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Emily J. Goodacre

@ejgoodacre.bsky.social
87 followers 117 following 18 posts

Postdoc in developmental psychology, play, and AI toys with @pedalcam.bsky.social.

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Reposted by Emily J. Goodacre
Simon Spichak @spichaksimon.bsky.social · 02/06/2026
Although millions of artificial intelligence (AI)–enabled toys are marketed and sold as educational companions, there is almost no research about their impact on neurodevelopment in young children. Sharing my latest for @jmirpub.bsky.social about AI toys. jmir.org/2026/1/e102064
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Reposted by Emily J. Goodacre
Sophie Charara @sophiecharara.bsky.social · 08/05/2026
Inappropriate content, confusing social play, voice cloning, subscription shilling - it's all happening in AI kids toys thanks to @ejgoodacre.bsky.social @rj-x.bsky.social @claudio-teixeira.bsky.social & Kitty Hamilton for speaking to me for this piece
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Reposted by Emily J. Goodacre
WIRED @wired.com · 08/05/2026
These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned. www.wired.com/story/the-ne...
wired.com
The New Wild West of AI Kids’ Toys
These cuddly, connected companions could disrupt everything from make-believe to bedtime stories. No wonder some lawmakers want them banned.
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Reposted by Emily J. Goodacre
Somewhere on Earth: The Global Tech Podcast @soeptech.bsky.social · 24/03/2026
📣 New Podcast! "🤖 AI Is Raising Your Kids, Rebuilding Regions and Even Sorting Your Rubbish" on @Spreaker #ai #cambridge #derby #eastmildlands #innovation #leicester #lincoln #lutterworth #northampton #nottingham #recycling #risk #rubbish #techforgood #technology #toddler #toys #trash
spreaker.com
🤖 AI Is Raising Your Kids, Rebuilding Regions and Even Sorting Your Rubbish
🧸 AI Toys for Toddlers: Helpful Tool or Hidden Risk? As AI-powered toys enter the lives of children as young as three, researchers from Cambridge University are asking serious questions. These conversational “GenAI toys” can potentially support language development and engagement - but could they also create emotional attachment to machines, raise privacy concerns, and widen inequality gaps? We unpack what the research says and what parents need to know now. 🚀 East Midlands Tech Week: The UK’s Quiet Tech Powerhouse Awakens From the invention of the jet engine to DNA fingerprinting and MRI scanning, the East Midlands has long been a hub of world-changing innovation. Now, with the first ever East Midlands Tech Week, the region is stepping back into the spotlight —bringing together leaders in AI, energy, space, and beyond. ♻️ AI Recycling Bins: Can Tech Fix Our Waste Problem? What if you never had to second-guess recycling again? One startup is building AI-powered bins that automatically identify and sort waste in real time. Designed for busy public spaces, the technology could dramatically improve recycling rates and cut costs, but can it scale globally? The programme is presented by Ania Lichtarowicz.
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Reposted by Emily J. Goodacre
University of Cambridge @cam.ac.uk · 13/03/2026
AI toys that ‘talk’ to young children are coming, but are they safe? 🤖🧸 A new @camedfac.bsky.social report recommends safety kitemarks for AI toys, as research shows these toys can confuse children and hinder pretend play. Learn more about this new study 👇 bit.ly/4s8CDFp
A child sits with a plush robot toy on their lap, next to an adult who is smiling. The image features a text overlay that reads: "New Cambridge research: Report calls for AI toy safety standards to protect young children".
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Reposted by Emily J. Goodacre
Faculty of Education, University of Cambridge @camedfac.bsky.social · 13/03/2026
AI-powered toys that “talk” with young children should be more tightly regulated and carry new safety kitemarks, according to a new University of Cambridge report that warns they are not always developed with children’s psychological safety in mind. www.cam.ac.uk/stories/ai-t...
cam.ac.uk
Report calls for AI toy safety standards to protect young children
The first systematic study of how generative AI toys affect young children finds that they can misread emotions and struggle with developmentally important types of play.
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Reposted by Emily J. Goodacre
The Guardian @theguardian.com · 13/03/2026
AI toys for young children must be more tightly regulated, say reseachers
theguardian.com
AI toys for young children must be more tightly regulated, say reseachers
University of Cambridge study finds AI-powered toys can misread emotions and respond inappropriately to children It was all going well. Charlotte, five, was chatting with an AI soft toy called Gabbo at a London play centre about her family, her drawing of a heart to represent them and what makes her happy. She even offered a couple of kisses to the £80 plaything with a face like a computer screen. It was when she declared: “Gabbo, I love you”, that the fluent conversation came to an abrupt halt. Continue reading...
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Reposted by Emily J. Goodacre
Matthew Sparkes @sparkes.bsky.social · 13/03/2026
A five-year-old child is playing with a small, fluffy AI-powered toy. “I love you”, says the child. The AI toy replies: “As a friendly reminder, please ensure interactions adhere to the guidelines provided." www.newscientist.com/article/2518...
newscientist.com
We don’t know if AI-powered toys are safe, but they’re here anyway
Toys powered by AI show a worrying lack of emotional understanding. But we need to understand the risks and benefits of the technology so the industry can be regulated, not outright banned
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Emily J. Goodacre @ejgoodacre.bsky.social · 26/02/2026
New article out today! Children communicate differently depending on the play activity and who they're playing with. 💬 🔓 Read the open access article: onlinelibrary.wiley.com/doi/10.1002/... @elianfink.bsky.social @paulramchandani.bsky.social @drjennyg.bsky.social
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Emily J. Goodacre @ejgoodacre.bsky.social · 09/12/2025
As part of an article on AI in childhood, I chatted to @economist.com about AI toys and how they could impact children from a young age. 👇 www.economist.com/briefing/202... (Unfortunately behind a paywall)
economist.com
At home and at school, AI is transforming childhood
It brings many benefits, but also hidden dangers
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Emily J. Goodacre @ejgoodacre.bsky.social · 04/12/2025
For anyone in France, you can find an article about AI toys (featuring mine and @drjennyg.bsky.social's research into their impacts) in Issue 14 of @labreche.bsky.social. 🇫🇷
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Emily J. Goodacre @ejgoodacre.bsky.social · 04/12/2025
Fun to see myself quoted in this list of gift ideas for one-year-olds! 😊 www.theguardian.com/thefilter/20...
theguardian.com
The best toys and gifts for one-year-olds: 25 fun, skill-building ideas, chosen by toddlers (and parents)
From wooden puzzles to plushies, these play-expert-approved gifts will inspire endless merriment for Christmas and beyond
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 01/12/2025
"These toys might be providing some kind of social interaction, but it's not human social interaction" says @ejgoodacre.bsky.social, PEDAL postdoc researcher in conversation with Priscilla Blossom for @yahoolifeuk.bsky.social 🤖 uk.style.yahoo.com/ai-toys-are-...
uk.style.yahoo.com
AI toys are the future of play. I'm a researcher trying to figure out if that's a good thing for kids.
Researcher Emily Goodacre is exploring how AI-powered toys impact kids. Here's what she wants parents to consider.
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Emily J. Goodacre @ejgoodacre.bsky.social · 22/11/2025
What should parents know about AI toys? I chatted to @rebeccaruiz.bsky.social about how little evidence there is on their impact and children's relationships with them. Read the @mashable.com article here: mashable.com/article/ai-t...
mashable.com
A parent's guide to buying an AI toy
AI toys may look fun, but there's a lot to understand about how they can affect your child.
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Emily J. Goodacre @ejgoodacre.bsky.social · 14/11/2025
I recently chatted with @prisblossom.bsky.social about AI toys, all the things we don't yet know about them, and @drjennyg.bsky.social & my research on their impacts in the early years. Read our conversation here. 👇
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 12/11/2025
PEDAL's @ejgoodacre.bsky.social, Laura Oxley, Zhiyu Zhao, Rebecca Reid, Alejandra Vijil Morin & @paulramchandani.bsky.social have published a paper in the International Journal of Play exploring innovative methods to centre children in research: www.tandfonline.com/doi/full/10....
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Emily J. Goodacre @ejgoodacre.bsky.social · 10/11/2025
New publication celebrating 10 years of @pedalcam.bsky.social! 🌟 Featuring reflections from our first decade, including... 🗨️ children's self-reported playfulness 🤝 children as advisors on research 📹 child-driven creative methods 🔓 Open access: doi.org/10.1080/2159... @paulramchandani.bsky.social
doi.org
Innovative methods to centre children in research: celebrating 10 years of play with the PEDAL Research Centre
Centring children in play research is fundamental for both children and researchers. It also offers the opportunity to gain important insights that would otherwise remain hidden from view for other...
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 24/09/2025
PEDAL's @ejgoodacre.bsky.social & @drjennyg.bsky.social have had a letter published in The @theguardian.com which responds to Arwa Mahdawi's article about her family's experience with an AI toy: www.theguardian.com/lifeandstyle...
theguardian.com
How will childhood be changed by AI toys? | Letter
Letter: Our study is looking into how toys powered by AI can affect children’s development and their right to privacy, write Dr Emily J Goodacre and Prof Jenny Gibson
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Reposted by Emily J. Goodacre
Faculty of Education, University of Cambridge @camedfac.bsky.social · 19/09/2025
More about @drjennyg.bsky.social and @ejgoodacre.bsky.social's research on AI toys and children's development here: content.educ.cam.ac.uk/content/new-...
content.educ.cam.ac.uk
New project aims to understand how AI ‘smart’ toys affect disadvantage, development and play
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Reposted by Emily J. Goodacre
Faculty of Education, University of Cambridge @camedfac.bsky.social · 19/09/2025
"It is our collective responsibility to understand how toys powered by artificial intelligence impact young children." @drjennyg.bsky.social and @ejgoodacre.bsky.social in The Guardian: www.theguardian.com/lifeandstyle...
theguardian.com
How will childhood be changed by AI toys? | Letter
Letter: Our study is looking into how toys powered by AI can affect children’s development and their right to privacy, write Dr Emily J Goodacre and Prof Jenny Gibson
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Reposted by Emily J. Goodacre
Jonathan Goodacre @jonnygoodacre.bsky.social · 19/09/2025
How will childhood be changed by AI toys? | Letter www.theguardian.com/lifeandstyle... Great letter from Dr Emily J Goodacre (my niece) in The Guardian today in response to article about AI Toys earlier in the week.
theguardian.com
How will childhood be changed by AI toys? | Letter
Letter: Our study is looking into how toys powered by AI can affect children’s development and their right to privacy, write Dr Emily J Goodacre and Prof Jenny Gibson
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Emily J. Goodacre @ejgoodacre.bsky.social · 18/09/2025
Today in our Guardian letter, @drjennyg.bsky.social and I call for a greater public discourse on how AI toys are interacting with young children and the impacts on their development. www.theguardian.com/lifeandstyle...
theguardian.com
How will childhood be changed by AI toys? | Letter
Letter: Our study is looking into how toys powered by AI can affect children’s development and their right to privacy, write Dr Emily J Goodacre and Prof Jenny Gibson
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Reposted by Emily J. Goodacre
The Guardian @theguardian.com · 16/09/2025
‘I love you too!’ My family’s creepy, unsettling week with an AI toy
theguardian.com
‘I love you too!’ My family’s creepy, unsettling week with an AI toy
The cuddly chatbot Grem is designed to ‘learn’ your child’s personality, while every conversation they have is recorded, then transcribed by a third party. It wasn’t long before I wanted this experiment to be over ...
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 20/08/2025
We need your help! Please click the link below for more info and share with your networks - thank you!
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Emily J. Goodacre @ejgoodacre.bsky.social · 19/08/2025
We're looking for early years practitioners to help us learn about AI toys in early years settings. No experience of AI is required, and all views are welcome. Please repost, share with early years practitioners, and/or sign up for more details here: cambridge.eu.qualtrics.com/jfe/form/SV_...
cambridge.eu.qualtrics.com
Sign Up for More Details | Artificial Intelligence in the Early Years
Sign up to receive more details about participating in the Artificial Intelligence in the Early Years study.
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Emily J. Goodacre @ejgoodacre.bsky.social · 17/07/2025
Check out the recordings from #PEDALConference2025, including me presenting preliminary results from our scoping review on generative AI toys 📖👇
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 30/06/2025
Now that the final Play Commission report has been published (see link in our bio and our previous post), we wanted to re-share the submission that PEDAL's Dr Soizic Le Courtois and Manogya Sahay worked on with PhD student Qiming Liu:
pedalhub.net
Supporting Learning Through Play - PEDAL
A Play Commission Submission by Dr Soizic Le Courtois, Manogya Sahay and Qiming Liu
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Emily J. Goodacre @ejgoodacre.bsky.social · 24/06/2025
A fitting way to travel to yesterday's thought-provoking workshop on playful and ethical AI for children at #IDC2025
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Emily J. Goodacre @ejgoodacre.bsky.social · 17/06/2025
Enjoyed sharing preliminary results from our AI in the Early Years research last week alongside Prof Rosie Flewitt and Prof Hatice Gunes at #PEDALConference2025!
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Reposted by Emily J. Goodacre
Center for Open Science @cos.io · 29/05/2025
🆕 COS statement on the "Restoring Gold Standard Science" Executive Order The EO names important open science principles, but their application here is counter to open science's purpose to accelerate discovery, advance treatments, & create knowledge. 📄 Read our statement: www.cos.io/about/news/c...
cos.io
COS Statement on “Restoring Gold Standard Science” Executive Order
The Executive Order issued on May 23, 2025, Restoring Gold Standard Science, references several open science practices championed by COS and the open science and metascience communities more generally...
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Emily J. Goodacre @ejgoodacre.bsky.social · 23/05/2025
I recently chatted to Rob Hughes of TechTots about what AI toys are, what we (don't) know about them, and what we can expect from them in the future. 🎧 Listen to the podcast here: www.playtandem.com/blog/introdu...
playtandem.com
TechTots Podcast: Episode 4 - AI in the Toybox: Navigating Smart Toys & Child Development — Tandem
AI-powered toys are no longer science fiction – they're rapidly entering our children's playrooms. But what do we really know about their impact?  In this episode of TechTots, we're joined by Dr...
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 22/05/2025
Do you work with or volunteer with children under five? Please complete this survey about AI in the early years and/or share with your networks. cambridge.eu.qualtrics.com/jfe/form/SV_... Thanks so much!
cambridge.eu.qualtrics.com
Early Years and AI
A survey about AI for those working with under 5s
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Reposted by Emily J. Goodacre
Paul Ramchandani @paulramchandani.bsky.social · 02/05/2025
One stream of work at PEDAL is developing ways to allow young children to express their views and feelings about things that matter to them. A new paper from Dr Sydney Conroy looks at a way of exploring this, using sand tray methods. You can read about it here: www.tandfonline.com/doi/full/10....
tandfonline.com
Trusting play to be meaningful data: using sand tray as a play-based research method with an adapted interpretative phenomenological analysis
Play-based research methods wherein play itself is analysed as valuable and insightful data is sparse. This methodology article details one method for play-based research, sand tray, in conjunction...
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Reposted by Emily J. Goodacre
PEDAL Research Centre @pedalcam.bsky.social · 03/04/2025
We want to understand more about how to make artificial intelligence safe for young children and understand its potential for improving children's lives and opportunities 🤖 cambridge.eu.qualtrics.com/jfe/form/SV_...
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Emily J. Goodacre @ejgoodacre.bsky.social · 20/03/2025
More details on our new AI toys research, plus an opportunity for early years professionals to tell us what you think of AI for young children 👇
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Harriet Grant @harrietgrant.bsky.social · 18/03/2025
A brilliant new campaign from London Sport - with support from @playingout.bsky.social and others ...https://www.theguardian.com/society/2025/mar/18/yes-ball-games-drive-to-take-down-signs-warning-against-play-begins-in-london
theguardian.com
Yes, ball games: drive to take down signs warning against play begins in London
Charity says thousands of signs on capital’s estates deter children from being active, and is covering some of them up
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Reposted by Emily J. Goodacre
ai@cam @ai.cam.ac.uk · 06/03/2025
What does great evidence synthesis look like and where is #AI being successfully applied in this field? 💭 Great discussions yesterday at our AI for #evidencesynthesis workshop as we examined the strengths and limitations of current tools, areas of progress and promising applications of AI.
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Brian Nosek @briannosek.bsky.social · 31/01/2025
The OSF is available for preservation of datasets that need saving. osf.io Contact support@osf.io if you need assistance
osf.io
OSF
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Emily J. Goodacre @ejgoodacre.bsky.social · 31/01/2025
Read about our new reserach project on AI toys in early childhood with The Childhood Trust 👇 www.childhoodtrust.org.uk/about-us/new...
childhoodtrust.org.uk
How AI toys shape young minds: exploring their impact on early childhood development | The Childhood Trust
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Jenny Gibson @drjennyg.bsky.social · 22/01/2025
I'm excited that our new project about #autism and #comics got reported by the BBC! If you're autistic and into comics, #manga or graphic novels please check it out - there's a link in the article to a research survey. www.bbc.co.uk/news/article...
bbc.co.uk
Autistic comic book fans asked to help Cambridge University study
The Collaboration For Comics And Autism study has been organised by University of Cambridge experts.
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Emily J. Goodacre @ejgoodacre.bsky.social · 22/01/2025
New job, new social media account! 👋 Excited to be starting a postdoc on this new project about children's play with AI toys, led by @drjennyg.bsky.social and me. 🤖 www.nurseryworld.co.uk/content/news...
nurseryworld.co.uk
New study to examine how AI toys impact children's wellbeing - Nursery World
Researchers are to investigate how generative artificial intelligence (GAI) toys impact the wellbeing and mental health of disadvantaged children.
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