iiinova — where your digital self keeps evolving

Hazel Cheeseman @hazelcheeseman.bsky.social · 29/04/2026

A huge moment🎉 The PH community came together with the Minister @sharonhodgsonmp.bsky.social to mark the passage of the Tobacco and Vapes Bill yesterday – and today it became an Act. Proud to stand alongside so many dedicated colleagues who made this happen. Truly a gift to future generations

PH Minister Sharon Hodgson with ASH CE Hazel Cheeseman and members of the Smokefree Action Coalition marking the creation of a smokefree generation

092

Hazel Cheeseman @hazelcheeseman.bsky.social · 09/01/2026

Great to join the South East Tobacco Alliance as their roadshow visited Surrey. Their region-wide campaign is telling smokers about the mental health benefits of quitting and busting the myths that smoking improves mental health. Lots more to come in the next few weeks

Hazel Cheeseman and Sarah Milne in front of stand promoting quit campaign in a shopping centre

001

Hazel Cheeseman @hazelcheeseman.bsky.social · 17/11/2025

Off we go! #FCTCCOP11 plenary opens for 11th COP of the global tobacco treaty. Excited about what can be achieved in the next week

030

Hazel Cheeseman @hazelcheeseman.bsky.social · 04/11/2025

Lots of local data to your teeth into too: www.ons.gov.uk/peoplepopula...

smoking rates across 4 nations by local area

010

Hazel Cheeseman @hazelcheeseman.bsky.social · 04/11/2025

Progress has also been greatest in R&M occupations compared to managerial though not enough to close the gap

shows differences in smoking rates by occupational group 2011 compared to 2024 with routine and manual occupations seeing the biggest drop but still with higher rates of smoking in 2024 compared to managerial groups

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 04/11/2025

Progress is not equal though. Biggest drops among the youngest - boding well for the success of the smokefree generation policy:

Graph shows differences in smoking rates by age group 2011 compared to 2024. It shows 18-24 year olds have the biggest decline over this time and 65+ the smallest.

121

Hazel Cheeseman @hazelcheeseman.bsky.social · 04/11/2025

New official Gov data on smoking out this morning for 2024. It's good news - smoking rates continue to fall. Vaping is now more common than smoking, likely part of the reason for the continue drops.

Graph showing fall in smoking since 1974 and growth in ex-smokers and vapers

154

Hazel Cheeseman @hazelcheeseman.bsky.social · 27/10/2025

Starting the week with a bang. Delighted the Tobacco and Vapes Bill back in Parliament today and great to be talking about why it’s so important

150

Hazel Cheeseman @hazelcheeseman.bsky.social · 08/10/2025

Fewer young Europeans are drinking alcohol in part due to health concerns but the CEO of Diagio isn't buying it. Definitely not that people feel better when they don't consume your product... www.reuters.com/business/eur...

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 22/08/2025

I've been offered an exciting new job in marketing!

A text offering me a job commenting on 'assigned videos'

000

Hazel Cheeseman @hazelcheeseman.bsky.social · 14/08/2025

Stumbled across a map of tobacco retail licence distribution in England in 1634 (for those wondering, the distribution in 21stC would be a blank map as no licence is needed to sell tobacco until government passes Tobacco and Vapes Bill)

131

Hazel Cheeseman @hazelcheeseman.bsky.social · 24/07/2025

Stop smoking services have helped tackle inequality, generally breaking the ‘inverse care law’ – whereby health services are more likely to reach advantaged parts of the population than disadvantaged – and they also see similar levels of success across different groups in the population.

111

Hazel Cheeseman @hazelcheeseman.bsky.social · 24/07/2025

Services help people from all walks of life and of all ages but are more likely to see people in middle age. Interestingly, quit success increases with age- proof that it’s never too late to stop.

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 24/07/2025

One big change since the pandemic? The rise of remote support. It’s cost-effective, fits more easily into people’s lives, and delivers similar success rates to face-to-face support.

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 24/07/2025

There are lots of different ways to quit with services. Most do it with some kind of medication or nicotine vapes – and those people are most likely to succeed

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 25/06/2025

@ashorguk.bsky.social Deputy CE Caroline Cerny takes to the stage at the world conference on tobacco control #wctc

030

Hazel Cheeseman @hazelcheeseman.bsky.social · 22/06/2025

You know the World Conference on Tobacco has truly started when Prof Fong is on a ladder taking a group shot. Looking fwd to a great week!

010

Hazel Cheeseman @hazelcheeseman.bsky.social · 09/05/2025

@ashorguk.bsky.social , @aha-uk.bsky.social & @oha-updates.bsky.social are calling on govt to match the public mood with action to create a healthier society. Read more here: ash.org.uk/media-centre...

010

Hazel Cheeseman @hazelcheeseman.bsky.social · 02/04/2025

APPG on Smoking and Health publish report today on how the government can make smoking obsolete. Top line recommendations here

This image describes the recommendations made in the APPG on Smoking and Health's report calling on government to publish a roadmap to a smokefree country

169

Hazel Cheeseman @hazelcheeseman.bsky.social · 17/12/2024

Great webinar this morning with LGA, ADPH and others on what local government can do to accelerate progress on smoking. Sharing insights from the latest @ashorguk.bsky.social report on local tobacco control: ash.org.uk/uploads/ASH-...

083

Hazel Cheeseman @hazelcheeseman.bsky.social · 25/11/2024

Great to be with CMO and PH Minister and 400+ others at lunch to talk about the impressive new Tobacco and Vapes Bill. Find out more about where we go next here: ash.org.uk/media-centre... and bring on second reading tomorrow!

0121

Hazel Cheeseman @hazelcheeseman.bsky.social · 19/11/2024

Imperial profits up though volumes fall. House always seems to win when you're the tobacco industry. Stopping the immense profitability of this 'industry' should be a government priority: www.thetimes.com/business-mon...

000

Hazel Cheeseman @hazelcheeseman.bsky.social · 22/10/2024

Great insights from @felly500.bsky.social at launch of 10 year health plan this evening

341

Hazel Cheeseman @hazelcheeseman.bsky.social · 18/10/2024

Yesterday I spoke at the launch of a book by www.booksbeyondwords.co.uk to help people with learning disability to quit smoking. Fascinating to see how it was co-produced and the need for it. NHS, social care and pubic health services are all failing this population when it comes to smoking.

001

Hazel Cheeseman @hazelcheeseman.bsky.social · 01/10/2024

Last night I spoke at the @ashorguk.bsky.social AGM and gave my first Chief Executive speech. We said goodbye to Deborah Arnott after 21 incredible years at the helm. Few people can claim to have had as much impact on a nation's health than Deborah.

1114

Hazel Cheeseman @hazelcheeseman.bsky.social · 06/09/2024

The leading causes of preventable death are driven by commercial interests. Industry influence on policy is often unchecked. Our report with @oha-updates.bsky.social and AHA shows common arguments made to oppose regulations: www.ash.org.uk/resources/view/killer-tactics and we made a bingo card too

11514

Hazel Cheeseman @hazelcheeseman.bsky.social · 04/09/2024

This Institute of Alcohol Studies report from 2017 shows that indoor smoking ban was not a big concern for pub landlords on business model. Though you wouldn't know it to hear the response to the possible outdoor extensions: www.ias.org.uk/wp-content/u...

141

Hazel Cheeseman @hazelcheeseman.bsky.social · 15/08/2024

Shit! My pre holiday to do list just blew out the window.

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 13/08/2024

Most adult smokers do not accurately understand that vaping is less harmful than smoking (only a third). This risks smokers not switching, but also means that public concern about vaping is informed by inaccurate understanding about risks.

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 13/08/2024

Of those who quit with a vape, just under a third have quit vaping too. Around two thirds continue vaping.

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 13/08/2024

Current vaping is at 11%, or 5.6 million people – most of whom are smoking or have quit smoking.

100

Hazel Cheeseman @hazelcheeseman.bsky.social · 10/08/2024

Probably the cringiest quote I’ve ever given. Had to sign it off with the 20 somethings in the office

130

Hazel Cheeseman @hazelcheeseman.bsky.social · 07/08/2024

Looking for something interesting to add as my first post. My colleague has just created this graph for me showing how cigarette sales map on to lung cancer in the UK - I assume no surprise to people to see the correlation but powerful to see none the less

1121