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Ed Biden

@edbiden.bsky.social

563 followers 321 following 1.5K posts

I post super practical advice and templates for product leaders. CPO | Product Advisor | Hustle Badger co-founder LinkedIn: www.linkedin.com/in/edbiden

Posts Replies Media

Ed Biden @edbiden.bsky.social · 11/03/2026

This is not a talk about how discovery should work. It’s about how growth actually happens. Hosted by Hustle Badger. 5/5 #product #productmanagement

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Ed Biden @edbiden.bsky.social · 11/03/2026

• How discovery can build credibility and trust — not just insights • Counterintuitive lessons from scaling discovery • The mindset shifts needed to sustain new ways of working when you have to prove yourself again and again 4/5

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Ed Biden @edbiden.bsky.social · 11/03/2026

• Why leading with business impact can unlock better decisions and bring the organisation with you Not as a planned transformation, but as a way to make better decisions and create real business impact. You’ll hear what happens when discovery meets reality: 3/5

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Ed Biden @edbiden.bsky.social · 11/03/2026

It’s a series of choices, tensions, and compromises — navigating pressure to move fast while trying to move intentionally. In this talk, Francesca Cortesi shares real stories from building and growing discovery habits across scale-ups. 2/5

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Ed Biden @edbiden.bsky.social · 11/03/2026

Not by the Book: How growth really happens 📅 Wednesday, 11 March ⏰ 17:00 – 18:00 GMT 📍 luma.com/iqeq3858 Growth is often framed as speed, scale, or shipping more. But in reality, growth looks very different. 1/5

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Ed Biden @edbiden.bsky.social · 11/03/2026

→ Hiring plan www.hustlebadger.com/what-do-prod... → Career development plan www.hustlebadger.com/what-do-prod... → Product org diagnostic www.hustlebadger.com/what-do-prod... → Performance review www.hustlebadger.com/what-do-prod... 8/8

hustlebadger.com

How To Create A Solid Hiring Plan - Hustle Badger

A hiring plan outlines your approach to hiring someone for a given role. Hiring plans have several benefits:

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Ed Biden @edbiden.bsky.social · 11/03/2026

"High performance" doesn't need to be mysterious. Define what good looks like. Hire for it. Coach towards it. That's it. Hustle Badger resources to help you build a high performance team: → Competency framework www.hustlebadger.com/what-do-prod... 7/8

hustlebadger.com

Competency Framework Template & Guide - Hustle Badger

A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

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Ed Biden @edbiden.bsky.social · 11/03/2026

Simple enough to use weekly, not just at review time. It answers three questions: 1. Who do we hire? 2. How do we coach them? 3. When do we let someone go? If you can't answer all three clearly, you don't have a high performance culture. You have a slogan. 6/8

hustlebadger.com

Competency Framework Template & Guide - Hustle Badger

A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

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Ed Biden @edbiden.bsky.social · 11/03/2026

Nobody can tell whether it's actually delivering results. The process becomes the point. 𝗧𝗵𝗲 𝗳𝗶𝘅: 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝘆 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 Clear expectations by level. Built with your team, not imposed on them. 5/8

hustlebadger.com

Competency Framework Template & Guide - Hustle Badger

A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

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Ed Biden @edbiden.bsky.social · 11/03/2026

Low performers accumulate because nobody tells them to do anything better or manages them out. Everyone loses. 𝟮. 𝗢𝘃𝗲𝗿𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿ing. The goal becomes the process. You end up with bloated performance management that consumes huge amounts of management time. 4/8

hustlebadger.com

Competency Framework Template & Guide - Hustle Badger

A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

Ed Biden @edbiden.bsky.social · 11/03/2026

The higher up you go, the less you do directly. You're gardening, not building. 𝗧𝘄𝗼 𝘄𝗮𝘆𝘀 𝗶𝘁 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴 𝟭. 𝗡𝗼 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝘁 𝗮𝗹𝗹. "High performance" becomes vibes. Top performers leave because they get overlooked for promotions and pay rises. 3/8

hustlebadger.com

Competency Framework Template & Guide - Hustle Badger

A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

Ed Biden @edbiden.bsky.social · 11/03/2026

I ran a session on it last night. Here's what it actually comes down to: 𝗪𝗵𝗮𝘁 "𝗵𝗶𝗴𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲" 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻𝘀 Your job as a product leader is to create the conditions for your team to deliver results: • More customers • More revenue per customer • Less churn • Better margins 2/8

hustlebadger.com

Competency Framework Template & Guide - Hustle Badger

A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

Ed Biden @edbiden.bsky.social · 11/03/2026

"High performance" is one of the most abused terms in business. It's vague enough to mean anything. Boards love it because it sounds strategic. Senior leaders love it because it gives them cover to fire people fast and call it "raising the bar." 1/8

Ed Biden @edbiden.bsky.social · 10/03/2026

This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation. The session will not be recorded. Attendees will receive a free copy of the Hustle Badger competency framework. Hosted by Hustle Badger. #product #productmanagement 3/3

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Ed Biden @edbiden.bsky.social · 10/03/2026

• Define what good looks like • Use hiring and development to improve performance • Benchmark your team and identify opportunities for growth • Plan support and training to effectively upskill your team 2/3

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Ed Biden @edbiden.bsky.social · 10/03/2026

Building a High Performance Product Team 📅 Tuesday, 10 March ⏰ 17:00 – 18:00 GMT 📍 Register: luma.com/rpc851ts How are the best product organisations actually built? Join this workshop where we’ll share practical tips and free templates to help you: 1/3

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Ed Biden @edbiden.bsky.social · 10/03/2026

𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 & 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 - www.hustlebadger.com/courses/clau... Build a personal operating system working with tools like Claude Code and Cursor. #vibecoding #ai #product 9/9

hustlebadger.com

Claude Code + Agentic Working - Hustle Badger

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Ed Biden @edbiden.bsky.social · 10/03/2026

𝗕𝘂𝗶𝗹𝗱 𝗪𝗶𝘁𝗵 𝗔𝗜 - www.hustlebadger.com/build-with-a... Learn how to build digital products with AI tools, and understand the current AI landscape. 𝗗𝗲𝗽𝗹𝗼𝘆 𝗮𝗻 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 - www.hustlebadger.com/ai-agents-co... Build an AI product, optimise it with evals, and enhance it with tools, MCPs and RAG. 8/9

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Build with AI Cohort - Hustle Badger

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Ed Biden @edbiden.bsky.social · 10/03/2026

And needless to say, if your team isn't clear on what the most important thing to focus on is, this is a losing battle. -- Want to master AI before it masters you? Check out our upcoming courses: 7/9

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Build with AI Cohort - Hustle Badger

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Ed Biden @edbiden.bsky.social · 10/03/2026

• If you use AI tools like Claude Code, write your goals into your CLAUDE(dot)md file so every conversation starts with what actually matters. • Before saying yes to anything: does this move my top goal forward? If not, it's whirlwind. Let it go. 6/9

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Build with AI Cohort - Hustle Badger

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Ed Biden @edbiden.bsky.social · 10/03/2026

𝗧𝗵𝗲 𝗳𝗶𝘅 𝗶𝘀 𝘀𝘁𝘂𝗽𝗶𝗱𝗹𝘆 𝘀𝗶𝗺𝗽𝗹𝗲. Keep your top goals physically in front of you. Not in a quarterly planning doc nobody reads. In front of you. • Sticky note on your laptop with your 1-2 goals for the quarter. 5/9

Claude Code overview - Claude Code Docs

Claude Code is an agentic coding tool that reads your codebase, edits files, runs commands, and integrates with your development tools. Available in your terminal, IDE, desktop app, and browser.

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Ed Biden @edbiden.bsky.social · 10/03/2026

The 90% of work that contributes nothing to growth. The urgent swallows the important. AI just made the whirlwind 10x faster You used to waste time on 5 things that didn't matter Now you waste time on 50 Just because we're busy doesn't mean we're productive Let's not be busy fools 4/9

Claude Code overview - Claude Code Docs

Claude Code is an agentic coding tool that reads your codebase, edits files, runs commands, and integrates with your development tools. Available in your terminal, IDE, desktop app, and browser.

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Ed Biden @edbiden.bsky.social · 10/03/2026

What kills product teams has never been bad ideas or lazy people. It's a constant tide of low-impact, high-urgency work. • Tickets. • Stakeholder requests. • Small feature tweaks. • "Quick wins" that somehow take three sprints. We fight this whirlwind every day. 3/9

Claude Code overview - Claude Code Docs

Claude Code is an agentic coding tool that reads your codebase, edits files, runs commands, and integrates with your development tools. Available in your terminal, IDE, desktop app, and browser.

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Ed Biden @edbiden.bsky.social · 10/03/2026

Everyone takes on extra tasks because it's easy. That doesn't mean they should. HBR just featured a study by UC Berkeley. Workers say AI has 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 their workload. Not because the tools are bad. They're so good you drown in busywork. This isn't new. 2/9

Claude Code overview - Claude Code Docs

Claude Code is an agentic coding tool that reads your codebase, edits files, runs commands, and integrates with your development tools. Available in your terminal, IDE, desktop app, and browser.

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Ed Biden @edbiden.bsky.social · 10/03/2026

Slack: where work happens. Also where focus dies. AI: the same thing, but worse. Slack fragmented your attention across 47 channels and a red dot that never goes away. AI fragments it across your entire job PMs start writing code because now they can Designers do their own data analysis 1/9

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Ed Biden @edbiden.bsky.social · 09/03/2026

This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation. Attendees will receive a free copy of the Hustle Badger competency framework to help teams understand where they want to grow. #product #productmanagement 3/3

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Ed Biden @edbiden.bsky.social · 09/03/2026

• Define what “good” looks like for your product team • Use hiring and development to improve performance • Benchmark your team and identify opportunities for growth • Plan support and training to effectively upskill your team 2/3

Ed Biden @edbiden.bsky.social · 09/03/2026

Building a High Performance Product Team How are the best product organisations actually built? 📅 Tuesday, 10 March ⏰ 17:00 – 18:00 GMT Link: luma.com/rpc851ts Hustle Badger is hosting a practical workshop where we’ll share frameworks and templates to help you: 1/3

Ed Biden @edbiden.bsky.social · 09/03/2026

🆓 Leading Without Authority: www.hustlebadger.com/what-do-prod... 🆓 Working with Founders: www.hustlebadger.com/what-do-prod... #product #productmanagement 6/6

hustlebadger.com

Leading Without Authority - Hustle Badger

Leading without authority: tactics to build credibility, be seen as a contributor, gain trust and allies and keep calm in times of uncertainty

Ed Biden @edbiden.bsky.social · 09/03/2026

The teams that CEOs trust with more autonomy are the ones that already behave as if they have it. 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗼𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: 🔒 Accountability Frameworks: www.hustlebadger.com/what-do-prod... 🔒 Managing Up: www.hustlebadger.com/what-do-prod... 5/6

hustlebadger.com

Accountability frameworks: RAPID, RACI and 7 Levels of Delegation - Hustle Badger

Learn about accountability frameworks and when to apply RAPID, RACI and 7 Levels of Delegation | How to guides | Free Templates | Flashcards

Ed Biden @edbiden.bsky.social · 09/03/2026

• You don't complain about unclear strategy. You draft one and pressure test it. • You don't wait for permission. You state your intent and move. • When things go wrong, you ask: what part did I play in this? This is about being the person who makes things happen regardless of conditions. 4/6

hustlebadger.com

Accountability frameworks: RAPID, RACI and 7 Levels of Delegation - Hustle Badger

Learn about accountability frameworks and when to apply RAPID, RACI and 7 Levels of Delegation | How to guides | Free Templates | Flashcards

Ed Biden @edbiden.bsky.social · 09/03/2026

By consistently demonstrating that you own the 𝗼𝘂𝘁𝗰𝗼𝗺𝗲. (Not the process / backlog / discovery ...) 𝗪𝗵𝗮𝘁 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲: • The outcome is yours. Even when the problem isn't. • You don't blame stakeholders for bad briefs. You fix the brief. 3/6

hustlebadger.com

Accountability frameworks: RAPID, RACI and 7 Levels of Delegation - Hustle Badger

Learn about accountability frameworks and when to apply RAPID, RACI and 7 Levels of Delegation | How to guides | Free Templates | Flashcards

Ed Biden @edbiden.bsky.social · 09/03/2026

• "They flag problems but never fix them" • "They wait to be told what to do." Same problem. Different perspectives. If you're waiting for someone to empower you, you've already lost. Empowerment isn't given. It's taken. 2/6

hustlebadger.com

Accountability frameworks: RAPID, RACI and 7 Levels of Delegation - Hustle Badger

Learn about accountability frameworks and when to apply RAPID, RACI and 7 Levels of Delegation | How to guides | Free Templates | Flashcards

Ed Biden @edbiden.bsky.social · 09/03/2026

Stop waiting to be empowered. Start taking ownership. I hear this constantly: • "We're not empowered." • "Leadership won't let us make decisions." • "The org isn't set up for us to succeed" And from CEOs, the mirror image: • "They don't take ownership" 1/6

Ed Biden @edbiden.bsky.social · 08/03/2026

→ Week 4: Coding + agents By week 4 you'll have shipped multiple working products and understand exactly where AI tooling fits in your organisation Next cohort starts 𝟭𝟯 𝗠𝗮𝗿𝗰𝗵. 4 wks. 4 hours/week Full details and registration here: www.hustlebadger.com/exec-build-w... #vibecoding #ai 6/6

hustlebadger.com

Exec Build With AI - Hustle Badger

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Ed Biden @edbiden.bsky.social · 08/03/2026

𝗪𝗵𝘆 𝗲𝘅𝗲𝗰-𝗼𝗻𝗹𝘆: You're learning alongside peers at your level. No posturing. A safe space to be a beginner. Each week you learn new skills, build a real product, and demo it to the group. → Week 1: AI automations → Week 2-3: AI prototyping (Replit, Lovable, Bolt) 5/6

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Exec Build With AI - Hustle Badger

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Ed Biden @edbiden.bsky.social · 08/03/2026

Jason LaRocca (Director of PM, Walmart) built an AI agent that summarises all his newsletters into one Slack message. Minutes to build. Saves hours every week. Every one of them said the same thing: they left feeling less overwhelmed about AI and clear on where it fits for their teams. 4/6

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Exec Build With AI - Hustle Badger

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Ed Biden @edbiden.bsky.social · 08/03/2026

Derek Colvin (Snr Director of Product, Abercrombie & Fitch) built AI automations, games with his kids, and a fitness app with Stripe payments. His take: "The biggest shift wasn't technical, it was building confidence in using tools that solve real problems." 3/6

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Exec Build With AI - Hustle Badger

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Ed Biden @edbiden.bsky.social · 08/03/2026

Pippa Topp (Interim CPO, GiffGaff) joined feeling overwhelmed and unsure where to start. By week 3 she was hotspotting from her phone in the car to deploy code changes on a family day out. 2/6

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Exec Build With AI - Hustle Badger

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Ed Biden @edbiden.bsky.social · 08/03/2026

You're making decisions about AI every day. But you've never built anything with it. That's not a knowledge gap. It's an experience gap. And it changes how you lead. Our 𝗘𝘅𝗲𝗰 𝗕𝘂𝗶𝗹𝗱 𝗪𝗶𝘁𝗵 𝗔𝗜 course closes it in 4 weeks. 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗲𝘅𝗲𝗰𝘀 𝘀𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 1/6

Ed Biden @edbiden.bsky.social · 06/03/2026

🆓 User Interview Guide + Sample Questions: www.hustlebadger.com/what-do-prod... 🆓 Jobs To Be Done Template: www.hustlebadger.com/what-do-prod... 🔒 Product Discovery Course: www.hustlebadger.com/courses/prod... #product #productmanagement 8/8

hustlebadger.com

Qualitative User Research - Hustle Badger

Regular qualitative user research is a good start, but if you really want to understand your business then you'll need to speak to users in the right way.

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Ed Biden @edbiden.bsky.social · 06/03/2026

Once this is running, you're speaking to users every week without thinking about it. That's continuous discovery. 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽: 🆓 Full article with 3x case studies (Depop, Carwow, Wooga): www.hustlebadger.com/what-do-prod... 7/8

hustlebadger.com

Build Continuous Product Discovery Habits - Hustle Badger

Playbook to derisk product development and determine what to build by speaking to customers | Includes tactics, sample questions & effective interviewer tips

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Ed Biden @edbiden.bsky.social · 06/03/2026

• Block out 2-3 recurring slots per week for user calls • Let the system fill the slots. You just show up. 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝘁𝗶𝗽𝘀: • Know what you want to learn before each call • Ask about actual past behaviour, not hypotheticals • Watch for emotional cues and things left unsaid 6/8

hustlebadger.com

Build Continuous Product Discovery Habits - Hustle Badger

Playbook to derisk product development and determine what to build by speaking to customers | Includes tactics, sample questions & effective interviewer tips

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Ed Biden @edbiden.bsky.social · 06/03/2026

𝗦𝗰𝗿𝗲𝗲𝗻𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀: • Typeform or Google Forms survey • Ask enough to know who you're talking to, but not so much they drop off • Link answers back to their user account 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀: • Calendly or Google Appointments with screening built in 5/8

hustlebadger.com

Build Continuous Product Discovery Habits - Hustle Badger

Playbook to derisk product development and determine what to build by speaking to customers | Includes tactics, sample questions & effective interviewer tips

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Ed Biden @edbiden.bsky.social · 06/03/2026

𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗶𝗻𝗴 𝗶𝗱𝗲𝗮𝘀: • In-app pop-up triggered by engagement or retention signals • Lifecycle email inviting users to give feedback • Slack or Discord group for power users • Automated invite when someone churns • Link in your email signature for users to book a call 4/8

hustlebadger.com

Build Continuous Product Discovery Habits - Hustle Badger

Playbook to derisk product development and determine what to build by speaking to customers | Includes tactics, sample questions & effective interviewer tips

Ed Biden @edbiden.bsky.social · 06/03/2026

1. 𝗥𝗲𝗰𝗿𝘂𝗶𝘁 → find users to speak to 2. 𝗦𝗰𝗿𝗲𝗲𝗻 → select who to speak to 3. 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 → find time to speak to them 4. 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 → ask insightful questions 5. 𝗔𝗻𝗮𝗹𝘆𝘀𝗲 → interpret and share the answers Steps 1-3 are the bottleneck. Automate them and the rest flows. 3/8

hustlebadger.com

Build Continuous Product Discovery Habits - Hustle Badger

Playbook to derisk product development and determine what to build by speaking to customers | Includes tactics, sample questions & effective interviewer tips

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Ed Biden @edbiden.bsky.social · 06/03/2026

That's a LOT of overhead for a 30-minute call. So discovery becomes a project. Something you spin up when you need answers. Then it stops. The fix isn't discipline. It's systems. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝘁𝗵𝗲 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀, 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗵𝗮𝗯𝗶𝘁. 5 things need to happen continuously: 2/8

hustlebadger.com

Build Continuous Product Discovery Habits - Hustle Badger

Playbook to derisk product development and determine what to build by speaking to customers | Includes tactics, sample questions & effective interviewer tips

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Ed Biden @edbiden.bsky.social · 06/03/2026

You don't have a discovery problem. You have a logistics problem. Most product teams know they should speak to users regularly. Few actually do it. Not because they don't care. Because every conversation requires recruiting, screening, scheduling, prepping, and analysing. 1/8

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Ed Biden @edbiden.bsky.social · 04/03/2026

• Assess opportunities in a way that connects product decisions directly to revenue, deal flow, and growth timing No theory that falls apart in front of a board or enterprise customer. Just clear thinking about value creation, value capture, and the decisions that link the two. #product 4/4

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Ed Biden @edbiden.bsky.social · 04/03/2026

• Set realistic ROI expectations for product and engineering spend • Use portfolio thinking to decide where not to invest • Create alignment between product, commercial teams, and leadership 3/4

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