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New Chapter – Social Semiotics and Multimodality
This chapter, for the forthcomming 3rd edition of the Elsevier Encyclopeida of Linguistics, is now availalbe online (ref doi-link in referece) Abstract Multimodal Social Semiotics (MMSS), as the conjunction of Social Semiotics and multimodality, forms a comprehensive theoretical framework for understanding communication across multiple modes (e.g. speech, writing, image, gesture) used in the making of multimodal texts in various social contexts.