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Kev Lawson

@editkev.football
7.2K followers 4.3K following 9.7K posts

Newcastle United Data & Analysis 📊📈#NUFC. Snr. Product Marketing Manager at Hudl Statsbomb. Owner of www.editradio.org New Music podcast. All views my own. 📧 newsletter - editkev.football

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Kev Lawson @editkev.football · 47m
Yeah probs for news PR, but often it's funded too
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Reposted by Kev Lawson
Stephen Bush @stephenkb.bsky.social · 1h
Spending my sabbatical deleting every 'just hoping that Reform will implode is not a strategy' take about the Tories from the Internet.
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Reposted by Kev Lawson
Hudl Statsbomb @statsbomb.com · 1h
We're delighted to announce that Leander Forcher will be speaking at Hudl Performance Insights 2026 Leander is a Data Scientist at TSG Hoffenheim, and has published over 15 research papers on data-driven approaches to football. Tickets and more information here: hudl.com/performanceinsights2026
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Kev Lawson @editkev.football · 1h
The commission's verdict is under appeal, i guess
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Kev Lawson @editkev.football · 1h
I'm suggesting that the advantage they gained from spending more money than the teams around them is routinely enjoyed by large sections of the football pyramid who spend more relative to their peers.
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Kev Lawson @editkev.football · 3h
The rules were called Financial Fair Play, so I think fairness is at the heart of the matter. City did challenge some of the rules & had them changed (owner loans being charged under FMV) and that's just the start. Ashley didn't pay NUFC FMV for the Sports Direct adverts, no rules about underpaying
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Kev Lawson @editkev.football · 3h
That's not City could do. All of the top teams in the EPL field teams that are expensively assembled. Man Utd regularly confound their sporting advantage over teams like Hull City. Ref's blowing in your favour at key times s entirely different
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Kev Lawson @editkev.football · 3h
City's is the same advantage that a Man Utd enjoys over a Hull City, Juve's is more insideous
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Kev Lawson @editkev.football · 3h
Interesting attitudes as to City case here. Wonder who comissioned this (if anyone)
yougov.com
Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?
Manchester City have been found guilty of breaking the Premier League's financial rules, but what do fans think is the right punishment?
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Kev Lawson @editkev.football · 4h
They did, but the representation of them as the same as Juve bribing refs is a false equivalence. Bigger clubs enjoy big revenue/wage bill margins over smaller clubs every week in the EPL and down the pyramid.
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Kev Lawson @editkev.football · 4h
Did the rules exist when Man Utd built that advantage? Should Blackburn's EPL title count considering they'd have def bust FFP?
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Kev Lawson @editkev.football · 4h
I think the rules are getting better slowly, Id like to see some guaranteed funding in an escrow account mechanism for clubs if they wanna go a bit faster. Keiran McGuire has mentioned that. Best rule change would be nation states not being allwoed to own football clubs
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Kev Lawson @editkev.football · 5h
We had no chance while that bloke was in charge. None.
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Kev Lawson @editkev.football · 5h
The advantage that City had over the likes of Arsenal/Liverpool/Man Utd is the one they enjoy over nearly every club they face every weekend.
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Kev Lawson @editkev.football · 5h
Nor did the rules - until very, very recently - contain any sort of provision like F1's ADUO system to allow clubs with lesser revenues an avenue to bridge the gap to make the competition better 2/2
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Kev Lawson @editkev.football · 5h
You won't get blocked for that. My ire is not because I want my club to be able to spend, I hate being owned by KSA. It's because the 'Fair Play' rules didn't give a single shit when Ashley turned our club into a shell of a club to be a billboard. 1/2
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Kev Lawson @editkev.football · 5h
City has done the same, but with sponsors tied to strategic government spending rather than the 'open market'. When relationships with heritage brands are so entrenched, how can any club break the hegemony without working with a disrupter who overspends to disrupt? 2/2
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Kev Lawson @editkev.football · 5h
If you look at how Liverpool paid Salah's wages. 400k on their own books, then over double from sponsorships related to the image rights of the player. That's entirely above board because of the 'arms length' nature of sponsorship money 1/2 www.nytimes.com/athletic/540...
nytimes.com
How Mohamed Salah makes his money (Published 2024)
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Kev Lawson @editkev.football · 5h
Plenty of those players have gone on to have amazing careers elsewhere; they benefitted from the facilities and training, just as Manchester benefits from the regeneration of areas like Ancoats, etc.
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Kev Lawson @editkev.football · 5h
They did, but if the rules were about fairness for all, not just a few, I'd be more sympathetic, but they're not
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Kev Lawson @editkev.football · 5h
If there were a concerted attempt to make things 'fairer' for the non-big clubs I'd have more time for it all, but FFP was a Platini-cooked up regime at the beheast of the biggest clubs in Europe worried about what their future looked like with PSG/City & the rest of the EPL
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Kev Lawson @editkev.football · 5h
The EPL isn't some paragon of virtuous rulemakers; they denied NUFC a takeover for god knows how long until they finally conceded that there was a difference between PIF/KSA gov. Then they tightened APT in an emergency meeting right after. Transparent bias over & again.
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Kev Lawson @editkev.football · 5h
Prior to 2009, they were just spending as the rules allowed. Post-2009, the initial set of rules were found to be too harsh, got chnaged. Then later in the whole gambit of EPL regulation, City won a case that showed the rules favoured interest-free loans, etc.
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Kev Lawson @editkev.football · 5h
That last bit is where the rules leave us now. Entrenched. Relying on big revenue teams to fuck up enough for long enough while the rest get their major organs taken on the regular.
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Kev Lawson @editkev.football · 5h
All of the bug clubs make a mint selling youth players, Chelsea especially, but they are do it to some degree. City/Chelsea's investment in British football youth has been significant and not bad for the domestic game as a whole.
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Kev Lawson @editkev.football · 5h
That's a distinction I agree with, but I also don't think it's close to bribing refs either
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Kev Lawson @editkev.football · 6h
Based on what happened to Everton/Forest, City are bang in it, but max I see is them going down a division for a season tbh
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Kev Lawson @editkev.football · 6h
But I don't think suppressing competition is a good thing either. The most recent regs look better for that for teams that haven't qualified for Europe, but I'd like to see a few more levers available to ambitious owners to catch up 2/2
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Kev Lawson @editkev.football · 6h
For every sport throughout the history of forever, whoever pays the most for its talent wins more over a sustained timeline. Not always, of course (especially in a low-scoring, high-variance sport like football). To be clear, I don't think free spending is the answer 1/2
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Kev Lawson @editkev.football · 7h
It’s not the answer. But claiming that somehow the games weren’t fair because the team with most resources won is all of football history forever
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Kev Lawson @editkev.football · 7h
Absolutely no one gave a shit about fairness when a businessman turned Newcastle United into a billboard for his tat and systematically underfunded us for 15+ years or cared about fair market value when he plastered adverts for his brands at no cost to himself. 3/3
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Kev Lawson @editkev.football · 7h
No post rules reset or F1 like engine development credits catchup methods were put in place to ensure a chance at a level playing field. They still don’t exist. All that exists and can exists under the rules is a heritage brand hegemony. Which is entirely why the rules were bought in. 2/3
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Kev Lawson @editkev.football · 7h
Performance enhancing drugs materially impact the ability of the players in a way money does not. Paying to have the best players on your team is how the game has been won forever. In all sports. The rules allow for different levels of spending based on an era when they did not exist. 1/3
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Kev Lawson @editkev.football · 8h
Man Utd play Hull with god knows how much more in wage spend and the game is fair 🤷‍♂️ City’s rule break creates an advantage others enjoy every week. Bribing refs is much more serious in my view and would be in any era of football.
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Kev Lawson @editkev.football · 8h
They are not equivalent in my eyes.
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Kev Lawson @editkev.football · 8h
Man Utd spent 272m less over the investigated period and spent it way, way, way worse and made way worse decisions generally.
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Kev Lawson @editkev.football · 9h
I totally get that. I hate that Elliott Anderson/yankuba Minteh play elsewhere because NUFC would have been sanctioned otherwise. But I don’t think the rules are about “fairness” overall.
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Kev Lawson @editkev.football · 9h
You’d still get have and have nots because the systems aren’t designed for fairness. What if a club that had the same revenues as spurs pre regulations was artificially deflated for over a decade because all the owner wanted was essentially a cheap billboard at lower than fair market rates? Fair?
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Kev Lawson @editkev.football · 17h
It’s the same sporting impact whenever a Hull play a Man Utd, have and have nots is a part of the pyramid, it’s not the same as having the ref paid for.
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Kev Lawson @editkev.football · 18h
Each game started with 11 v 11 players. Not 11 plus the referee, that’s the difference in the scenarios. One team spent more money on those players, which is the reality for most teams when they play a top six side. Hence why I don’t feel like it was the same sporting advantage.
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Kev Lawson @editkev.football · 22h
It has def helped save some clubs and less go into administration, but it is stifling competition at the top of big leagues across Europe too, which is made worse by the EPL’s entrenched financial advantages. 2/2
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Kev Lawson @editkev.football · 22h
Before sept 2009, it was totally normal and legal for owners to spend what they liked. Only reason this changed was because the biggest clubs in Europe lobbied Platini (who himself was later found to be a bribe taker) to stop more Chelsea/PSG/City’s 1/2
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Kev Lawson @editkev.football · 22h
None. But my view is around the sporting advantage that city enjoyed, which seems similar to Wrexham when they were down the divisions or Man Utd vs. hull city in terms of wage bills. It’s normal have and have not stuff to me.
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Kev Lawson @editkev.football · 22h
I think in the normal run of football it’s reasonable to think some teams have more money than others to spend (which is what city achieved). I don’t think it’s reasonable to think the referee won’t call the game evenly. The latter is way, way, way more serious to me.
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Kev Lawson @editkev.football · 22h
It def will. Years and years more.
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Kev Lawson @editkev.football · 22h
The second part is what big clubs do to small clubs all the time. They took up space where they weren’t ‘supposed’ to. I don’t think nation states or their proxies should be allowed to own football clubs and think caps on max/min spends on wages should be around.
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Kev Lawson @editkev.football · 22h
So about 100-130m a season, which is of course a lot but it’s not the same as bribing refs to me. It’s a team that’s not supposed to have a financial advantage enjoying financial advantage. Like Blackburn in the 90s but times a bundle. Football has always been won by who pays the most wages.
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Kev Lawson @editkev.football · 22h
My argument is that spending more than allows is not the same as bribing refs.
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Kev Lawson @editkev.football · 22h
It’s the difference between what I see as an administrative vs. Sporting sanction. The juve (referee bribes) vs. Spending more than the other team. Agree they cheated, but on paper. Semantics maybe 🤷‍♂️
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Kev Lawson @editkev.football · 22h
I’m not convinced the titles will be changed. I agree rules were broken off the pitch, but on the pitch it seems to me the sporting advantage they got is similar to big club/small club we see regularly 🤷‍♂️
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