iiinova — where your digital self keeps evolving

Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 13/07/2026

This practical afternoon is designed for fundraisers navigating a difficult moment: rising costs, stretched donors, shifting priorities, and growing pressure to make the right decisions now. Join us July 16 from 1:00 to 4:00 PM PT on Granville Island. tickets.artsclub.com/2025-2026/fu...

tickets.artsclub.com

Future-Proof Fundraising

SHOWS

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 13/07/2026

Three days until Vancouver fundraisers gather on Granville Island to talk about the questions that do not fit neatly into a webinar chat box. This is our final reminder to join us in person on July 16 for **Future-Proof Fundraising: Crisis Response, Legacy Growth, and Live Q&A** #Fundraising

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 29/06/2026

This session will help you step back, make sense of what’s changing, and leave with stronger ideas for the road ahead. We’ll cover crisis response, legacy growth, and practical fundraising strategy, with plenty of time for live Q&A and Hot Potato discussion. July 16, 1:00–4:00 PM 1585 Johnston St

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 29/06/2026

You don’t need anyone to tell you fundraising is tough right now. You’re already living it. On July 16, Join us for Future-Proof Fundraising: Crisis Response, Legacy Growth, and Live Q&A, a practical afternoon session with Harvey McKinnon and Sean Triner. tickets.artsclub.com/2025-2026/fu...

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 23/04/2026

You can get a donor 90% of the way to giving… and still lose them. Even the best digital campaigns can fail if the landing page or donation process is confusing or slow. Make sure your page is simple, mobile-friendly, and aligned with your campaign message.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 13/04/2026

Contemplating launching a digital campaign? Be sure to include video elements. Videos frequently surpass images in effectiveness for digital fundraising. Many campaigns see up to 50% more leads when video is used.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 09/04/2026

When planning a digital lead campaign always remember the follow-up. Generating leads online is incredibly effective—but only if you engage with them afterward. Remember you are building a relationship. Successful campaigns include welcome emails, telemarketing conversion, and direct mail testing.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 05/04/2026

🌷🐣 Happy Easter! 🐣🌷 Wishing all of our wonderful clients, friends, and community a joyful Easter filled with happiness, renewal, and time well spent with loved ones. Thank you for your continued support — we truly appreciate being part of your journey. 💛 #HappyEaster #Grateful #Community

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 31/03/2026

Gob the marmot is now famous! He's been featured in this piece from CBC highlighting the push to save the Vancouver Island marmot. We are proud to support the efforts of the Marmot Recovery Foundation, who help these critically endangered animals once again thrive. www.cbc.ca/news/canada/...

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 30/03/2026

Retention up 10 points where stewardship was strongest. Send thank-you letters within 48 hours.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 25/03/2026

Thinking about cutting your print newsletter? Major donors in one audit specifically mentioned missing the printed newsletter — and said it could affect future giving. Lesson: Digital is efficient. But balance matters.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 23/03/2026

Our amazing client Lions Foundation of Canada Dog Guides Puppy Cam event is live! 🐶💛 Join us and tune in, fall in love, and see firsthand the impact donor support makes possible. Watch the Puppy Cam: www.youtube.com/watch?v=Gavs... #PuppyCam #DogGuides #NonprofitImpact

youtube.com

Dog Guides Canada: Puppy Cam!

The Puppy Cam offers a heart-melting, behind-the-scenes look at the very beginning of a remarkable journey. These playful puppies may be small now, but one day they could grow up to become…

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 18/03/2026

One word on an outer envelope increased response by 20%. Small tweaks. Big impact. Lesson: Continue testing online and offline — and analyze carefully.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 16/03/2026

Don’t stop measuring at 12 months. Nearly 2/3 of new donors gave again — just later than expected. Your calendar isn’t your donor’s calendar.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 12/03/2026

The episode offers a grounded look at what charities are up against, and the practical steps that can help strengthen fundraising over the long term. Watch here: www.youtube.com/watch?v=vWjE... #nonprofit #charity #Canada

youtube.com

Getting Real about Staffing, Vital Metrics, and Event Participation

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 12/03/2026

What should nonprofits be measuring more closely right now? How serious are staffing challenges? And what still makes community #fundraising events so powerful? HMA Senior Account Manager Karri LaJeunesse recently joined the Let’s Get Real podcast to discuss these questions and more.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 09/03/2026

In audit after audit, donors are often significantly older than nonprofit staff. Different stage of life. Different motivations. Mantra of the day, repeat after me: “I am not the donor.” 🧘‍♀️

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 05/03/2026

...to dig into what young people are actually looking for when they give their time and talent, what COVID changed, and what Gen Z dynamics nonprofits tend to miss. If you work with youth, or want to, give this a listen. Listen here: www.buzzsprout.com/2204766/epis...

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 05/03/2026

Another episode of The Raise & Shine podcast with HMA’s Lynne Boardman is out, and this one is a practical listen if you’re trying to build real staying power in your fundraising. In this episode, Lynne and co-host Louise Campbell sit down with youth volunteer extraordinaire Parsa Moradi...

buzzsprout.com

Ep. 6 - Youth and Philanthropy - Raise & Shine The Podcast

Lynne and Louise kick off this episode of Raise & Shine The Podcast with exciting news before diving into a lively discussion about the incredible value youth volunteers bring to nonprofits - and how…

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 02/03/2026

3 quick donor-centred copy tweaks you can make today: 1️⃣ Use ‘you’ twice as often as ‘we’. 2️⃣ Thank before you ask again. 3️⃣ Tell one story well, not three half-stories.” #DonorCentric #Copywriting #FundraisingTips

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 19/02/2026

Big news - Save the CBC has been named a Reed Awards finalist in two categories: - Best Social Media Campaign (Social Impact, Advocacy & Public Service) - Best International Campaign (National) We find out mid-march - keep your fingers crossed for us! campaignsandelections.com/awards/reed-...

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 17/02/2026

HMA is excited to share an upcoming webinar with Harvey McKinnon on Wed., Mar 4. Harvey will break down how to use plain, donor-friendly words that build trust fast, move people to action, and help you raise more money. Wed 4 March 15:00 CET Zoom: join.centerfordigitalaction.eu/forms/webina...

join.centerfordigitalaction.eu

📢 ECDA Webinar: How to use words and language to win campaigns and raise more money

I've just signed up for this webinar, and I think it’s going to be amazing! Attend this webinar and discover how to influence people, mobilize them, get more donors, and defeat the right. Hope to see…

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 17/02/2026

Are your emails getting opened, but not converting? Are you hearing “sounds good” instead of seeing gifts come in? Are you using smart language that still feels… like it’s written for insiders? If any of that hits home, this session is for you.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 12/02/2026

3️⃣ Include ‘extras’ in some of their communications. Deep dive inserts, a relevant news article, research update that you know they’ll be interested in. These are some of your most generous donors and they care deeply about you. Let them know how much you care about them too!♥️

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 12/02/2026

Here are two tips to boost loyalty within your Mid Level donor program: 1️⃣ Add personalized, handwritten notes to their letters. 2️⃣ Call them immediately to thank them for their gifts.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 02/02/2026

Full house at DM Magazine’s Vancouver Fundraising Day. Karri LaJeunesse and Lynne Boardman shared what’s working in digital + legacy giving, including how to reach “silent” prospects. One example, 359 legacy leads in a month, at $6.49 per lead, 58,000 reached. Legacy donors deserve major-donor attn.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 26/01/2026

A direct mail response rate of 15%. 👍 16 uncovered legacy gifts with an estimated value of over $1 million. 🎉 96 leads generated. 🫶 Learn more here and let us know if you'd like to chat about how we can do this for you! Success Detail | Harvey McKinnon Associates

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 19/01/2026

Join HMA’s Lynne and Karri, at Vancouver Fundraising Day on January 29th to discuss legacies. In their session they will cover when and how to talk to supporters about leaving a bequest in their Will, sharing insights from latest research, to the lessons learned from their grannies.👵

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 12/01/2026

Every donor wonders, ‘Will my gift make a difference?’ Your answer should always be: ‘Yes — and here’s how.’” To learn more about what every donors ask check out Harvey's book "The 11 Questions Every Donor Asks" harveymckinnon.com/books/

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 07/01/2026

A Donor's Story 💬 One donor told us, ‘I give because someone once helped my family.’ Every gift has a story — and that’s why we love this work.”

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 05/01/2026

As you reflect on your 2025 annual giving success, is there one thing you could do to improve in 2026? ⬆️ In our work these 30+ years, the one area that is still a concern for many is DATA. If you’d like to chat about your data, we’re here to listen. Email us at info@harveymckinnon.com

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 31/12/2025

As we welcome in 2026, we wish our incredible fundraising friends a Happy New Year! Your dedication and hard work make a remarkable impact on the world we live in, and we are truly grateful for all that you do. May this year bring you joy, success, and opportunities to continue making a difference.🥂

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 25/12/2025

A very Merry Christmas and Happy Holidays to all of our friends and clients. We wish you all the best and look forward to celebrating your successes in the new year!

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 22/12/2025

The multi-channel relay - a success story! Discover how the Lions Foundation of Canada Dog Guides increased their monthly donors by 40% using an integrated approach with digital ads, direct mail, and telemarketing. Learn more about how we can do this for you! buff.ly/7M1yvDw

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 18/12/2025

3. For people who have chosen to make a single gift, add a pop-up box to the thank-you/confirmation page, asking them to consider changing to a monthly gift. You don’t have to permanently feature a monthly ask on your home page. But presenting it occasionally is certainly worth a test."

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 18/12/2025

1. Make your monthly option more prominent on your donation page or pop-up. Explain why it’s extremely helpful to your work. 2. Test the monthly ask as your default ask. This means visitors will need to change the highlighted box to make a single gift.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 18/12/2025

Is it easy to find information? Is making a gift effortless? Is it optimized for mobile, as many if not most visitors will use their phones? Do you even promote monthly giving? Here are three quick tips on how to maximize monthly conversions on your website: #fundraising

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 18/12/2025

"A good web donation page is key to acquiring new monthlies. You need a site that’s easy to navigate and gives monthly giving prominence. And, of course, a compelling reason to join is key. The pertinent question for you to think about is: What happens when someone visits your website?

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 18/12/2025

One question: what happens when someone hits your site ready to give? Here’s a Lifelong Donors snippet with 3 practical monthly giving tweaks. Which one are you most curious to test? See our next slides for the list.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 11/12/2025

Your donors don’t live in one channel — your strategy shouldn’t either. Let us know how HMA can help. info@harveymckinnon.com

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 08/12/2025

Inside you will find: • A legacy campaign bringing 359 leads in one month • A digital advocacy campaign that helped shape a national conversation • Five nonprofit marketing trends to watch in 2026 If you would like future issues in your inbox, you can subscribe here: buff.ly/YCVDukt

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 08/12/2025

At this time of year, you are doing important work for your donors and the people you serve. This HMA newsletter is here to support you with tested campaigns, real numbers, and easy next steps you can shape to fit your program. Read the full newsletter here: buff.ly/SNE6HTs

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 05/12/2025

Weekend vibe: Gratitude. For our clients, for our causes, and for the joy of making generosity grow.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 01/12/2025

💌 Do this, not that: Writing donor emails that convert ❌ “We’re raising $50,000 for our programs.” ✅ “Your gift will help feed one hungry family this winter.” ❌ Endless stats. ✅ One story + one photo + one ask. People don’t give to numbers. They give to people.

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 27/11/2025

I am incredibly fortunate to have such compassionate, intelligent, and amusing individuals as clients. They always uplift my spirits whenever I meet them face-to-face. Thank you for a wonderful evening! Here's to another great year of fundraising and friendship! @GVFB

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Harvey McKinnon Associates (HMA) @hmassociates.bsky.social · 17/11/2025

🚨 2026 Nonprofit Marketing Trends to Watch 1️⃣Short-form video storytelling (emotion + mission) 2️⃣ Authentic “founder voice” on social media 3️⃣ Donor journey automation (email + SMS) 4️⃣ Transparent impact reporting 5️⃣ Micro-influencers in the cause space The future — it’s trust + connection.

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