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Mark Bradley @fanexperienceco.bsky.social · 19/03/2025

Delighted to share a special #TheFanExperienceEXPERIENCE episode on #fanexperience & attendance growth in #womensfootball. Mark Donnelly tells us about Durham Women FC’s unique fan-centric approach & Nicole Allison charts Worcester City Women FC’s purpose-driven story. fanexperienceco.com/podcast/

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Martin Calladine @uglygame.bsky.social · 23/02/2025

Shocking new piece of sportswashing reported in @privateeyenews: Bahrain has recruited an all-star team of triathletes and called it Bahrain Victorious 13, thus obliterating search mentions of the "Bahrain 13," a group of political prisoners from the Arab Spring.

Extract from Private Eye story, reading:

BAHRAIN CLOUD THE number 13 turned out to be lucky for athletes who joined the Bahrain Victorious 13, a stable of triathletes described as the "world's most successful endurance sports team". British Olympic champions Alistair
Brownlee and Georgia Taylor-Brown are listed among the members who benefit from lucrative bonus payments from their Bahraini sponsor along with New Zealand's Hayden Wilde, silver medallist at the 2024 Paris Olympics. The line-up of top endurance athletes is handpicked by the team's founder, triathlon-mad Prince Nasser bin Hamad Al Khalifa, son of Bahrain's ruler King Hamad bin Isa Al Khalifa Prince Nasser is also the team's "captain" By a creepy coincidence, Bahrain Victorious 13 shares a numerical moniker with the infamous Bahrain 13", a group of opposition leaders, activists and clerics jailed following a 2011 pro-democracy uprising in Bahrain. After the authoritarian regime's security forces brutaliy crushed the protest movement, its leaders were handed long prison sentences amid allegations of torture while in custody. Amnesty International coined the name "Bahrain 13" to refer to the prisoners of conscience", who have since become popular heroes of the country's pro-democracy movement.

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Mark Bradley @fanexperienceco.bsky.social · 19/02/2025

The latest episode of #TheFanExperienceEXPERIENCE podcast is out today. In Episode 7, Darren & Mark chat to @tranmererovers.bsky.social Chief Operating Officer Christine Roberts about how this EFL Family Excellence Gold Award-winning club delivers on match days. fanexperienceco.com/podcast/

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Mark Bradley @fanexperienceco.bsky.social · 08/02/2025

#womensfootball is unique: transmitting values & beliefs that are completely different to the men’s game (& capable of engaging groups that men’s football finds so difficult to engage - like GenZ). And yet so few women’s clubs lead their comms on what makes them - and their match days - so special.

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Mark Bradley @fanexperienceco.bsky.social · 05/02/2025

Time for a new episode of #TheFanExperienceEXPERIENCE This time Darren & I spend 35 minutes in the company of Doncaster Rovers’ Shaun Lockwood. Listen in & hear about a brand new innovation that’s taking Rovers’ family experience to new heights. fanexperienceco.com/podcast/

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Mark Bradley @fanexperienceco.bsky.social · 22/12/2024

Here’s our festive gift to you: The 12 Days of Christmas (with a #fanexperience flavour). The #FanExperienceEXPERIENCE podcast Xmas Special - a bumper holiday edition with (almost) all the team. fanexperienceco.com/podcast/ Or wherever you get your podcasts! May it be peaceful!

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Mark Bradley @fanexperienceco.bsky.social · 16/12/2024

With Xmas on the horizon, the latest #FanExperienceEXPERIENCE podcast episode drops today. In it, Darren & Mark chat to Walsall FC SLO Graham Whittaker about the eternal question: where do you start? Find it here: fanexperienceco.com/podcast/

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Jacqui Oatley @jacquioatley.bsky.social · 15/12/2024

I spoke to a Wolves 🟠 fan at Molineux yesterday. Told me he'd paid £939 for his season ticket, £100+ more than last season despite selling their best players. His mate pays £200+ less to watch #LFC 🔴 on the Kop at Anfield. #WWFC have lost 6 of 8 home PL games this season, LFC have won 6 of their 8.

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Bas Schnater @basschnater.bsky.social · 09/12/2024

As I’ve been working in sports apparel for some time now, I’ve started to observe how the fashion industry operates and what we can learn from it in #sportsbiz and specifically #fanengagement. So here are my most important picks from McKinsey’s State of Fashion 2025. www.linkedin.com/posts/bassch...

linkedin.com

Bas Schnater, MSc./BBA. on LinkedIn: A few weeks ago, The Business of Fashion released their 2025 predictions…

A few weeks ago, The Business of Fashion released their 2025 predictions for the fashion industry with their State of Fashion 2025 report. Being fascinated by…

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TheFSA @thefsa.bsky.social · 05/12/2024

This week Brentford bucked the trend of ever-increasing ticket prices by introducing a new concessionary price for young fans – who will now pay no more than £10 home and away. "Clubs have the power to make the game more affordable for everyone," they said. #Bees #Brentford

thefsa.org.uk

Brentford show the way with £10 ticket cap for young fans - Football Supporters' Association

This week Brentford bucked the trend of ever-increasing ticket prices by introducing a new concessionary price for young fans – who will now pay no more than £10 home and away.

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Daniel Storey @danielstorey85.bsky.social · 05/12/2024

I went to Port Vale to spend time with Carol Shanahan, who is one of the most fascinating club owners in England. She doesn’t like a lot of what she sees in football. We spoke hot meals, fan funerals and monopoly. inews.co.uk/sport/footba...

inews.co.uk

The football club owner who hates money - and won't even play Monopoly

From singing hymns in church before games to providing hot meals for vulnerable people, Port Vale is a club run differently

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Mark Bradley @fanexperienceco.bsky.social · 05/12/2024

Our @EFL Family Excellence Gold Award Club season (say that quickly) continues with a chat with @stokecity’s Anthony Emmerson. Check it (& 30+ other episodes) on #TheFanExperienceExperience podcast fanexperienceco.com/podcast/ Who wants a Xmas special?

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Mark Bradley @fanexperienceco.bsky.social · 04/12/2024

Thanks to Matt, James & Jack for welcoming us to ⁦‪Scunthorpe United yesterday. Quick quiz: who was the third Iron player to captain England? Only 3 ever did.

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Scott @ The Online Rule @theonlinerule.com · 03/12/2024

You can get more insight into how Plymouth consider all angles of the fan experience by listening to this episode of @fanexperienceco.bsky.social’s podcast. podcasts.apple.com/gb/podcast/t...

podcasts.apple.com

Season 4 / Episode 3: Dan Pippen (Plymouth Argyle)

Podcast Episode · The Fan Experience EXPERIENCE Podcast · 18/11/2024 · 39m

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Scott @ The Online Rule @theonlinerule.com · 03/12/2024

I’ve taken a look at what teams are doing to make match days memorable for fans. Take a look at examples including game-specific info on websites, and social posts from SLOs. A lot of clubs focus on bringing people in, not making them want to return. theonlinerule.com/making-the-m...

theonlinerule.com

Making the match day experience memorable

This week's newsletter looks at how clubs are keeping fans informed about what happens on match days, as well as how they focus on first time fans.

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Mark Bradley @fanexperienceco.bsky.social · 01/12/2024

Out today: Ep. 4 of Season 4 of #TheFanExperienceEXPERIENCE with special guest @AGEmmerson of @stokecity. Answering the WHY is key to growing a club so how do the Potters bring their unique history & identity to the match day experience (& more)? Find our chat here: fanexperienceco.com/podcast/

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Miguel Delaney @migueldelaney.bsky.social · 30/11/2024

Fifa bid reviewers have given Saudi Arabia 2034 the "highest ever evaluation score" even though they don't even yet know when the World Cup will be played and the report references 40-degree summer heat (and cities suggested aren't yet built, let alone stadiums).

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Mark Bradley @fanexperienceco.bsky.social · 30/11/2024

2 years ago this week Darren Young and I were out at the 2022 Qatar World Cup. By escalating our #fanexperience feedback ‘live’ the organisers were able to address issues immediately (like addressing a significant barrier to sales in the stadium retail facilities before the next game took place).

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Mark Bradley @fanexperienceco.bsky.social · 28/11/2024

For those playing along, here’s the second part of the quiz? Which 🇳🇱 footballing heroes can you spot here? (2)

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Mark Bradley @fanexperienceco.bsky.social · 28/11/2024

Just back from 🇳🇱 where engaging young people in attending football matches was the subject of a #KNVBKnowledge workshop. Among the many wonderful memories, the decoration of the KNVB Campus stood out. How many Dutch footballing legends can you spot in this picture (1)

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Mark Bradley @fanexperienceco.bsky.social · 28/11/2024

Football, integrity and values, part 368.

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Scott @ The Online Rule @theonlinerule.com · 27/11/2024

Missed Everton joining, but look at this! If you want a case study in how to set up your Bluesky presence this ticks all the boxes. They have a verified domain and they’ve extended this to subdomains for other languages and teams. And grouped them all together in a starter pack. 10/10, no notes.

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Mark Bradley @fanexperienceco.bsky.social · 28/11/2024

A club very close to our hearts: from the creation of the Black Bank (with fans driving the process) to their deserved reputation as a leading family club, there is much for others to learn here.

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Scott @ The Online Rule @theonlinerule.com · 27/11/2024

Everton have introduced an interactive tool so fans can see what the view is like from different seats in their new stadium. It’s really useful, but also something all clubs should have anyway. via @paddyboyland.bsky.social #SportsMarketing evertonstadium.io-media.com/web/index.html

evertonstadium.io-media.com

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Mark Bradley @fanexperienceco.bsky.social · 26/11/2024

Off to the Netherlands to talk ‘young fans & match attendance’ at the #KNVBKnowledge event. Takes me back to 2018/19 when we worked with @eredivisie.nl on #fanexperience - wonderful memories of landing in Schiphol & heading off by train to games all over the country. Superbly welcoming clubs ❤️🇳🇱

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Sid Lowe @sidlowe.bsky.social · 25/11/2024

Somewhere in the mud and the destruction, the greatest symbol of joy and happiness there is: a ball. Valencia’s congregation comes together again for the first time since the flood. This week’s column www.theguardian.com/football/202...

theguardian.com

‘What we play for’: Valencia reunited as Mestalla mourns its flood victims

César Tárrega, whose home town was badly hit by the floods, scored the first goal in an emotional defeat of Betis

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Mark Bradley @fanexperienceco.bsky.social · 23/11/2024

Best footie programme on tv by a country mile is @TheTerraceTV. Last night’s feature on #awaydays another highlight. We’re hoping to be doing our thing in 🏴󠁧󠁢󠁳󠁣󠁴󠁿 again soon btw. Ah, the memories of being stuck in the snow on the A9 with @Julianj1973. #thehighlandparkanecdote

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Mark Bradley @fanexperienceco.bsky.social · 22/11/2024

So far this year we’ve carried out over 250 #fanexperience assessments across the UK & Europe in men’s & women’s sport. Thx to frozen pitch & #StormBert postponements, our team has a rare free weekend ahead. Can we help you to grow attendances? Say hello@fanexperienceco.com

media.tenor.com

a penguin wearing a blue hat and scarf is holding an umbrella

ALT: a penguin wearing a blue hat and scarf is holding an umbrella

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Mark Bradley @fanexperienceco.bsky.social · 21/11/2024

Great point below. For existing young supporters, is enough being done to keep the habit thru teens?

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Mark Bradley @fanexperienceco.bsky.social · 21/11/2024

In the last couple of decades young family attendance is rocketing in English football. The next challenge (it seems to us) is young people (GenZ). So (1) what should clubs do to get young people to attend & (2) what does a GenZ match day experience look like?

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Scott @ The Online Rule @theonlinerule.com · 20/11/2024

Here’s a really great example of some personal branding, and using club comms to tell individual stories. Firstly, Southampton Women identified fans who’ve followed the club the longest and paid them a visit with a gift. That’s nice enough on its own, but there’s a bit more. #SportsMarketing

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Mark Bradley @fanexperienceco.bsky.social · 20/11/2024

#FanEngagement gives the best outcomes (fans as club ambassadors & club commercials 🆙) when leaders see it in strategic & organisation design terms. So kicking off Season 4 of #TheFanExperienceEXPERIENCE is @lincolncityfc.bsky.social CEO @liamjscully.bsky.social. open.spotify.com/episode/3v3T...

open.spotify.com

Season 4 / Episode 1: Liam Scully (Lincoln City FC)

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Mark Bradley @fanexperienceco.bsky.social · 19/11/2024

A big thank you to my beloved #SunderlandAFC (& specifically to club SLO Chris Waters) for making my Dad’s 90th birthday such an unforgettable day. There he is, 3rd from the left. What a team too! Montgomery, @juanluisbradley.bsky.social, Bradley (senior), Neil, Patterson, Watson & yours truly.

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Mark Bradley @fanexperienceco.bsky.social · 19/11/2024

Another share for the #FanExperienceEXPERIENCE podcast episode we recorded on location at @htafc.bsky.social with Head of Supporter Experience Robyn Kennerdale. Some heartwarming & inspiring insights into what a match day could be like when co-created with fans. open.spotify.com/episode/58Et...

open.spotify.com

Season 4 / Episode 2: Robyn Kennerdale (Huddersfield Town)

The Fan Experience EXPERIENCE Podcast · Episode

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Mark Bradley @fanexperienceco.bsky.social · 18/11/2024

For more than 30 episodes from 3 seasons of #fanexperience & #fanengagement insights, search for The Fan Experience EXPERIENCE wherever you get your podcasts. If you’re a practitioner, a student or simply interested in the topic, you’ll find fascinating insights across our 38 published episodes.

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Mark Bradley @fanexperienceco.bsky.social · 18/11/2024

New episode klaxon! The 3rd guest in Season 4 of our podcast is Dan Pippen from @Argyle: the 2023/24 EFL Family Excellence Club of the Season. Hear Dan describe the club’s Here to Help team, the role they play on match days & the impact they bring. open.spotify.com/episode/3Fvt...

open.spotify.com

Season 4 / Episode 3: Dan Pippen (Plymouth Argyle)

The Fan Experience EXPERIENCE Podcast · Episode

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Colin Millar @colinmillar.bsky.social · 17/11/2024

Renfe - Spain's state-owned railway company - announce all matches in La Liga, Segunda and the Champions League will be available to watch for free on their high-speed AVE and Avlo trains across the country throughout 2024-25, starting this weekend. www.vozpopuli.com/espana/renfe...

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Mark Bradley @fanexperienceco.bsky.social · 16/11/2024

We’ve just kicked off Season 4 of the Fan Experience EXPERIENCE podcast. In it, we speak to guests from EFL clubs who achieved a Gold Award as part of the 2023/24 Family Excellence scheme. Listen to the 1st 2 episodes wherever you get your podcasts.

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Mark Bradley @fanexperienceco.bsky.social · 16/11/2024

Thanks to ESSMA for inviting me to moderate an afternoon season at their conference in Madrid. High point? The venue: El Estadio Metropolitano de Atlético de Madrid.

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