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Evan Patterson

@evanpatterson.bsky.social
176 followers 392 following 151 posts

Fractional CMO. 15 years in marketing. Currently helping founders stop doing this job alone. Chicago, IL. He/they. 2x cat dad. Mildly irritated, professionally speaking. More at evanpatterson.io and on LinkedIn.

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Reposted by Evan Patterson
Chris Hayes @chrislhayes.bsky.social · 02/06/2025
COOL!
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The Daily Beans Podcast @dailybeanspod.com · 19/05/2025
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Chicago Tribune @chicagotribune.com · 17/05/2025
A massive dust storm was racing toward Chicago and the rest of northern Illinois, putting motorists and people with respiratory illnesses at risk, weather officials warned Friday evening.
trib.al
Dust storm engulfing much of northern Illinois, weather officials urge caution
A massive dust storm was racing toward Chicago and the rest of northern Illinois, putting motorists and people with respiratory illnesses at risk, weather officials warned Friday evening.
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Robert Reich @rbreich.bsky.social · 07/05/2025
Busting up big corporations.  Tackling Wall Street’s greed. Getting big money out of politics.  Strengthening unions and fighting for higher wages. Medicare for all, paid family leave, universal childcare... This is the progressive populist agenda we need in America.
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George Takei @georgetakei.bsky.social · 07/05/2025
Chicago is on to something.
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LynnZ 🦋 @zizij.bsky.social · 07/05/2025
no words necessary
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JollyBudda @jollybudda.bsky.social · 06/05/2025
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NPR @npr.org · 06/05/2025
India has launched strikes in several parts of Pakistan and Pakistan-controlled territory, in a dramatic escalation of tensions between the two nuclear-armed rivals.
npr.org
India launches missile attacks on Pakistan
India has launched strikes in several parts of Pakistan and Pakistan-controlled territory, in a dramatic escalation of tensions between the two nuclear-armed rivals.
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Just Jack @just-jack-1.bsky.social · 06/05/2025
When the President of the United States says he doesn’t know if he should uphold the Constitution, it should be a searing red line for every American. If you let him ignore ANY aspect of the Constitution you embolden him to ignore more of it, including the parts that secure YOUR freedoms & rights.
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Holly Brockwell @hollyqueenofspayeds.com · 07/05/2025
This is the ideal male body. You may not like it, but this is what peak performance looks like.
Just the most perfect little brown tabby with white patches, two noses and no eyes, sleeping soundly on his armchair. God I love him
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The New York Times @nytimes.com · 07/05/2025
Tesla sales in Germany and Britain fell to their lowest point in more than two years in April, cementing a wider trend of Europeans shunning the U.S. automaker.
nytimes.com
Tesla Sales Fall in Germany and U.K. to Lowest Point in 2 Years
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MeidasTouch @meidastouch.com · 06/05/2025
A commenter on the MeidasTouch YouTube channel has a suggestion
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zensoul.bsky.social @zensoul.bsky.social · 07/05/2025
#ProudBlue THIS is what leadership looks like. Once again, @jbpritzker.bsky.social steps up to protect his constituents in IL from 47’s administration’s overreach & invasion of privacy. chicago.suntimes.com/politics/202...
chicago.suntimes.com
In response to RFK Jr., Pritzker to sign first in nation executive order protecting autism data
The governor's office said the executive order is in response to rising concerns about efforts to create federal autism registries or databases without legal safeguards or accountability.
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The Guardian @theguardian.com · 07/05/2025
We can’t just be against Trump. It’s time for a bold, progressive populism | Robert Reich
theguardian.com
We can’t just be against Trump. It’s time for a bold, progressive populism | Robert Reich
A populist – anti-establishment – revolution was inevitable. But it didn’t have to be a tyrannical one
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Just Jack @just-jack-1.bsky.social · 07/05/2025
Your daily reminder that it is our judicial system that decides if someone is a criminal, not the criminal President or his minions in the executive branch.
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WIRED @wired.com · 06/05/2025
NEW: Tulsi Gabbard, now the US director of national intelligence, used the same easily cracked password for different online accounts including a personal Gmail account and Dropbox over a period of years, leaked records reviewed by WIRED reveal.
wired.com
Tulsi Gabbard Reused the Same Weak Password on Multiple Accounts for Years
Tulsi Gabbard, now the US director of national intelligence, used the same easily cracked password for different online accounts including a personal Gmail account and Dropbox over a period of years, ...
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Rep. Jamie Raskin @raskin.house.gov · 04/05/2025
"I do solemnly swear that I will faithfully execute the Office of President of the United States, and will to the best of my ability, preserve, protect and defend the Constitution of the United States."
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The Washington Post @washingtonpost.com · 30/04/2025
Breaking news: The U.S. economy shrank in the first three months of 2025, contracting by an annualized rate of 0.3 percent, a stark reversal after nearly three years of solid growth, as tariff-related uncertainty upended spending patterns and raised fears of an impending recession.
washingtonpost.com
U.S. economy shrank in early 2025, as tariffs sapped growth
GDP shrank in the first quarter, a new report shows, offering a look at how tariffs are reshaping spending patterns and changing the economy.
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Chicago Sun-Times @chicago.suntimes.com · 18/04/2025
Illinois continues to treat the most out-of-state patients seeking abortions compared to every other state in the country, a new report on national abortion trends found.
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Nearly 1 in 4 out-of-state abortion patients come to Illinois, new report finds
Since the Supreme Court overturned Roe vs. Wade in 2022, Illinois has become a major haven for people seeking abortion care in the Midwest and the South.
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Governor JB Pritzker @govpritzker.illinois.gov · 18/04/2025
RFK Jr.’s lies about autism are disgraceful — and I won't share them to spread misinformation. He consistently undermines public health and reinforces dangerous myths. In Illinois, we stand with those with autism, and I’ll keep fighting for inclusion, science, and the truth.
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Kimberley Johnson @kimberleyjohnson.bsky.social · 14/04/2025
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Sheryl Weikal says Prosecute ICE @leftistlawyer.com · 05/04/2025
Seriously friends, 99% of my cases are things nobody ever hears about. 99% of my activism isn't shit I post about. Assuming people only do what you see on social media isn't just inaccurate, it's actively harmful.
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Evan Patterson @evanpatterson.bsky.social · 17/03/2025
SaaS marketers: If your demo is a PowerPoint, it’s not a demo. It’s a lecture. Show, don’t tell.
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Evan Patterson @evanpatterson.bsky.social · 17/03/2025
Hot take: The best communities aren’t built in Slack. They’re built in the conversations people want to have. The platform is just the container.
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Evan Patterson @evanpatterson.bsky.social · 17/03/2025
A good hook makes people curious. A great hook makes people feel like they need to know the answer.
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Evan Patterson @evanpatterson.bsky.social · 16/03/2025
“This meeting could have been an email.” Correction: This email could have been a Loom.
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Evan Patterson @evanpatterson.bsky.social · 16/03/2025
Social selling hack: Comment more than you post. People buy from people they see—and the easiest way to be seen? Show up in the conversations they’re already having.
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Evan Patterson @evanpatterson.bsky.social · 16/03/2025
The best partnerships? Win for you ✅ Win for them ✅ Win for the audience ✅ If it doesn’t hit all three, it’s just a glorified favor.
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Evan Patterson @evanpatterson.bsky.social · 15/03/2025
If a founder tells me their product is “for everyone,” I know their marketing is for no one. Be specific. Niche down. Win faster.
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Evan Patterson @evanpatterson.bsky.social · 15/03/2025
Personal branding isn't “just post a lot.” It's: ⭐ Actually having a point of view ⭐ Being memorable in how you show up ⭐ Showing up for people, not just in front of them
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Evan Patterson @evanpatterson.bsky.social · 15/03/2025
People follow you for your expertise. They stay for your personality. Make your content fun, unique, and you.
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Evan Patterson @evanpatterson.bsky.social · 14/03/2025
The #1 sign your content is boring? Nobody’s disagreeing with you. If you never ruffle feathers, you’re probably not saying anything new.
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Evan Patterson @evanpatterson.bsky.social · 14/03/2025
Writing online? The first 2 lines make or break your post. Bold take? Good. Relatable story? Even better. “Let me tell you a story…” Delete it.
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Evan Patterson @evanpatterson.bsky.social · 14/03/2025
If you want to be a keynote speaker, you better have: ✅ A POV people care about ✅ Stories, not just stats ✅ Energy that makes the room lean in Everything else? Teachable.
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Evan Patterson @evanpatterson.bsky.social · 13/03/2025
“We need to build a community." Cool. Why should people want to join? What do they gain? What makes it different? Community isn’t a strategy. It’s a value exchange.
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Evan Patterson @evanpatterson.bsky.social · 13/03/2025
Marketers: If your content isn't getting engagement, ask yourself: Would I stop scrolling for this? Does it make my audience feel something? Is it clear why this matters to them? If not, rewrite.
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Evan Patterson @evanpatterson.bsky.social · 13/03/2025
If your LinkedIn post starts with “Let’s flip the script…” congrats, you’ve written the same post as 500 other people today. Say it differently. Flip that script instead.
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Evan Patterson @evanpatterson.bsky.social · 12/03/2025
Social selling isn’t about pitching in the DMs. It’s about showing up so consistently that by the time someone does need your solution, you’re the first person they think of.
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Evan Patterson @evanpatterson.bsky.social · 12/03/2025
Most “best practices” in marketing are just good marketing for someone else. Test. Experiment. Break the rules. Because what works for them might be holding you back.
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Krassensteins @krassenstein.bsky.social · 11/03/2025
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👣Coco👣 🇺🇦 🇪🇺 @nortygirl.bsky.social · 11/03/2025
Who agrees with AOC....
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Evan Patterson @evanpatterson.bsky.social · 12/03/2025
SaaS founders, your biggest mistake? Thinking "build it and they will come" applies to marketing. Nope. You gotta make noise, get messy, and actually talk to your customers.
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Evan Patterson @evanpatterson.bsky.social · 11/03/2025
If you’re good at what you do, stop pricing for permission and start pricing for profit. The right clients won’t hesitate.
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Evan Patterson @evanpatterson.bsky.social · 11/03/2025
Undercharging doesn’t just hurt you—it attracts the worst clients. Price for the people who actually value you.
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Evan Patterson @evanpatterson.bsky.social · 11/03/2025
Freelancers & consultants: The clients who demand the most always pay the least. Learn to say no.
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Evan Patterson @evanpatterson.bsky.social · 10/03/2025
Want sponsors to pay more? Don’t sell a “package.” Sell a strategy. Better positioning = bigger deals.
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Evan Patterson @evanpatterson.bsky.social · 10/03/2025
A bad sales pitch = a bad first date. Talks only about themselves No effort to build rapport Rushes to the "next step" Sell like a human.
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Evan Patterson @evanpatterson.bsky.social · 10/03/2025
Every SaaS company wants more brand exposure but forgets: 🔹 Clear CTA 🔹 Landing page 🔹 Tracking conversions No wonder awareness isn’t leading to sales.
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Evan Patterson @evanpatterson.bsky.social · 09/03/2025
If someone pushes back on price, ask: "Are you worried about cost, or about getting results?" Most of the time, it’s the second one.
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Evan Patterson @evanpatterson.bsky.social · 09/03/2025
If they ask for more than they’re paying for, the answer is no.
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