iiinova — where your digital self keeps evolving

Genuin @genuinapp.bsky.social · 02/10/2025

Creating and publishing video shouldn’t be complicated. That’s why we built Genuin Studio — a one-stop shop for content creation across your brand’s owned ecosystem, now available on desktop and our Genuin Studio app.

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Genuin @genuinapp.bsky.social · 01/10/2025

From milestone to momentum: September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network! Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach. That’s not just growth. That’s acceleration. 🚀

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Genuin @genuinapp.bsky.social · 30/09/2025

From expert creators to continuity strategies, Eric shares how expert-driven content builds trust, fuels personalization, and drives measurable impact across PDPs, CTV, and beyond. 🎧 Eric says retailers face a “last chance” moment to stay relevant and how brands can turn education into ownership.

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Genuin @genuinapp.bsky.social · 25/09/2025

When we talk about connecting brands and consumers at every touchpoint along the user journey, look no further than the auto shopping experience across the Carsome ecosystem. Generative video experience infrastructure is now embedded across their properties, spanning web & app.

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Genuin @genuinapp.bsky.social · 04/09/2025

🔦 Product Spotlight: Sponsored Communities: Video-powered experiences embedded directly into your website and app. For retailers & publishers, it’s not just another tool... it’s a revenue unlock. For advertisers, it’s media that actually hits different.

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Genuin @genuinapp.bsky.social · 02/09/2025

🚀 1,000,000 strong… and just getting started. In just a few short months, the Genuin network has grown to over one million users. A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community. Thank you. 🙏

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Genuin @genuinapp.bsky.social · 19/08/2025

A global AI leader and former IBM researcher, Chidansh. joins us to lead our next phase of growth — building the infrastructure that 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝘀 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜 and drives contextual, community-driven video engagement at scale.

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Genuin @genuinapp.bsky.social · 15/08/2025

Having a bloated media stack isn’t sophistication. It’s a sign of fragmentation. 6 adtech & content vendors. Countless handoffs. Zero efficiency. One embedded infrastructure can simplify this. One partner to power your content, community, media & measurement. Make your platform the network.

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Genuin @genuinapp.bsky.social · 13/08/2025

No more renting reach. No more fighting the feed. Just scrollable, shoppable, brand-owned ecosystems.

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Genuin @genuinapp.bsky.social · 13/08/2025

That’s what we’re building at Genuin: Generative video infrastructure that lets retail, commerce & media brands orchestrate community-powered engagement across owned + offsite properties. For partners, advertisers, consumers, and yes, creators and influencers.

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Genuin @genuinapp.bsky.social · 13/08/2025

Brands can give creators an even more impactful platform for reach, relevance & revenue - Owned channels: website & app. - Curated communities: onsite and offsite. - Monetizable engagement without middlemen. If social is for the creator economy, owned platforms will power the new Curator Economy.

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Genuin @genuinapp.bsky.social · 08/08/2025

Tricia Maia, Head of Product at TED, shared how Genuin-powered "Shorts" help guide discovery through personalized, engaging experiences at #ProductCon this week. Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.

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Genuin @genuinapp.bsky.social · 05/08/2025

We’re officially SOC 2 Type I compliant. 🛡️ Confirmation that Genuin’s platform meets rigorous standards for security, availability, processing integrity, confidentiality & privacy. Another layer of assurance for our partners, building the future of community-powered media with trust at the core.

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Genuin @genuinapp.bsky.social · 01/08/2025

When brands embed Genuin into their site and app, they see a lift in engagement, time on site, and revenue almost instantly. That makes product, content, and growth teams happy. And while not everyone can talk about it (yet), it's been a game-changer for their brands, their partners & consumers.

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Genuin @genuinapp.bsky.social · 29/07/2025

Content costs are up. Performance on 3rd party channels is down. That’s where 𝐆𝐞𝐧𝐮𝐢𝐧 𝐀𝐈 comes in. Not just another AI tool, our Adaptive Intelligence is your strategic partner for the entire user journey, where you control the experience and the outcome Start building → begenuin.com/genai

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Genuin @genuinapp.bsky.social · 25/07/2025

It’s time to re-examine the 𝐈𝐫𝐨𝐧 𝐓𝐫𝐢𝐚𝐧𝐠𝐥𝐞. No, not talking about some Cold War treaty agreement, but the classic 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐚𝐝𝐨𝐱. Fast, cheap, or good... you used to have to 𝘱𝘪𝘤𝘬 𝘵𝘸𝘰. You could 𝘯𝘦𝘷𝘦𝘳 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘳𝘦𝘦.

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Genuin @genuinapp.bsky.social · 21/07/2025

Summer slowdown? Not at Genuin. ☀️🛠️ We’ve been building... and now, launching. Say hello to the latest product upgrades helping partners grow, engage, and own their communities even more effectively. Here's what's updated this week:

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Genuin @genuinapp.bsky.social · 15/07/2025

Brands that build with their communities, not just for them, win! 📣 An all-new episode of 𝑮𝒆𝒏𝒖𝒊𝒏 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔 with Dana Hork, CEO of Beers With Friends 🍻 and former marketing leader at Walmart & Wonder, is a masterclass on modern brand building. Full episode: youtu.be/8Ties5_rd4E

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Genuin @genuinapp.bsky.social · 07/07/2025

Everyone wants the engagement of TikTok, Instagram, or YouTube Shorts… But no one wants to be reliant on them. We give you the UX magic, the creator content, and the community engine... inside your own app. Here’s what it looks like 👇

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Genuin @genuinapp.bsky.social · 02/07/2025

Everyone wants in on the 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐦𝐞𝐝𝐢𝐚 gold rush, yet these models are 𝐛𝐚𝐫𝐞𝐥𝐲 𝐬𝐜𝐫𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐮𝐫𝐟𝐚𝐜𝐞 of their potential. Too many are using outdated playbooks. Here are 10 common mistakes we see every day... and how to fix them: 1/4 🧵👇

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Genuin @genuinapp.bsky.social · 30/06/2025

AI is moving faster than your content strategy. Output isn’t enough. Context is everything. That’s why Genuin’s 𝘨𝘦𝘯𝘈𝘐 (Adaptive Intelligence) is built for contextual continuity, delivering adaptive content, deeper connections, and communities that convert. 🧵👇

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Genuin @genuinapp.bsky.social · 25/06/2025

The future of community-powered strategy is here. We’re giving you free access to Genuin Adaptive Intelligence, our suite of AI Agents that plan, build, grow & monetize your brand’s own community. 👉 begenuin.com/genai

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Genuin @genuinapp.bsky.social · 23/06/2025

If your audience lives on Instagram, TikTok, or YouTube… If you’re chasing views, likes, and “viral reach”… If you think rented eyeballs = owned engagement… = 𝐘𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 🧵👇

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Genuin @genuinapp.bsky.social · 19/06/2025

Just weeks before the Cannes Lions International Festival of Creativity, the biggest stage for brands and marketers, we posed a challenge: Which brand would be bold enough to launch our white-label video community infrastructure on their own channels?

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Genuin @genuinapp.bsky.social · 12/06/2025

Tired of leaky consumer attrition sending consumers offsite to platforms you don’t own? Yeah. Us too. Genuin is your embedded, video-powered community infrastructure, built right into your app or site. It turns passive users into active community members.

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Genuin @genuinapp.bsky.social · 06/06/2025

In search of an experienced freelance technical writer to help us level-up our developer documentation and resource center: Help us write, organize, and structure V2 of our developer documentation, from SDK implementation guides to API references and onboarding walkthroughs. More info : 👇👀🔍

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Genuin @genuinapp.bsky.social · 05/06/2025

Forget brand vs. performance. The next big marketing debate? 𝐑𝐞𝐚𝐜𝐡 𝐯𝐬. 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩. Brands must be increasingly mindful of where they place and distribute content, because the wrong choice could break a brand. 📊 According to Stacked Marketer, social media is now the riskiest platform for marketers.

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Genuin @genuinapp.bsky.social · 02/06/2025

What if 65% of your site visitors spent 15–20 MORE min/month with your content? That’s what happens when brands build video-powered communities inside their own digital channels. More time spent → deeper engagement → higher conversions → more revenue. Turn visitors into active community members.

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Genuin @genuinapp.bsky.social · 27/05/2025

Unleash the power of contextual relevance with our GenAI agents: Strategy. Storytelling. Scale. Built to fuel your communities, your media, your network. Ready to activate the future? Let’s talk (human to human)!

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Genuin @genuinapp.bsky.social · 20/05/2025

The future of brand, product & community marketing is here. Explore contextual relevance 𝒑𝒐𝒘𝒆𝒓𝒆𝒅 𝒃𝒚 𝑮𝒆𝒏𝑨𝑰 𝒂𝒈𝒆𝒏𝒕𝒔, blending brand knowledge, consumer insights, open web intelligence, and real-world signals.

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Genuin @genuinapp.bsky.social · 12/05/2025

Big news for car lovers and content fans… Genuin is now live inside One2Car — Thailand’s top platform for car buyers, sellers, and enthusiasts. 🚗 It’s interactive. Personalized. Built to drive discovery and delight.

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Genuin @genuinapp.bsky.social · 05/05/2025

Why send your audience away… when you can give them everything they need right where they are? With Genuin, media, entertainment, publishers (even retail) brands can build their own scrollable, social-style video feeds powered by adaptive AI.

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Genuin @genuinapp.bsky.social · 01/05/2025

No more strategy decks, content calendars, scheduling tools, or endless comment queues. gAI handles it all: - Builds your campaign strategy. - Creates branded video. - Manages moderation. - Scales your engagement autonomously. - Learns as it goes. That’s not just automation. That’s transformation.

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Genuin @genuinapp.bsky.social · 24/04/2025

Real consumer experience means is more than just views. It's: - Interaction - Personalization - Conversion - Ownership Oh, and it's: 💥 Brand-safe engagement 💥 Scrollable, shoppable, social 💥 Built for retention and revenue

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Genuin @genuinapp.bsky.social · 24/04/2025

Just because you embed video doesn’t mean you’re engaging your community. It means you’re decorating your site. Genuin’s embeddable video engagement infrastructure turns your audience into advocates within your own digital properties. 💬🧠🛒📊

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Genuin @genuinapp.bsky.social · 22/04/2025

Big Social took attention. Creators are growing in influence. So what’s left for brands? AI-driven, video-powered engagement experiences WITHIN your site and app that get smarter, faster & more monetizable over time.

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Genuin @genuinapp.bsky.social · 21/04/2025

We didn’t build Genuin AI overnight. It’s been at the core of everything we’ve worked on for the past two years—across product, marketing, partners, and direct input from our customers. Because real AI innovation doesn’t come from hackathons or headline-chasing features. 1/

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Genuin @genuinapp.bsky.social · 16/04/2025

Turn your app into a habit, not just a single visit. 📱 Our video platform combines social media stickiness with web openness to transform visitors into loyal users. Drive engagement, boost revenue, and make every interaction count. When users return daily, you've created lasting success. 🔁

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Genuin @genuinapp.bsky.social · 14/04/2025

It’s not a feature. It’s your future. In 3 easy steps: 1. Embed video experiences directly into your site & app with our simple SDK. 2. Drive engagement, spark connections, grow loyalty & unlock new revenue. 3. Build your own community with the help of AI, but without relying on Big Social.

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Genuin @genuinapp.bsky.social · 10/04/2025

From vision to action. From hype to impact. In our latest "Genuin 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬" conversation, we chatted with Ruth Yomtoubian, VP of Global Innovation at VSP Vision Care, to unpack how brands can turn innovation into reality.

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Genuin @genuinapp.bsky.social · 04/04/2025

Big things will be happening in Miami at #Possible2025! We're introducing new features & products that are transforming how brands, publishers & partners connect with consumers. From boosting engagement to unlocking new media revenue, we're reshaping what’s possible with video communities.

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Genuin @genuinapp.bsky.social · 01/04/2025

💥 What an incredible month for Genuin and our partners! 💥 March was full of momentum, and the numbers speak for themselves. 📈 Our community-driven, vertical video experience is more than just scrollable— it’s sticky, social, even shoppable. And we're only just getting started...

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Genuin @genuinapp.bsky.social · 31/03/2025

Loyalty > Acquisition in 2025 A recent Forrester study shows brand leaders agree: loyalty is the #1 priority. Acquiring new consumers costs 8–10x more than keeping the ones you have. With Genuin, brands turn passive viewers into loyal fans with video-powered communities in owned channels.

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Genuin @genuinapp.bsky.social · 26/03/2025

One of our new partners could unlock $10M in incremental revenue with Genuin this year. We’re helping brands transform their owned platforms into scrollable, community-powered media networks — with authentic content & built-in monetization tools. 📲 Let’s build your engagement and revenue engine.

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Genuin @genuinapp.bsky.social · 20/03/2025

Turn your brand, app, or website into an engagement powerhouse with video-powered communities. Drive views, loyalty, and new revenue with communities right in your owned channels!

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Genuin @genuinapp.bsky.social · 18/03/2025

🚨 Genuin is hitting Shoptalk! 🚨 Next week in Vegas, our CRO Rachel Klausner and VP of Partnerships Peter Bavaro will be live at Shoptalk, ready to talk about the future of video-powered community media. 🎥🛍️ If you’re in town, let’s connect! 👇 📩 DM us or drop a comment to set up a meeting.

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Genuin @genuinapp.bsky.social · 11/03/2025

Calling all AI Agents! Are you an advanced, tireless, and ever-present digital force dedicated to fostering thriving brand communities? Do you moderate with wisdom, engage with precision 7 ensure zero bad vibes? If you answered "0100001 0101001" we might have the perfect non-human role for you!

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Genuin @genuinapp.bsky.social · 10/03/2025

Partner alert! Genuin is proud to welcome @Magnite as our newest partner! 🎉 With this relationship, we’re taking 𝐛𝐫𝐚𝐧𝐝-𝐨𝐰𝐧𝐞𝐝 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 to the next level — helping brands monetize every impression across their sites and apps with seamless, scalable ad solutions. Onward!

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Genuin @genuinapp.bsky.social · 26/02/2025

Easier than ever, actually. Why? With AI Agents managing the #content and #community on your behalf. Let's discuss how your brand can unlock new revenue streams, all without the heavy lift. 🚀

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Genuin @genuinapp.bsky.social · 26/02/2025

Can brands — whether established, challenger, or emerging — compete with Amazon and Walmart to become impactful, revenue-driving Retail Media Networks? ✅ YES! Launching a Retail or Commerce Media Network is now as simple as running a social media campaign

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