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Erik Bugge

@erik.eurosky.social
473 followers 385 following 509 posts

CEO and founder of privacy adtech company Kobler (kobler.no/en). Building adtech and policy for (in all senses) sustainable digital advertising. Also for open social with @eurosky.social.

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Erik Bugge @erik.eurosky.social · 21/09/2026
Great work, NCC! 🙌 Obviously not too impressed with the DPC. Does the decision also come with any behavioural remedies? I mean, I still get this nudge every time I turn on location on Android or restart the device, even thought I have turned it down for eight years 🙄
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Erik Bugge @erik.eurosky.social · 06/09/2026
But these allegations set forward by the FTC can't be correct, right, because Amazon is the friend of SMEs? At least that is what all their lobbying efforts in the US and EU tells us. 🤡
Advertisers paid their own bid amount roughly 30–40% of the time in 2021, rising to ~70% in 2022 and ~80% by 2024. The FTC alleges this extracted "tens of billions of dollars" from over a million advertisers (500,000+ of them small/medium businesses) over seven-plus years, with surcharges quietly ramped up around high-volume days like Prime Day and Black Friday.
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Erik Bugge @erik.eurosky.social · 28/08/2026
H.K. King Harald V 1937 - 2026
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Erik Bugge @erik.eurosky.social · 15/08/2026
Underworld 🙌🏼
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Erik Bugge @erik.eurosky.social · 14/08/2026
Slomosa playing the Øya festival with a Palestinian flag in the background 🇵🇸
Slomosa playing Øya festival with a Palestinian flag in the background
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Erik Bugge @erik.eurosky.social · 12/08/2026
So you're not the one publishing your health data live to ATProto? ;-)
Snippet from the Verge interview with new CEO of Bluesky saying "There’s somebody who’s publishing the health data off of their Apple Watch onto their PDS. So they’re just live-streaming their health data onto the protocol."
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Erik Bugge @erik.eurosky.social · 17/07/2026
@mu.social in Grundsund at the Swedish west coast
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Erik Bugge @erik.eurosky.social · 13/07/2026
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Erik Bugge @erik.eurosky.social · 10/07/2026
👇
Beagle lying on the pier with a man and a sailboat in the background
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Erik Bugge @erik.eurosky.social · 09/07/2026
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Erik Bugge @erik.eurosky.social · 06/07/2026
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Erik Bugge @erik.eurosky.social · 05/07/2026
🤯
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Erik Bugge @erik.eurosky.social · 30/06/2026
Harbour at Åsgårdstrand. Now we have to find a pub for the Norway 🇳🇴 vs Ivory Coast 🇨🇮 game tonight 🤞🐶🤞
Dog looking down the hatch on the sailboat
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Erik Bugge @erik.eurosky.social · 30/06/2026
On our way out the Oslo fjord ⛵☀️
Sailing out the Oslo fjord
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Erik Bugge @erik.eurosky.social · 11/06/2026
DJ set by SBTRCT in a church
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Erik Bugge @erik.eurosky.social · 05/05/2026
I f#$%ing hate the entitlement of tech companies when it comes to taking your company data and just use it without an explicit opt-in. Will this ever stop?
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Erik Bugge @erik.eurosky.social · 13/04/2026
I think it works on both a white background and at quite small sizes. But as you say, using patterns in combination is probably a good idea for several reasons. People who are better at graphics than I am would probably solve that easily. You?
Login with the incumbents or Atmosphere
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Erik Bugge @erik.eurosky.social · 12/04/2026
On the internet, nobody knows you're a dog.
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Erik Bugge @erik.eurosky.social · 10/04/2026
The atmosphere connects and unites us across continents and borders. It reminds us that we are all part of a larger, intertwined existence. I felt a bit inspired, so here is my suggestion for an #atmosphere logo. Feel free to iterate on it! @atprotocol.dev @atprotocol.dev @bsky.app
A suggestion for an ATproto/Atmosphere logo
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Erik Bugge @erik.eurosky.social · 10/04/2026
The new #Atmosphere logo? 😁
Suggested Athosphere logo
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Erik Bugge @erik.eurosky.social · 10/04/2026
Maybe the logo should be something like this?
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Erik Bugge @erik.eurosky.social · 01/04/2026
Polestar logo (historic)
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Erik Bugge @erik.eurosky.social · 31/03/2026
👀 So what is this? Age verify on Bsky or delete your account?? 😳
Age verification on Bsky web
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Erik Bugge @erik.eurosky.social · 16/03/2026
Yes, another internet is be possible ...
Guardian link ending up with a pop-up overlay forcing to share data with adtech companies or pay for your privacy.
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Erik Bugge @erik.eurosky.social · 11/03/2026
Belle & Sebastian concert in Oslo
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Erik Bugge @erik.eurosky.social · 24/02/2026
A very good summary by @dmarti.bsky.social on the challenges of publisher revenue - whether it is from micropayments or advertising. blog.zgp.org/micropayment...
Snippet from article highlighted: "The problem with marketing today isn’t that marketers have gotten “too technical” and ignored the creative mystique or whatever—it’s that marketers are so afraid to look “non-technical” by asking the hard questions."
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Erik Bugge @erik.eurosky.social · 04/02/2026
Huge interest in the trial against the son of the Norwegian crown princess. Almost 300 articles published in January alone - that are read a *lot* for a country of 5 mill people.
Graph with traffic pattern on 150 Norwegian news sites.
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Erik Bugge @erik.eurosky.social · 27/01/2026
Norway's largest bank DNB newsjacking through the Kobler ad platform in a matter of minutes 😂😂🤣 ("Jeg slutter" = "I quit")
A DNB ad with a picture of someone resigning by putting their but to the windows with the text "I quit" on and article on about the ICE employee putting his but to the window.
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Erik Bugge @erik.eurosky.social · 22/01/2026
Poster with "Unlock all Epstein Files"
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Erik Bugge @erik.eurosky.social · 20/01/2026
Venezuela is yesterday's news! The mad king always manages to set the agenda for the news coverage. The graph shows read articles about Venezuela on 150 Norwegian newspapers. We are back to pre-intrusion levels.
Graph showing the volume of read articles about Venezuela in Norwegian newspapers.
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Erik Bugge @erik.eurosky.social · 17/12/2025
Building a relationship with readers is hard for publishers. But for f**k's sake, this can't be the way to go??
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Erik Bugge @erik.eurosky.social · 29/10/2025
Two weeks ago googleads.g.doubleclick(.)net started showing up in the Screen Time activity of my 12 year old son. Last week it was the second most "used" app on his iPhone. Does anyone know what this is? #apple #googleads #privacy
Apple Screen Time activity showing googleads.g.doubleclick.net as most "used" app.
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Erik Bugge @erik.eurosky.social · 23/10/2025
Chinese propaganda poster
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Erik Bugge @erik.eurosky.social · 03/09/2025
😳 Google needs to offer a RTB control to its Chrome and Android users? Basically stripping the bid requests to what Kobler is now doing through its Prebid adaptors ... h/t Wendy Davis
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Erik Bugge @erik.eurosky.social · 30/08/2025
Lindstrøm and Why Kai making sure Oslo stays active all night
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Erik Bugge @erik.eurosky.social · 11/07/2025
Here's how I'm supposed to ensure that European business are given an equal opportunity to compete against Microsoft, through a charade of "consents" just for reading some information from my kid's school 😡
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Erik Bugge @erik.eurosky.social · 01/07/2025
Fjord it is! Very accessible, so I took my team out sailing today.
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Erik Bugge @erik.eurosky.social · 25/06/2025
A neighbourhood friend waiting for Canto to take is late night walk 🥰
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Erik Bugge @erik.eurosky.social · 06/06/2025
"As AI-generated campaigns flood feeds, consumers will tune out. That's when human creativity becomes valuable again, not for executing basics but for creating authentic, unexpected marketing moments that an algorithm can’t replicate." Another valuable take from the @uofdigital.bsky.social
Human vs robot creativity
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Erik Bugge @erik.eurosky.social · 12/04/2025
Computer says no from Little Britain
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Erik Bugge @erik.eurosky.social · 05/03/2025
Pinlig at Norge ikke engang er synlig på denne oversikten 😞
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Erik Bugge @erik.eurosky.social · 25/01/2025
#saturdog
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Erik Bugge @erik.eurosky.social · 06/12/2024
(Adding the picture you posted on Twitter, since it is very illustrative.)
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Erik Bugge @erik.eurosky.social · 01/12/2024
A reminder of what Musk's PAC used sensitive targeting for during the US election.
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