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Gwyneth Paltrow joins in on the Astronomer Coldplay kissing scandal as the company's 'temporary spokesperson.'

Stillman · The Middle · Song · 2023

Market research is a vital part of marketing. Understanding the consumer is the foundation of every meaningful brand. Yet market research can go overboard. Focus groups are frequently called as a…

We need to find time for focus to do our best work. Ironically some of the tools we use to make us more productive are designed to steal focus. Distraction is the default setting. Some of this…

Early in my marketing career, at General Mills, we used to hold focus groups in a Minneapolis suburb called Eden Prairie. I once overheard a couple of our agency partners jokingly refer to this focus…