iiinova — where your digital self keeps evolving

Entertainment Strategy Guy @entstrategyguy.bsky.social · 08/10/2026

An underrated aspect to Reacher’s success: Amazon has kept this train running on time. From February of 2022 to August of 2026, Prime Video put out four seasons of this show! Not quite one a year, but damn close, and it puts out episodes weekly. entertainment.substack.com/p/reacher-kn...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 08/10/2026

We finally found a sport Netflix couldn’t eventize in the US. Netflix and MLB’s Field of Dreams game bombed this summer. entertainment.substack.com/p/reacher-kn...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 07/10/2026

Ride or Die did very well this summer, but it’s been cancelled. I dig into why in my latest Streaming Ratings Report. And tackle one of my biggest archnemeses: over-indexing!!! entertainment.substack.com/p/why-i-dont...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 05/10/2026

The Mandalorian and Grogu won its week, but compared to expectations--this is a freaking Star Wars film--it needed to do much better. Here’s how it stacks up to other Disney+ films: entertainment.substack.com/p/the-stream...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 02/10/2026

This joke made me laugh. x.com/claireatki/s...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 02/10/2026

Futurama missed the charts this season. The animation reboots don’t seem to be working on Hulu so far. entertainment.substack.com/p/will-netfl...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 02/10/2026

The Devil Wears Prada 2 had a great opening for a movie on Hulu, the largest that I’ve ever tracked on the Nielsen charts! entertainment.substack.com/p/the-fierce...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 01/10/2026

Netflix has somewhat halted its Q2 slide in Q3, especially if you count that I Will Find You dropped at the very end of Q2 of 2026. entertainment.substack.com/p/netflixs-u...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 30/09/2026

The Hawk’s viewership through three weeks wasn’t at the level of other half-hour Netflix shows. entertainment.substack.com/p/what-box-o...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 29/09/2026

The Five-Star Weekend is Peacock’s third biggest first season of all time, behind Poker Face and I Will Find You. entertainment.substack.com/p/the-fierce...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 29/09/2026

Outer Banks latest season wasn’t as big as the last two, but it’s the rare bright spot for Netflix in Q2 and Q3. entertainment.substack.com/p/reacher-kn...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 29/09/2026

As The Pitt, Landman and Love Island USA show, every streamer can launch giant hit shows (which says more about when they don’t.) entertainment.substack.com/p/will-netfl...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 29/09/2026

The Home Run Derby flopped on Netflix. While baseball’s All Star Game scored 8.8 million viewers, the best since 2018, Netflix’s Home Run Derby was the lowest since 2003. entertainment.substack.com/p/nope-horro...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 25/09/2026

Why did Ransom Canyon get cancelled? The low viewership. It too had a sophomore slump. entertainment.substack.com/p/what-box-o...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 25/09/2026

House of the Dragon had the 15th biggest third season since 2020 (the streaming ratings era) on the Nielsen charts. entertainment.substack.com/p/the-fierce...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 25/09/2026

Disney+ “un-ordered” Wonder Man, and based on its viewership, I’m not surprised. But I was pleasantly surprised that Netflix un-un-ordered Beauty in Black, a sneaky big hit on streaming. entertainment.substack.com/p/un-orders-...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 23/09/2026

Reacher is off to a very, very strong start, and looking at upcoming weeks, that dominance only continues. entertainment.substack.com/p/reacher-kn...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 23/09/2026

I Will Find You is the 15th biggest first season since 2020 (the streaming ratings era), showing that Netflix shows can still break out. entertainment.substack.com/p/the-fierce...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 18/09/2026

Fresh off the news that the NBA is getting ever larger bids for the Vegas expansion team, let me highlight what I wrote last time: NBA teams used to sell for 10 to 12.5 revenue. entertainment.substack.com/p/just-how-h...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 16/09/2026

I can’t look at this chart of all the films from 2021-2026, based on whether they’re based on IP or Not, and come to the conclusion that audiences don’t like IP. And this chart predates The Odyssey and Spider-Man 4! entertainment.substack.com/p/a-moderate...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 15/09/2026

Excited to feature Reelgood’s data in my reports. I should have clarified in the article that Reelgood provides excellent catalogue and content data. Here’s a chart I made showing new films that came to the streamers as of 1-Aug-2026: entertainment.substack.com/p/will-netfl...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 15/09/2026

Here’s a look at the top kids films in 2026, along with some others for context. The key takeaway? Theatrical still is winning the battle, even with Netflix having two of their better performing kids animated films. entertainment.substack.com/p/the-fierce...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 15/09/2026

Netflix’s Voicemails for Isabelle accomplished the rare feat of coming back onto the charts after falling off for a week. That rarely happens. entertainment.substack.com/p/nope-horro...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 15/09/2026

Theatrical films are lasting longer on the Nielsen charts than straight-to-streaming films. Specifically, they tend to make the charts in week five or six more often: entertainment.substack.com/p/what-box-o...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 14/09/2026

Love Island is huge! entertainment.substack.com/p/the-death-...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 11/09/2026

Here’s Formula 1’s races by race window. Obviously, viewership goes down when the races are on at worse times. entertainment.substack.com/p/its-not-bu...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 09/09/2026

The Super Mario Galaxy Movie landed on Peacock and grabbed the second best opening of all time, just ahead of the first film. entertainment.substack.com/p/the-fierce...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 09/09/2026

Here’s the NFL’s games by start time. Obviously, when sports come on early in the morning, less people watch them. And here’s a fun fact: the Australia game starts at 10:30AM on a Friday there. entertainment.substack.com/p/its-not-bu...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 02/09/2026

One underremarked factor in the decline of the superhero genre? The films got worse. The slide in quality presaged the slide in box office. entertainment.substack.com/p/a-moderate...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 02/09/2026

Here’s the UFC’s two biggest events compared to Paramount+’s biggest shows. Does this imply Paramount+ probably should have paid Taylor Sheridan $1 billion per year for his services? Kinda yeah. (Or they shouldn’t have paid UFC that much…) entertainment.substack.com/p/should-par...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 28/08/2026

Now that it’s fallen off the charts, I can confirm that Love Island USA is the second biggest show of 2026 and the biggest streaming reality season of all time. entertainment.substack.com/p/the-death-...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 25/08/2026

John Cena. Man. Does he make too many streaming films? Is it hurting his profile? Just look at his paltry straight-to-streaming films track record compared to hit streaming films. entertainment.substack.com/p/what-actor...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 20/08/2026

Here’s the number of new streaming shows by language. entertainment.substack.com/p/the-stream...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 20/08/2026

The Bear keeps losing viewers season after season. I never liked that Disney/Hulu/FX kept binge-releasing this show, in the summer, year after year. entertainment.substack.com/p/what-actor...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 20/08/2026

I’ll be sharing some paywalled materials from my article on the box office, Obsession and Backrooms. Not all YouTuber-helmed films are made equal. entertainment.substack.com/p/a-moderate...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 19/08/2026

I Will Find you went from “great” to truly elite with a second week of viewership over 40 million hours. It’s clearly Netflix’s hit of the summer, though it’s a limited series meaning they don’t have a new tentpole show. entertainment.substack.com/p/a-melodram...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 17/08/2026

The number of streaming shows for kids keeps dropping. entertainment.substack.com/p/the-stream...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 14/08/2026

In a recent edition of “What I Got Right, Wrong” I mentioned that many centrist pundits I read dismissed concerns about egg producers manipulating egg prices. Turns out it was true! But I haven’t read any mea culpas on this issue. This chart in particular entertainment.substack.com/p/mrbeast-sa...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 12/08/2026

This year, we’ve had five blockbusters, and I’d predict we should get three or four more, but we’re light on popular films, with only ten right now. Key quote: entertainment.substack.com/p/a-moderate...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 12/08/2026

Sweet Magnolias is showing a steady decline season after season. Even with this decline, this types of melodrama/romance/some YA skewing shows should be in every streamer’s pipeline. entertainment.substack.com/p/a-q2-brigh...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 31/07/2026

America’s Sweethearts: Dallas Cowboys Cheerleaders is flat season over season. entertainment.substack.com/p/a-q2-brigh...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 29/07/2026

The most popular films generate the vast majority of the revenue of theaters. Films that gross over $100 million at the box office accounted for 64% of the domestic box office over the last four years. entertainment.substack.com/p/a-moderate...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 29/07/2026

One of my big worries for sports media rights is that scripted programming often offers a much greater viewership, at a much lower cost, with more library value. Here’s UFC Freedom 250 compared to Paramount’s other scripted programming. entertainment.substack.com/p/ufc-freedo...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 27/07/2026

New superhero shows on streaming are slumping over time. Yeah, 2021 (when superheroes did great) seems a long time ago now. entertainment.substack.com/p/netflix-an...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 27/07/2026

Netflix’s JLo romcom, Office Romance, really underwhelmed. (As did her previous Netflix film.) Netflix often struggles in May, and Jennifer Lopez is often involved. entertainment.substack.com/p/disney-tak...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 27/07/2026

After the latest Nielsen data drop, one show popped big, one show went down, and one stayed flat. Here’s the Q1 to Q2 comparison. entertainment.substack.com/p/a-q2-brigh...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 27/07/2026

Even compared to other sports the same week, like the NBA Finals or the World Cup, UFC Freedom 250 underwhelmed. entertainment.substack.com/p/ufc-freedo...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 23/07/2026

Here’s how UFC Freedom 250 compared to NFL games on streaming...not bad (except this is a marquee, “playoff” game level event!) entertainment.substack.com/p/ufc-freedo...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 21/07/2026

Let me re-hit my point again: crime shows dominated streaming last year. (But I’m still waiting for the critical/punditocracy to start complaining about how derivative this all is.) entertainment.substack.com/p/what-genre...

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Entertainment Strategy Guy @entstrategyguy.bsky.social · 21/07/2026

The Pitt set records as the biggest second season in streaming history. Now, it did have a lot of episodes. But even if you factor that in and look at “views” or other shows with 30 episodes, it’s either second or third place all time. It’s a beast! entertainment.substack.com/p/netflix-an...

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