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Peter Erni

@ernipeter.bsky.social
52 followers 60 following 16 posts

Peter Erni is an entrepreneur and expert in strategic content and social media performance marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study in the book Essentials of Modern Marketing by Prof. Philip Kotler.

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Peter Erni @ernipeter.bsky.social · 06/09/2025
🤯 Old marketing models fail: Linear funnels, too complex, sales > relationships, not built for digital. 🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more. Funnel = dead or misunderstood?
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Peter Erni @ernipeter.bsky.social · 28/08/2025
This is going to be amazing! 😇
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Peter Erni @ernipeter.bsky.social · 22/04/2025
That’s a huge turnaround! #DigitalMarketing
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Peter Erni @ernipeter.bsky.social · 22/04/2025
Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?
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Peter Erni @ernipeter.bsky.social · 01/04/2025
Wow ... I couldn't agree more! #SocialMediaMarketing #ReceptionMarketing
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Peter Erni @ernipeter.bsky.social · 01/04/2025
Let's wait and see. And as #TikTok (and the world) just learned in the last few months: we can be well off with and without the US.
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Peter Erni @ernipeter.bsky.social · 25/03/2025
The topic is just as complex as it is relevant! Current systems for #ContentModeration and #FactChecking have been inadequate and often too heavily influenced by their "funders." But where is the journey headed now?
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Peter Erni @ernipeter.bsky.social · 25/03/2025
Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?
Marketing Funnel Diamond by Peter Erni
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Peter Erni @ernipeter.bsky.social · 25/03/2025
Eine erfreuliche Entwicklung. Wer die #Etoro noch nicht nutzt, unbedingt mal testen! etoro.tw/3K6BxGh
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Reposted by Peter Erni
WIRED @wired.com · 21/03/2025
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.
wired.com
How to Avoid US-Based Digital Services—and Why You Might Want To
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.
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Peter Erni @ernipeter.bsky.social · 21/03/2025
💡 Follow this account to get notified when you are added to a list: bsky.app/profile/list... Tip via @d3llacort3.bsky.social 👌 #BlueskyTipp #BlueskyBasics #Lists
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Peter Erni @ernipeter.bsky.social · 20/03/2025
Let's get rolling! go.bsky.app/V4NL3sp
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Reposted by Peter Erni
Marie-Christine Schindler @mcschindler.bsky.social · 06/02/2025
Für alle Number Crunchers da draussen, der Digital Report 2025 ist erschienen. 650 Seiten mit Zahlen und Trends. Die Länder Reports dürften demnächst folgen. Happy crunching everybody 🍪 datareportal.com/reports/digi...
datareportal.com
Digital 2025: Global Overview Report — DataReportal – Global Digital Insights
The complete guide to how the world uses the internet, social media, mobile devices, and ecommerce in 2025. 630+ pages of rich data, insights, and analysis.
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Reposted by Peter Erni
TechCrunch @techcrunch.com · 20/03/2025
Anthropic adds web search to its Claude chatbot
tcrn.ch
Anthropic adds web search to its Claude chatbot
Anthropic’s AI-powered chatbot, Claude, can now search the web — a capability that had long eluded it. Web search is available now in preview for paid Claude users in the U.S., Anthropic said on its blog, with support for free users and additional…
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Peter Erni @ernipeter.bsky.social · 20/03/2025
Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜? Join our online session hosted by Advatera! 📅 26 March 2025, 1.00 pm – 2.00 pm 📢 Speaker: Peter Erni, CEO, Author, and Lecturer 🌄 Book your slot: www.advatera.com/en/events/is...
Graphic Reception Marketing
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Peter Erni @ernipeter.bsky.social · 19/03/2025
I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.
Peter Erni is an entrepreneur and expert in strategic content and social media marketing.
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Reposted by Peter Erni
Brain & Heart Communication @bhcommunication.bsky.social · 19/03/2025
BECOMING IS BETTER THAN BEING Bei B&H findest du Expert:innen für #ReceptionMarketing, strategisches #ContentMarketing und #SocialMediaPerformanceMarketing. Wir unterstützen und beraten von der Strategie über die Konzeption bis hin zur Umsetzung. 💛
B&H Team: jung, dynamisch, innovativ
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