Reposted by Stefana Z 🦋
Freemius @freemius.com · 24/02/2025
We're traveling back from WordCamp Asia and wow, what a journey! Some behind-the-scenes moments that made this event so special: 🧵 #WCAsia
121
Reposted by Stefana Z 🦋
Freemius @freemius.com · 25/02/2025
"Every single thing in business is made up!” As we approach International Women's Day, we're challenging the status quo with Devin Bramhall, who shares how she navigated tech as a woman "when no one gave any mind to DEI." New plugin.fm drops Monday — rules are meant to be broken! 💪
011
Stefana Z 🦋 @interlunarna.bsky.social · 24/02/2025
So it's gonna be a retainer Or it's gonna be project-based You can tell me when it's over If the result was worth the rate Got a long list of ex-clients They'll tell you I'm insane But I've got a blank brief, baby And I'll write your name
000
Stefana Z 🦋 @interlunarna.bsky.social · 17/02/2025
“Revenge bedtime procrastination describes the decision to sacrifice sleep for leisure time that is driven by a daily schedule lacking in free time.” 😬
100
Stefana Z 🦋 @interlunarna.bsky.social · 17/02/2025
I need a week without social media, talking to people, and having to run errands. Then, maybe, just maybe, I'd finally recover from this flu.
110
Stefana Z 🦋 @interlunarna.bsky.social · 14/02/2025
Roses are red Violets are blue I can see you've used AI And haven't edited a single word Happy Valentine's Day 🩷
010
Reposted by Stefana Z 🦋
Freemius @freemius.com · 13/02/2025
Here's exactly how to get to WordCamp Asia without the usual first-day confusion. We've got you covered, from airport to venue! 🚗 Save for later! #WCAsia2025 #WordCampAsia #Manila #WordPressCommunity #TechConference
032
Stefana Z 🦋 @interlunarna.bsky.social · 12/02/2025
A must-watch for software biz owners. Wondering how to scale your marketing efforts or introduce a fractional CMO? Take notes :)
000
Reposted by Stefana Z 🦋
Freemius @freemius.com · 07/02/2025
What happens when your payment processor suddenly shuts down? Just ask @milangd.bsky.social from Dev4Press who had $5k stuck in MyCommerce 😱 But here's the cool part—he managed to save 900+ subscriptions by moving fast and choosing the right solution. Want to know how? freemius.com/blog/mycomme...
freemius.com
Migrating from MyCommerce to Freemius: Dev4Press Success Story
Learn what happened to Dev4Press founder Milan Petrovic after the MyCommerce collapse — and how Freemius helped him clear up the mess with a simple, intuitive migration process.
043
Stefana Z 🦋 @interlunarna.bsky.social · 05/02/2025
SEO ≠ content marketing! SEO is just ONE channel you can use to distribute your content. And it's currently very volatile. So, think social media, think newsletters, think broader than SEO!
010
Reposted by Stefana Z 🦋
Freemius @freemius.com · 29/01/2025
'5 hours of someone who's done it 100 times > 40 hours of someone learning on your dime.' Fresh episode of Plugin.fm just dropped! Lindsay Tjepkema shares the real talk about building marketing teams & why the conventional hiring wisdom might be costing you money 🎯 🎙️ Listen here: rb.gy/s6t62g
rb.gy
How to Build and Scale Your Marketing Team – with Lindsay Tjepkema
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
032
Reposted by Stefana Z 🦋
Freemius @freemius.com · 20/01/2025
Can a conference talk become a $10k deal before the product is even finished? 🤝 One founder’s story confirms that it’s possible! We created a practical guide with partnership strategies that actually work: freemius.com/blog/finding...
072
Reposted by Stefana Z 🦋
Freemius @freemius.com · 15/01/2025
Why authenticity & specificity in marketing win every time: Our CMO @clemmrusty.bsky.social 🎙️ talks about how surveys, 1:1 calls, and social media conversations can help get to know your audience better — and much more. Don’t miss the 1st episode of plugin.fm season 3: freemius.com/blog/freemiu...
0116
Reposted by Stefana Z 🦋
Freemius @freemius.com · 14/01/2025
🎙️ Ready for real marketing? Tomorrow, we're kicking off Season 3 with Goran breaking down why copying competitors just doesn't cut it. Spoiler: it's all about actually getting your audience (not just their wallets 😉) Tune in to plugin.fm! ✨ #PluginFM #SoftwareMarketing #SoftwareMakers
041
Reposted by Stefana Z 🦋
Freemius @freemius.com · 13/01/2025
In a world of marketing noise, authenticity wins 🎯 Plugin.fm Season 3 🎙️ launches in 2 days with @clemmrusty.bsky.social's deep dive into why your unique voice matters more than ever. Get ready for real talk about standing out by being your authentic self. Watch the preview:
011
Reposted by Stefana Z 🦋
Freemius @freemius.com · 13/01/2025
✨ Behind the scenes: We just wrapped up our Data Liberation Project! No more copy-pasting affiliate details & manual data exports — all from payments to licenses is now one-click exportable. Currently working on full automation of affiliate payouts for later this year! 🚀 freemius.com/blog/freemiu...
freemius.com
Freemius Release Notes: Data Freedom, SaaS & Smarter Pricing
Explore Freemius updates: Data freedom, enhanced SaaS tools, WordPress Playground support, and smarter pricing to help software makers grow.
071
Stefana Z 🦋 @interlunarna.bsky.social · 12/01/2025
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers. Day 2
000
Stefana Z 🦋 @interlunarna.bsky.social · 11/01/2025
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers. Day 1
020
Stefana Z 🦋 @interlunarna.bsky.social · 09/01/2025
What happens when I stay up late and can't sleep.
010
Stefana Z 🦋 @interlunarna.bsky.social · 06/01/2025
Working on our LEGO cupboard 😁
000
Stefana Z 🦋 @interlunarna.bsky.social · 04/01/2025
In my "fuck off everyone who's being toxic, dishonest and intentionally mean" era
020
Stefana Z 🦋 @interlunarna.bsky.social · 03/01/2025
2025 is the year to let go of... 📧 Constant email-checking and the pressure to respond instantly 👥 The need to say "yes" to every project or meeting 📚 Self-help books you're keeping out of guilt but never read 🎯 Imposter syndrome and self-doubt 📱 Late-night scrolling that disrupts sleep
120
Stefana Z 🦋 @interlunarna.bsky.social · 30/12/2024
Any Video Editors looking for a job among my followers? We're hiring at @freemius.bsky.social 🎊🥳
021
Reposted by Stefana Z 🦋
Freemius @freemius.com · 30/12/2024
🎥 Creative minds wanted! Turn developer stories into engaging podcasts, educational videos, & social snippets at Freemius. Remote Video Editor role with a global team, travel perks, and growth opportunities. Make content that matters — application link below 🌍 #Hiring #VideoEditor #RemoteWork
142
Stefana Z 🦋 @interlunarna.bsky.social · 29/12/2024
When you have awesome content ideas but have to wait to post them because it's the holiday season and no one will see them. 💀
010
Stefana Z 🦋 @interlunarna.bsky.social · 27/12/2024
Me when my team asks if I can do this little task as well
030
Stefana Z 🦋 @interlunarna.bsky.social · 25/12/2024
My mom thinks I'm a genius cause I can use Google maps to see if there are traffic jams 😅
010
Stefana Z 🦋 @interlunarna.bsky.social · 24/12/2024
A week left until my favorite "Ho-ho-hold that thought until after the holidays" OOO email. 🫶🏻
020
Stefana Z 🦋 @interlunarna.bsky.social · 24/12/2024
Belgrade today
010
Reposted by Stefana Z 🦋
Freemius @freemius.com · 23/12/2024
🎯"I had to choose between a cost calculator users wanted vs Stripe subscriptions I thought we needed. Guess which one actually moved the needle?" — @Swas shares honest take on learning product sense the hard way 🎯 #ProductRoadmap freemius.com/blog/softwar...
074
Stefana Z 🦋 @interlunarna.bsky.social · 22/12/2024
It always seems impossible until it's done.
000
Stefana Z 🦋 @interlunarna.bsky.social · 22/12/2024
While our national television is pretending that nothing is happening, TV stations from France and Austria (and possibly other countries - this is just what I've seen so far) are talking about the mass protest in Serbia led by university students. ❤️ Let the world see these images!
021
Stefana Z 🦋 @interlunarna.bsky.social · 22/12/2024
I totally have the golden retriever energy, which can sometimes be annoying for co-workers. Sorry, can't help it. 🙈
010
Stefana Z 🦋 @interlunarna.bsky.social · 21/12/2024
POV: Trying to explain something in English only to find the perfect word... in Spanish 🤔 After 6 years of creating content in English & Spanish, I've learned how mentally draining it can be to keep running between languages like my brain is a switch I can just flip on and off.
030
Stefana Z 🦋 @interlunarna.bsky.social · 21/12/2024
🚩 This may turn out to be an unpopular opinion, but I'll risk it — let's talk about something that took me way too long to learn. Trusting that gut feeling when it comes to client work.
110