iiinova — where your digital self keeps evolving

Genuin @genuinapp.bsky.social · 25/09/2025

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When we talk about connecting brands and consumers at every touchpoint along the user journey, look no further than the auto shopping experience across the Carsome ecosystem. Generative video experience infrastructure is now embedded across their properties, spanning web & app.

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Genuin @genuinapp.bsky.social · 22/09/2025

Here’s what we mean when we say “Protected with AI.” Most AI today comes with a hidden tax: your brand identity. It's not innovation. It's erosion. At Genuin, we’re flipping the model: ✔️ Your brand grows. ✔️ Your data stays secure. ✔️ Your identity stays yours. begenuin.com/video/most-a...

begenuin.com

Most AI today comes with a hidden tax: your brand identity. When your company trains someone else’s AI, your identity is fed back into the mothership. Your insights, your IP, your creativity risk bein...

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Genuin @genuinapp.bsky.social · 17/09/2025

Price.com isn’t just helping shoppers save... they’re helping them connect. And now, they’re doing it with Genuin. youtube.com/shorts/l2Kvp...

New Customer Announcement: Price.com

Genuin @genuinapp.bsky.social · 15/09/2025

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🔦 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 Dynamic, contextual placements bring engaging, AI-curated community video into your ecosystem. Monetize onsite by adapting to each consumer’s journey, surfacing the most relevant experiences across your brand, community, or group feeds. youtube.com/shorts/Oem8n...

Product Spotlight: Placements

Genuin @genuinapp.bsky.social · 10/09/2025

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Timing is everything. Opportunities with AI abound! Yet many companies are still treating it as a threat. We see it differently: ➡️ Protect your community, not lose it. ➡️ Safeguard your data, not give it away. ➡️ Grow at unprecedented scale, without losing your identity. youtube.com/shorts/jFq1R...

This Moment in AI + Media Is About Building the Infrastructure for the Future

Genuin @genuinapp.bsky.social · 08/09/2025

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AI is rewriting discovery... and brand leads, product teams & marketers are on alert. The industry is scrambling to catch up. But our partners are already prepared. begenuin.medium.com/the-ai-traff... Our latest blog post separates fact from everything else.

The AI Traffic Scare: What’s Really Happening, and How Genuin Puts Brands Back in Control

The headlines are dramatic: “AI is killing SEO!” and “SEO is Dead!”

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Genuin @genuinapp.bsky.social · 04/09/2025

🔦 Product Spotlight: Sponsored Communities: Video-powered experiences embedded directly into your website and app. For retailers & publishers, it’s not just another tool... it’s a revenue unlock. For advertisers, it’s media that actually hits different.

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Genuin @genuinapp.bsky.social · 02/09/2025

🚀 1,000,000 strong… and just getting started. In just a few short months, the Genuin network has grown to over one million users. A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community. Thank you. 🙏

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Genuin @genuinapp.bsky.social · 21/08/2025

If your business is still doing things “because that’s how we’ve always done it," you’re leaving growth on the table. In the latest Genuin Connections, Ashley Miles, CEO Franklyn West shares why now is the most exciting time to be in business. Full conversation: ▶️ Watch → youtu.be/3BX7mVReZNY

youtu.be

Genuin Connections: Episode 8 -- Ashley Miles, CEO and Founder of Franklyn West

Genuin @genuinapp.bsky.social · 15/08/2025

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Having a bloated media stack isn’t sophistication. It’s a sign of fragmentation. 6 adtech & content vendors. Countless handoffs. Zero efficiency. One embedded infrastructure can simplify this. One partner to power your content, community, media & measurement. Make your platform the network.

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Genuin @genuinapp.bsky.social · 13/08/2025

Brands don’t need to “take back” social media from creators. Recently The New York Times said brands are "pulling back from influencers" and looking to "take back control of their narrative." www.nytimes.com/2025/07/06/s... But it doesn't have to be either/or.

nytimes.com

Influencing Without the Influencers

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Genuin @genuinapp.bsky.social · 08/08/2025

Tricia Maia, Head of Product at TED, shared how Genuin-powered "Shorts" help guide discovery through personalized, engaging experiences at #ProductCon this week. Our AI + embeddable solution brings TED’s mission to life through scroll-stopping short-form video & community-driven content.

Genuin @genuinapp.bsky.social · 07/08/2025

You don’t need 5+ tools to build a modern media business. There’s a faster, smarter way. You need one solution that can: - Aggregate and activate content - Engage and convert consumers - Extend media into paid channels - Attribute and optimize outcomes medium.com/@begenuin/ho...

medium.com

How to Consolidate Your Entire Media Tech Stack with One Partner: Us.

Launch your own scalable, contextual media network from inside your app and website with our embedded video infrastructure.

Genuin @genuinapp.bsky.social · 06/08/2025

Publishers, entertainment & media brands think they have video figured out. But for content, product & UX leads, we have the data: Your audience wants more than autoplay. They want to join, participate & belong. This is what we do. youtube.com/shorts/w7VY5...

More than a Video Player: Genuin Transforms Publisher and Media Audiences into Communities

Genuin @genuinapp.bsky.social · 05/08/2025

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We’re officially SOC 2 Type I compliant. 🛡️ Confirmation that Genuin’s platform meets rigorous standards for security, availability, processing integrity, confidentiality & privacy. Another layer of assurance for our partners, building the future of community-powered media with trust at the core.

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Genuin @genuinapp.bsky.social · 01/08/2025

When brands embed Genuin into their site and app, they see a lift in engagement, time on site, and revenue almost instantly. That makes product, content, and growth teams happy. And while not everyone can talk about it (yet), it's been a game-changer for their brands, their partners & consumers.

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Genuin @genuinapp.bsky.social · 29/07/2025

Content costs are up. Performance on 3rd party channels is down. That’s where 𝐆𝐞𝐧𝐮𝐢𝐧 𝐀𝐈 comes in. Not just another AI tool, our Adaptive Intelligence is your strategic partner for the entire user journey, where you control the experience and the outcome Start building → begenuin.com/genai

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Genuin @genuinapp.bsky.social · 25/07/2025

It’s time to re-examine the 𝐈𝐫𝐨𝐧 𝐓𝐫𝐢𝐚𝐧𝐠𝐥𝐞. No, not talking about some Cold War treaty agreement, but the classic 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐚𝐫𝐚𝐝𝐨𝐱. Fast, cheap, or good... you used to have to 𝘱𝘪𝘤𝘬 𝘵𝘸𝘰. You could 𝘯𝘦𝘷𝘦𝘳 𝘩𝘢𝘷𝘦 𝘢𝘭𝘭 𝘵𝘩𝘳𝘦𝘦.

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Genuin @genuinapp.bsky.social · 21/07/2025

Summer slowdown? Not at Genuin. ☀️🛠️ We’ve been building... and now, launching. Say hello to the latest product upgrades helping partners grow, engage, and own their communities even more effectively. Here's what's updated this week:

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Genuin @genuinapp.bsky.social · 15/07/2025

Brands that build with their communities, not just for them, win! 📣 An all-new episode of 𝑮𝒆𝒏𝒖𝒊𝒏 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔 with Dana Hork, CEO of Beers With Friends 🍻 and former marketing leader at Walmart & Wonder, is a masterclass on modern brand building. Full episode: youtu.be/8Ties5_rd4E

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Genuin @genuinapp.bsky.social · 11/07/2025

𝐓𝐡𝐞 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐚𝐜𝐤 spotlighted Genuin's mission to help brands reshape & reclaim community. www.themediastack.co.uk/p/from-algor... We’ve built a brand-ownable, AI-supported video infrastructure with trust over trends, connection over clicks, community over content farms.

themediastack.co.uk

From Algorithms to Authenticity: Genuin’s Bid to Reclaim Digital Community

Matt Wurst outlines how Genuin is building video-powered, AI-supported platforms that put ownership, trust and relevance back in the hands of brands and audiences.

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Genuin @genuinapp.bsky.social · 09/07/2025

Retail & commerce media aren't broken. Just misdefined. Our case for fixing the ecosystem by flipping the script on audience extensions and turning brand channels into community-powered destinations. Greater media value & revenue. Better brand engagement. begenuin.medium.com/what-everyon...

What Everyone’s Getting Wrong About Retail Media… and How to Fix It

By Matt Wurst, Genuin CMO

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Genuin @genuinapp.bsky.social · 07/07/2025

Everyone wants the engagement of TikTok, Instagram, or YouTube Shorts… But no one wants to be reliant on them. We give you the UX magic, the creator content, and the community engine... inside your own app. Here’s what it looks like 👇

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Genuin @genuinapp.bsky.social · 02/07/2025

Everyone wants in on the 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐦𝐞𝐝𝐢𝐚 gold rush, yet these models are 𝐛𝐚𝐫𝐞𝐥𝐲 𝐬𝐜𝐫𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐮𝐫𝐟𝐚𝐜𝐞 of their potential. Too many are using outdated playbooks. Here are 10 common mistakes we see every day... and how to fix them: 1/4 🧵👇

Genuin @genuinapp.bsky.social · 30/06/2025

AI is moving faster than your content strategy. Output isn’t enough. Context is everything. That’s why Genuin’s 𝘨𝘦𝘯𝘈𝘐 (Adaptive Intelligence) is built for contextual continuity, delivering adaptive content, deeper connections, and communities that convert. 🧵👇

Genuin @genuinapp.bsky.social · 25/06/2025

The future of community-powered strategy is here. We’re giving you free access to Genuin Adaptive Intelligence, our suite of AI Agents that plan, build, grow & monetize your brand’s own community. 👉 begenuin.com/genai

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Genuin @genuinapp.bsky.social · 23/06/2025

If your audience lives on Instagram, TikTok, or YouTube… If you’re chasing views, likes, and “viral reach”… If you think rented eyeballs = owned engagement… = 𝐘𝐨𝐮’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐭𝐡𝐞 𝐤𝐞𝐲𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 🧵👇

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Genuin @genuinapp.bsky.social · 19/06/2025

Just weeks before the Cannes Lions International Festival of Creativity, the biggest stage for brands and marketers, we posed a challenge: Which brand would be bold enough to launch our white-label video community infrastructure on their own channels?

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Genuin @genuinapp.bsky.social · 12/06/2025

Tired of leaky consumer attrition sending consumers offsite to platforms you don’t own? Yeah. Us too. Genuin is your embedded, video-powered community infrastructure, built right into your app or site. It turns passive users into active community members.

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Genuin @genuinapp.bsky.social · 09/06/2025

Meet the driving force behind TED Shorts: Tricia Maia, Head of Product at TED. In our latest Genuin Connections conversation, we dive into when should you build vs when to buy? And when is it smarter to partner? 🧵👇 begenuin.com/video/when-d...

begenuin.com

When do you build? When do you buy? And when is it smarter to just partner? In this Genuin Connections episode, TED’s Head of Product, Tricia Maia, breaks down the evolution of TED’s product philosoph...

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Genuin @genuinapp.bsky.social · 06/06/2025

In search of an experienced freelance technical writer to help us level-up our developer documentation and resource center: Help us write, organize, and structure V2 of our developer documentation, from SDK implementation guides to API references and onboarding walkthroughs. More info : 👇👀🔍

Genuin @genuinapp.bsky.social · 05/06/2025

Forget brand vs. performance. The next big marketing debate? 𝐑𝐞𝐚𝐜𝐡 𝐯𝐬. 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩. Brands must be increasingly mindful of where they place and distribute content, because the wrong choice could break a brand. 📊 According to Stacked Marketer, social media is now the riskiest platform for marketers.

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Genuin @genuinapp.bsky.social · 02/06/2025

What if 65% of your site visitors spent 15–20 MORE min/month with your content? That’s what happens when brands build video-powered communities inside their own digital channels. More time spent → deeper engagement → higher conversions → more revenue. Turn visitors into active community members.

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Genuin @genuinapp.bsky.social · 27/05/2025

Unleash the power of contextual relevance with our GenAI agents: Strategy. Storytelling. Scale. Built to fuel your communities, your media, your network. Ready to activate the future? Let’s talk (human to human)!

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Genuin @genuinapp.bsky.social · 22/05/2025

Proud to play our part in bringing this to life! Now any brand can easily adopt a solution that derisks emerging threats with respect to TikTok ban, social algorithms, pay-to-play, and overreliance on walled gardens. Own your own social engagement!

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Genuin @genuinapp.bsky.social · 20/05/2025

The future of brand, product & community marketing is here. Explore contextual relevance 𝒑𝒐𝒘𝒆𝒓𝒆𝒅 𝒃𝒚 𝑮𝒆𝒏𝑨𝑰 𝒂𝒈𝒆𝒏𝒕𝒔, blending brand knowledge, consumer insights, open web intelligence, and real-world signals.

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Genuin @genuinapp.bsky.social · 15/05/2025

The next era of digital marketing isn’t about creating more content. It’s about 𝐜𝐨𝐧𝐭𝐞𝐱𝐭𝐮𝐚𝐥 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐢𝐭𝐲, where AI, content, commerce, and communities work together to create seamless, personalized experiences. Brands that embrace this will win the future. begenuin.medium.com/contextual-c...

Contextual Continuity, Content, and Consumer-Centric Communities

By Matt Wurst, CMO at Genuin

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Genuin @genuinapp.bsky.social · 13/05/2025

The smartest retail and commerce brands aren’t chasing attention. They’re building systems of trust. In a future shaped by unified data, fulfillment, and social selling, frictionless wins the race. Thanks to Jack Borie for the thoughtful inclusion in @forbes.com. www.forbes.com/councils/for...

forbes.com

Why Integration Across Data, Fulfillment And Social Selling Matters

Growth in the next era of retail depends on interconnected systems that dissolve silos and create adaptive, intelligence-driven experiences.

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Genuin @genuinapp.bsky.social · 12/05/2025

Big news for car lovers and content fans… Genuin is now live inside One2Car — Thailand’s top platform for car buyers, sellers, and enthusiasts. 🚗 It’s interactive. Personalized. Built to drive discovery and delight.

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Genuin @genuinapp.bsky.social · 07/05/2025

What happens when a marketer thinks like an engineer? Jennifer Kattula, GM & Global CMO of Microsoft Advertising and member of the Ad Council's Board of Directors, joins our "𝐆𝐞𝐧𝐮𝐢𝐧 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧𝐬" podcast. - Listen on Spotify: spoti.fi/3GKElKs - Full episode on YouTube: youtu.be/b_TGGr-vxIE

spoti.fi

Genuin Connections: Episode 5 -- Jennifer Kattula, GM and Global CMO, at Microsoft Ads

Genuin Connections · Episode

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Genuin @genuinapp.bsky.social · 05/05/2025

Why send your audience away… when you can give them everything they need right where they are? With Genuin, media, entertainment, publishers (even retail) brands can build their own scrollable, social-style video feeds powered by adaptive AI.

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Genuin @genuinapp.bsky.social · 01/05/2025

No more strategy decks, content calendars, scheduling tools, or endless comment queues. gAI handles it all: - Builds your campaign strategy. - Creates branded video. - Manages moderation. - Scales your engagement autonomously. - Learns as it goes. That’s not just automation. That’s transformation.

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Genuin @genuinapp.bsky.social · 28/04/2025

AI can personalize your content. But without community, it’s just noise. Genuin CEO Bhargav Patel explains why the most powerful AI isn’t just generative—it’s participatory. And why the smartest brands are building with their users, not just for them. begenuin.medium.com/why-communit...