iiinova — where your digital self keeps evolving

Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 12/02/2025

Trying to get into the NYC marathon is worse than trying to get a Taylor Swift ticket.

Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 08/01/2025

Want to know why great internal messaging often turns into mediocre external copy? Most companies are doing the handoff all wrong.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 07/01/2025

5 headline types every product marketer should know: Your headline is what makes or breaks your web page. It's what grabs attention. Without attention, you can't nurture anyone to conversion.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 06/01/2025

After spending the last 3 weeks traveling across 9 different time zones and three different climates I've gotta say... it's pretty nice to be back at my desk. Let's do this. 💪

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 24/12/2024

I saw a cybertruck IRL for the first time yesterday. It was blocking an entire intersection during rush hour.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 18/12/2024

I used to say “I’ll sleep when I’m dead” and now if I get less than 9 hours I’m non-functional for two days.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 17/12/2024

My library just delivered 7 books that I've been waiting on for months. Can I get them all done before the January due date? Sounds like it's time to close my laptop and get to work.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 07/12/2024

Someone told me I am funny today and I’ll be riding that high for at least the next 16 hours.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 06/12/2024

Can confirm that this song continues to slap AND makes for a really good tempo run soundtrack.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 06/12/2024

I think I'm going to start documenting more of my marathon journey over here. Running has been the greatest teacher in my life. I want to bring that joy to others.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 05/12/2024

Sorry boss, can't work today. Too busy refreshing my #BerlinMarathon account page to see if I made it in.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 04/12/2024

I can tell I moved abroad before my prefrontal cortex finished developing because I sure as hell did NOT think about international retirement taxation when I decided to uproot my life for a boy at 22.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 04/12/2024

Just had my first block on here. 🥳🥳🥳

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 04/12/2024

I used to be fine on 5 hours of sleep. Now if I don’t get 9 I’m useless.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 04/12/2024

Startups: don’t wait to build your brand. Your reputation, your tech, and your team are three of the most valuable assets you own. If you want an acquisition, make sure all aspects are set up for success. 🥳

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 03/12/2024

Gotta say... learning to make soap in my high school chem class totally unlocked a lifetime of awesome, cheap, easy handmade gifts.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 03/12/2024

PMMs: your goal isn't to figure out how to message your product. Your goal is to figure out what a customer's Monday Morning Problem is — and how your product can help solve it. Stop thinking from the inside out. Work from the outside in.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 01/12/2024

Walked 8km in a forest today, saw some horses and cows, had a laugh with a friend, and generally just remembered that the we notice the bad because the good is all around us.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 29/11/2024

I think there's a fundamental shift happening in marketing right now and I'm so excited about it.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 28/11/2024

I'm thinking of creating a #ProductMarketing starter pack. Anybody want in?

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 27/11/2024

Want to write a great headline? Try to make it do at least ONE of these things: 1. Grab attention 2. Select the audience 3. Deliver a complete message 4. Draw the reader into the body copy ^use these to stand out, and get the the people most likely to buy to read your ads 💅

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 26/11/2024

12 years ago two friends of mine did a half marathon and I thought, “Wow, that’ll never be me.” Today I signed up for my third marathon 🥰🥰 Kind of amazing how much life can change.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 26/11/2024

Great copywriters are borderline obsessed with headlines. In fact, any writer worth their salt — meaning they’ve *studied* copywriting — will tell you it makes all the difference.

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Reposted by Grace Baldwin 🦴

Lianna Patch @punchlinecopy.com · 26/11/2024

peeriodic reminder that if you're a #copywriter you should be in here. reply to be added! go.bsky.app/HTMjPbQ

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 23/11/2024

Amsterdam is starting to look cozy 🥰

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 22/11/2024

My new business coach is my age and she has her shit wildly together. It’s intimidating.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 22/11/2024

Just heard I'm Yours by Jason Mraz in the grocery store and: 1. That song remains a banger. 2. It's also a 2008 period piece. In this essay I will...

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 21/11/2024

Honestly not much better than having a client say, "This messaging strategy is a dart on the bullseye." 🥰 I've made a shitty, low-quality vlog about finding a client's messaging strategy. No idea when it's going up... but if you're interested watch this space. 😅

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 21/11/2024

I love taking 35-page product manifestos and turning them into one-page messaging stories. It's truly one of my favorite things to do. I want more work like this.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 21/11/2024

Yesterday I got hailed on three times during my run. Today it snowed. Why.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 21/11/2024

All-in-one software platforms are like the 3-in-1 body/hair/face washes of the tech world. They might not be GREAT at everything. But sometimes they’re exactly what you need.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 20/11/2024

This new Jaguar branding is… a choice for sure.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 20/11/2024

Got hailed on not once, not twice, but THRICE on my run today.

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Reposted by Grace Baldwin 🦴

Chris Dankowski @cdankowski.bsky.social · 18/11/2024

Your daily reminder.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 18/11/2024

I made my first short form video. Yes, it’s fcking dorky. But hey, it’s fun to experiment with a new content format!

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 17/11/2024

Is the red heart emoji really a MAGA thing now?? I’m a Luddite Millennial who just can’t keep up. 😭

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Reposted by Grace Baldwin 🦴

Arielle (Ari) Chambers @ariivory.bsky.social · 16/11/2024

Is this a safe space? This is my yearly reminder to y’all that the Oxford comma is necessary in a series. K bye 💋

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 15/11/2024

I've just written a long post about what B2B marketers can learn from Shrek. If you're interested, head over to my Substack. Post goes out at 15:30 CET/9:30 EST.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 14/11/2024

Is Bluesky a sign that we’re going back to the early years of the internet? Are people getting tired of huge platforms? Are smaller niche communities “in” again? I feel like things are shifting and it’s pretty damn exciting.

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 14/11/2024

Pretty sure I'm booked out for the rest of 2024. That ^ + a great run this morning + a good hair day is cause for celebration. Hope your Thursday is proving to be as sunny as mine is. 🎉 #copywriting #productmarketing #freelancelife

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Grace Baldwin 🦴 @heygracebaldwin.bsky.social · 13/11/2024

hi blue sky! I'm Grace — copywriter for PMMs at B2B SaaS startups. Someone mentioned this was a pretty viable Twitter replacement... so here we are! Curious to see where this all goes. 🚀

woman standing on a rocky mountaintop. it's foggy, so you can't see the background.

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