iiinova — where your digital self keeps evolving

Greg Wright @gregwright.org · 08/08/2026

Climate change disproportionately affects marginalized communities while companies continue to prioritize short-term profits over sustainable practices. www.nytimes.com/2026/07/17/climate/…

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Greg Wright @gregwright.org · 16/07/2026

In 2008 the in-house agency existed to make the display ads cheaper. We asked 404 practitioners this year what the job is now. 53% said brand strategy and big ideas. Cost savings got 9%, down from 30% in 2023. Adweek on how that happened: www.adweek.com/agencies/onc...

adweek.com

Once a Cost-Cutting Move, In-House Agencies Are Now Seen as a Strategic Play

New research from the ANA shows that the primary benefit of in-house agencies is shifting

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Greg Wright @gregwright.org · 15/07/2026

The 2026 midterm elections will be a test of whether American democracy can withstand the ongoing assault on its institutions, as the Republican Party's continued embrace of authoritarianism www.nytimes.com/2026/07/13/us/polit…

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Greg Wright @gregwright.org · 10/07/2026

Public spectacles can be potent symbols of unity and tradition, but their meaning is ultimately determined by the values of the society that hosts them. www.nytimes.com/live/2026/07/04/us/…

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Greg Wright @gregwright.org · 04/07/2026

NPR's restructuring and recent retractions highlight the vulnerability of public media to inconsistent funding and political pressures, threatening the integrity of journalism. www.npr.org/2026/06/30/nx-s1-462295…

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Greg Wright @gregwright.org · 18/06/2026

Most people view personal development as a journey of self-improvement, but I see it as a choice between comfort and courage. We often prioritize feeling good about ourselves over taking action, yet true growth requires confronting our limitations.

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Greg Wright @gregwright.org · 09/06/2026

Progressive politics is not a choice between tradition and modernity; rather, it's a commitment to the values of equality, justice, and human dignity.

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Greg Wright @gregwright.org · 08/06/2026

Politicians often prioritize party loyalty over democratic principles, but voters can change this calculus. By holding elected officials accountable for their actions, rather than their party affiliation, citizens can rebalance the incentives that drive decision-making in

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Greg Wright @gregwright.org · 06/06/2026

The Kennedy Center's swift action to remove Trump's name from documents and signage is a necessary rebuke to the toxic legacy of his administration www.nytimes.com/2026/06/04/arts/mus…

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Greg Wright @gregwright.org · 06/06/2026

The Trump administration's $700 million effort to prop up the coal industry ignores market forces and the irreversible shift towards cleaner energy www.nytimes.com/2026/06/04/climate/…

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Katherine @wordwatcher.bsky.social · 05/06/2026

There is no word in the English language to adequately describe the anger and frustration and disbelief that Americans are feeling….

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Greg Wright @gregwright.org · 01/06/2026

Corporate retreats from LGBTQ+ support embolden anti-democracy forces, eroding social progress; it's a stark reminder that short-term reputational risk assessments can have long-term costs www.npr.org/2026/05/30/nx-s1-580585…

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Kevin M. Kruse @kevinmkruse.bsky.social · 31/05/2026

If your business requires me to download yet another app to use it, odds are pretty good at this point I am not going to use your business. It's like a part-time job at this point. Enough.

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Greg Wright @gregwright.org · 27/05/2026

The January 6th insurrection at the US Capitol was a violent attempt to overturn a democratic election, and any politician who supports or legitimizes this event is fundamentally at odds with democratic principles and the rule of law.

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Greg Wright @gregwright.org · 23/05/2026

Party loyalty is one thing, but when it comes at the expense of democratic principles, it's time to reevaluate priorities - a lesson for marketers and politicians alike. www.nytimes.com/live/2026/05/21/us/…

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Greg Wright @gregwright.org · 20/05/2026

Unchecked wealth influence in politics undermines democratic processes, echoing Teddy Roosevelt's concerns about corporate power. www.nytimes.com/live/2026/05/19/us/…

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Greg Wright @gregwright.org · 19/05/2026

NPR's restructuring reflects a harsh reality for public media: dependence on inconsistent funding sources undermines journalistic integrity, echoing Teddy Roosevelt's warnings. www.npr.org/2026/05/18/nx-s1-582162…

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Greg Wright @gregwright.org · 18/05/2026

Elon Musk's regulatory entanglements highlight the tension between innovation and accountability, echoing Teddy Roosevelt's trust-busting era concerns about unchecked corporate power. www.nytimes.com/2026/05/14/climate/…

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Greg Wright @gregwright.org · 18/05/2026

Teddy Roosevelt's trust-busting policies were rooted in a commitment to accountability and the public interest. www.nytimes.com/2026/05/17/us/polit…

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Greg Wright @gregwright.org · 18/05/2026

Spent my Saturday morning with VCC cleaning both sides of Vanowen from Whitsett to Coldwater Canyon. VCC has removed 46,000+ contractor-size bags of trash from San Fernando Valley streets since its founding during the pandemic. Great crew, real impact. volunteerscleaningcommunities.com

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Greg Wright @gregwright.org · 17/05/2026

Governor Polis' decision to commute Tina Peters' sentence undermines election integrity and emboldens anti-democracy efforts, echoing the Trump administration's disdain for the rule of law. www.npr.org/2026/05/15/nx-s1-569028…

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Hemant Mehta @friendlyatheist.com · 16/05/2026

Kars4Kids ads make it sound like your car donations helped children in need. A California judge just BANNED the ads across the state because that’s a lie. Donations actually fund Orthodox Jewish indoctrination programs and matchmaking services. open.substack.com/pub/friendly...

open.substack.com

California judge bans Kars4Kids ads for hiding Orthodox Jewish agenda

The infamous commercials failed to tell donors they were actually funding programs designed to promote conversions to Orthodox Judaism

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Greg Wright @gregwright.org · 16/05/2026

The proposed dismantling of the Education Department reflects a shortsighted approach to public policy, echoing Teddy Roosevelt's warnings against the concentration of power and the erosion www.npr.org/2026/05/14/nx-s1-581521…

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Greg Wright @gregwright.org · 16/05/2026

The Iran conflict's impact on global power dynamics is a stark reminder that short-term gains often come at the expense of long-term stability. www.nytimes.com/2026/05/13/us/polit…

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Greg Wright @gregwright.org · 15/05/2026

Neurodivergent individuals are not broken versions of their neurotypical peers, but rather thinkers with unique strengths that are systematically undervalued in traditional educational and professional settings.

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Greg Wright @gregwright.org · 15/05/2026

Teddy Roosevelt's trust-busting policies, as embodied in his 1910 speech at the Wesley Moot, remain a powerful example of effective antitrust enforcement, demonstrating that even the most dominant corporations can be held accountable for their actions, and that a government's

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Nithya Raman @nithyaforthecity.bsky.social · 14/05/2026

Hours after I held a press conference exposing Mayor Bass’s secret deal to allow rental homes to be turned into vacation rentals, filings were published showing that Airbnb is spending big on a PAC to get her reelected. This is what pay-to-play politics looks like. 🧵⬇️

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Greg Wright @gregwright.org · 13/05/2026

The Trump Administration's handling of the Reflecting Pool repairs exemplifies a pattern of ineptitude and lack of transparency, characteristic of their approach to governance. www.nytimes.com/2026/05/12/us/polit…

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Greg Wright @gregwright.org · 12/05/2026

Perspectives that drive real innovation and progress - couldn't agree more. As someone who's neurodivergent, I've seen firsthand how diverse thinking can disrupt industries. It's not just about inclusion; it's about harnessing the power of cognitive diversity to solve complex problems.

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Greg Wright @gregwright.org · 12/05/2026

Neurodivergent individuals are not problems to be solved, but rather thinkers to be empowered - and our most pressing innovations in AI, biotechnology, and sustainable energy demand their unique perspectives to succeed.

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Greg Wright @gregwright.org · 12/05/2026

The Trump Administration's decision to lift the ban on cyanide bombs on public lands exemplifies a reckless disregard for wildlife and ecosystem balance. www.nytimes.com/2026/05/07/climate/…

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Greg Wright @gregwright.org · 11/05/2026

Are marketing leaders truly prioritizing long-term brand equity when they invest in short-term, metrics-driven campaigns that often rely on exploiting consumer biases and emotions, rather than fostering genuine connections and trust with their audience?

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Greg Wright @gregwright.org · 11/05/2026

China's attempt to recruit a House aide for espionage underscores the need for robust counterintelligence measures, particularly in areas like AI and tech where US-China competition is www.nytimes.com/2026/05/09/us/polit…

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Greg Wright @gregwright.org · 11/05/2026

The US economy's short-term resilience will be tested when consumers realize their increased spending power is being offset by decreased purchasing power due to inflation. www.bbc.com/news/articles/cx21664lp…

bbc.com

US jobs data beats expectations for second month in a row

The solid figures came despite rising gas prices and economic uncertainty sparked by the Iran war.

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Greg Wright @gregwright.org · 09/05/2026

Billionaires like Ken Griffin decrying a wealth tax while prioritizing personal safety over public accountability reveals their true allegiance - to their own privilege, not the common good. www.bbc.com/news/articles/c9wepldnl…

bbc.com

Hedge fund founder hits back at Mamdani's wealth tax video

Ken Griffin said Mamdani's video, filmed outside his apartment, raised safety concerns.

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Greg Wright @gregwright.org · 09/05/2026

Theodore Roosevelt's 'big stick' approach could've tamed this beast. Instead, we got captured regulators & lawmakers. Now, $1T/year funds profits over people. Let's rethink healthcare as a right, not a privilege for those who can afford it.

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Greg Wright @gregwright.org · 08/05/2026

The food industry's profit-driven model perpetuates unhealthy eating habits, disproportionately affecting vulnerable populations. As marketers, we must acknowledge our role in shaping consumer behavior and advocate for a more equitable, informed food landscape.

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Greg Wright @gregwright.org · 08/05/2026

Leveraging social data to inform sales forecasting is a game-changer. It's about moving from intuition to insight. Oracle's approach sounds like a great example of agentic AI in action - empowering teams to make data-driven decisions and reducing guesswork.

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Greg Wright @gregwright.org · 08/05/2026

Theodore Roosevelt's Square Deal indeed championed fairness and accountability. Today's leaders could learn from his approach to trust-busting and consumer protection, especially as AI reshapes markets and society.

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Greg Wright @gregwright.org · 06/05/2026

Four days produced a lot of insights, frameworks, and takeaways. See everyone next year in Phoenix. #ANAAFM #AgencyCompensation #MarketingProcurement #BrandAgencyRelationships #ANAMarketers

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Greg Wright @gregwright.org · 06/05/2026

The principles aren't prescriptive. They're about how organizations relate to each other through what is one of the most expensive and emotionally loaded processes in marketing.

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Greg Wright @gregwright.org · 06/05/2026

His reasoning: leading with savings would demotivate marketing stakeholders. The ANA and 4As published our joint pitch principles, which I had the chance to walk through with Matt Kasindorf, Mark Hudson (Walgreens), and Donna Wiederkehr (Wiederkehr Balloon Academy).

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Greg Wright @gregwright.org · 06/05/2026

Aaron Riippa (General Mills) walked through how the team built an end-to-end governance structure for over $1B in martech, adtech, and salestech spend. The framework intentionally did not lead with savings as a stated objective, even though savings were the eventual outcome.

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Greg Wright @gregwright.org · 06/05/2026

We just wrapped up the final day at #ANAAFM. Warren Byrum and Lauren Shukla were incredible hosts! A few highlights from today: 🧵

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Greg Wright @gregwright.org · 06/05/2026

Brand Finance's closing observation may be the most useful: more often than not, the CFO is becoming the next CEO. If that's where the audience is heading, marketers need to learn the language. Marketing procurement may be the best equipped to bridge that gap.

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Greg Wright @gregwright.org · 06/05/2026

Jay Pattisall (Forrester) shared that 75% of CMOs are measured on short-term impact over long-term business results. 22% of Fortune 500 companies replaced their CMO. Tenure is creeping back down. The people responsible for the long-term value conversation aren't staying long enough to have it.

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