Eben Novy-Williams @ebennovywilliams.bsky.social · 6hIt's 🔎 time again. Here are Sportico's valuations for the 154 team's in the big five men's sports. NFL average 🏈 $9.34 billion NBA average 🏀 $6.64 billion MLB average ⚾️ $3.17 billion NHL average 🏒 $2.43 billion MLS average ⚽️ $767 million 001
Eben Novy-Williams @ebennovywilliams.bsky.social · 02/10/2026Basically every major U.S. league is seeking more parity. Has the NBA gone too far? club.sportico.com/p/nba-second...club.sportico.comThe NBA Should Waive the Second Apron For The KnicksThe past three NBA champions have broken up their winning core due to the league's salary rules. It's time for a change. 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 25/09/2026.@levakabas.bsky.social breaks this all down in today's Club Sportico as only he can. "In a randomly selected group of 32 males from that generation, there’s about a 1 in 140,000 chance that at least two would be named Sean Patrick." club.sportico.com/p/nfl-coach-...club.sportico.comThe NFL’s Todd Robert Bowl Was Just the BeginningLast week, two men named Todd Robert coached against each other in an NFL game. This week, Sean Patricks will do the same. More “bowl” games are on the horizon. 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 25/09/2026You won't believe the name overlaps among NFL head coaches 🤯 In Week 1, Mike Vrabel coached against Mike Macdonald. Then both coached against other Mikes in Week 2. Two NFL coaches named Todd Robert faced off last week. This week, it's two Sean Patricks 👇 111
Eben Novy-Williams @ebennovywilliams.bsky.social · 24/09/2026The Cowboys' $2 billion development around The Star is the envy of many sports teams. Now the world's most valuable sports franchise is getting ready to develop the land around its stadium. More on the Cowboys' plans for AT&T Stadium at @sportico.bsky.social 👇 www.sportico.com/business/rea...sportico.comCowboys Eye Star-Like Development Around AT&T StadiumThe Dallas Cowboys are considering a mixed-use development around AT&T Stadium, similar to what the team notably did around its practice facility. 011
Reposted by Eben Novy-WilliamsJustin Birnbaum @justbirny.bsky.social · 23/09/2026Multiple federal agencies are looking into Mark Walter's dense web of overlapping insurance interests. Earlier this year, he used the PWHL's intellectual property as backing for a loan. My story, with @ebennovywilliams.bsky.social, at @sportico.bsky.social: www.sportico.com/business/fin...sportico.comMark Walter Used PWHL Trademarks as Collateral for BlackRock LoanMultiple federal agencies are looking into the embattled billionaire’s dense web of overlapping insurance interests. Earlier this year, he used the women’s hockey league’s intellectual property as bac... 033
Eben Novy-Williams @ebennovywilliams.bsky.social · 22/09/2026Today in Club Sportico, we're talking about: - The most unintentionally ironic quote in modern college sports 🏈 - UNC sports tapping a "quasi-endowment" 🎓 - Robot scouts 🤖 - Yankees ownership ⚾️ More! 👇 t.co/LQDWak3qQPt.cohttps://club.sportico.com/p/arkansas-athletic-department-budget-review-yurachek 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 19/09/2026SCOOP: The Steinbrenners are selling a small piece of their Yankees equity (more than 4% of the team's parent) as part of the $2.6 billion Apollo deal... More from Kurt and Scott @sportico.bsky.social 👇 www.sportico.com/business/tea...sportico.comSteinbrenner Family Selling 4% Yankees Stake in Apollo DealThe Steinbrenner family is selling a small part, more than 4%, of its ownership in the New York Yankees as part of the already-announced Apollo deal. 022
Reposted by Eben Novy-WilliamsJustin Birnbaum @justbirny.bsky.social · 18/09/2026Scoop from me and @ebennovywilliams.bsky.social! MLS is implementing some significant changes over the next 12 months. Among those still under consideration is a potential presenting sponsorship like those seen in many European leagues. At @sportico.bsky.social: www.sportico.com/business/spo...sportico.comMLS Shops Lucrative Presenting Sponsorship as It Preps ‘MLS 3.0’Major League Soccer is implementing some significant changes over the next 12 months. Among those still under consideration is a potential presenting sponsorship like those seen in many European leagu... 1133
Eben Novy-Williams @ebennovywilliams.bsky.social · 18/09/2026The University of Tennessee will make $1.5M annually in ground rent, plus a small cut of gross revenue, from the new, $288M Neyland Stadium entertainment district. Is this the future of private equity in college sports? More in Club Sportico 👇 club.sportico.com/p/tennessee-...club.sportico.comThe Future of College Sports Financing May Lie on the Banks of the Tennessee RiverFor the past five years, private equity firms have sought a way into college sports. Tennessee and Arctos Partners may have found the model, for better or worse. 011
Reposted by Eben Novy-WilliamsJustin Birnbaum @justbirny.bsky.social · 11/09/2026SCOOP: The unnamed golfer with a 0.23% stake in LIV Golf at the time of its bankruptcy filing is none other than...Phil Mickelson. Story with @ebennovywilliams.bsky.social and @soshnick.bsky.social at @sportico.bsky.social: www.sportico.com/leagues/golf...sportico.comMickelson Is Unnamed Player-Shareholder in LIV Golf FilingIt has yet to be confirmed what will happen to the six-time major champion’s stake as the tour goes through the process of restructuring. 033
Reposted by Eben Novy-WilliamsEben Novy-Williams @ebennovywilliams.bsky.social · 04/09/2026How often do Stan Kroenke-owned teams play? We crunched the numbers. - If you add the Angels, his major teams will play on 311 different days this year - Some days have five teams in action! - Longest stretch is 34 straight days - Longest drought is four days Take a spin 👇 153
Eben Novy-Williams @ebennovywilliams.bsky.social · 04/09/2026More insights and data in today's Club Sportico newsletter 👇 club.sportico.com/p/stan-kroen...club.sportico.comThe Sun Never Sets on Stan Kroenke's Sports EmpireIncluding his Angels purchase, Stan Kroenke's eight professional teams are scheduled to play more than 500 times total this calendar year. We did the math. 011
Eben Novy-Williams @ebennovywilliams.bsky.social · 04/09/2026How often do Stan Kroenke-owned teams play? We crunched the numbers. - If you add the Angels, his major teams will play on 311 different days this year - Some days have five teams in action! - Longest stretch is 34 straight days - Longest drought is four days Take a spin 👇 153
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/09/2026More at @sportico.bsky.social 👇 www.sportico.com/business/tea...sportico.comNew Seahawks Investors Include Warriors LP Who Shoved Kyle LowryThe new Seahawks investment group includes Mark Stevens, the Golden State Warriors co-owner who was suspended and fined for shoving an opposing player 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/09/2026Remember the Warriors investor that shoved and cursed at Kyle Lowry during the 2019 NBA Finals? He's now a part owner of the Seahawks. 111
Eben Novy-Williams @ebennovywilliams.bsky.social · 24/08/2026It's Monday. We're talking about: - The WNBA culture war 🏀 - Mystery Squishy Dumplings 🥟 - Chelsea losses 📉 - U.S. Open crowds 🎾 - NFL scorebugs 🏈 - the Gen Z Social King 💇 club.sportico.com/p/wnba-disco...club.sportico.comThe WNBA’s Problems Are Coming For Other Sports NextPlus: Chelsea’s challenge and mystery squishy dumplings 022
Reposted by Eben Novy-WilliamsEben Novy-Williams @ebennovywilliams.bsky.social · 14/08/2026A few weeks ago, @benrothenberg.bsky.social outed Phuel Sports Science as the partner for the WTA's controversial new gender testing. We tried to find out more about the company. And we hit a lot of dead ends. More w/ Daniel Libit and Sara Germano 👇 www.sportico.com/leagues/tenn...sportico.comThe Elusive Provider Behind the WTA’s Sex TestingThe WTA's gender testing partner, Phuel Sports Science, is elusive about its leadership, its ownership and the controversial testing it is doing. 01612
Eben Novy-Williams @ebennovywilliams.bsky.social · 14/08/2026A few weeks ago, @benrothenberg.bsky.social outed Phuel Sports Science as the partner for the WTA's controversial new gender testing. We tried to find out more about the company. And we hit a lot of dead ends. More w/ Daniel Libit and Sara Germano 👇 www.sportico.com/leagues/tenn...sportico.comThe Elusive Provider Behind the WTA’s Sex TestingThe WTA's gender testing partner, Phuel Sports Science, is elusive about its leadership, its ownership and the controversial testing it is doing. 01612
Eben Novy-Williams @ebennovywilliams.bsky.social · 14/08/2026Read the full column here: club.sportico.com/p/kushner-la...club.sportico.comThe Lakers Are a Massive Bet on AI DisruptionJoshua Kushner is buying the Lakers because sports are relatively insulated from the economic havoc looming from the rest of his portfolio. That's not a hedge against AI, it's a doubling down. 011
Eben Novy-Williams @ebennovywilliams.bsky.social · 14/08/2026The $12.5 billion Lakers deal isn't a hedge against Joshua Kushner's AI portfolio. It's a doubling down. My latest Club Sportico column looks at Kushner's interest in sports, and why it's actually predicated on radical disruption caused by the rest of his portfolio. 113
Reposted by Eben Novy-WilliamsEben Novy-Williams @ebennovywilliams.bsky.social · 10/08/2026Monday morning Pick Six from Club Sportico: - Prediction markets & their trading arms 📉 - What happens when AI strips sponsors? 🚲 - Eala Effect: Lumpias in Toronto 🎾 - Clown of the Week 🤡 - New NHL economics 🏒 - An anti-profit NFL owner?? 💰 club.sportico.com/p/prediction...club.sportico.comPrediction Markets Are Betting Against YouPlus: An AI mishap, new NHL economics and a lumpia pop-up in Toronto. 012
Eben Novy-Williams @ebennovywilliams.bsky.social · 10/08/2026Monday morning Pick Six from Club Sportico: - Prediction markets & their trading arms 📉 - What happens when AI strips sponsors? 🚲 - Eala Effect: Lumpias in Toronto 🎾 - Clown of the Week 🤡 - New NHL economics 🏒 - An anti-profit NFL owner?? 💰 club.sportico.com/p/prediction...club.sportico.comPrediction Markets Are Betting Against YouPlus: An AI mishap, new NHL economics and a lumpia pop-up in Toronto. 012
Eben Novy-Williams @ebennovywilliams.bsky.social · 07/08/2026Read our opinions at the latest Club Sportico newsletter 👇 club.sportico.com/p/mlb-busine...club.sportico.comWho is to blame for baseball's problems?After the Dodgers' latest signing, MLB players, owners and fans all agree that the sport needs fixing. But no one can agree on who's at fault. Can we? 001
Eben Novy-Williams @ebennovywilliams.bsky.social · 07/08/2026Who is responsible for baseball's current problems? Four of us at @sportico.bsky.social created four different blame pies 👇 101
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/08/2026Larry Berg is 60. That's older than any other major U.S. commissioner was at the start of his or her tenure... Bettman (NHL) - 40 Garber (MLS) - 41 Goodell (NFL) - 47 Silver (NBA) - 51 Manfred (MLB) - 56 📈: @levakabas.bsky.social, @sportico.bsky.social 032
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/08/2026Berg will have to sell his equity in LAFC as part of his taking this job. There's likely no immediate timetable for that, and the team has a huge, ever-shifting cap table. Berg is one of three rotating "control" owners... 001
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/08/2026www.sportico.com/personalitie...sportico.comLarry Berg Tapped as Next MLS Commissioner to Replace GarberMLS has tapped Larry Berg to be its next commissioner. The LAFC co-owner will succeed Don Garber, whose contract is up next year. 010
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/08/2026SCOOP: Larry Berg will be the next MLS commissioner. More coming at @sportico.bsky.social via me and Scott Soshnick 👇 22314
Eben Novy-Williams @ebennovywilliams.bsky.social · 03/08/2026Monday's Club Sportico Pick 6 is in: 📺Free streaming in sports? 🏀WNBA proxy wars 🙍♀️Humanoid mascots! 🎾Alex Eala ⚖️NCAA legal confusion 🎽JJ Watt club.sportico.com/p/sports-str...club.sportico.comFree Streaming Is Taking Over TV—Except in SportsPlus: The WNBA's Endless Feedback Loop and College Sports' Latest Big Deal(s) 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 02/08/2026all the more reason to take money off the table! 100
Eben Novy-Williams @ebennovywilliams.bsky.social · 31/07/2026I wrote about how FIFA's one-nation, one-vote structure has defined its modern era of corruption. And why this proposed selloff is about more money for small nations, and more power for the sport's current leaders. club.sportico.com/p/fifa-priva...club.sportico.comFIFA’s $4B Selloff Is About Buying More PowerEngland and Spain hate Gianni Infantino's new investment plan. But FIFA doesn't need support from its largest, most prominent members. 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 31/07/2026This chart perfectly explains Gianni Infantino's gambit... - If he gets only the vote of nations that have never played a men's World Cup, it passes overwhelmingly - Put another way, all he needs is the vote of every country smaller than Kyrgyzstan 234
Eben Novy-Williams @ebennovywilliams.bsky.social · 28/07/2026FIFA was criticized most during the World Cup for 1) emphasizing profit over all else, and 2) its cozy relationship with the Trump Administration. Now the org appears to be doubling down on both in a plan to raise $4.2 billion � www.sportico.com/business/fin...sportico.comFIFA’s $4.2B Stake Sale Doubles Down on 2 Major CriticismsFIFA plans to sell investment into a $20 billion entity that houses its commercial rights, including ticket sales and sponsorship to World Cup. 021
Reposted by Eben Novy-WilliamsWalter Hickey @walthickey.bsky.social · 27/07/2026extremely good bit @levakabas.bsky.social club.sportico.com/p/a-face-a-f... 1244
Eben Novy-Williams @ebennovywilliams.bsky.social · 27/07/2026club.sportico.com/p/a-face-a-f...club.sportico.comA Face... A Fleet... A War... A Sports Movie?Christopher Nolan's The Odyssey is out, and we have data viz on the film that launched 1,000 memes. 010
Eben Novy-Williams @ebennovywilliams.bsky.social · 27/07/2026Like most sports leagues around this time, Club Sportico is taking its mid-summer break. Which means @levakabas.bsky.social took the reins for a Christopher Nolan takeover! The data viz you didn't know you needed this week 👇 120
Eben Novy-Williams @ebennovywilliams.bsky.social · 17/07/2026UPDATE: Now there are two. 49ers exec Paraag Marathe has removed his name from consideration for the new MLS commissioner role, Sportico has learned. That leaves LAFC owner Larry Berg and longtime media exec David Nathanson. More 👇 www.sportico.com/leagues/socc...sportico.com49ers Exec Marathe Removes Name From MLS Commissioner SearchSan Francisco 49ers exec Paraag Marathe removed his name from consideration in the search for a new MLS commissioner. He was one of three finalists. 085
Eben Novy-Williams @ebennovywilliams.bsky.social · 17/07/2026This World Cup had 104 games. Would anyone complain if it was 103 instead? club.sportico.com/p/world-cup-...club.sportico.comWorld Cup Third-Place Game Has Overstayed Its Welcome$2 million in prize money and 90 years of history isn't enough to justify FIFA's World Cup bronze medal match. 100
Eben Novy-Williams @ebennovywilliams.bsky.social · 17/07/2026SCOOP: The search for the next MLS commissioner is down to three finalists - LAFC co-owner Larry Berg - 49ers president (and Leeds chairman) Paraag Marathe - Longtime media exec David Nathanson More in @sportico.bsky.social with Kurt Badenhausen👇 www.sportico.com/personalitie...sportico.comMLS Taps 3 Commissioner Finalists: Berg, Marathe, NathansonLarry Berg, Paraag Marathe and David Nathanson all have direct soccer ownership ties, but also have distinct skill sets for the MLS commissioner role. 122
Eben Novy-Williams @ebennovywilliams.bsky.social · 15/07/2026Nationals prospect Ronny Cruz is the latest MLB hopeful to securitize his future for public investors. Daniel Libit and I wrote about Agentiq, its $1.2M deal with Cruz, and how it fits into the largely mysterious world of young athlete staking 👇 www.sportico.com/business/fin...sportico.comNationals Prospect Anchors Latest Push to Securitize Athlete PayNationals prospect Ronny Cruz is the first athlete to sign with Agentiq, a group offering fans an opportunity to share in athlete on-field earnings. 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 14/07/2026When Vinod Kohsla's Seahawks deal was announced, both he and the team told curious fans to go read his Wikipedia. One day prior, a number of edits were made to the page, including the removal of a sentence identifying him as a Democrat. That editor has only edited Vinod's page... 012
Eben Novy-Williams @ebennovywilliams.bsky.social · 14/07/2026Some next day thoughts on the $9.6B Seahawks sale: 💰 Modern sports deals syndicate *after* signing 👩 Gender barrier broken 🗣️ Vinod Khosla has said things no other NFL owner would say publicly 🖊️ Wiki edits 📈 Does the NFL actually care about price? & more 👇 www.sportico.com/business/tea...sportico.comKhoslas’ $9.6B Seahawks Deal Breaks New Ground for NFL: TakeawaysSeattle Seahawks buyers Vinod and Neeru Khosla are new types of NFL owners. Here are six takeaways from the most expensive team sale in NFL history. 010
Eben Novy-Williams @ebennovywilliams.bsky.social · 12/07/2026UPDATE: Khosla's wife, Neeru Khosla, will serve as the team's control owner, per an NFL memo. Their son, Neal Khosla, will also have a leadership role with the team. 030
Eben Novy-Williams @ebennovywilliams.bsky.social · 12/07/2026UPDATE: Khosla's wife, Neeru Khosla, will serve as the team's control owner, per an NFL memo. Their son, Neal Khosla, will also have a leadership role with the team. 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 12/07/2026😯 SB Nation is now part of our parent company haha 100
Eben Novy-Williams @ebennovywilliams.bsky.social · 11/07/2026- David Tepper (Steelers -> Panthers) - Josh Harris and David Blitzer (Steelers -> Commanders) - Vinod Khosla (49ers -> Seahawks) It's become common for billionaires interested in owning an NFL team to first buy LP stakes. 000
Eben Novy-Williams @ebennovywilliams.bsky.social · 11/07/2026BREAKING: $9.6 billion is the highest price ever paid for an NFL team. Close to the $10B Lakers transaction as well. 012