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Erika Marzano

@erikamarzano.bsky.social
405 followers 345 following 221 posts

📍 audience development @deutschewelle.dw.com 📲 social media trainer muckrack.com/erika-marzano-1

PostsRepliesMedia
Reposted by Erika Marzano
DW Deutsche Welle @deutschewelle.dw.com · 22/09/2026
As a result, DW will temporarily refrain from using White House-produced photo and video material distributed through official channels on its German and English platforms. We remain committed to press freedom, media pluralism and independent journalism worldwide. Full statement. ⤵️
corporate.dw.com
DW stands in solidarity with media outlets barred from the White House
Deutsche Welle (DW) stands in solidarity with the U.S. media outlets CNN, Politico and MS NOW, which have been denied access to the White House.
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Reposted by Erika Marzano
DW Deutsche Welle @deutschewelle.dw.com · 22/09/2026
DW stands in solidarity with CNN, Politico and MS NOW, which have been denied access to the White House. Independent journalism requires free and equal access to public institutions. Restricting media access based on reporting sends a troubling signal for press freedom.
Empty White House press briefing room with rows of seats, a podium, and a U.S. flag. Overlaid text reads: “DW stands in solidarity with media outlets barred from the White House.”
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Reposted by Erika Marzano
The Fix Media @thefixmedia.bsky.social · 11/06/2026
At The Fix, we compile an annual list of top European media publishers on TikTok, with insights into emerging trends. To look deeper into TikTok trends, we spoke with @erikamarzano.bsky.social from @deutschewelle.dw.com. Watch the full interview on YouTube 👇
youtube.com
What Newsrooms Still Get Wrong About TikTok
YouTube video by The Fix Media
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Erika Marzano @erikamarzano.bsky.social · 27/05/2026
A couple of weeks ago I had the chance to hold a workshop at the #Newsrewired about how newsrooms can actually test, scale and sustain TikTok journalism without treating it as a side project. www.journalism.co.uk/deutsche-wel...
journalism.co.uk
Deutsche Welle’s blueprint to testing and scaling a TikTok news account
Audience development manager Erika Marzano shares her test-and-tweak strategy that has led to 37 accounts and 3 billion views last year on the vertical video platform
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Erika Marzano @erikamarzano.bsky.social · 18/05/2026
One thing that really struck me across #Newsrewired by @journalismnews.bsky.social: so many conversations ultimately circled back to the same idea, journalism is entering a phase where human connection itself becomes a premium product.
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Erika Marzano @erikamarzano.bsky.social · 21/04/2026
Come "workshopping" with me at #Newsrewired by @journalismnews.bsky.social on 14 May about something many newsrooms are now confronting: TikTok-style vertical video is no longer an experiment, it’s infrastructure.
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Erika Marzano @erikamarzano.bsky.social · 17/02/2026
Music and entertainment editors ignored the biggest story at the Grammys www.journalism.co.uk/music-and-en...
journalism.co.uk
Music and entertainment editors ignored the biggest story at the Grammys
A new report by AKAS reveals unfairness in the music industry, but news outlets avoid the most uncomfortable finding
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Erika Marzano @erikamarzano.bsky.social · 06/02/2026
A bit of my own pat on the shoulder here… and on all the shoulders of my colleagues in editorial departments. Why? Because so much of DW’s digital growth in 2025 happened on the platform I’ve been working on (and with) for the past 6 years. In 2025, TikTok became DW’s biggest platform worldwide.
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Reposted by Erika Marzano
DW Deutsche Welle @deutschewelle.dw.com · 28/01/2026
Ever heard of the term "Splinternet"? It means the internet is slowly being split and controlled, with more surveillance and censorship in some countries. Learn what you can do to protect your privacy and stay informed.
p.dw.com
What you can do to bypass authoritarian surveillance
How can people use the internet in authoritarian countries like China, Russia and Iran without revealing their identity? Are there workarounds besides VPNs and proxy servers?
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Reposted by Erika Marzano
Martin Muno @martinmuno.bsky.social · 26/01/2026
How can people use the internet in authoritarian countries like China, Russia and Iran without revealing their identity? Are there workarounds besides VPNs and proxy servers? My Article on @deutschewelle.dw.com. www.dw.com/en/what-you-...
dw.com
What you can do to bypass authoritarian surveillance
How can people use the internet in authoritarian countries like China, Russia and Iran without revealing their identity? Are there workarounds besides VPNs and proxy servers?
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Erika Marzano @erikamarzano.bsky.social · 18/12/2025
Following Russia’s decision to label DW an “undesirable organisation”, we are not stopping. We are continuing to report, explain, and reach audiences where they are. That’s also why we’ve opened a new TikTok account. www.tiktok.com/@dw.russian/...
tiktok.com
"Очередная попытка российского режима заставить свободные СМИ замолчать показывает, насколько он боится независимой информации", - прокомментировала гендиректор DW Барбара Массинг присвоение DW статус...
TikTok video by dw_russian
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Reposted by Erika Marzano
Martin Muno @martinmuno.bsky.social · 17/12/2025
Do you know, what gardening means in certain social media posts? Or seggs? Or an 🍆? @erikamarzano.bsky.social explains, what #Algospeak really means.
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Erika Marzano @erikamarzano.bsky.social · 17/12/2025
New interview out: “How journalism tiptoes around algospeak’s grocery store” I had a great conversation with iMEdD about how social platforms’ moderation and algorithmic filtering are reshaping the language and practices of journalism from “seggs” to “unalive”. lab.imedd.org/en/how-journ...
lab.imedd.org
How journalism tiptoes around algospeak’s grocery store   - iMEdD Lab
From "seggs" to "unalive," online language is evolving to bypass automated moderation. What started as a workaround for content creators is now changing journalism itself. This is the story of algospe...
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Reposted by Erika Marzano
DW Deutsche Welle @deutschewelle.dw.com · 02/12/2025
DW Access works outside traditional app stores and offers: ✔ Integrated VPN ✔ No personal data transmission ✔ Offline reading ✔ Data-saving mode Learn more: corporate.dw.com/en/dw-access...
corporate.dw.com
DW Access: New app counters global censorship
DW Access is a lightweight app designed to ensure access to independent information in regions where digital freedom is under threat. It provides users with a secure way to reach DW content even under...
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Reposted by Erika Marzano
DW Deutsche Welle @deutschewelle.dw.com · 02/12/2025
Access to independent information is under pressure worldwide. Internet shutdowns and censorship have intensified in countries like Iran, Russia and China. DW has developed DW Access, a lightweight app that helps people stay informed even under the toughest conditions.
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Erika Marzano @erikamarzano.bsky.social · 27/11/2025
Gen Z isn’t abandoning news; they’re abandoning the formats that no longer fit how they navigate information. TikTok has become the primary entry point into news because it delivers what they expect: clarity, speed, personality www.theverge.com/cs/features/...
theverge.com
Why college students prefer News Daddy over The New York Times
Zoomers get all their news from TikTok — and refuse to go elsewhere
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Erika Marzano @erikamarzano.bsky.social · 25/11/2025
A while ago, I had the chance to sit down with AImpactful for a long conversation about how social media strategy is shifting, especially with AI reshaping how we create and how audiences discover our work. Here’s the interview: aimpactful.com/social-media...
aimpactful.com
Social Media Strategy in the Age of AI - AImpactful
"You don't have to do everything. You don't have to be everywhere. Sometimes less is more, because you keep that loyalty with your audience. They know what to expect."
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Reposted by Erika Marzano
TechCrunch @techcrunch.com · 06/11/2025
Spotify is adding new feature called "Listening stats" that will show users weekly numbers about their listening habits.
techcrunch.com
Spotify now lets you see weekly listening stats | TechCrunch
Spotify is adding new feature called "Listening stats" that will show users weekly numbers about their listening habits.
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Erika Marzano @erikamarzano.bsky.social · 31/10/2025
Disinformation isn't just digital, it's deadly. DW investigates how anti-Palestinian propaganda fuels real-world violence and racism. A must-read. www.dw.com/en/how-anti-...
dw.com
How anti-Palestinian disinformation fuels racist discourse – DW – 10/30/2025
Anti-Palestinian disinformation goes hand-in-hand with racist hate speech against Palestinians. DW Fact check looks into why such propaganda is so widespread.
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Reposted by Erika Marzano
Adam Tinworth @adders.blog · 21/10/2025
Social video is by far the fastest moving format for #journalism at the moment. It’s always interesting, if a little distracting, to explore what’s happening, as I update my modules for this academic year… (With a hat-tip to @erikamarzano.bsky.social and Fraser Nelson for their insights…)
onemanandhisblog.com
The ever-evolving face of social video
If you're still stuck in the “it's all kids dancing” mindset, you're slipping way behind the times…
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Reposted by Erika Marzano
JournalismUK @journalismnews.bsky.social · 20/10/2025
TikTok didn’t mean to become a breaking news platform - but it did: Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
dlvr.it
TikTok didn’t mean to become a breaking news platform - but it did
Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
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Reposted by Erika Marzano
Meme dalla Terza Repubblica @memeterza.bsky.social · 19/10/2025
Ranucci rivela: “Persone mi riprendevano collegate con gli auricolari mentre incontravo delle fonti importanti”. Quando Lilli Gruber gli chiede come sta, Ranucci ha risposto: “senza aver dormito e con due macchine in meno”. Solidarietà a Sigfrido Ranucci. #sigfridoranucci #ottoemezzo
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Erika Marzano @erikamarzano.bsky.social · 21/10/2025
TikTok didn’t mean to become a breaking news platform - but it did. In this piece for @journalismnews.bsky.social I reflect on how TikTok has evolved far beyond its entertainment roots, and what that means for journalists covering the world in real time. www.journalism.co.uk/news/tiktok-...
journalism.co.uk
TikTok didn’t mean to become a breaking news platform - but it did
Prioritise presence over perfection when a major story breaks on TikTok - audience interest peaks within the first two hours, writes Deutsche Welle's Erika Marzano
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Reposted by Erika Marzano
European Federation of Journalists (EFJ) @europeanjournalists.org · 16/10/2025
#Malta: 16 October 2025 marks 8 years since the assassination of Maltese journalist Daphne Caruana Galizia in a car bomb attack. Today is a reminder to continue to demand justice and campaign for change. There is no better way to perpetuate Daphne's memory and legacy ✨
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Erika Marzano @erikamarzano.bsky.social · 17/10/2025
Social media didn’t break our shared reality; it just made the cracks visible. Dan Williams argues in Asterisk that blaming algorithms for America’s ‘epistemic crisis’ misses the deeper roots: politics, education, and institutional distrust. asteriskmag.com/issues/11/sc...
asteriskmag.com
Scapegoating the Algorithm—Asterisk
America’s epistemic challenges run deeper than social media.
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Erika Marzano @erikamarzano.bsky.social · 19/09/2025
I’ve noticed a growing trend of newsrooms launching new accounts or formats aimed at very young audiences (14-16) and instinctively thinking of TikTok as the platform. But there’s an important clarification: TikTok no longer defines itself as “the Gen Z app.”
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Erika Marzano @erikamarzano.bsky.social · 10/07/2025
It’s extremely cool to have contributed to this project 🧡 „Tuli Tau“ is DW’s first format, and as far as we have seen, the first from any international media outlet, that directly targets deaf youth in Indonesia. Check out the first episode: www.tiktok.com/@dw_nesia/vi...
tiktok.com
Mimpi basah sering jadi momen pertama yang bikin bingung banyak remaja laki-laki. Padahal, ini hal normal banget dan jadi tanda tubuh kamu lagi tumbuh dan berkembang! Kamu masih ingat gimana rasanya w...
TikTok video by DW Indonesia
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Erika Marzano @erikamarzano.bsky.social · 23/06/2025
CapCut’s latest policy update is more than just a legal tweak; it raises serious questions about data access, copyright, and editorial control for journalists and newsrooms using the tool for mobile editing. I broke it down for @journalismnews.bsky.social www.journalism.co.uk/news/capcut-...
journalism.co.uk
Journalism jobs (media, editorial), news for journalists
Journalism jobs, media jobs, editorial jobs, reporter jobs, news, links, training for online or print journalists, reporters, editors, sub-editors, art editors, designers
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Reposted by Erika Marzano
il Post @ilpost.it · 23/06/2025
È morto lo scultore Arnaldo Pomodoro
ilpost.link
È morto lo scultore Arnaldo Pomodoro
Aveva 99 anni ed era famoso in Italia e nel mondo per le sue grandi opere, spesso in bronzo e spesso sfere
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Erika Marzano @erikamarzano.bsky.social · 23/06/2025
(Personal) Highlight of the week! Monday mornings are usually my time to catch up on newsletters I missed the week before, and what a surprise to find myself featured in the @reutersinstitute.bsky.social Friday newsletter!
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Erika Marzano @erikamarzano.bsky.social · 20/06/2025
Re-reading @reutersinstitute.bsky.social Digital News Report 2025, and I’m not surprised, but I am more convinced than ever that journalism needs to adapt, fast. Traditional news formats are in steady decline.
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Erika Marzano @erikamarzano.bsky.social · 17/06/2025
Journalists on TikTok - or thinking of getting started? I’ve created an e-course for the EU Neighbours project packed with practical tips to help you master storytelling, algorithms & engagement on TikTok. euneighbourseast.eu/media/e-cour...
euneighbourseast.eu
E-COURSE: TikTok - Tips and tricks for journalists - EU NEIGHBOURS east
E-COURSE: TikTok – Tips and tricks for journalists Erika Marzano is an audience development journalist at Deutsche Welle. Her focus has been on social media journalism, a field she has come to specialise in through practical experience rather than formal education. Erika has conducted extensive training for various institutions – ranging from private organisations to universities, as well as training individual journalists and media development organisations. Erika’s latest mentoring sessions were for Georgian and Belarusian journalists as part of the EU4IM (EU4IndependentMedia) project. Opening: Welcome. Today, we are exploring how journalists can effectively use TikTok to engage with younger audiences,
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Erika Marzano @erikamarzano.bsky.social · 16/06/2025
Two Italian journalists from Fanpage were targeted with Paragon’s Graphite spyware, according to Citizen Lab. Despite mounting evidence, Italy’s government has been accused of inaction and even ended its contract with Paragon amid mutual blame. www.theguardian.com/media/2025/j...
theguardian.com
European journalists targeted with Paragon Solutions spyware, say researchers
Citizen Lab says it found ‘digital fingerprints’ of military-grade spyware that Italy has admitted using against activists
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Erika Marzano @erikamarzano.bsky.social · 15/05/2025
I just read an insightful piece from the Reuters Institute. Highly recommend it to anyone working in audience development. Young people don’t come for the brand, they come for the format, the tone, and whether it feels like it was made for them. reutersinstitute.politics.ox.ac.uk/news/how-the...
reutersinstitute.politics.ox.ac.uk
How these new platform-driven news outlets are attracting young audiences
These youth-focused news outlets have succeeded in what traditional media have been attempting to do for years: get young people to read the news.
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Reposted by Erika Marzano
Tracey No™️ @traceyno.bsky.social · 08/05/2025
Teens & 20-somethings think 30-40 year olds are uncool? Wow this is a brand new phenomenon.
Guardian article. Drawing of young people looking scornfully at a trio of women taking a selfie. Text reads Cringe! How millennials became uncool
They are mocked by gen Z for everything from their trainer socks to their mom jeans and selfie technique. A maligned millennial asks: how did we get here?
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Erika Marzano @erikamarzano.bsky.social · 02/05/2025
L'Italia è al 49esimo posto nella classifica sulla libertà di stampa: il peggior risultato dell'Europa occidentale lespresso.it/c/attualita/...
lespresso.it
L'Italia è al 49esimo posto nella classifica sulla libertà di stampa: il peggior risultato dell'Europa occidentale
La graduatoria annuale di Reporters sans Frontières: il Paese slitta di tre posizioni, dal 46esimo del 2024 al 49esimo del 2025. Prima la Norvegia, in coda Cina
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Erika Marzano @erikamarzano.bsky.social · 02/05/2025
Finally announcing the launch of the DW Urdu TikTok account! Opened just a week ago, the new TikTok channel is aimed at 63M users in Pakistan, making it the sixth country in the world per users. Looking forward to connecting with this community! www.tiktok.com/@dw_urdu/vid...
tiktok.com
کیا جرمنی میں بھی وادی نیلم ہے؟   The story of a small village in Germany is strikingly similar to that of Neelum Valley in Pakistan. #پاکستان #india #pakistan #berlinwall #dwurdu
TikTok video by DW Urdu
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Erika Marzano @erikamarzano.bsky.social · 24/04/2025
Ugh
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Reposted by Erika Marzano
Paige | Hex @thebase16.bsky.social · 15/04/2025
there are tunnels underground where bunnies are safe-- safe from the discover tab
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Erika Marzano @erikamarzano.bsky.social · 15/04/2025
We’ve got a new addition to the DW TikTok family! 🎉 Welcome, DW Română: “Germany, Romania, Moldova & the rest of the world. Zero bla-bla-bla.” They’re bringing DW's journalism to TikTok in Romanian Give them a follow and see for yourself: 👉 www.tiktok.com/@dw_romana/v...
tiktok.com
Diferențele de preț între București și Berlin: unele produse sunt mai ieftine în România, altele pot costa mai mult decât în vestul Europei. De ce? #dweuropeberlin #dweuromaxx
TikTok video by DW Romana
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Erika Marzano @erikamarzano.bsky.social · 14/04/2025
I spoke to Yoof News about how we're reshaping what legacy journalism looks like on TikTok, and why it's not just about going viral. It’s about understanding Gen Z, experimenting with tone and form, and sometimes... admitting what doesn’t work. www.yoof.news/how-is-deuts...
yoof.news
How is Deutsche Welle using TikTok to redefine legacy journalism for Gen-Z?
Though chances are you’ve heard of Deutsche Welle before, did you know that the German-based international broadcaster operates in 32 languages across the world, and reaches a staggering 320 million w...
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Erika Marzano @erikamarzano.bsky.social · 14/04/2025
Meeting the audience where they are also means this. People Magazine has launched a standalone app with a TikTok-style interface to attract socially native audiences. The app offers exclusive multimedia content, think vertical video, photography, news, www.adweek.com/media/people...
adweek.com
People Magazine's New Scrollable, TikTok-like App Is Powered by a Team of 70
e.l.f. Beauty is the app’s launch sponsor
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Reposted by Erika Marzano
Joseph Fink, we're going to win @planetoffinks.bsky.social · 12/04/2025
❌ watching Black Mirror ✅ skimming the wikipedia summary of Black Mirror episodes and going "oh, huh"
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Erika Marzano @erikamarzano.bsky.social · 09/04/2025
Me
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Reposted by Erika Marzano
The Fix Media @thefixmedia.bsky.social · 08/04/2025
The battle for Gen Z's attention isn't just about dance trends anymore. Our latest ranking shows how European news outlets are transforming TikTok into a serious platform for hard news and global discussions. Check out the audio version of our article 👇
youtube.com
30 leading European news publishers on TikTok in 2024
YouTube video by The Fix Media
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Erika Marzano @erikamarzano.bsky.social · 05/04/2025
A pink moment
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Erika Marzano @erikamarzano.bsky.social · 27/03/2025
So proud to be part of this! 💜 I’ll be joining as a mentor for The Bold Type Fellowship, an incredible opportunity for aspiring journalists who self-identify as women in Scotland. If this sounds like you (or someone you know), apply by 25 May 👇 www.pillowtalk.scot/bold-type-fe...
pillowtalk.scot
The Bold Type Fellowship
A journalism training opportunity for women in Scotland who want to write about sex, relationships, and gender with depth, care, and confidence
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Erika Marzano @erikamarzano.bsky.social · 24/03/2025
Today, our Market and Audience Insights (MAI) team shared some exciting internal figures: TikTok is for February DW’s third-biggest platform after YouTube and Facebook. Some standout highlights: in just a few months, TikTok has become the top-performing platform for DW Hausa,
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Rapporteur @euractiv.com · 13/03/2025
Number of Italian spyware victims likely far higher than previously stated, researchers say: Researchers from Canada's Citizen Lab say that WhatsApp's recent findings represent just one aspect of how Paragon's spyware is installed on mobile devices.
dlvr.it
Number of Italian spyware victims likely far higher than previously stated, researchers say
Researchers from Canada's Citizen Lab say that WhatsApp's recent findings represent just one aspect of how Paragon's spyware is installed on mobile devices.
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