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@etainsurance.bsky.social
408 followers 450 following 341 posts

Award-winning cycle insurance & breakdown cover since 1990 UK's Most Ethical Provider 2025 www.eta.co.uk

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ETA @etainsurance.bsky.social · 09/02/2026
I'm going for a 7-day record.. Gatorskin + conventional tube: DEFEATED Gatorskin + Slime tube: DEFEATED Marathon Plus : DEFEATED
three photos showing punctured tyres in the rain
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ETA @etainsurance.bsky.social · 05/01/2026
We're looking to name our gritter bike...only terrible puns need apply
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ETA @etainsurance.bsky.social · 09/10/2025
We're going to say yes. Yes, we are... www.eta.co.uk/news/e-bikes...
eta.co.uk
E-bikes vs EVs: are we backing the wrong horse? | ETA
Government has spent billions on EV grants and chargers, while e-bikes get nothing. Yet cycling gives far higher returns on every pound invested.
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Fietser @americanfietser.bsky.social · 05/10/2025
My ebike is speed and power regulated from the factory because lawmakers see it as a safety threat to people in cities if left unchecked.
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ETA @etainsurance.bsky.social · 02/10/2025
It's that time of year again. Dig out your lights...or enter our free draw to win a set 👇 www.eta.co.uk/news/win-a-k...
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Reposted by ETA
Cool Bike Art @coolbikeart1.bsky.social · 02/10/2025
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” — Jane Goodall #RIPJaneGoodall
Photo of a woman wearing jeans riding a bicycle.
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ETA @etainsurance.bsky.social · 01/10/2025
That time we built a flamethrower to deal with close passes...
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ETA @etainsurance.bsky.social · 30/09/2025
Found myself cycling behind this little thing today. Yes, it's smokey and would be better with an electric motor, but its size, speed and weight make it the most sane car in London.
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ETA @etainsurance.bsky.social · 29/09/2025
We've got a print of this to give away 👇 www.eta.co.uk/news/still-l...
eta.co.uk
Still life in steel: win a keirin print for your wall | ETA
Win a photographic print of Gianmarco Magnani’s Keirin 1, a minimalist artwork celebrating the elegance of the track bike and the culture of keirin racing.
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ETA @etainsurance.bsky.social · 29/09/2025
“Bicycling … is the nearest approximation I know to the flight of birds. The airplane simply carries a man on its back like an obedient Pegasus; it gives him no wings of his own.” Louis Halle
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ETA @etainsurance.bsky.social · 22/09/2025
As you start to pull together your winter wardrobe, it’s worth sparing a thought for your bike. We've got a Bike Parka to give away 👇 www.eta.co.uk/news/protect...
eta.co.uk
Protect your bike from autumn showers (and prying eyes) with a Bike Parka | ETA
Protect your bike from rain, frost and theft with the Bike Parka – a tough, waterproof bicycle cover. Enter our giveaway for a chance to win one.
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ETA @etainsurance.bsky.social · 18/09/2025
Let's cut the confusion – if it’s not an e-bike, it’s an e-moto. www.eta.co.uk/news/e-bikes...
eta.co.uk
E-bikes vs e-motos: Why clear language matters for UK roads | ETA
Confusion between e-bikes and high-powered electric motorbikes is fuelling policy and enforcement problems in the UK. Could the term ‘e-moto’ help distinguish between them, as it is starting to do in ...
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ETA @etainsurance.bsky.social · 18/09/2025
Top marks for ingenuity, but it's less of a sweat to get our 24/7 Cycle Rescue service for only £24 per year...
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ETA @etainsurance.bsky.social · 11/09/2025
Could Lime bikes evolve into a cargo bike for all? www.eta.co.uk/news/could-l...
eta.co.uk
Could London’s next Lime bike be a cargo bike for all? | ETA
Imagine if Lime replaced its Gen4 e-bikes with a Gen5 cargo bike – giving every Londoner access to a practical cargo bike when they need one.
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ETA @etainsurance.bsky.social · 10/09/2025
Coming to a road trip near you soon: The BikeCarGo Explorer www.eta.co.uk/news/the-roo...
eta.co.uk
The roof-rack that lets your cargo bike roam further | ETA
Meet BikeCarGo’s roof-mounted rack for longtails and long johns - secure, UK-made, and adventure-ready. ETA cycle insurance covers roof-rack damage and includes Cycle Rescue.
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ETA @etainsurance.bsky.social · 03/09/2025
Spoiler alert: the new Renault 4 e-bike looks nothing like this 👇 www.eta.co.uk/news/renault...
eta.co.uk
Renault 4 e-bike: a missed chance to make cargo even cooler? | ETA
Renault’s ‘R4’ e-bike is a sensible folder - but a missed chance to channel the classic quatrelle charm. We explore what true automotive-grade bikes could be.
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ETA @etainsurance.bsky.social · 02/09/2025
"Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction." E.F. Schumacher
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ETA @etainsurance.bsky.social · 20/08/2025
Few things provoke as much passion as the prospect of a UK cycle lane: where NIMBYism meets fever-dream levels of paranoia. www.eta.co.uk/news/bikes-b...
eta.co.uk
Bikes, bombs and barking dogs: Britain’s cycle lane phobia | ETA
From territorial dogs to imagined jewel heists, Britain’s objections to cycle lanes veer into the absurd.
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ETA @etainsurance.bsky.social · 20/08/2025
Who's old enough to remember how close New Labour came to halving road deaths in the noughties? What ever happened to grand visions for safer streets? www.eta.co.uk/news/helsink...
eta.co.uk
Helsinki’s zero road deaths show how the UK could save lives again | ETA
Helsinki cut road deaths to zero with lower speeds and enforcement. The UK halved deaths 2000–2010 before stalling - here’s how to get back on track.
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ETA @etainsurance.bsky.social · 18/08/2025
The Cycle to Work scheme is skewed towards high earners. Time for a reboot. www.eta.co.uk/news/cycle-t...
eta.co.uk
Cycle to Work scheme reboot: scrap VAT on commuter bicycles | ETA
Cycle to Work skews to higher earners. A 20% VAT waiver would reach millions - including low-paid and self-employed - and, with vouchers, could approach cost-neutrality.
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ETA @etainsurance.bsky.social · 18/08/2025
“illegal e-bikes to be crushed within 48hrs” makes a good splash, but here’s what recent headllines glossed over: new powers could be used on cars too. www.eta.co.uk/news/crushin...
eta.co.uk
Crushing illegal e-bikes won’t fix road danger | ETA
The 48-hour illegal e-bike crush may grab headlines, but the real road safety gains come from curbing cars. We explore why lower speeds, safer vehicles, and cleaner air matter more than crushing bikes...
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ETA @etainsurance.bsky.social · 13/08/2025
Want to make your pre-trip chores a little easier? We’re giving away a Euro driving kit packed with everything you need: spare bulb & fuse kit; UK sticker, headlamp beam deflectors, 5 high-vis vests, warning triangle and a first aid kit 👇 www.eta.co.uk/news/driving...
eta.co.uk
Driving from the UK to France? Here’s your 2025 checklist (plus win a Euro driving kit) | ETA
Driving from the UK to France in 2025? Discover the latest legal requirements—including documents, safety gear, emissions stickers, and more—to stay compliant and avoid fines.
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ETA @etainsurance.bsky.social · 12/08/2025
It’s only when you peel off a tyre after a few months on the road – in this case, a Gatorskin humbled by a rogue staple – that you appreciate how slime tubes earn their keep. This one quietly holding a rock-solid 100psi... Win a pair in a size of your choice 👇 www.eta.co.uk/news/slime-s...
eta.co.uk
Slime self-sealing inner tubes: ride on after punctures + Win a Pair | ETA
Hate punctures? Slime self-sealing tubes fix small flats as you ride. Learn the pros and cons – and enter to win a pair in your size.
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ETA @etainsurance.bsky.social · 11/08/2025
Helsinki has quietly achieved something extraordinary: a full calendar year without a single road death. Didn't make the papers here though...should have gone to Specsavers www.eta.co.uk/news/shortsi...
eta.co.uk
Shortsighted: why uk media misses the full picture on road safety | ETA
UK headlines fixate on driver eye tests but ignore how cities like Helsinki have cut road deaths to zero. Here’s what works - and why it’s missing.
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ETA @etainsurance.bsky.social · 08/08/2025
If police seize your e-bike, there's a very good chance it wasn't an e-bike in the first place... www.eta.co.uk/news/my-e-bi...
eta.co.uk
My e-bike has been seized by police – what happens next? | ETA
Impounded e-bike? This guide explains why police seized it, how section 59 works, what documents you need for release (including insurance), the EAPC vs “motor vehicle” test, and the proposed 48-hour ...
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ETA @etainsurance.bsky.social · 04/08/2025
Oh to be 3 years old again.... www.eta.co.uk/news/supermi...
eta.co.uk
The coolest cargo kid on the block: meet the Super Mighty Junior | ETA
Discover the Super Mighty Junior – a stylish balance bike from Berlin that doubles as a mini cargo machine. Built by Super Bicycles, it’s redefining what a toddler’s ride can be.
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ETA @etainsurance.bsky.social · 30/07/2025
Road pricing is the answer to many things - not least the fact that EVs shift trips away from walking, cycling and public transport. The problem is that none of the major UK political parties seem to want it www.eta.co.uk/news/norways...
eta.co.uk
Norway’s EV boom shows what happens when driving feels free | ETA
A new study from Norway reveals that electric car ownership increases overall driving - shifting trips away from walking, cycling and public transport. What does this mean for transport policy?
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ETA @etainsurance.bsky.social · 21/07/2025
A hammock is a very fine thing indeed. We have one to give away... www.eta.co.uk/news/hammock...
eta.co.uk
Hammock dreaming: Win a pocket-sized slice of suspended bliss | ETA
Win a lightweight rip-stop hammock for your next cycling adventure. Discover its bike-friendly design, rich history and endless uses, from French lay-bys to garden naps
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ETA @etainsurance.bsky.social · 17/07/2025
Drivers on video conference calls? As if we don't have enough to worry about... www.eta.co.uk/news/office-...
eta.co.uk
Office catchups at 70mph: the latest threat to road safety? | ETA
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ETA @etainsurance.bsky.social · 15/07/2025
Dutch kids get safe cycling routes to school, ours are encouraged to watch cartoon aerobics classes on their phones... www.gov.uk/government/n...
gov.uk
Joe Wicks and government join forces to get children moving
New animated series for kids, known as Activate, will get more children across the country moving more and encouraging a healthier lifestyle.
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ETA @etainsurance.bsky.social · 24/06/2025
Wimbledon Tennis once again opting for bloated official cars to navigate the clogged streets of south west London. Guess nothing says “quiet, please” like a fleet of cosplay tanks.
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ETA @etainsurance.bsky.social · 20/06/2025
If you’re someone who follows the news (& cares about road danger), chances are the Today programme left you frustrated twice this week. Absence of context isn’t unique to road safety news - but it leaves audiences with a fragmented understanding. www.eta.co.uk/news/why-we-...
eta.co.uk
Why we need the media to join the dots on road danger | ETA
When the media fails to connect the dots on road danger, it distorts public understanding. Here’s why context matters - and what we’re missing.
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ETA @etainsurance.bsky.social · 20/06/2025
Perfect for when it's scorchio 🌞 www.eta.co.uk/news/win-a-h...
eta.co.uk
Win a Hydaway collapsible water bottle – perfect for summer travel | ETA
Enter our prize draw to win a Hydaway collapsible water bottle – perfect for staying hydrated on hot summer days whether you're cycling, commuting, walking or using a mobility scooter.
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ETA @etainsurance.bsky.social · 17/06/2025
Unsafe "fake" e-bikes? Years of political neglect are the unseen hazard... www.eta.co.uk/news/unsafe-...
eta.co.uk
Unsafe e-bikes? Years of political neglect are the big unseen hazard | ETA
Unsafe “fake e-bikes” and a decade of policy neglect, not just battery fires, threaten UK e-cycling, says new APPGCW report urging urgent regulation.
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ETA @etainsurance.bsky.social · 13/06/2025
Spotted from our office window just now. Every bike is a cargo bike. #brompton
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ETA @etainsurance.bsky.social · 13/06/2025
Win a Camelbak hydration pack – the perfect companion for hot-weather rides & rainy-day rambles alike 👇 www.eta.co.uk/news/whateve...
eta.co.uk
Whatever the weather: Win a Camelbak hydration pack | ETA
Win a Camelbak hydration pack with ETA Cycle Insurance. Stay cool and hydrated this summer with this lightweight, 1.5L backpack – perfect for cycling, running or walking.
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ETA @etainsurance.bsky.social · 06/06/2025
Poncho or rain jacket - what'll it be? www.eta.co.uk/news/win-a-r...
eta.co.uk
Win a rain jacket and keep pedalling whatever the weather | ETA
Don’t let summer showers stop you cycling. Enter ETA’s giveaway to win a BTWIN City Bike Rain Poncho or TRIBAN Rain Jacket and ride on, rain or shine.
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ETA @etainsurance.bsky.social · 04/06/2025
Every day is World Bicycle Day...
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ETA @etainsurance.bsky.social · 29/05/2025
Going off grid? We're giving away a bottle with built-in water purifier 💧👇 www.eta.co.uk/news/win-a-c...
eta.co.uk
Win a Camelbak water filter bottle for your next bikepacking adventure (or picnic) | ETA
Camelbak x LifeStraw bottle giveaway – Stay hydrated on bikepacking trips
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ETA @etainsurance.bsky.social · 20/05/2025
Lime tells us its bikes have 350W motors...are they flouting UK laws on e-bikes? www.eta.co.uk/news/is-it-l...
eta.co.uk
Is it legal? Lime e-bike 350W motor sparks confusion over UK legal limit | ETA
Lime says its shared e-bikes use 350W motors - above the UK legal limit for e-bikes.
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ETA @etainsurance.bsky.social · 16/05/2025
Do Lime bikes in the UK use the same 350W motor as their US cousins? This reply to us from Lime HQ suggests they might, but surely some mistake?
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ETA @etainsurance.bsky.social · 14/05/2025
"Cars are not for cities. Cities are not for cars." While UK policymakers remain fearful of saying this out loud, change will remain painfully slow.
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ETA @etainsurance.bsky.social · 14/05/2025
Visceral illustration of why flexible posts are not segregated cycling infrastructure...
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ETA @etainsurance.bsky.social · 14/05/2025
This rare stretch of uninterrupted blue skies is the perfect time to ride – and recharge – with the sun. We’re giving away a portable solar panel that turns every golden ray into energy for your phone, ipods, tablet or cycle computer. 🌞
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ETA @etainsurance.bsky.social · 13/05/2025
Who says you need an SUV to tow an Airstream trailer? Wherever your bike takes you this summer, ETA cycle insurance protects against theft and damage worldwide.
a tiny airstream trailer being towed by a bicycle in a summer field
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ETA @etainsurance.bsky.social · 01/05/2025
Fixed it for you @Keir_Starmer
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ETA @etainsurance.bsky.social · 01/05/2025
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ETA @etainsurance.bsky.social · 30/04/2025
Jeremy Vine learned the hard way that questioning the supremacy of the car invites instant fury – Is driving in this country a religion? www.eta.co.uk/news/driving...
eta.co.uk
Driving in Britain: A national religion? | ETA
How car culture became sacred and cyclists heretical
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ETA @etainsurance.bsky.social · 25/04/2025
If you want to kill someone, the best way to do it is in a car because you are highly likely to get away with it.
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ETA @etainsurance.bsky.social · 25/04/2025
Armed with only a set of illustrated plans and a vague memory of GCSE woodwork, you are invited to manifest a 3-metre, 300kg, two-berth caravan. The trailer is unbraked - much like the unconscious desires that drive us to such projects. www.eta.co.uk/news/plystre...
eta.co.uk
Plystream: A DIY caravan that's perfect for a European jaunt | ETA
Build your own caravan
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