iiinova — where your digital self keeps evolving

Barbie Koelker @idigress.net · 07/01/2026

To walk through 2026 with the confidence of _final.pdf but the foresight of _YYYYMMDD_HHMM.psd

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Barbie Koelker @idigress.net · 01/01/2026

Happy new year! May you find vengeance, redemption, peace, or whatever your heart desires in 2026! 🥂🎉

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Barbie Koelker @idigress.net · 25/12/2025

Ripping the emotional bandage off and opening the holiday with It’s a Wonderful Life. 😭

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Barbie Koelker @idigress.net · 11/12/2025

Attending the GamesBeat Hollywood & Games event? See you there!

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Barbie Koelker @idigress.net · 07/12/2025

Ritz crackers with cream cheese and a glass of eggnog at 2am? Yup. Nocturnal girl dinner.

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Barbie Koelker @idigress.net · 09/11/2025

Go play with Munchkin now where your bodies won’t hurt anymore. I love you so so much. 🤍 🌈 🐾

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Barbie Koelker @idigress.net · 09/11/2025

You fought so hard for us this year and beat all the odds stacked against you, but the fight was just too much. Thank you for all the bonus days, all the cuddles, for all the times you sassed me around and huffed if I offered the wrong treat.

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Barbie Koelker @idigress.net · 09/11/2025

Her Meowjesty, Princess Penny, crossed over the rainbow bridge yesterday. Penny, you are so loved. 🤍 🌈 🐾 Thank you for walking up to me in an alley in 2009. Thank you for being such a wonderful little sister to Munchkin, a big sister to Luffy, a momma to Vivi & Sanji, and a grandma to Lily.

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Barbie Koelker @idigress.net · 18/08/2025

Fahrenheit is for humans. Celsius is for water. Kelvin is for planets.

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Barbie Koelker @idigress.net · 17/08/2025

150 days of Penny being such a brave and strong fighter. Thank you for every bonus day you give me, little lady. 🥹 You are so patient and trusting through the supplements, insulin, and trips to the vet’s office. I love you so so much. 🩷🐾

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Barbie Koelker @idigress.net · 11/08/2025

I just tried to label a column as “2024 Q5”. It should be 2026 Q1. I’m losing years and gaining quarters over here. 😅

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Barbie Koelker @idigress.net · 05/08/2025

When an ad licenses a song you haven’t heard in forever, and now you’ve gone down a rabbit hole. 🕳️ youtu.be/hqthspSKZV8?...

youtu.be

Loituma "Ievan polkka"

YouTube video by kantelar

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Barbie Koelker @idigress.net · 03/08/2025

To that end, I’ve always loved marketing tech that empowers other creators. Tomorrow, I’ll dive into a new project to help a tech company that is on a mission to empower musicians. 🎶 Squee! 🥳

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Barbie Koelker @idigress.net · 03/08/2025

Marketing is a beautiful, albeit chaotic blend of art & science. We are creators & analysts, seeking to resonate with our audiences to amplify growth.

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Barbie Koelker @idigress.net · 01/08/2025

Ahh, yes. Having to wrap my ankles and pop Tylenol arthritis as a teen because we had to run a mile in under 8 minutes in cool weather if we wanted full points…

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Barbie Koelker @idigress.net · 01/08/2025

19 weeks ago, Penny landed in the hospital. Tonight, she's purring away and grooming happily. I love you Penny, and I'm so so proud of how strong you are. 🥹 #SeniorCats #CatMom #Cats

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Barbie Koelker @idigress.net · 01/08/2025

There's an elaborate google spreadsheet involved with multiple tabs. Each month, I start a new tab and get emotional. She made it another month! #CatMom

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Barbie Koelker @idigress.net · 01/08/2025

Ever since Penny came home from the hospital, I've been tracking her food intake down to the gram, taking note what percentage of her calories have come from kibble, wet food, and treats. #SeniorCats

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Barbie Koelker @idigress.net · 27/07/2025

To the people who drive with their music so loud that it can be clearly and loudly heard from 200 feet away and through thick glass … what’s your favorite brand of hearing aids? Also, is your car super glued together? Or do you have to tighten a bunch of parts after every few songs?

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Barbie Koelker @idigress.net · 27/07/2025

Say what you will about #adtech. The most egregious false advertising I routinely come across is our cat Luffy laying belly up in the hallway. It’s a lie. It’s always a lie.

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Barbie Koelker @idigress.net · 21/07/2025

Thank you to all the amazing vet staff who helped save her. Thank you to everyone who has wished her well. I’m so thankful for every bonus day we have with her. 🙏

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Barbie Koelker @idigress.net · 21/07/2025

4 months ago today, Penny landed in the hospital. She fought her way through DKA, a blood transfusion, & so much more. 17 weeks ago today, Penny had surgeries to remove her spleen — and a massive tumor on it — and get a feeding tube. Today, Penny is a purry, sassy, nearly 17 year old lady.

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Barbie Koelker @idigress.net · 14/07/2025

“We have a pet friendly office!” “Is it cat friendly?” “…” “…” “I’ll find out!” “Okay, thanks!” “… thanks for applying to …” 🤷‍♀️😹

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Barbie Koelker @idigress.net · 10/07/2025

When it’s one of those days, so your spouse sends you a video of the pastry options at the grocery store. 🥹

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Barbie Koelker @idigress.net · 08/07/2025

I had no idea this version existed, nor how much I needed to hear it. 😭 open.spotify.com/track/7oyoi2...

open.spotify.com

The Middle

Stillman · The Middle · Song · 2023

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Barbie Koelker @idigress.net · 07/07/2025

It’s so strange. I was born in 1985, and yet here I am, living in 1984. 🤔😔

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Barbie Koelker @idigress.net · 07/07/2025

Just finished submitting all the scores and notes for the award category I was judging for the US Travel ESTOS Awards. Several solid campaigns, some fuzzy impact numbers, and one campaign that made me cry it was so good. Good luck to everyone!

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Barbie Koelker @idigress.net · 07/07/2025

BRB gonna add the ability to successfully negotiate with a spoiled senior cat — who can’t hear, has high expectations, and imposes ever-shifting priorities & preferences — to my resume. 😅 PS: Penny is eating wet food and even a bit of kibble today (after her treats-only protest yesterday)

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Barbie Koelker @idigress.net · 04/07/2025

One year ago right now, EMTs were plucking me off the pavement after I crashed an electric scooter and was pretty banged up. A couple hospitals, a bunch of stitches, a metal plate & 10 screws, and lots of patience later, I’ve since walked nearly 600 miles. Thanks, science! 😅🙌🏼

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Barbie Koelker @idigress.net · 04/07/2025

Cat treat: next to water dish Penny: yells at me, face 1 inch from mine Me: gently holds cat treat dish in front of her Penny: finally, I can eat!

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Barbie Koelker @idigress.net · 03/07/2025

Interviewed for a dream job today. Penny’s glucose crashed during the call. Smearing syrup on a cat’s gums while still telling your life story is just proof of managing multiple priorities at once, right?

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Barbie Koelker @idigress.net · 29/06/2025

Penny, you’re such an amazing fighter and a purrfect kitty. Thank you for continuing to purr, sass me, and giving me hope. 🙏 Thank you to everyone who has wished her well, checked in with us, and contributed to her care. 🥹

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Barbie Koelker @idigress.net · 29/06/2025

Since then, she’s been so patient with me through twice daily insulin, a round of chemo, subcutaneous fluids when she was sick, and more.

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Barbie Koelker @idigress.net · 29/06/2025

100 days ago, Penny collapsed and was rushed to the hospital for a 5 night stay where she’d battle through DKA, have a blood transfusion, have her spleen and a massive tumor removed, and get a feeding tube installed.

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Barbie Koelker @idigress.net · 29/06/2025

100 days of hopes, fears, pleas to the universe, cuddles, blood draws, medicine, and more.

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Barbie Koelker @idigress.net · 27/06/2025

Shot glass of hot sauces & ghost pepper salt time! (Yay migraines)

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Barbie Koelker @idigress.net · 22/06/2025

Caturday stroll with Princess Penny. 👑😻☀️🌴

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Barbie Koelker @idigress.net · 20/06/2025

When your diabetic kitty’s glucose has been too erratic today, so you’re nervous to fall asleep. 😬 Thankful my Apple Watch will yell at me if her sugar dips again? Definitely. Still setting alarms throughout the night? Yup. 😩

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Barbie Koelker @idigress.net · 19/06/2025

Tired? Check. Cat sleeping with her head on my arm? Check. Sitting here forever unable to sleep myself? Check.

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Barbie Koelker @idigress.net · 11/06/2025

So compelling. 🙄 Not a single penny of any marketing dollar I control will go to them.

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Barbie Koelker @idigress.net · 11/06/2025

Whoever figured out where to place a glucose monitor on a cat: thank you. 🙏 I cannot imagine trying to regulate Penny’s glucose without this device. She can’t use words to explain how she feels, and a dip is so NOT obvious. 🥹

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Barbie Koelker @idigress.net · 04/06/2025

Eternally thankful for Penny’s trust in me. Between syringes full of supplements, insulin twice a day, subcutaneous fluids every other day, and a new glucose monitor every 15 days, I’m constantly fussing over her. Somehow, she still meows at me for cuddles and purrs.

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Barbie Koelker @idigress.net · 03/06/2025

SSP curation? My night owl version of this is Selective Stock Photo curation. 😅

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Barbie Koelker @idigress.net · 24/05/2025

I’m spending my Friday evening shuffling synonyms around until I giggle. This requires wine, but I’m just running on caffeine & b vitamins.

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Barbie Koelker @idigress.net · 24/05/2025

My affinity for alliteration and acronyms may be the death of me.

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Barbie Koelker @idigress.net · 21/05/2025

Someone ban me from taking naps on weekdays. 😩 A 40 minute snooze several hours ago will keep me up far too late for my 9am call.

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