Emily White @emwhitenoise.bsky.social · 10/06/2026What college radio DJs are listening to this year: 010
Reposted by Emily WhiteBárbara Scarambone @babee.bsky.social · 20/05/2026a way to explore music through the college radio DJs who meticulously select tracks for their communities on a weekly basis: RIYL.fm created by emily white @emwhitenoise.bsky.social 0113
Emily White @emwhitenoise.bsky.social · 14/05/2026What’s playing on college radio in the spring of 2026: RIYL.fm 151
Emily White @emwhitenoise.bsky.social · 01/04/2026A few of the albums in rotation on college radio so far this year. Full list here: open.substack.com/pub/emwhiten... 000
Emily White @emwhitenoise.bsky.social · 01/04/2026Don’t let a robot tell you what to listen to. Listen to college radio! I asked student DJs across North America about their favorite albums to play on air so far this year:open.substack.com10 Albums in Rotation on College Radio in 2026 (So Far)Recommended if you like: music discovery, human curation, independent artists and the "random brilliance" of college radio 020
Emily White @emwhitenoise.bsky.social · 06/01/2026In 2025, I wrote 8 essays about music fandom, curation and discovery in the post-streaming era, now read by 3,600+ subscribers across the music business. What topics should I explore next? 👀 emwhitenoise.substack.com 020
Emily White @emwhitenoise.bsky.social · 04/12/2025Google searches for “iPod” are spiking. Sales of refurbished iPods have grown an average of 15.6% per year since 2022. I surveyed 70+ people currently using an MP3 player to understand why:emwhitenoise.substack.comWhy Are iPods Making a Comeback?I surveyed 70+ people currently using an MP3 player to understand what is driving the trend. 232
Emily White @emwhitenoise.bsky.social · 06/11/2025The recorded music industry has long been told to “be more like gaming,” a market 5X its size despite music’s greater cultural reach. But the lesson isn’t to “gamify” music with points, leaderboards, or badges—it’s to make recorded music feel contextual, immersive and participatory.emwhitenoise.substack.comStreaming Flattened Music. Gaming Makes It 3D.The Daft Punk Experience in Fortnite is a blueprint for turning music catalogs into immersive, participatory worlds that build lasting fandom. 000
Emily White @emwhitenoise.bsky.social · 06/11/2025Everything the music industry says it wants—superfan experiences, community, co-creation, fandom as identity—already exists in Fortnite.emwhitenoise.substack.comStreaming Flattened Music. Gaming Makes It 3D.The Daft Punk Experience in Fortnite is a blueprint for turning music catalogs into immersive, participatory worlds that build lasting fandom. 020
Reposted by Emily WhiteJennifer Waits @spinningindie.bsky.social · 05/10/2025Especially in light of the shutdown of @wcsb.bsky.social yesterday, it's important to know that college radio IS thriving and plays a vital role in many students' lives. Thanks to @emwhitenoise.bsky.social for this great piece that takes a closer look at why Gen Z is excited about college radio. 2219
Emily White @emwhitenoise.bsky.social · 03/10/2025College radio stations are seeing a surge in student interest. Stations that once struggled to fill airtime are now overflowing with student DJs. I spoke to 7 college radio stations across the U.S. to understand what is driving the revival: emwhitenoise.substack.com/p/gen-zs-col... 11466174
Emily White @emwhitenoise.bsky.social · 06/08/2025Ever discovered a user generated playlist on Spotify and wondered who made it? It might have been one of Carly B’s 280 playlists with over 66,000 followers. I interviewed Carly about how she started posting TikToks in her college dorm and turning it into a career as a music tastemaker:open.substack.comThe Rise of Fan-Driven DiscoveryHow Playlisters Like Carly B Became Music’s New Tastemakers (+ insights from my Gen Z readers!) 010
Emily White @emwhitenoise.bsky.social · 02/07/2025An AI-generated “rock” band called The Velvet Sundown is going viral, with over 600,000 monthly listeners on Spotify. And it’s not the only one. The “Amazon Basics” of music is here. But for the people who care about the experience of fandom, background noise isn’t enough.emwhitenoise.substack.comAI Music Is Going Viral, But It’s Not What Fans Want.Streaming is cracking. AI slop is flooding the feed. Artists are getting squeezed. But fans don't want more music—they want music that matters. 010
Emily White @emwhitenoise.bsky.social · 12/05/2025Substack wasn't built for musicians. So why are so many great ones using it?emwhitenoise.substack.comIs Substack the New Fan Club Platform for Indie Artists?Substack is gaining traction with a handful of notable indie storytellers, but can it scale beyond that niche? 030
Emily White @emwhitenoise.bsky.social · 02/04/2025Music streaming has an echo chamber problem. But curators with distinctive taste and compelling visual stories are filling the void. I wrote about the next generation of independent music tastemakers: emwhitenoise.substack.com/p/the-next-g...emwhitenoise.substack.comThe next generation of independent music tastemakersMusic streaming has an echo chamber problem. Curators with distinctive taste and compelling visual stories are filling the void. 082
Emily White @emwhitenoise.bsky.social · 01/04/2025Wow 👀 One in six young men did not stream any music in the past week, according to @midiaresearch.bsky.social Engagement with live music for men under 35 in the US has more than halved. Meanwhile, X has grown by 32% amongst young men over the past year. www.midiaresearch.com/blog/music-i...midiaresearch.comMusic is losing a generation of young menKey insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment... 020
Reposted by Emily WhiteMadison Pauly @msjpauly.bsky.social · 24/02/2025LGBTQ federal workers say they're terrified they're about to be fired for their gender identity, sexual orientation, or past efforts to support other queer and trans employees—in other words, a second Lavender Scare. Honored to have their trust with this story: www.motherjones.com/politics/202...motherjones.comLGBTQ federal workers brace for a McCarthyist purge"They’re not asking people ‘Are you gay? Are you lesbian?’ They’re asking, ‘Who is participating in DEI?'" 311846851
Emily White @emwhitenoise.bsky.social · 14/02/2025Making music more interactive can restore value to recorded music, not diminish it - but the ethics are key. @tpc.bsky.social nails it in this interview with @musically.com More people want to interact WITH artists than replace them. musically.com/2025/02/14/s... 011
Emily White @emwhitenoise.bsky.social · 11/02/2025TV screens have surpassed mobile as the primary device for YouTube viewing in the U.S. according to YouTube 🤯 010
Reposted by Emily White404 Media @404media.co · 05/02/2025You can’t post your way out of fascism Authoritarians and tech CEOs now share the same goal: to keep us locked in an eternal doomscroll instead of organizing against them 🔗 www.404media.co/you-cant-pos...404media.coYou Can’t Post Your Way Out of FascismAuthoritarians and tech CEOs now share the same goal: to keep us locked in an eternal doomscroll instead of organizing against them, Janus Rose writes. 11661452605
Emily White @emwhitenoise.bsky.social · 05/12/2024I just stumbled upon this 7 year old notes app list of music industry predictions I don’t remember writing in 2017…how did I do? 240