Most holdouts measure only shipped features. Ours measure everything—including failed experiments. This technical deep dive reveals why we chose reality over clean rooms, and how we built it.

Everything you need to know about Generative Engine Optimization (GEO).

GrowthBook version 4.1 includes Holdouts, Dashboards, AI features, and More!

How to use FerretDB with GrowthBook

Stop hardcoding A/B tests! Learn how to build a professional experimentation system where your content team can create and manage A/B tests directly with Sanity, while GrowthBook handles the…

Open source experimentation and feature flag management.

Many teams ship features weekly but struggle to measure their true cumulative impact. Holdouts in GrowthBook provide a simple way to maintain a control group across multiple features, answering the…

Most holdouts measure only shipped features. Ours measure everything—including failed experiments. This technical deep dive reveals why we chose reality over clean rooms, and how we built it.

Many teams ship features weekly but struggle to measure their true cumulative impact. Holdouts in GrowthBook provide a simple way to maintain a control group across multiple features, answering the…

For those customers who want more certainty and innovation from their experimentation platform, I’m happy to announce the Statsig to GrowthBook Migration Kit. This kit allows customers to migrate from Statsig to GrowthBook in minutes. Customers will be able to import all projects, environments, and feature flags. Imports will include fallback values, targeting rules, rollouts, and prerequisite features.

Stop guessing what converts. Start knowing. In this tutorial, I show you how to add enterprise-level A/B testing to your #framer site in minutes using the GrowthBook plugin. No coding required,…

Stop hardcoding A/B tests! Learn how to build a professional experimentation system where your content team can create and manage A/B tests directly with Sanity, while GrowthBook handles the…

Discover how GrowthBook is revolutionizing A/B testing and experimentation with powerful AI features! In this demo, GrowthBook CEO Graham and Developer Advocate Ryan showcase the latest AI-powered…

Why bolting AI onto existing products is like adding lightbulbs to steam factories. Lessons from Ford to ChatGPT on truly transformative tech adoption.

GrowthBook 4.0 includes a huge number of new features and updates. Continue reading for a full list of changes.

GrowthBook provides you with 3 different types of experimentation for different purposes: Bandits for picking a winner among many, Safe Rollouts for releasing safely, and Experiments for learning.

A platform builder discovers why experimentation tools need to become more fluid. How MCP and conversational AI are creating experimentation's ambient era.

This June is our Launch Month!  Every week, we’ll announce major new features and changes to GrowthBook that you can try out early, before the final release at the end of the month.