New publication alert!
Together with @minneva.bsky.social we studied the address terms and interactional strategies used by three international fashion companies on Instagram. Read the open-access article here: onlinelibrary.wiley.com/doi/10.1111/...
onlinelibrary.wiley.com
Address Terms in Communication Between Fashion Companies and Their Customers on Instagram
This article investigates the ways in which three global fashion brands, Princess Polly (Australia), Adore Me (United States) and Cider (China), address customers in their Instagram comments and capt....
