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Ira

@eirena.bsky.social
111 followers 35 following 37 posts

I help developers-turned-founders transform their early-stage products into enterprise-grade brands: nezhynska.com ★★★★★ Branding & creative direction for #OpenSource #DWeb and #P2P tech. ★★★★★ Author: embracevariety.com

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Reposted by Ira
DWeb @getdweb.net · 07/07/2026
@eirena.bsky.social, DWeb’s Creative Director, will be sharing her experience with her workshop “Brand Lab, or reverse-engineering your project reputation” ➡️ Full schedule here ⬅️
Ira’s profile picture and talk title in a graphic.
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Reposted by Ira
ligi @ligi.de · 08/06/2026
First tickets for @getdweb.net camp are sold out (these might come back when more people donate or buy patron tickets) - but other things like RV spots likely won't come back - so get them while available. Space is limited!
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Ira @eirena.bsky.social · 12/01/2026
If you look for what's next to read, look no further: hnbooks.pieterma.es
hnbooks.pieterma.es
Hacker News Book Map
The 1000 most popular books on Hacker News visualized on an interactive map.
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Reposted by Ira
Hypercerts Foundation @hypercerts.org · 30/12/2025
As we transition into 2026, here’s a reflection on how hypercerts is evolving — and where we’re heading next. Grateful to all the collaborators and contributors who helped shape this work.
hypercerts.leaflet.pub
Transitioning from 2025 to 2026: Building Hypercerts on the Open Internet
In 2025, hypercerts shifted toward an open, networked architecture built on ATProto, enabling shared records of action, evaluation, and value. In 2026, we are putting this infrastructure to work—connecting action, evaluation, and funding through real-world use cases.
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Ira @eirena.bsky.social · 09/09/2025
Yes, we all love t-shirts with cool prints, good quality mugs and compact travel gadgets. But most of all, we love books! Here is a reminder of the best possible swag you can give away: www.embracevariety.com/books-as-swag/ #techconference #web3summit #hackathon #techevent #swag #marketing
embracevariety.com
Books as swag
EV #34 ⋅ 2 min
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Ira @eirena.bsky.social · 22/08/2025
[ 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐞𝐫𝐬 𝐡𝐞𝐫𝐞 ] A curated list of the most beautiful podcast covers: www.embracevariety.com/most-beautif... This 1/4 issue was inspired by @lucastauil.bsky.social, who launched @entangledfutures.bsky.social last week ✨ #podcast #podcasttips #designinspiration #aethetics
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Reposted by Ira
DWeb @getdweb.net · 20/08/2025
DWeb Virtual Meetup—The State of the DWeb: P2P, Local-First, & Where to go from here WHEN: Wed Aug 27 10am PT What are the benefits and challenges of local-first, permission-less, trustworthy p2p networks? Feat. @expede.wtf & Andreas Dzialocha of p2panda RSVP: www.eventbrite.com/e/dweb-meetu...
White text on black background reads: "The State of the DWeb: P2P, Local-First, and Where to go from here". Top left there is the DWeb logo, white multicolored dots that form a D and a little box what says "web". On the right are more multicolored dots arranged on blobs that look like topological map lines.
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Reposted by Ira
Entangled Futures Podcast @entangledfutures.bsky.social · 15/08/2025
Our first guest is Paul Krafel, author of Shifting, Nature's Way of Change. Krafel's careful observation reveal deep natural patterns that can help us navigate the fog of present times. Check the full interview: entangledfutures.fm/episodes/tow...
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Ira @eirena.bsky.social · 08/08/2025
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category: benefits, features, etc. Here is a tiny but spicy 3-step secret of presenting lists: www.embracevariety.com/presenting-lists/ It has served me & my clients well for 15 years.
embracevariety.com
3-step secret of presenting lists ⋅ EV #021
Your website is mainly made up of lists. Not always bullet-point lists. Just sequences of items from the same category: benefits, features, clients so far, integrations available within your product, ...
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Ira @eirena.bsky.social · 24/06/2025
Take me back in time, and I'd tell my junior self: “To make #brand pop, consider context. If everyone is bold & loud, break the noise with ONE BIG white space. If everyone is colorful, go black & white. Then, because all-things-color are lost in darkness, make it glow." Recent work for @getdweb.net
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Ira @eirena.bsky.social · 23/06/2025
#BerlinBlockchainWeek is over. My top 3 takeaways as an event organizer, speaker and attendee 👇 🌱 As an event organizer 🌿 1 ― People are tired of talks and panels. If you want your space to buzz, host an unconference or a pre-scheduled workshops track. ...
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Reposted by Ira
Internet Archive @archive.org · 17/04/2025
📢 The Internet Archive needs your help. At a time when information is being rewritten or erased online, a $700 million lawsuit from major record labels threatens to destroy the Wayback Machine. Tell the labels to drop the 78s lawsuit. 👉 Sign our open letter: www.change.org/p/defend-the... 🧵⬇️
Defend the Internet Archive.
Protect the Wayback Machine.
Tell the music labels: Drop the 78s lawsuit.
Sign our open letter on change.org
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Ira @eirena.bsky.social · 18/12/2024
“Instead of focusing on the painful reasons people migrate — wars, environmental degradation, and political forces — we needed a visual language that spoke of empowerment and possibility.” nezhynska.com/work/dweb-ca... This story of #DWebCamp visual identity tells about the true power of aesthetics:
nezhynska.com
DWeb Camp 2024 visual identity
An illustrative story about how the new look of DWeb Camp brought energy and optimistic vibe to discussions around such a heavy theme as Migration.
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Ira @eirena.bsky.social · 13/12/2024
What an honour! Embrace Variety zine is showcased on @fontsinuse.com — the biggest & the most-loved-by-designers archive of typography: fontsinuse.com/uses/64928/e... Get your copy on @metalabel.bsky.social: embracevariety.metalabel.com/vol01 It's free. It will change the way you design brands.
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Ira @eirena.bsky.social · 11/12/2024
Slack is wiping out YEARS of the team history to push small groups to pay... If you are affected, know that a land where the soil is more fertile exists! It's in pre-alpha. If your group is ready to try it already, DM me - I'm looking for First Movers to launch it together in spring #p2p #dweb
Slack is wiping out YEARS of the team history to push small groups to pay..
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Ira @eirena.bsky.social · 06/12/2024
And it is live! 🔴 Spend this weekend reading a zine that will make your brand work last longer and resonate deeper: embracevariety.metalabel.com/vol01 Read it offline. Read it in nature. And yes, give it to someone for holidays!
embracevariety.metalabel.com
Embrace Variety Vol.01
Embrace Variety Vol.01 contains three guides about the core and often overlooked aspects of visual branding: personality, design taboos, and the North Star. It is for everyone who wants to give their ...
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Ira @eirena.bsky.social · 04/12/2024
Last year at #DWebCamp, I almost distributed my zine for beta reading without crediting myself! No names, no URLs, nothing :) 👻 So I printed this inlay right in Redwoods. People's feedback - sweet and on-point - shaped the revised edition which is coming tomorrow on @metalabel.bsky.social
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Reposted by Ira
Melissa Florer-Bixler @melissaf-b.bsky.social · 23/11/2024
A poem for my last day working at the writing center for the semester (by Joseph Fasano)
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Ira @eirena.bsky.social · 29/11/2024
Inspired by many gorgeous zines in #decentralizedweb space, and with a belief that what lives on chain will stand the time 🥁 "Embrace Variety. Vol.01" is coming on @metalabel.bsky.social next week 👁️👁️
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Ira @eirena.bsky.social · 27/11/2024
What is the best way to join a new community? Start contributing! And here is a perfect chance to join ‪@zkavclub.bsky.social‬ with glory and fire. If you feel like "I'm in!", follow the thread for TLDR advice on the brand vibe how-to:
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Ira @eirena.bsky.social · 25/11/2024
Two weeks ago I took a #Cypherpunk & #Privacy stage of #Devcon7. It was a 5-min ride through how subcultural and social movements used visuals to spread globally. It ended with one message/proposal for those who want to make @ethereum.bsky.social cypherpunk again: app.devcon.org/schedule/ZAY...
app.devcon.org
Visual code of cypherpunk, and lessons from subcultural aesthetics we should remember on the road to mass adoption @ Devcon SEA
I want to take builders on the turbulent ride through how subcultural and social movements used their visual codes when spreading globally, and what design tasks are still ahead of us on the way to ma...
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Ira @eirena.bsky.social · 28/10/2024
The design story of this year's @dweb.bsky.social DWeb Camp visual identity is around the corner 🥁 ASCII, sunshine, the flame of passion and nature everywhere you look!
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Ira @eirena.bsky.social · 15/05/2024
Calling all designers: Join the Design Track at Dweb Camp! dwebcamp.org/design 🦸‍♀️ Why? Because decentralized web needs us. 💪 How? Give a workshop, facilitate discussion or just jam with others. 🤑 Need help convincing your boss? I have your back: www.figma.com/proto/6zVvnP...
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Ira @eirena.bsky.social · 08/11/2023
It's one week until my final speaking gig of the year, at @walletuncon.org. Heading to Devconnect in a few days, I thought it was time to update my website with all the recent talks and workshops I've conducted. 2023 has been a productive year! nezhynska.com/talks
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Ira @eirena.bsky.social · 22/05/2023
Who is coming to the DWeb Camp?
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Ira @eirena.bsky.social · 10/05/2023
If you ask me: "What is your secret sauce [to the design that lasts]?" I'll say: "Moodboards done right! And this sauce is not a secret anymore ;)"A 33-min-to-read guide from the archive of my Embrace Variety blog: nezhynska.com/brand-moodboards
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Ira @eirena.bsky.social · 20/04/2023
Kicking off my Bluesky era with a community-wide invite: Join us for the one-of-a-kind event - the DWeb Camp youtu.be/zx7Dduv0Hd4 - a five days retreat for builders of the decentralized web in Redwoods, CA. June 21-25. Tickets are on sale, with family and team bundles! dwebcamp.org
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