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Emily White

@emwhitenoise.bsky.social
202 followers 76 following 23 posts

🎶 Music & Tech product lead, Alum: Spotify, Billboard. 🏘️ Interested in fandom, artist sustainability, community, public media and social infrastructure. 📻 College radio forever.

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Emily White @emwhitenoise.bsky.social · 10/06/2026
What college radio DJs are listening to this year:
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Bárbara Scarambone @babee.bsky.social · 20/05/2026
a way to explore music through the college radio DJs who meticulously select tracks for their communities on a weekly basis: RIYL.fm created by emily white @emwhitenoise.bsky.social
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Emily White @emwhitenoise.bsky.social · 14/05/2026
What’s playing on college radio in the spring of 2026: RIYL.fm
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Emily White @emwhitenoise.bsky.social · 01/04/2026
A few of the albums in rotation on college radio so far this year. Full list here: open.substack.com/pub/emwhiten...
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Emily White @emwhitenoise.bsky.social · 01/04/2026
Don’t let a robot tell you what to listen to. Listen to college radio! I asked student DJs across North America about their favorite albums to play on air so far this year:
open.substack.com
10 Albums in Rotation on College Radio in 2026 (So Far)
Recommended if you like: music discovery, human curation, independent artists and the "random brilliance" of college radio
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Emily White @emwhitenoise.bsky.social · 06/01/2026
In 2025, I wrote 8 essays about music fandom, curation and discovery in the post-streaming era, now read by 3,600+ subscribers across the music business. What topics should I explore next? 👀 emwhitenoise.substack.com
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Emily White @emwhitenoise.bsky.social · 04/12/2025
Google searches for “iPod” are spiking. Sales of refurbished iPods have grown an average of 15.6% per year since 2022. I surveyed 70+ people currently using an MP3 player to understand why:
emwhitenoise.substack.com
Why Are iPods Making a Comeback?
I surveyed 70+ people currently using an MP3 player to understand what is driving the trend.
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Emily White @emwhitenoise.bsky.social · 06/11/2025
The recorded music industry has long been told to “be more like gaming,” a market 5X its size despite music’s greater cultural reach. But the lesson isn’t to “gamify” music with points, leaderboards, or badges—it’s to make recorded music feel contextual, immersive and participatory.
emwhitenoise.substack.com
Streaming Flattened Music. Gaming Makes It 3D.
The Daft Punk Experience in Fortnite is a blueprint for turning music catalogs into immersive, participatory worlds that build lasting fandom.
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Emily White @emwhitenoise.bsky.social · 06/11/2025
Everything the music industry says it wants—superfan experiences, community, co-creation, fandom as identity—already exists in Fortnite.
emwhitenoise.substack.com
Streaming Flattened Music. Gaming Makes It 3D.
The Daft Punk Experience in Fortnite is a blueprint for turning music catalogs into immersive, participatory worlds that build lasting fandom.
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Jennifer Waits @spinningindie.bsky.social · 05/10/2025
Especially in light of the shutdown of @wcsb.bsky.social yesterday, it's important to know that college radio IS thriving and plays a vital role in many students' lives. Thanks to @emwhitenoise.bsky.social for this great piece that takes a closer look at why Gen Z is excited about college radio.
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Emily White @emwhitenoise.bsky.social · 03/10/2025
College radio stations are seeing a surge in student interest. Stations that once struggled to fill airtime are now overflowing with student DJs.  I spoke to 7 college radio stations across the U.S. to understand what is driving the revival: emwhitenoise.substack.com/p/gen-zs-col...
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Emily White @emwhitenoise.bsky.social · 06/08/2025
Ever discovered a user generated playlist on Spotify and wondered who made it? It might have been one of Carly B’s 280 playlists with over 66,000 followers. I interviewed Carly about how she started posting TikToks in her college dorm and turning it into a career as a music tastemaker:
open.substack.com
The Rise of Fan-Driven Discovery
How Playlisters Like Carly B Became Music’s New Tastemakers (+ insights from my Gen Z readers!)
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Emily White @emwhitenoise.bsky.social · 02/07/2025
An AI-generated “rock” band called The Velvet Sundown is going viral, with over 600,000 monthly listeners on Spotify. And it’s not the only one. The “Amazon Basics” of music is here. But for the people who care about the experience of fandom, background noise isn’t enough.
emwhitenoise.substack.com
AI Music Is Going Viral, But It’s Not What Fans Want.
Streaming is cracking. AI slop is flooding the feed. Artists are getting squeezed. But fans don't want more music—they want music that matters.
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Emily White @emwhitenoise.bsky.social · 12/05/2025
Substack wasn't built for musicians. So why are so many great ones using it?
emwhitenoise.substack.com
Is Substack the New Fan Club Platform for Indie Artists?
Substack is gaining traction with a handful of notable indie storytellers, but can it scale beyond that niche?
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Emily White @emwhitenoise.bsky.social · 02/04/2025
Music streaming has an echo chamber problem. But curators with distinctive taste and compelling visual stories are filling the void. I wrote about the next generation of independent music tastemakers: emwhitenoise.substack.com/p/the-next-g...
emwhitenoise.substack.com
The next generation of independent music tastemakers
Music streaming has an echo chamber problem. Curators with distinctive taste and compelling visual stories are filling the void.
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Emily White @emwhitenoise.bsky.social · 01/04/2025
Wow 👀 One in six young men did not stream any music in the past week, according to @midiaresearch.bsky.social Engagement with live music for men under 35 in the US has more than halved. Meanwhile, X has grown by 32% amongst young men over the past year. www.midiaresearch.com/blog/music-i...
midiaresearch.com
Music is losing a generation of young men
Key insights from this blog: Netflix’s hit Adolescence has renewed conversation around the radicalisation of young men, particularly in online spaces MIDiA’s research highlights that all entertainment...
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Madison Pauly @msjpauly.bsky.social · 24/02/2025
LGBTQ federal workers say they're terrified they're about to be fired for their gender identity, sexual orientation, or past efforts to support other queer and trans employees—in other words, a second Lavender Scare. Honored to have their trust with this story: www.motherjones.com/politics/202...
motherjones.com
LGBTQ federal workers brace for a McCarthyist purge
"They’re not asking people ‘Are you gay? Are you lesbian?’ They’re asking, ‘Who is participating in DEI?'"
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Emily White @emwhitenoise.bsky.social · 14/02/2025
Making music more interactive can restore value to recorded music, not diminish it - but the ethics are key. @tpc.bsky.social nails it in this interview with @musically.com More people want to interact WITH artists than replace them. musically.com/2025/02/14/s...
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Emily White @emwhitenoise.bsky.social · 11/02/2025
TV screens have surpassed mobile as the primary device for YouTube viewing in the U.S. according to YouTube 🤯
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404 Media @404media.co · 05/02/2025
You can’t post your way out of fascism Authoritarians and tech CEOs now share the same goal: to keep us locked in an eternal doomscroll instead of organizing against them 🔗 www.404media.co/you-cant-pos...
404media.co
You Can’t Post Your Way Out of Fascism
Authoritarians and tech CEOs now share the same goal: to keep us locked in an eternal doomscroll instead of organizing against them, Janus Rose writes.
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Emily White @emwhitenoise.bsky.social · 05/12/2024
I just stumbled upon this 7 year old notes app list of music industry predictions I don’t remember writing in 2017…how did I do?
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