Saw a "Let's Save Water" ad in the cinema last night. In the ad, children learn that we could be short 5 billion litres of water a day in 2050 and develop outrage over their parents' wasteful water use. The ad is part of a 75mn publicity drive by regulators and water companies.
youtube.com
Let's Save Water | Full TV Advert (England)
YouTube video by Let's Save Water