iiinova — where your digital self keeps evolving

L W Johnson @helltownbeer.bsky.social · 02/06/2026

3.1m for the UEFA Champions League final. Most watched club match in Eng-lang US history.

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L W Johnson @helltownbeer.bsky.social · 24/05/2026

Soccer Viewership MAY 11 - 17 www.helltownbeer.com/2026/05/socc... I've also added the previous week.

010

L W Johnson @helltownbeer.bsky.social · 05/05/2026

Soccer Viewership APR 20 - 26 • PL finishing strong www.helltownbeer.com/2026/05/socc...

110

L W Johnson @helltownbeer.bsky.social · 25/04/2026

I'll echo my 9-year-old daughter's feelings on this as she watches Murder, She Wrote with her Nana often... She doesn't look right.

100

L W Johnson @helltownbeer.bsky.social · 24/04/2026

Soccer Viewership APR 13 - 19 www.helltownbeer.com/2026/04/socc...

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L W Johnson @helltownbeer.bsky.social · 04/04/2026

Soccer Viewership MAR 23 - 29 www.helltownbeer.com/2026/04/socc...

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L W Johnson @helltownbeer.bsky.social · 03/04/2026

Smitten. What a neat film - The Night of the Comet.

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L W Johnson @helltownbeer.bsky.social · 25/03/2026

The Waltons - S3E08 - John McGreevey (Writer), Harry Harris (Dir.)... Hits close to home 50+ yrs on.

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L W Johnson @helltownbeer.bsky.social · 21/03/2026

The artwork behind my daughter during her elementary school play today is really neat. Howard Finster-Talking Heads-Little Creatures-like out of nowhere.

010

L W Johnson @helltownbeer.bsky.social · 12/03/2026

Soccer Viewership MAR 2 - 8 www.helltownbeer.com/2026/03/socc...

031

L W Johnson @helltownbeer.bsky.social · 03/03/2026

Ed Friendly and Michael Landon willed the original series into being but had a falling out early on. Friendly wanted a raw, more true to the books feel. Landon said he wasn't going to show children suffering - Friendly left embittered. Landon ended up being right.

100

L W Johnson @helltownbeer.bsky.social · 26/02/2026

Soccer Viewership FEB 16 - 22 • PL tops 700k on USA • MLS Kickoff • full list... www.helltownbeer.com/2026/02/socc...

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L W Johnson @helltownbeer.bsky.social · 20/02/2026

Soccer Viewership FEB 9 - 15 www.helltownbeer.com/2026/02/socc...

010

L W Johnson @helltownbeer.bsky.social · 06/02/2026

Here is a League/Program summary for last week - percent of overall soccer viewership. Pay-TV only.

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L W Johnson @helltownbeer.bsky.social · 06/02/2026

Soccer Viewership JAN 26 - FEB 1 • PL tops 600k • USWNT • full list... www.helltownbeer.com/2026/02/socc...

100

L W Johnson @helltownbeer.bsky.social · 04/02/2026

Walnut Grove still plugging away in EA FC 26. It's soccer, not baseball - but the colors are correct. As well as the spirit and heart.

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L W Johnson @helltownbeer.bsky.social · 29/01/2026

Soccer Viewership JAN 19 - 25 • Notes on PL viewership on pay-tv now that NBCSN is airing matches • full list... www.helltownbeer.com/2026/01/socc...

131

L W Johnson @helltownbeer.bsky.social · 26/01/2026

Soccer Viewership JAN 12 - 18 www.helltownbeer.com/2026/01/socc...

000

L W Johnson @helltownbeer.bsky.social · 14/01/2026

Soccer Viewership JAN 4 - 11 • FA Cup numbers • Super Copa tops 18-49 • full list... www.helltownbeer.com/2026/01/socc...

010

L W Johnson @helltownbeer.bsky.social · 07/01/2026

Soccer Viewership DEC 29 - JAN 4 • The Premier League made up 75% of all soccer viewership during this timeframe www.helltownbeer.com/2026/01/socc...

010

L W Johnson @helltownbeer.bsky.social · 19/12/2025

Soccer Viewership DEC 8 - 14 • 149 events • full list... www.helltownbeer.com/2025/12/socc...

020

L W Johnson @helltownbeer.bsky.social · 14/12/2025

Soccer Viewership DEC 1 - 7 • MLS Cup Final, World Cup Draw included • USWNT • World Sevens on TNT, TRU • full list... www.helltownbeer.com/2025/12/socc...

130

L W Johnson @helltownbeer.bsky.social · 04/12/2025

Soccer Viewership NOV 24 - 30 • Solid PL numbers • 18-49 Chelsea/Arsenal tops list • US Women jump 300k • full list... www.helltownbeer.com/2025/12/socc...

020

L W Johnson @helltownbeer.bsky.social · 26/11/2025

Soccer Viewership NOV 17 - 23 • NWSL final • USL estimate • USMNT short of 300k again • full list... www.helltownbeer.com/2025/11/socc...

243

L W Johnson @helltownbeer.bsky.social · 24/11/2025

Ralph Waite (John Walton Sr. 5 yrs before The Waltons) in Cool Hand Luke.

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L W Johnson @helltownbeer.bsky.social · 21/11/2025

Soccer Viewership NOV 10 - 16 • Int'l Break opens up a little space for LigaMX Femenil, College Soccer, WSL • USMNT falls short of 300k • www.helltownbeer.com/2025/11/socc...

010

L W Johnson @helltownbeer.bsky.social · 12/11/2025

Soccer Viewership NOV 3 - 9 • PL on USA top • 25% of soccer programs on pay TV go completely unwatched • full list... www.helltownbeer.com/2025/11/this...

100

L W Johnson @helltownbeer.bsky.social · 06/11/2025

Soccer Viewership OCT 27 - NOV 2 ------ • Solid Premier League week • Soft domestic soccer numbers (NWSL, MLS, US Women) • LigaMX feeling the impact of YTTV's change • www.helltownbeer.com/2025/11/socc...

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L W Johnson @helltownbeer.bsky.social · 02/11/2025

No pay-TV soccer viewership for last week. In its place, I'll post the - Top Broadcast Shows Last Week and breakout 18-49 www.helltownbeer.com/2025/11/top-...

100

L W Johnson @helltownbeer.bsky.social · 23/10/2025

Soccer Viewership OCT 13 - 19 • Liverpool v United near 700k on USA • over 150 soccer events total on pay-tv last week • www.helltownbeer.com/2025/10/socc...

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L W Johnson @helltownbeer.bsky.social · 16/10/2025

Soccer Viewership OCT 6 - 12 • International week • NWSL • 142 soccer programs/events • www.helltownbeer.com/2025/10/socc...

131

L W Johnson @helltownbeer.bsky.social · 09/10/2025

Soccer Viewership SEP 29 - OCT 5 • Premier League • LaLiga • USL • NWSL • and more www.helltownbeer.com/2025/10/socc...

010

L W Johnson @helltownbeer.bsky.social · 02/10/2025

Soccer Viewership SEP 22 - 28 • Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week • www.helltownbeer.com/2025/10/socc...

111

L W Johnson @helltownbeer.bsky.social · 25/09/2025

Soccer Viewership SEP 15 - 21 191 soccer events and programs last week • Nobody is watching domestic soccer • full list... www.helltownbeer.com/2025/09/socc...

131

L W Johnson @helltownbeer.bsky.social · 18/09/2025

Soccer Viewership SEP 8 - 14 • 137 soccer programs and events last week • PL on USA tops week • www.helltownbeer.com/2025/09/socc...

030

L W Johnson @helltownbeer.bsky.social · 12/09/2025

Soccer Viewership SEP 1 - 7 • USMNT tops week • NWSL ION numbers included • International Break • www.helltownbeer.com/2025/09/socc...

010

L W Johnson @helltownbeer.bsky.social · 04/09/2025

Soccer Viewership AUG 25 - 31 • Liverpool, Arsenal pull 900k on USA www.helltownbeer.com/2025/09/socc...

120

L W Johnson @helltownbeer.bsky.social · 27/08/2025

Soccer Viewership AUG 18 - 24 www.helltownbeer.com/2025/08/socc...

110

L W Johnson @helltownbeer.bsky.social · 21/08/2025

Soccer Viewership AUG 11 - 17 • PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...

130

L W Johnson @helltownbeer.bsky.social · 13/08/2025

Soccer Viewership JUL 28 - AUG 3 • NWSL on top • MLS hits low • LigaMX • Leagues Cup • USL • and more www.helltownbeer.com/2025/08/socc...

120

L W Johnson @helltownbeer.bsky.social · 07/08/2025

Soccer Viewership JUL 28 - AUG 3 • Women's Copa America • NWSL • Leagues Cup • Liga de Honduras • ...and more www.helltownbeer.com/2025/08/socc...

010

L W Johnson @helltownbeer.bsky.social · 30/07/2025

Soccer Viewership JUL 21 - 27 • Women's Euros and Copa America • LigaMX • MLS • USL • Canadian PL • www.helltownbeer.com/2025/07/socc...

040

L W Johnson @helltownbeer.bsky.social · 30/07/2025

(Testing a Little House thing)

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L W Johnson @helltownbeer.bsky.social · 30/07/2025

I have not watched it but I figure Sandler is the closest thing the entertainment industry has to Michael Landon in regard to understanding his audience. He's relentlessly loyal and does his own thing. He also has his vices.

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L W Johnson @helltownbeer.bsky.social · 23/07/2025

Soccer Viewership JUL 14 - 20 • Liga MX • MLS • Women's Copa America • USL • and more! www.helltownbeer.com/2025/07/socc...

120

L W Johnson @helltownbeer.bsky.social · 17/07/2025

Top 10 Soccer Viewership 1st Half 2025 Pay-TV Only (includes linear streamers) Notes Below

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L W Johnson @helltownbeer.bsky.social · 16/07/2025

Soccer Viewership JUL 7 - 13 Notables: Women's Euros • Copa América Femenina • Club World Cup • UK viewership www.helltownbeer.com/2025/07/socc...

001

L W Johnson @helltownbeer.bsky.social · 11/07/2025

Soccer Viewership JUN 30 - JUL 6 (Incomplete list this week) www.helltownbeer.com/2025/07/socc...

100

L W Johnson @helltownbeer.bsky.social · 03/07/2025

Soccer Viewership JUN 23 - 29 Inter Miami v. PSG tops 500k www.helltownbeer.com/2025/07/socc...

010

L W Johnson @helltownbeer.bsky.social · 25/06/2025

Soccer Viewership JUN 16 - 22 • Club World Cup and Gold Cup numbers rolling in www.helltownbeer.com/2025/06/socc...

011