iiinova — where your digital self keeps evolving

Gemma Pettman @gemmapettmanpr.bsky.social · 28/07/2025

I have shared it with fellow freelancers who have had some difficulties with the issues you mention. Aside from everything you wrote about, we can’t afford to be seen as pseudo-employees in the eyes of HMRC. It might feel difficult to challenge clients but easier than explaining to the tax man!

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Gemma Pettman @gemmapettmanpr.bsky.social · 25/07/2025

Oh Bluesky, I am 100% not going to give you my credit card details just so I can access my DMs

A screengrab of a Bluesky advisory note telling me I must complete age assurance in order to access direct messages

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Gemma Pettman @gemmapettmanpr.bsky.social · 24/07/2025

I get served endless clips of this programme on social media and watch every one of them to the last second.

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Reposted by Gemma Pettman

CharityComms @charitycomms.bsky.social · 19/06/2025

This morning’s #CharityCreative event explored how to be bold in your creative work. Here are some key takeaways. Thanks to everyone who joined us this morning. Special thanks to our moderator @gemmapettmanpr.bsky.social‬, and our wonderful speakers. Catch on demand soon: bit.ly/3ToceDy

Three key takeaways from our creatives group event on being bold: 1. If you want to be bold with your content, there’s a few things to keep in mind: make sure you allocate enough time for creativity, showcase impactful examples to inspire internal support, start small, and remember that bold content will look different for everyone. 2. A muddled approval process without agreed-upon criteria can stifle creative ideas. Establishing a clear and comprehensive sign-off system and an appropriate panel will help ensure that ideas don't get lost or diluted. Ask them to split feedback into essentials and considerations, focusing on their areas of expertise, and inspire them to ask open questions to understand the intention and rationale behind decisions. 3. Determine your charity's risk appetite for bold content collectively rather than leaving it up to individual stakeholders. Use a risk evaluation framework to evaluate ideas, promote a shared understanding, and empower creativity.

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Gemma Pettman @gemmapettmanpr.bsky.social · 29/05/2025

I'm so proud of Jude. She's currently in the sea off Mallorca, swimming 10km to raise money for the brilliant charity she founded. She will tell you this challenge is nothing compared to the challenges faced by the people Sounddelivery works with, but it is going to be a tough day. #JudesBigSwim

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Gemma Pettman @gemmapettmanpr.bsky.social · 19/05/2025

I see people saying 'AI is saving me so much time' without qualifying what they're using it for.

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Gemma Pettman @gemmapettmanpr.bsky.social · 16/05/2025

Goodness 🥹 This debate is such a powerful reminder of the impact of human stories.

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Reposted by Gemma Pettman

CharityComms @charitycomms.bsky.social · 30/04/2025

That’s a wrap for our Strategic Communicators’ Conference! We tackled some of today’s biggest comms challenges, navigated emerging trends, swapped strategies, and even made time for peer-to-peer conversations. Here are three key takeaways... Have more to add? Share your thoughts below.

Three key takeaways from our Strategic Communicators' Conference include: 1. To stand out in a crowded digital landscape, charities need fresh and authentic strategies that surprise and engage their audiences. 2. Staying up to date with emerging trends and contextual shifts is crucial for strategic communications right now. By understanding the context in which your charity operates, you can make smarter decisions and stay relevant. 3. A comms strategy provides a solid foundation for all activities, from responding to crises to engaging with audiences and making informed campaign decisions. Investing time in strategy pays off in the long run.

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Reposted by Gemma Pettman

Groundswell charity @itsgroundswell.bsky.social · 22/04/2025

We're hiring! If you are a Trust Fundraiser, Head of Development or Participation Coordinator looking for a new role, then check out our latest vacancies! Info here: groundswell.org.uk/get-involved... #CharityJobs #JobSeekers #Fundraisers #HeadOfDevelopment #ParticipationCoordinator

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Gemma Pettman @gemmapettmanpr.bsky.social · 14/04/2025

I'm assuming it was an error but then again, Vinted can be quite a special place for human interactions 🙄

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Gemma Pettman @gemmapettmanpr.bsky.social · 14/04/2025

I liked an item. The seller then messaged me offering to sell it a higher price than they had listed it for 😆

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/03/2025

Oh don't worry. I have been nudging @commsguymatt.bsky.social; he might take me up on the offer of a chat just to shut me up 🤣

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Gemma Pettman @gemmapettmanpr.bsky.social · 14/03/2025

This was another corker of an event from @charitycomms.bsky.social The peer-to-peer learning model means getting to hear from people who are walking the walk, so there's always plenty of learning to be had.

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Gemma Pettman @gemmapettmanpr.bsky.social · 10/03/2025

I hope so too. Yes, do check it out. I find it valuable.

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Gemma Pettman @gemmapettmanpr.bsky.social · 10/03/2025

It was a less-than-24-hours thing so it literally flew by 😆 The magazine has had a longer-lasting effect though.

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Gemma Pettman @gemmapettmanpr.bsky.social · 06/03/2025

This was an enjoyable and inspiring session. I find it so valuable to hear what other communicators in the charity sector are doing and @charitycomms.bsky.social facilitates that brilliantly ⬇️

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Gemma Pettman @gemmapettmanpr.bsky.social · 28/02/2025

"Dear Lord, what a sad little life, Jane"

Kier Starmer delivering a speech in the US. The flags of both nations are visible behind him. There is a caption across the images which reads, there's a famous slogan in the United Kingdom.

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Gemma Pettman @gemmapettmanpr.bsky.social · 24/02/2025

This is interesting because, in some respects, calling something a crisis might make people (individuals, at least) feel like it's too big a problem for them to solve and mean they could question the impact their donation/name on a petition/etc might have.

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

Right? I'm not sure how we managed it. Not to mention the dead time in the car, or picking the work you could do on the train (working on the assumption someone would be reading over your shoulder).

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

Very much the case here today 🙃

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

The number of people who would quote a tweet to reply to it, rather than just replying, was 😵‍💫

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

Already done ☀️ Early one with Madame Maeve 🐾

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

This may be an unpopular view but I think he comes across pretty well in interviews (certainly in the ones I have seen).

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

Rebranding grumpy as focussed 💪🏻

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/02/2025

It’s glorious round my way #Whitstable Happy Monday 🙌🏼

The pebble beach at Tankerton. The tide is out so the mud flats are visible beyond the beach. The sea is just visible but it’s the sky that’s striking as it’s bright blue with barely a cloud to be seen.

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Gemma Pettman @gemmapettmanpr.bsky.social · 06/02/2025

I feel like I say this too often, but some folk don't let a lack of knowledge or understanding prevent them from having an opinionnnn

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Gemma Pettman @gemmapettmanpr.bsky.social · 05/02/2025

I have just had a Wagon Wheel (not jammy and not for breakfast) and consider them to be an underrated snack.

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Gemma Pettman @gemmapettmanpr.bsky.social · 04/02/2025

Thanks for the shout-out Madeleine.

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Gemma Pettman @gemmapettmanpr.bsky.social · 31/01/2025

Fellow #freelancers, I can't recommend #FreelancerMagazine highly enough. I flew though the Copywriting and Content edition (out now) on a return flight this week (pun intended) and made a load of notes. Do you read it? What other magazines, newsletters or sites do you follow for info and inspo?

A copy of Freelancer Magazine held up to the window of a plane. The landscape and bright blue sky is visible in the background.

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Gemma Pettman @gemmapettmanpr.bsky.social · 24/01/2025

Thanks for coming along to the event and for making time for a chat afterwards. We were well overdue for that catch-up.

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Gemma Pettman @gemmapettmanpr.bsky.social · 22/01/2025

Perfection. Take the rest of the day off!

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Gemma Pettman @gemmapettmanpr.bsky.social · 22/01/2025

Hey, charity pals. Will I be seeing any of you tomorrow? Cringe along with me as I share my very worst networking experience (no names, no pack drill) and how it inspired me to take a different approach to creating connections. www.charitycomms.org.uk/events/caree...

charitycomms.org.uk

Career Connections: Building your networks

Our networking events are a great opportunity to connect with others in the sector.

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Gemma Pettman @gemmapettmanpr.bsky.social · 21/01/2025

I came here to say Schitts Creek too. One of the best shows I have watched in years.

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Gemma Pettman @gemmapettmanpr.bsky.social · 20/01/2025

What's the saying about not letting a lack of knowledge prevent you from having an opinion? 🫠

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Gemma Pettman @gemmapettmanpr.bsky.social · 20/01/2025

Yes! They're dismissing one of the most helpful search engines. I would bet half the commentary I have read is from people who haven't spent any time on TikTok.

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Gemma Pettman @gemmapettmanpr.bsky.social · 17/01/2025

She is a phenomenal writer and - as she is here - always on the money.

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Gemma Pettman @gemmapettmanpr.bsky.social · 10/01/2025

I mean, which one's which in the actual film? 🙃

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Gemma Pettman @gemmapettmanpr.bsky.social · 08/01/2025

I was talking to some people yesterday who are quietly watching on here. It can be a big deal, starting over on a new platform and you have to weigh up resources, but there's a rapidly growing community here.

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Gemma Pettman @gemmapettmanpr.bsky.social · 08/01/2025

I have lost count of the number of people who have recommended this to me. It's firmly on my TBR list

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