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Greg Zakowicz

@gregzakowicz.com
166 followers 106 following 283 posts

Growth & Content Marketing Leader | 20+ year #EmailGeek | Consultant | Speaker 👉 www.GregZakowicz.com 🛒 Ecommerce, Retail, Consumer Behavior 👨‍🍼 Dad who ❤️ Bills, Sabres, Red Sox, astrophysics Sports posts 👉 bsky.app/profile/zonsports.bsky.soc…

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Greg Zakowicz @gregzakowicz.com · 12/09/2026
Does your Black Friday planning account for budget-minded shoppers? It should. Inflation continues to stretch household budgets. 👎 Gas prices +27.4% YoY 👎 Food index +2.7% YoY 👎 CPU software & accessories +25.4% YoY (largest increase ever) www.cnbc.com/2026/09/11/c... #Ecommerce #bfcm #retail
cnbc.com
Inflation persisted in August, potentially locking in a Fed interest rate hike
The all-items consumer price index was expected to rise 0.4% in August, with core, excluding food and energy, showing a 0.2% gain, according to the Dow Jones consensus.
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Greg Zakowicz @gregzakowicz.com · 23/08/2026
I just talked to a guy here at tips event and he had an iPhone 13 mini… like me!! We both got super excited. IYKYK
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Greg Zakowicz @gregzakowicz.com · 20/08/2026
Four stories this week cover political email getting a pass around spam filters, big brands rethinking price increases, new research on Gen Alpha brand loyalty, and Target crediting AI platforms for a traffic bump. www.gregzakowicz.com/blog/google-... #Gmail #EmailMarketing #Target #GenAlpha
gregzakowicz.com
Google's Political Email Exemption, Brand Pricing Strategy, Gen Alpha Loyalty, and Target's AI Traffic — Greg Zakowicz
This week covers Google's new Verified Sender Program for political email, how major consumer brands are shifting from price-led to volume-led growth, new Gen Alpha household brand research, and Targe...
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Greg Zakowicz @gregzakowicz.com · 13/08/2026
I’ve been thinking it for a while, but it’s official: I can’t stand tile cards in Gmail. It def makes the experience worse. #gmail #emailmarketing #emailgeeks #ecommerce
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Greg Zakowicz @gregzakowicz.com · 30/07/2026
In today’s brief: 1. A 14-step Claude Code workflow for scaling SEO content updates 2. Google's new feature that verifies email addresses without a confirmation link 3. new research on which brands AI platforms cite most and why. www.gregzakowicz.com/blog/claude-... #b2b #ai #marketing
gregzakowicz.com
Claude Code for SEO Updates, Chrome's Email Verification Protocol, AI Brand Citations — Greg Zakowicz
A 14-step Claude Code workflow for scaling SEO content updates, Google's new Chrome feature that verifies email addresses without a confirmation link, and new research on which brands AI platforms cit...
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Greg Zakowicz @gregzakowicz.com · 02/07/2026
New on The Brief. 1. AI cites earned media over rankings 2. A $20 tool tries (and fails) to replace your agency 3. Meta has cloud business envy 4. Challenger brands are winning with less www.gregzakowicz.com/blog/ai-visi... #Marketing #AI #B2B #GEO
gregzakowicz.com
The Brief: AI Visibility and Earned Media, $20 SEO Tools, Meta's Cloud Play, Challenger Brand Strategy — Greg Zakowicz
This week covers why earned media outperforms rankings in AI search visibility, whether a $20 AI tool can replace your marketing agency, Meta's plan to sell AI cloud compute to rivals, and how challen...
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Greg Zakowicz @gregzakowicz.com · 01/07/2026
Value & convenience will dominate back-to-school shopping. The real question is, how long before Amazon rebrands its summer Prime Day event into a Back-to-School sales event? Also, parents plan to shop early. Plan accordingly. chainstoreage.com/jll-survey-r... #ecommerce #retail #backtoschool
chainstoreage.com
JLL survey reveals shift in back-to-school shopping; top 10 retail destinations are…
Value and convenience will drive market share in this year's back-to-school shopping.
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Greg Zakowicz @gregzakowicz.com · 25/06/2026
This week's brief is out, and includes a story I was mentioned in around Google's Universal Cart. What's your take on the universal cart? www.gregzakowicz.com/blog/google-... #Ecommerce #retail #agenticcommerce
gregzakowicz.com
Google Universal Cart, Amazon Agentic Ads, Consumer AI Shopping Preferences, Grocery Bot Pricing — Greg Zakowicz
Experts weigh in on Google Universal Cart and what it means for retailers, Amazon introduces agentic ads inside Alexa+ at Cannes, new PYMNTS research shows consumers prefer AI assistance over autonomy...
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Greg Zakowicz @gregzakowicz.com · 19/06/2026
Stories: 1. Salesforce acquires Fin 2. Google released an AI opt-out feature you shouldn't use 3. Marketing has a critical thinking problem ... and a possible solution www.gregzakowicz.com/blog/salesfo... #Marketing
gregzakowicz.com
The Brief: Salesforce Buys Fin, Google AI Opt-Out Trap, Marketing's Critical Thinking Gap — Greg Zakowicz
Salesforce acquires Fin (formerly Intercom) for $3.6 billion to beef up Agentforce, Google releases AI opt-out controls that SEOs should think twice about using, and a marketing professor argues the i...
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Greg Zakowicz @gregzakowicz.com · 18/06/2026
In today's brief: 1. Shopify is making it easier for merchants to plug into agentic infrastructure 2. Visa & OpenAI are building payment rails 3. MarTech is asking what we're actually committing to www.gregzakowicz.com/blog/shopify... #Marketing #Ecommerce #AgenticCommerce
gregzakowicz.com
The Brief: Shopify Agentic Commerce Update, Visa OpenAI Partnership, Evaluating Agentic Investments — Greg Zakowicz
Shopify adds UCP support and expands Shop Pay in its Spring update, Visa and OpenAI build payment infrastructure for AI agent transactions, and a MarTech piece makes the case for asking harder questio...
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Greg Zakowicz @gregzakowicz.com · 11/06/2026
Is the FAQ party over? Google thinks so. ☝️plus: 🟢 Is the B2B marketing playbook broken 🟢 Does an AI pilot = strategy? www.gregzakowicz.com/blog/google-... #Marketing #B2B #Google
gregzakowicz.com
The Brief: Google Drops FAQ Rich Results, B2B Trust Is Declining, AI Pilots vs. AI Value — Greg Zakowicz
Google deprecated FAQ rich results as of May 7, LinkedIn research shows B2B buyers are increasingly skeptical of traditional marketing, and Gartner's Nicole Greene argues marketers need to stop runnin...
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Greg Zakowicz @gregzakowicz.com · 10/06/2026
Mastercard's CEO is asking questions about agentic commerce 🖕 and 3 more stories that caught my eye www.gregzakowicz.com/blog/grocery... #agenticcommerce #AI #retail #ecommerce
gregzakowicz.com
The Brief: Grocery AI at Kroger, Alexa Custom Merch, Ulta AI Results, Mastercard Agent Pay — Greg Zakowicz
Cooklist brings agentic AI shopping to Kroger and Wegmans, Amazon Alexa for Shopping adds custom merch design, Ulta Beauty posts mid-teen ecommerce growth driven by AI, and Mastercard's CEO warns the ...
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Greg Zakowicz @gregzakowicz.com · 10/06/2026
Who could have seen this coming? Anyone? Anyone? Maybe we could get some effective leadership to work together to solve problems one of these decades.
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Greg Zakowicz @gregzakowicz.com · 01/06/2026
AI Is already shopping. Are merchants ready? www.gregzakowicz.com/blog/ai-shop... #B2B #AgenticCommerce
gregzakowicz.com
AI Shopping Trust Gap, Google Pay Upgrades, DHL-USPS Deal, and Insider One Acquires Bluecore — Greg Zakowicz
73% of merchants aren't ready for agentic shopping, Google Pay expands its Universal Commerce Protocol, DHL and USPS sign a $10 billion last-mile deal, and Insider One acquires retail martech unicorn ...
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Greg Zakowicz @gregzakowicz.com · 27/05/2026
We've seen recent stories of the potential impact of agentic systems buying something that then gets returned. This is a problem for retailers. Here is the other side of the coin: I want the agent to buy for me, but the sale gets declined. Now what? /
letsdatascience.com
Agentic Commerce Raises False-Decline Risk in Payments
According to PYMNTS, the rise of agentic AI-software that searches, selects and can initiate purchases on behalf of consumers-is changing how payments are evaluated. PYMNTS reports that faster AI-led ...
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Greg Zakowicz @gregzakowicz.com · 23/05/2026
Another example of consumers not really caring about ethically sourced products. It makes good headlines but in reality, most people don’t care enough. #retail #ecommerce
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Greg Zakowicz @gregzakowicz.com · 16/05/2026
Now THIS is a story!! Was it an in-water delivery? Did the shark pose as a customer and ambush the delivery person? So many questions. Happy Saturday everyone.
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Greg Zakowicz @gregzakowicz.com · 15/05/2026
Are payment systems built for AI agents? This, and three more stories that grabbed my attention. www.gregzakowicz.com/blog/ai-paym... #Ecommerce #AgenticCommerce
gregzakowicz.com
AI Payment Risks, Alexa Replaces Rufus, B2B Metrics Shift, Starbucks Layoffs — Greg Zakowicz
AI agents create new chargeback risks, Amazon replaces Rufus with Alexa for Shopping, B2B marketing moves beyond website traffic as a success metric, and Starbucks announces another 300 layoffs.
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Greg Zakowicz @gregzakowicz.com · 12/05/2026
Rufus may recommend your competitor if you’re not careful, and a few other stories. www.gregzakowicz.com/blog/target-...
gregzakowicz.com
Rufus Optimization, Target's $5B Store Push, LinkedIn B2B ROAS, and Agentic Commerce's Dispute Gap — Greg Zakowicz
Keyword-stuffing on Amazon is going the way of the Buffalo. Target commits $5B to 130+ store remodels and 30 new locations as physical retail shows real ROI. LinkedIn posts 121% ROAS, outperforming Go...
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Greg Zakowicz @gregzakowicz.com · 11/05/2026
It’s like the Sabres don’t understand Montreal had speed. Weak within 3 feet of their blue line and no real urgency retrieving pucks and exiting the Montreal zone. This is why I wanted Tampa.
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Greg Zakowicz @gregzakowicz.com · 08/05/2026
Today's brief, covering some agentic commerce stories: 1. Amazon expands Rufus 2. Agentic commerce threatens legacy brands 3. Loblaw’s ChatGPT grocery integration 4. B2B marketing budgets are growing, ROI is a challenge www.gregzakowicz.com/blog/rufus-a... #agenticcommerce #ecommerce #marketing
gregzakowicz.com
Amazon Rufus Auto-Buy, Agentic Commerce Threats, ChatGPT Grocery AI & B2B ROI Gaps — Greg Zakowicz
Amazon Rufus hits 250M users with price tracking and auto-buy, agentic AI reshapes CPG brand competition, Loblaw’s ChatGPT grocery tool exceeds expectations, and B2B marketers struggle with ROI measur...
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Greg Zakowicz @gregzakowicz.com · 29/04/2026
A couple of interesting stories that caught my attention www.gregzakowicz.com/blog/marketi...
gregzakowicz.com
40K Store Closures, Livestream Commerce, and the AI ROI Problem — Greg Zakowicz
Interesting Retail, Marketing & AI News: Retailers face 40K+ store closures over 5 years, Whatnot integrates with Shopify for livestream commerce, marketers struggle to prove AI ROI, and Walmart doubl...
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Greg Zakowicz @gregzakowicz.com · 29/04/2026
Phenomenal.
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Greg Zakowicz @gregzakowicz.com · 29/04/2026
The Sabres have looked stuck in the mud without Ostlund in the lineup. Doesn’t help that Norris was out, but his speed and skill matters. Sabres should prob be down 3-2 instead of up 3-2. Go Sabres. #sabres
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Greg Zakowicz @gregzakowicz.com · 27/03/2026
I've never been a believer in the mass drone delivery market, and have had this debate with friends a decent amount. Are you Yay or Nay on the future of drone delivery? foodinstitute.com/focus/drone-... #drones #retail #ecommerce #delivery
foodinstitute.com
Drone Delivery Soars Despite Safety, Surveillance Concerns - The Food Institute
Drone delivery is expanding, but safety fears, crashes, and wartime associations are impacting consumer trust and adoption.
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Greg Zakowicz @gregzakowicz.com · 25/03/2026
This should trickle down just about any day now
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Greg Zakowicz @gregzakowicz.com · 19/03/2026
Google Doesn’t Just Want to Rank Your Website Anymore; It May Replace It www.gregzakowicz.com/blog/googles...
gregzakowicz.com
Google’s AI Landing Page Patent: What It Means for Ecommerce and Brand Control — Greg Zakowicz
Google’s latest patent suggests it may replace your website with AI-generated pages. Here’s what it means for ecommerce brands, SEO, and customer relationships.
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Greg Zakowicz @gregzakowicz.com · 05/03/2026
Does this mean ChatGPT will look more like an affiliate site than a marketplace? Is it a hurdle, inevitable, temporary until user behavior adapts, or something else? the-decoder.com/chatgpt-user... #AI #agenticcommerce #Ecommerce #retail #agenticretail #ChatGPT #OpenAI
the-decoder.com
ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy
OpenAI wanted to turn ChatGPT into a shopping destination, but only about a dozen retailers signed up and users weren't buying. Now the company is handing off purchases to app partners like Instacart ...
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Greg Zakowicz @gregzakowicz.com · 04/03/2026
Once every brand/product is discoverable through AI platforms, will it just be a hot mess of products to sift through ... kind of like what we have now? Questions I ponder: /
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Greg Zakowicz @gregzakowicz.com · 02/03/2026
Kohl's is trying to stay relevant. I don't hate this, to be honest, although I don't think it'll be widely successful. www.retaildive.com/news/kohls-a... #retail #ecommerce
retaildive.com
Kohl’s launches apparel brand geared toward teens and tweens
The private label, dubbed Sea and Skye, includes basics, fleece and graphic T-shirts, as well as dressier styles.
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Greg Zakowicz @gregzakowicz.com · 01/03/2026
Checking out at a Target store may be one of the worst retail experiences ever. It’s just plain miserable. #retail #target
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Greg Zakowicz @gregzakowicz.com · 19/02/2026
Walmart: And you didn't think we could ▶️ Walmart furthers gains with higher-income shoppers Amazon: That's cute ▶️ Amazon surpasses Walmart in annual revenue for the first time Links: 1. www.retaildive.com/news/walmart... 2. www.modernretail.co/operations/a... #retail #ecommerce #walmart #amazon
retaildive.com
Walmart furthers gains with higher-income shoppers
The retailer released a conservative outlook as lower-income households remain stretched, with CEO John Furner saying some spend “paycheck to paycheck."
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Greg Zakowicz @gregzakowicz.com · 11/02/2026
Is the average shopper using AI to save $$$? Just ask AI to find you coupon codes. For products that commonly use affiliates & "influencers" (like SaaS companies), you can ask it to find affiliate codes. In most cases, you'll find several codes that didn't show with the original request.
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Greg Zakowicz @gregzakowicz.com · 28/01/2026
Shocking! Who could've seen this coming? Retailers need to prepare for a slow year. apnews.com/article/cons... #economy #retail #ecommerce
apnews.com
Americans' confidence in the U.S. economy falls sharply in January to lowest level since 2014
U.S. consumer confidence declined sharply in January, hitting the lowest level since 2014 as Americans grow increasingly concerned about their financial prospects.
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Greg Zakowicz @gregzakowicz.com · 27/01/2026
My thoughts on the Joe Brady hiring www.gregzakowicz.com/blog/sports/... #BuffaloBills #JoeBrady #BillsMafia
gregzakowicz.com
Buffalo Bills Hire Joe Brady. Really? — Greg Zakowicz
A breakdown and first reaction to the Bills hiring Joe Brady., and concerns with his offense with the Buffalo Bills, examining predictable play-calling, red-zone failures, roster decisions, and what m...
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Greg Zakowicz @gregzakowicz.com · 27/01/2026
Bills HC interview process: GMBB: Do you think WRs were the problem? Every candidate not named Joe Brady: It needs to be improved. Joe Brady: No. GMBB: Joe, you're hired. #BuffaloBills #BillsMafia #Bills
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Greg Zakowicz @gregzakowicz.com · 24/01/2026
Gmail is up to Some funny. Business. Today I woke up to find 46 promotional emails in my Primary folder. 46!! How many do I want? 0. Promotional emails belong in the Promo folder. #gmail #emailmarketing #email #rmailgeeks
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Greg Zakowicz @gregzakowicz.com · 18/01/2026
Fire. Joe, Brady!!!!!!!! #buffalobills
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Greg Zakowicz @gregzakowicz.com · 17/01/2026
Go Bills. Need that Superman cape today, but what else is new. #goBills #buffalobills #billsmafia
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Greg Zakowicz @gregzakowicz.com · 14/01/2026
Super interested in this. I wrote about this back in 2017 (link in the comments). As a WF-first household, I can see my wife getting lost in there. When you capture her, you capture the dollar (WMT knew this 40+ years ago). www.grocerydive.com/news/amazon-... #Ecommerce #retail #amazon #walmart
grocerydive.com
Amazon takes on Walmart with new store concept
The approximately 225,000-square-foot store the retailer is planning near Chicago will sell groceries alongside general merchandise.
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Greg Zakowicz @gregzakowicz.com · 07/01/2026
I've been saying this for years, and it was always a lazy narrative, IMO. This extends beyond fashion and sustainability. It also includes things like brand ethics and covers just about every product category. www.retailgazette.co.uk/blog/2025/12... #Ecommerce #retail #GenZ #Marketing
retailgazette.co.uk
Data: Gen Z’s sustainability ‘Intention Gap’ widens due to ultra-fast fashion purchases - Retail Gazette
<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2025/12/data-gen-zs-sustainability-intention-gap-widens-due-to-ultra-fast-fashion-purchases/"></div>New research ...
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Greg Zakowicz @gregzakowicz.com · 28/12/2025
Hey @buffalobillsnfl.bsky.social maybe ask GMBB if he still thinks not having good WRs is a good strategy. #buffalobills
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Greg Zakowicz @gregzakowicz.com · 28/12/2025
Joe Brady can go now. That goal line sequence was atrocious!
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Greg Zakowicz @gregzakowicz.com · 14/12/2025
I find it comical that the Bills find it acceptable to punt and give the ball to the Pats at midfield but going for it on 4th and potentially giving it to them at their own 44 is too much of a risk. #buffalobills
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Greg Zakowicz @gregzakowicz.com · 07/12/2025
Joe Brady play-calling continues to be terrible. Can we maybe stop with the second and long runs? Maybe dial up something to get a first instead of settling for 3rd and short?? #buffalobills
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Greg Zakowicz @gregzakowicz.com · 07/12/2025
Why are the Bills giving 10 yard cushions? Geesh!
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Greg Zakowicz @gregzakowicz.com · 07/12/2025
Go Bills #buffalobills #billsmafia
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Greg Zakowicz @gregzakowicz.com · 05/12/2025
"Hey, help me find a freaking cappuccino machine within my budget that has these criteria." How is AI-assisted shopping shaping up? www.zdnet.com/article/shou... #AI #AgenticCommerce #Ecommerce #retail
zdnet.com
Should you trust AI agents with your holiday shopping? Here's what experts want you to know
AI agents can save you time and money. But are they worth the risk?
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Greg Zakowicz @gregzakowicz.com · 05/12/2025
10 years ago, I thought Amazon was becoming a legitimate delivery service (not just an Amazon one), preparing to replace the USPS. I think Amazon wants the USPS for some last-mile, but Amazon has leverage. www.washingtonpost.com/business/202... #ecommerce #amazon #usps #retail
washingtonpost.com
Amazon eyes expanding delivery network after talks with USPS stall
Amazon looks into expanding its nationwide delivery network and giving up its long-standing partnership with the U.S. Postal Service.
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Greg Zakowicz @gregzakowicz.com · 01/12/2025
Ooooff www.nbcnews.com/business/bus... #ecommerce #shopify #cybermonday #retail
nbcnews.com
Shopify suffers Cyber Monday outage, with checkout services down for some businesses
Some merchants that use Shopify's platform for online sales may experience an issue with checkouts, the company said.
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