Esther Kezia Thorpe @estherkeziat.bsky.social · 30/01/2025My Jan project: turning a spare kitchen cupboard into a dolls house with wrapping paper and fairy lights. No extra space taken up, and I can just shut the cupboard on the chaos at the end of the day 😂 020
Esther Kezia Thorpe @estherkeziat.bsky.social · 29/01/2025If you trust that we're putting together a smashing agenda for the Publisher Newsletter, Print, Podcast and App Summits, and/or you've come in previous years and loved it, why not snap up a super early bird ticket at HALF PRICE? We have *just 30* of these available, live until Feb 19th. 030
Esther Kezia Thorpe @estherkeziat.bsky.social · 28/01/2025The Which? team scoped out a six month trial on TikTok. They were given an initial target of 350 views over the first 3 months. 2 years on, the account is approaching 100k followers, with over 56 million views of their TikTok videos voices.media/56-million-v...voices.media56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumersWhich?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the platform. B... 020
Reposted by Esther Kezia ThorpeMedia Voices @mediavoices.bsky.social · 22/01/2025Entries are now open for 2025's Publisher Podcast Awards! If you're a publisher with a brilliant podcast (or stable of them), you have until March 14th to get your entries in. publisherpodcasts.com 011
Esther Kezia Thorpe @estherkeziat.bsky.social · 20/01/2025New York Magazine is the latest publisher to take another look at #apps. Their new flagship app includes all six of New York Magazine’s verticals as well: Intelligencer, The Cut, Vulture, The Strategist, Curbed, and Grub Street. digitalcontentnext.org/blog/2025/01...digitalcontentnext.org6 verticals in 1 app: inside New York Magazine’s new app strategyApps are hot again. After the boom in investment in interactive publisher apps in the early 2010s failed to produce much in terms of audience growth or 010
Esther Kezia Thorpe @estherkeziat.bsky.social · 15/01/2025This makes some excellent points about the extra pressures women face when it comes to video podcasting, and is one of the big reasons I'm not keen to give it a shot myself. www.linkedin.com/pulse/women-...linkedin.comWomen in video podcasting - do we need to have a conversation around this?We're being told all the time at the moment, "video podcasting is a great way to boost your audience" and there are millions, if not billions, using YouTube for search etc. But is it that simple? Afte... 010
Esther Kezia Thorpe @estherkeziat.bsky.social · 13/01/2025Love this from @chrisstonetv.bsky.social who has been working on a new ranking system for NS podcasts that goes beyond downloads. "It turned out our top performer by downloads didn’t even make the top 10 by weighted score." podcaststrategy.substack.com/p/how-to-fin...podcaststrategy.substack.comHow to find your TRUE top podcast episodesI think I've cracked the podcast data code. Here's how. 010
Reposted by Esther Kezia ThorpeMedia Voices @mediavoices.bsky.social · 13/01/2025In this episode, Wessenden Marketing's Jim Bilton explores the standout publisher product trends from 2024 and what publishers are investing in this year.buff.lyWessenden Marketing's Jim Bilton on publisher product priorities for 2025 and beyondIn this episode, Wessenden Marketing's Jim Bilton explores the standout publisher product trends from 2024 and what publishers are investing in this year. 001
Reposted by Esther Kezia ThorpeMedia Voices @mediavoices.bsky.social · 30/12/2024Your event sponsors are people, toobuff.lyYour event sponsors are people, tooMaking the case for unlocking intrinsic value for partners and attendees alike 001
Esther Kezia Thorpe @estherkeziat.bsky.social · 08/01/2025Get Tuesday 10th and Wednesday 11th June in your diaries! It's going to be a packed few days at Salsa London as we unpack the best print, newsletter, app and podcast strategies, and top each day off with awards. Got a session to suggest or case study to share? voices.media/summits/ 000
Esther Kezia Thorpe @estherkeziat.bsky.social · 06/01/2025Days like today, Facebook's algorithmically-pumped newsfeeds are especially useless. I'm part of a lot of local groups and want flooding/road closure updates, and instead it's showing me nothing from those local groups and my feed is full of (mainly US) garbage about the Golden Globes and Squid Game 000
Reposted by Esther Kezia Thorpephil @philjamesson.com · 06/01/2025love how google ai goes into detail for all the men, and then for the women, it just goes "eh, some broad" 24811180
Esther Kezia Thorpe @estherkeziat.bsky.social · 06/01/2025Woken up to a completely flooded garden 😬 000
Reposted by Esther Kezia ThorpeJournalismUK @journalismnews.bsky.social · 24/12/2024dlvr.itThe secret lives of media professionalsIs your editor a big cheese on Spotify? Or maybe your colleague has an Insta account dedicated to pictures of vacuum cleaners in hotels? Discover the weird and wonderful hobbies of journalists in our community 021
Esther Kezia Thorpe @estherkeziat.bsky.social · 18/12/2024Eesh these starter packs have some power. Hi if you're new here from the Nieman Lab list 👋 I'll mainly post about media trends and publisher product case studies, with a smatter of amateur gardening and parent lifemedia.tenor.coma brown background with the words hello there in white lettersALT: a brown background with the words hello there in white letters 010
Reposted by Esther Kezia ThorpePeter Houston @magazinediaries.com · 12/12/2024I was on @charlotteahenry.bsky.social's Addition podcast chatting on about how passion is a great starting point, but profit is where the rubber really hits the road.theaddition.netPassion or Profit? – With Peter Houston - The AdditionPeter Houston joins the show to discuss the compromises that need to be made between pasion and profit, and how to strike a balance. 002
Reposted by Esther Kezia ThorpeMolly White @molly.wiki · 17/12/2024“I can’t leave Substack, the alternatives charge monthly fees!” For a mid-sized paid newsletter, you will pay: Ghost Pro: $149–$269/month Beehiiv: $131–$218/month Buttondown: $239/month Mailchimp: $285/month Substack: $700/month 611572439
Reposted by Esther Kezia ThorpeNieman Lab @niemanlab.org · 17/12/2024Each year, we ask some of the smartest people in journalism and media what they think is coming in the next 12 months. Now you can follow this year's Nieman Lab Predictors to keep up with their insights in 2025: bsky.app/starter-pack... 1618251
Reposted by Esther Kezia ThorpeMedia Voices @mediavoices.bsky.social · 17/12/2024Here’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone.buff.lySome end-of-season reflectionsHere’s how the first few months of our pivot from general media coverage to a more specialised publisher product focus has gone. 011
Esther Kezia Thorpe @estherkeziat.bsky.social · 16/12/2024My 1.5yo has been waking pretty much every 45 mins throughout the night since Wed I think because of teething, and my goodness me it's never felt like such a limp to Christmas 🫠 120
Reposted by Esther Kezia ThorpeMedia Voices @mediavoices.bsky.social · 11/12/2024We at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on. Here are our recommendations of the top media and publishing newsletters to sign up to, including how often they come out and key features. voices.media/top-media-ne...voices.mediaThe Top Media NewslettersWe at Media Voices get a LOT of media newsletters between us to keep on top of everything that's going on. Here are our recommendations of the top media and publishing newsletters to sign up to, incl... 032
Reposted by Esther Kezia ThorpeMediagazer @mediagazer.com · 11/12/2024A federal judge rejects Infowars' sale to The Onion in Alex Jones' bankruptcy, after Jones challenged the sale, leaving it up to a trustee to decide next steps (Dave Collins/Associated Press) Main Link | Mediagazer Permalink 033
Esther Kezia Thorpe @estherkeziat.bsky.social · 10/12/2024As a devoted musical theatre fan, I was nervous about seeing Wicked. But it's superb. Apart from Jonathan Bailey definitely looking too old to be a student, it was completely magical and INCREDIBLY well sung.media.tenor.comAriana Grande Glinda The Good Witch GIFALT: Ariana Grande Glinda The Good Witch GIF 010
Reposted by Esther Kezia ThorpeNieman Lab @niemanlab.org · 06/12/2024"A 'finishable' print product from a trusted source that takes the time to explain and consider news would be right for the growing wave of news avoiders who are overwhelmed by the 24/7 news cycle," @estherkeziat.bsky.social writes.buff.lyThe print revival comes to news"A 'finishable' print product from a trusted source which takes the time to explain and consider news would be right for the growing wave of news avoiders who are overwhelmed by the 24/7 news cycle." 02111
Esther Kezia Thorpe @estherkeziat.bsky.social · 05/12/2024Oof not every day your face appears next to @semaforben.bsky.social 041
Esther Kezia Thorpe @estherkeziat.bsky.social · 05/12/2024Really enjoyed The Telegraph's community content workshop at #Newsrewired last week so have written up some of the ways they use comments, polls and forms to increase the value of a subscription: www.journalism.co.uk/news/how-the...journalism.co.ukHow The Telegraph turns community into contentThe publisher uses reader comments to surface stories that journalists would have otherwise missed, enhancing the value of its subscription offering 000
Esther Kezia Thorpe @estherkeziat.bsky.social · 02/12/2024The recording from last week's Pod in a Pub with a special live audience is now up! Enjoy the chaos... voices.media/pod-in-a-pub...voices.mediaPod in a Pub: Publishing's pivotal moments this year, and predictions for 2025This episode of The Publisher Podcast by Media Voices - our last for this season - was recorded at the White Swan in Aldgate, London on November 27th in front of a live audience. In the absence of ou... 040
Esther Kezia Thorpe @estherkeziat.bsky.social · 27/11/2024Sound testing for #PodinaPub, our first time recording together in person since our 100th episode in 2019! @mediavoices.bsky.social 111
Esther Kezia Thorpe @estherkeziat.bsky.social · 27/11/2024Finally at #newsrewired despite train and tube delays! Looking forward to the workshops this afternoon on AI and news, and turning community into content. 150
Esther Kezia Thorpe @estherkeziat.bsky.social · 27/11/2024On the way to London for @journalismnews.bsky.social Newsrewired. Last time I made this trip I took my 4mo with me, will be a bit easier this time going solo 😅 010