iiinova — where your digital self keeps evolving

Helen Juliet // HJ Welch @helenjuliet.bsky.social · 16/09/2026

Did you see? I'm going to be in my first ever charity anthology! 😍 Like Vol.1, Delicious Vol.2 will all be food themed short stories 🍆🍰🌭🍕🍭🥑 My contribution is going to be a brand new standalone fairy tale adaptation - any guesses as to what it could be? 🤔 Pre-order today or sign up for an ARC!

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 07/09/2026

🎁CHRISTMAS ISN'T THE ONLY THING COMING EARLY! 🎁 Some of your fave MM age play authors are bringing you Daddy/little small town festive feels mybook.to/DaddysNiceList My book will be set in Paddle Creek and feature a character you might remember hearing about in the past but never meeting before!

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 29/07/2026

🔥 OUT NOW!!! 🔥 Redwood Bay Fire #1: Igniting His Flame AUDIO - available WIDE, narrated by Oscar Reyes! rbmediaglobal.com/audiobook/97... #mmromance #romance #books #audiobooks #lgbt #bookseries

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 19/07/2026

🔥 IGNITING HIS FLAME AUDIO COMING SOON!!! 🔥 Thanks to Tantor Media, my very first WIDE audio will be available in just over a week! Redwood Bay Fire 1: Igniting His Flame is out 28th July 2026 rbmediaglobal.com/audiobook/97... #mmromance #romance #books #lgbt #audiobooks

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 11/06/2026

"Books? At a signing? Groundbreaking 🙄" 🤣 Will I be seeing you at shiMMer 2026?! #mmromance #booksigning #uk #reading #romance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 26/05/2026

🔥 OUT NOW!!! 🔥 Redwood Bay Fire #5: Blowing a Fuse has been unleashed into the wild! Have you got your copy? 🔥 Grumpy/sunshine 🔥 Age gap 🔥 One night stand 🔥 Captain Daddy to the rescue! 🔥 Spice 🔥 HEA www.hjwelch.com/buy/blowinga... #mmromance #firefighters #bookseries #gay #lgbt #queer

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 25/05/2026

🥵 Binge the Redwood Bay Fire series TODAY! 🥵 🔥 MM firefighter found family 🔥 Low angst, high heat - always HEAs 🔥 Fake boyfriends, old flames, celeb crushes, age gaps and more 🔥 Dramatic rescues! 🔥 If you love 9-1-1, this is definitely the series for you #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 12/05/2026

⭐️ Get ready with me for RARE Berlin! ⭐️ Bereitet euch mit mir auf RARE Berlin vor! #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 30/04/2026

I can't believe it's less than two months until shiMMer 2026! Will I be seeing you there? Here's a little more info about me and the l!nk to my pre-order with all my books! beventi.co/orderform/jm... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 28/04/2026

Heart2Heart is back! $250K+ US raised across 8 Vols for LGBT+ charities. Now it's your chance to get involved with Vol.9! Fill out the form and you could see your concept brought to life by one of your favourite MM authors! 👀 But hurry! It's closing soon! tinyurl.com/h2hv9-readers #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 10/03/2026

🔥 COVER REVEAL!!! 🔥 COMING APRIL 26th 2026! Are you ready for Redwood Bay Fire #5: Blowing a Fuse? Captain Julian Valentine is getting his HEA...whether he likes it or not 🤣 www.hjwelch.com/buy/blowinga... Cover design by the extremely talented Jackie Sweet. Isn't it GORGEOUS?! #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 01/03/2026

Have you binged the sweet and spicy Paddle Creek Daddies series yet? All seven books are available in eBook, KU, and paperback! Start at the beginning or jump in wherever you like 🥰 www.hjwelch.com/buy/heavensent #mmromance

Paddle Creek Daddies
Small town. Big desires.
Very low angst. Seriously high heat.

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 20/02/2026

🍦 OUT NOW!!! 🍦 Paddle Creek Daddies #7: Bon Appetit www.hjwelch.com/bonappetit 💋 MMM 👬🙋‍♂️ 💋 Husband Daddies find a boy "just for the weekend" 😅 💋 Spoiler alert, everyone catches feels FAST 💞 💋 Allll the food themed smegsy times 🎂 💋 Pretty much no angst/3rd act break up 🥹 💋 Quick read - 50K words 📖

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 19/02/2026

Psst, K!nk lovers! 👀 Did you see that Heaven Sent is currently FREE?! And don't forget to pre-order Bon Appetit, out tomorrow! BOTH are/have: 💖 MMM 💖 Daddy/switch/boy 💖 Food smegsy times 💖 Colorful cast of small town locals 💖 55K 💖 Very low angst 💖 No 3rd act break-up 💖 HEA #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 12/02/2026

🍭 COMING FEB 20TH! 🍭 Paddle Creek Daddies #7: Bon Appetit www.hjwelch.com/bonappetit 💋 MMM 👬🙋‍♂️ 💋 Husbands find a boy "just for the weekend" 😅 💋 Spoiler alert, everyone catches feels FAST 💞 💋 Allll the food smegsy times 🎂 💋 Wax play 🕯️ 💋 Pretty much no angst 🥹 💋 Quick read - 50K words 📖 💋 HEA 🥰

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 22/01/2026

The "In Good Spirits" audio is now WHISPER SYNCED! Already got the eBook? Then you can get the audio for just a couple of quid! What are you waiting for? www.helenjuliet.com/audio/ingood... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 03/01/2026

The One-Thirteen is waiting for you 🔥 Redwood Bay Fire #4: Up In Smoke is OUT NOW and the reviews are SMOULDERING! 🔥 MM firefighter romance 🔥 Older brother's best friend 🔥 Fake marriage 🔥 Hurt/comfort 🔥 Found families 🔥 A German shepherd named Klaus 🔥 HEA www.hjwelch.com/buy/upinsmoke #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 29/12/2025

Got time for one last festive read?! ⭐️ "In Good Spirits" ⭐️ Contemp. Christmas Carol adaptation ⭐️ MMMM ⭐️ "Scrooge" meets "ghosts" of past, present + future ⭐️ 2 Daddies, middle + little ⭐️ Established throuple gives dating lessons ⭐️ Everyone catches feels ⭐️ Grumpy/sunshine ⭐️ Hurt/comfort #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 27/12/2025

As a graphic, 2025 doesn't look nearly as impressive as previous ones. But this isn't the whole story, and I've actually had a bloody awesome year 🥰 ⭐️ Yes, I "only" wrote four books (I usually aim for five to six). But these ranged from 73K-109K each. That's 335K words roughly in total. #mmromance

Redwood Bay Fire, books one to four. In order, they are Igniting His Flame, From the Ashes, Striking the Match, and Up In Smoke.

Wild Ride, Italian edition.

In Good Spirits audio book, narrated by Dan Calley.

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 18/12/2025

🎧 In Good Spirits - available NOW! 🎧 ⭐️ Narrated by Dan Calley ⭐️ MMMM ⭐️ 2 Daddies, middle + little ⭐️ A Christmas Carol adaptation ⭐️ Established throuple gives dating lessons to heartbroken Daddy ⭐️ Christmas in London ⭐️ Matchmaking Corgi ⭐️ HEA for all! www.helenjuliet.com/audio/ingood... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 12/12/2025

😱 DOUBLE RELEASE DAY AND A SALE!!! 😱 🔥 OUT NOW - Redwood Bay Fire #4: Up In Smoke www.hjwelch.com/buy/upinsmoke 🎧 OUT NOW - In Good Spirits audio with Dan Calley www.helenjuliet.com/audio/ingood... 💰ON SALE - In Good Spirits eBook is 99c! books.bookfunnel.com/mmchristmasu... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 10/12/2025

🔥IMPORTANT ANNOUNCEMENT RE "UP IN FLAMES" PRE-ORDER!!!🔥 I have uploaded the incorrect version of Redwood Bay #4: Up In Smoke to Amazon. If you have pre-ordered, I would strongly urge you to CANCEL your pre-order and re-buy the book when I have replaced the file with the correct one on Fri Dec 12th.

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 04/12/2025

Because the right people will have your back 💯 *this isn't even including short stories, audio or translations 😅 #authorlife #mmromance #backcatalogue

Text reads: "In 2017, some people will tell you not to quit your day job to become a full time author. Tell you to get a part time job and keep writing as a hobby. Tell you to write anything other than romance, especially *gay* romance. It is very important you do not listen to them."

The pictures show the covers of all 45 of Helen's 45 published books.

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 28/11/2025

"In Good Spirits" is coming to audio soon! ⭐️ MMMM ⭐️ A Christmas Carol adaptation ⭐️ Daddy k!nk ⭐️ Age Play ⭐️ London ⭐️ Established throuple has love for one more ⭐️ Standalone with HEA Narrated by Dan Calley. Read now in eBook/paperback! www.helenjuliet.com/buy/ingoodsp... #mmromance #audiorelease

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 10/11/2025

🖤❤️💛 RARE Berlin 2026 🖤❤️💛 I'm going to Berlin!!! // Ich gehe ins Berlin!!! 🎉 16/05/26 Books available in English and German! // Deutsche und Englische ausgaben erhältlich! Beventi pre-order form/Formular: beventi.co/orderform/to... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 05/11/2025

Redwood Bay Fire #4: Up In Smoke Out Nov 28th - pre-order NOW! www.hjwelch.com/buy/upinsmoke 🔥 MM romance - found family series 🔥 Firefighter x stripper 🔥 Older brother's best friend 🔥 Fake husbands 🔥 Slow burn 🔥 Only one bed 🔥 A four-legged protector 🔥 DANGER! 🔥 HEA (of course) #mmromance

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Reposted by Helen Juliet // HJ Welch

Bold Politics @boldpolitics.bsky.social · 04/11/2025

When do you actually just see two men on a screen talking about how much they love their partners? Jordan Stephens talks learning to love and be loved by Jade Thirlwall on the latest episode of Bold Politics with Zack Polanski 💚

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 28/09/2025

One week of Striking the Match! Have you met Teddy and Cassius yet? 🔥 MM romance 🔥 Probie firefighter x retired NFL star 🔥 Age gap 🔥 Disasters! 🔥 CAT! #mmromance #newbook #gaybook #lgbtbook #bookseries www.hjwelch.com/buy/striking...

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 23/09/2025

🔥 OUT NOW!!! 🔥 Redwood Bay Fire #3: Striking the Match is now available! www.hjwelch.com/buy/striking... Amazon review 🥹 "Every single book in this series is 5 stars and everyone needs to read it! These books are lovely, romantic, sexy, low angst, and have the best cast of characters."

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 14/09/2025

ONE WEEK TO GO!!! Redwood Bay Fire #3: Striking the Match 🔥 Firefighter x retired NFL quarterback 🔥 Rescued ginger cat who sometimes gets the shared brain cell 🔥 Age gap 🔥 Huddling together in a storm RESPECTFULLY 🔥 Nature is an a**hole PRE-ORDER HERE! www.hjwelch.com/buy/striking... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 12/09/2025

It's ages since I saw something like this! 😅 Safe Harbor is #1 in the UK Free Gay Fiction chart! It's wonderful that even six years later people are still discovering Robin and Dair's story 🥹 It's still free for the next few days if you want to as well! www.hjwelch.com/buy/safeharbor #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 11/09/2025

FREE BOOK! Limited time only! Pine Cove: Safe Harbor ⭐️ 1st in (completed) series ⭐️ 300 pages ⭐️ Low angst, high heat ⭐️ Small town ⭐️ Fake boyfriends ⭐️ Bisexual awakening ⭐️ Abusive ex ⭐️ High school reunion ⭐️ Loyal fur baby ⭐️ Dramatic rescue! ⭐️ HEA #mmromance #free www.hjwelch.com/buy/safeharbor

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 30/08/2025

Whoop whoop! Look who's back for another awesome shiMMer signing next year!! Tickets are now on sale - I'd love to see you there! 27/06/2026 Cranmore Park, Birmingham, UK buytickets.at/shimmermmuk/... #mmromance #booksigning #romancebooks #lgbt #gay

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 28/08/2025

@charlienwrites.bsky.social tagged me on FB to share 5 things about my WIP "Striking the Match" 🔥 Probie firefighter x retired NFL quarterback 🔥 Rescued ginger cat 🔥 Age gap, shmage gap 🔥 Huddling together in a storm RESPECTFULLY 🔥 Nature is an a**hole www.hjwelch.com/buy/striking... #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 29/07/2025

Lovely time at London Trans Pride this weekend. We were protesting but we were also celebrating!

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 29/07/2025

I finally updated my Etsy shop with my new wine glass charm sets! - MM Romance Reader - Wicked - Fairy Tales - Magical Come check out my page for these and more charms! julietsjewelsbyhelen.etsy.com #wicked #fairytales #booklover #giftideas #mmromance #winelover

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 20/07/2025

🖤❤️💛 Deutsche Leser! 🖤❤️💛 ⭐️ Die komplette Reihe - 5 Bücher! ⭐️ MM-Liebesgeschichte ⭐️ Boyband ⭐️ Milliardärs-Romanze ⭐️ Verbotene Liebe ⭐️ Von Freunden/Feinden zu Liebenden ⭐️ Vorgetäuschte Beziehung ⭐️ Nur ein Bett ⭐️ Happy Ends - Natürlich! www.hjwelch.com/kaufen/below... #deutschbücher #mmromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 02/06/2025

🚨 WELCOME BACK TO THE 113! 🚨 Redwood Bay Fire #2 From the Ashes www.hjwelch.com/buy/fromthea... 🔥 Low angst, high heat 🔥 Found family 🔥 Paramedic x lawyer 🔥 2nd chance secret high school sweethearts 🔥 Naughty art smeggs 🔥 Sassy grandma 🔥 Earth shattering revelations 🔥 HEA #mmromance #firefighters

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 29/05/2025

My "A Christmas Carol" contemporary MMMM adaptation "In Good Spirits" has a STUNNING new cover by @joesatoria.com ! Now it's available in paperback, find it with all my other books on the pre-order forms for RARE London and shiMMer - but hurry! They close on Sunday!!! beventi.co/author/Helen...

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 30/04/2025

🖤❤️💛 Deutsche Leser! Jetzt erhältlich! 🖤❤️💛 Below Zero #5: Blaze 🎤 Ex-Boyband 🎤 Pop-Superstar x Pizzabote 🎤 Geheime Beziehung 🎤 Milliardärs-Romanze 🎤 Erzwungene Nähe 🎤 Zweite Chance 🎤 Glücklich bis ans Ende ihrer Tage www.hjwelch.com/kaufen/below... #mmromance #schwulerliebesroman #lgbt

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 25/04/2025

🖤❤️💛 Deutsche Leser! Jetzt erhältlich! 🖤❤️💛 Below Zero #4: Steam 🎤 Ex-Boyband 🎤 Filmstar x Britischer Tourist 🎤 von Freunden zu Liebenden 🎤 Urlaubsromanze 🎤 Vorgetäuschte Beziehung 🎤 Bad Boy 🎤 Glücklich bis ans Ende ihrer Tage www.hjwelch.com/kaufen/below... #mmromance #schwulerliebesroman #lgbt

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 23/04/2025

🖤❤️💛 Deutsche Leser! Jetzt erhältlich! 🖤❤️💛 Below Zero #3: Burn 🎤 Ex-Boyband 🎤 Songwriter x Leibwächter 🎤 von Feinden zu Liebenden 🎤 Kleinstadt 🎤 Stalker 🎤 Roadtrip 🎤 Gegensätze ziehen sich an 🎤 Glücklich bis ans Ende ihrer Tage www.hjwelch.com/kaufen/below... #mmromance #schwulerliebesroman #lgbt

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 22/04/2025

🔥 REDWOOD BAY FIRE #2: FROM THE ASHES - PRE-ORDER NOW! 🔥 🔥 Paramedic x Lawyer 🔥 Second chance romance 🔥 Secret high school lovers 🔥 Dramatic rescues! 🔥 Sassy grandma (does not approve of ex) 🔥 Big fat HEA www.hjwelch.com/buy/fromthea... #mmromance #firefighterromance #secondchanceromance

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 18/04/2025

🖤❤️💛 Deutsche Leser! Jetzt erhältlich! 🖤❤️💛 Below Zero #2: Spark 🎤 Ex-Boyband 🎤 Popstar x Feuerwehrmann 🎤 Kleinstadt 🎤 Nur ein Bett 🎤 Roadtrip 🎤 Gegensätze ziehen sich an 🎤 Glücklich bis ans Ende ihrer Tage www.hjwelch.com/kaufen/below... #mmromance #mm #deutschebücher #schwulerliebesroman #lgbt

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 15/04/2025

🖤❤️💛 Deutsche Leser! Jetzt erhältlich! 🖤❤️💛 Below Zero #1: Scorch 🎤 Ex-Boyband 🎤 Tänzer x Barista 🎤 von Freunden zu Liebenden 🎤 Vorgetäuschte Beziehung 🎤 Gegensätze ziehen sich an 🎤 Glücklich bis ans Ende ihrer Tage www.hjwelch.com/kaufen/below... #mmromance #deutschebücher #schwulerliebesroman

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 11/04/2025

Ohh look, ya girl is multi-ligual 😉 Auf Deutsch! Jetzt vorbestellen! "Below Zero" 🎤 Alle fünf Bücher 🎤 M/M 🎤 Boyband/Popstar/Berühmtheit 🎤 Kleinstadt 🎤 Happy Ends mybook.to/BelowZeroDeu... #schwulerliebesroman #deutschebücher #mmromance #translation

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Helen Juliet // HJ Welch @helenjuliet.bsky.social · 02/04/2025

🔥 ONE WEEK OF REDWOOD BAY FIRE!!! 🔥 Thank you so much for making the release of Igniting His Flame one of the best I've had 🥹 I'm thrilled that you're loving the One-Thirteen family as much as me! Giving all these guys their HEAs is going to be so fun 😍 www.hjwelch.com/buy/igniting... #mmromance

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