Peter Erni @ernipeter.bsky.social · 06/09/2025🤯 Old marketing models fail: Linear funnels, too complex, sales > relationships, not built for digital. 🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more. Funnel = dead or misunderstood? 011
Peter Erni @ernipeter.bsky.social · 22/04/2025Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ? 020
Peter Erni @ernipeter.bsky.social · 25/03/2025Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts? 040
Peter Erni @ernipeter.bsky.social · 21/03/2025💡 Follow this account to get notified when you are added to a list: bsky.app/profile/list... Tip via @d3llacort3.bsky.social 👌 #BlueskyTipp #BlueskyBasics #Lists 030
Peter Erni @ernipeter.bsky.social · 20/03/2025Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜? Join our online session hosted by Advatera! 📅 26 March 2025, 1.00 pm – 2.00 pm 📢 Speaker: Peter Erni, CEO, Author, and Lecturer 🌄 Book your slot: www.advatera.com/en/events/is... 030
Peter Erni @ernipeter.bsky.social · 19/03/2025I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler. 000