Fortune is talking about friction maxxxing. Reads like the Lauren Berlant these awful times deserve.
Why my $150 million startup thinks it can solve the $406 billion loneliness problem | Fortune share.google/gPDqFid6ssCa...
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Why my $150 million startup thinks it can solve the $406 billion loneliness problem | Fortune
A global loneliness epidemic is quietly spawning a new trillion-dollar economy, and "friction maxxing" is key to its success.