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Peter Erni

@ernipeter.bsky.social
52 followers 60 following 16 posts

Peter Erni is an entrepreneur and expert in strategic content and social media performance marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study in the book Essentials of Modern Marketing by Prof. Philip Kotler.

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Peter Erni @ernipeter.bsky.social · 06/09/2025
🤯 Old marketing models fail: Linear funnels, too complex, sales > relationships, not built for digital. 🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more. Funnel = dead or misunderstood?
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Peter Erni @ernipeter.bsky.social · 22/04/2025
Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?
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Peter Erni @ernipeter.bsky.social · 25/03/2025
Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?
Marketing Funnel Diamond by Peter Erni
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Peter Erni @ernipeter.bsky.social · 21/03/2025
💡 Follow this account to get notified when you are added to a list: bsky.app/profile/list... Tip via @d3llacort3.bsky.social 👌 #BlueskyTipp #BlueskyBasics #Lists
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Peter Erni @ernipeter.bsky.social · 20/03/2025
Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜? Join our online session hosted by Advatera! 📅 26 March 2025, 1.00 pm – 2.00 pm 📢 Speaker: Peter Erni, CEO, Author, and Lecturer 🌄 Book your slot: www.advatera.com/en/events/is...
Graphic Reception Marketing
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Peter Erni @ernipeter.bsky.social · 19/03/2025
I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.
Peter Erni is an entrepreneur and expert in strategic content and social media marketing.
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