Sign in

Deidre Popovich

@drpop.bsky.social
249 followers 188 following 43 posts

(Dr./She/Her) Associate Professor of Marketing @ttu.edu. I study consumer psychology. Opinions expressed here are my own.

PostsRepliesMedia
Deidre Popovich @drpop.bsky.social · 27/08/2026
Our new paper on cross-border healthcare and cultural health capital is now published online and open access! We examine how Hispanic women in the U.S.–Mexico borderlands navigate healthcare across two national systems. journals.sagepub.com/doi/10.1177/... #ConsumerResearch #HealthcareMarketing
journals.sagepub.com
Navigating Cross-Border Healthcare under Structural Vulnerability: The Role of Cultural Health Capital - Kellilynn M. Frias, Deidre Popovich, Mikaela Trussell, 2026
This research examines how Hispanic women living in the US–Mexico borderlands coordinate household healthcare across two national service systems through the le...
000
Deidre Popovich @drpop.bsky.social · 01/07/2026
I was quoted in @cybernews.bsky.social on “dopamine sites” — fake shopping/delivery platforms where people can browse, order, and track items they never actually receive. Fascinating example of consumption as anticipation, fantasy, and self-control. cybernews.com/tech/dopamin...
cybernews.com
Shop till you drop: What are dopamine sites?
More users are using dopamine sites that offer a limitless shopping experience without paying.
000
Deidre Popovich @drpop.bsky.social · 10/04/2026
Don’t forget to ask your doctor: “Is there a cheaper option?” It could save you hundreds. More here: 👉 theconversation.com/health-care-... #Healthcare #HealthCosts #PatientAdvocacy #HealthPolicy #AffordableCare
theconversation.com
Health care sticker shock has become the norm, but talking to your doctor about costs can help you rein it in
Three questions can help patients get a better handle on drug and health care options. But many Americans still hold back from asking providers for information.
000
Deidre Popovich @drpop.bsky.social · 30/03/2026
I was quoted in this Skeptic article on consumer psychology, nostalgia, and why some very old products still sell. A neat look at mythmaking, familiarity, and brand appeal over time. www.skeptic.com/article/why-...
skeptic.com
Why That 140-Year-Old Hairbrush Still Sells: Consumer Psychology and Mythmaking
Why do we shell out hundreds for a 140-year-old hairbrush or wait all year for that “perfect” discount? This deep dive into consumer psychology reveals how legacy brands weaponize nostalgia, storytell...
000
Deidre Popovich @drpop.bsky.social · 12/03/2026
New research in the Journal of Marketing: When consumers navigate dual markets, the signals they use to judge quality can completely flip in meaning. The twist? The most confident consumers may be the most vulnerable to mistakes. doi.org/10.1177/0022... #Marketing #ConsumerResearch
doi.org
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
000
Deidre Popovich @drpop.bsky.social · 27/02/2026
Clickbait was bad. AI slop is worse. I am quoted in Tom’s Guide on why the low-effort AI content flood is a bigger trust problem than people may realize. www.tomsguide.com/ai/clickbait... #AI #MediaLiteracy #Marketing
tomsguide.com
Clickbait evolved into AI slop — here's why it's more dangerous
Once upon a time, someone had to personally type your scam
000
Deidre Popovich @drpop.bsky.social · 05/01/2026
New status symbol: “made by humans.” 😅 I was quoted in @cybernews.bsky.social on the growth of anti-AI marketing and why it may resonate with consumers. cybernews.com/ai-news/anti... #Marketing #AI #BrandTrust #ConsumerBehavior #GenAI
cybernews.com
“100% human” to become luxury label amid AI craze
Amid rising concerns about the impacts of AI and the proliferation of AI slop, companies are labeling their products as “100% human” to signal luxury and authenticity.
010
Deidre Popovich @drpop.bsky.social · 18/12/2025
I was quoted in The Food Institute on Instacart’s AI pricing and why it may trigger consumer backlash. In groceries, consumers expect stable, fair prices. When the same items fluctuate across trips, trust erodes fast, regardless of the tech behind it. 🔗 foodinstitute.com/focus/instac...
foodinstitute.com
Instacart AI Pricing Could Trigger Backlash - The Food Institute
Instacart’s AI driven pricing tests are drawing FTC scrutiny and risking a consumer trust meltdown as shoppers balk at higher costs.
010
Deidre Popovich @drpop.bsky.social · 29/10/2025
The penny might be on its way out 🪙 I shared my thoughts with Scripps News about what that means for consumers — from price perception to fairness at the register. Check it out: www.scrippsnews.com/us-news/the-... #ConsumerPsychology #BehavioralEconomics #Marketing
scrippsnews.com
The end is in sight for the penny as retailers find themselves short
We may be seeing the beginning of the end for the penny as local shortages are showing up in pockets of the country, but most Americans haven't felt it — yet.
020
Deidre Popovich @drpop.bsky.social · 22/10/2025
The end of the penny? 🪙 I spoke with The U.S. Sun about how losing that little coin could reshape how we think about prices, spending, and value. Check it out: www.the-sun.com/money/153144... #BehavioralEconomics #ConsumerPsychology #MarketingInsights
the-sun.com
Target & Walmart shoppers hit with long lines & fees as payment option vanishes
DESPITE the coin sitting at the heart of American culture for more than two centuries, the US Mint is quietly winding down penny production. Experts say it could mark the beginning of the end for A…
010
Deidre Popovich @drpop.bsky.social · 08/10/2025
4 years. 208 weeks. Countless workouts. 🚴‍♀️ Peloton keeps me strong on the outside and grounded on the inside. Grateful for every mile and every moment of calm. #Peloton #4YearStreak #StrongerEveryDay #MindBodyBalance
050
Deidre Popovich @drpop.bsky.social · 29/09/2025
🎃 Halloween candy is getting a major glow-up! I shared thoughts with The Food Institute on flavor mashups, better-for-you treats & playful packaging. Full article 👉 foodinstitute.com/focus/hallow... #Halloween2025 #FoodTrends #CandyMashups
foodinstitute.com
Halloween 2025: Consumers Crave Flavor Mashups, Value - The Food Institute
Halloween spending is rather strategic in 2025, with consumers craving novelty, better-for-you treats, and – above all else – value. Budget-conscious buying is especially reshaping the candy aisle.
020
Deidre Popovich @drpop.bsky.social · 09/08/2025
I hope we can move past this anti-science climate and remember that public health saves lives. The CDC is made up of people dedicated to protecting our communities. Violence is never the answer. www.nbcnews.com/news/us-news...
nbcnews.com
What we know about the Atlanta shooting near the CDC and Emory University
One DeKalb County officer was fatally shot when a man opened fire Friday afternoon. The suspect was also shot and died from his injuries, police said.
010
Deidre Popovich @drpop.bsky.social · 06/08/2025
We just published in @theconversation.com: Insurance warning signs in doctor’s offices may unintentionally silence patients. Even brief mentions of cost can suppress important conversations. Read our research → theconversation.com/insurance-wa... #healthcare #patients #behavioralscience #trust
theconversation.com
Insurance warning signs in doctors’ offices might discourage patients from speaking openly about their health
Those signs about surprise insurance charges are intended to keep patients informed – but new research points to a negative side effect.
120
Deidre Popovich @drpop.bsky.social · 26/07/2025
Okay, I have to admit I have been somewhat obsessed with Dubai chocolate lately. Not sure how I feel about the comparison to pumpkin spice... www.wsj.com/tech/dubai-c...
wsj.com
Is Dubai Chocolate the Next Pumpkin Spice?
Social media fueled a flavor mix of chocolate, pistachio and kataifi dough—and now big food companies are betting on its staying power.
000
Deidre Popovich @drpop.bsky.social · 24/06/2025
🛍️ Wish lists aren't just shopping tools—they're self-control in disguise. Honored to be featured in the Detroit Free Press discussing our research on how wish lists help curb impulse buying. Add to list ➡️ Pause ➡️ Rethink ➡️ Save 💸 #BehavioralScience #Consumers www.freep.com/story/money/...
freep.com
Social media influencers try to get us to buy more: Here's how to beat them at their game
How do you save money when everyone on social media from NFL star Travis Kelce to a hot New Jersey influencer is tempting you with an impulse buy.
000
Deidre Popovich @drpop.bsky.social · 18/06/2025
Caitlin Clark is lifting the entire WNBA — higher ticket sales, ratings, merch, and visibility. The hostility she faces reflects what many overachieving women endure: jealousy over impact. Success for one woman can be a win for all. Act like it. #WNBA #WomenSupportingWomen
131
Deidre Popovich @drpop.bsky.social · 20/05/2025
Just spoke with ABC 10 News about how some companies are using tariffs as part of their marketing strategy—framing import taxes as a rationale for price increases or a signal of national loyalty. Economic policy meets brand narrative. Watch: www.10news.com/politics/eco...
10news.com
Tariffs as a marketing strategy? Here's how companies are framing the import tax
Brands leverage tariff headlines in marketing to connect with consumers amid economic uncertainty and heightened urgency.
000
Deidre Popovich @drpop.bsky.social · 20/05/2025
Excited to share this new @ttu.edu feature on our research about the illusion of calorie fluency—how confidence in understanding calorie info can outpace actual knowledge. 🔗 www.ttu.edu/now/posts/20... #Nutrition #BehavioralScience #PublicHealth #AcademicResearch
ttu.edu
Trying to Eat Healthier? Don’t Just Consider the Calories | May 2025 | Texas Tech Now | TTULike Texas Tech University on FacebookFollow Texas Tech University on X (twitter)Subscribe to Texas Tech Univ...
000
Deidre Popovich @drpop.bsky.social · 14/05/2025
Excited to share our latest publication in the Journal of Business Research! doi.org/10.1016/j.jb... This paper introduces the concept of pain exchange consumption—a new framework for understanding how consumers trade one form of pain to avoid another. #ConsumerPsychology
doi.org
Redirecting
000
Deidre Popovich @drpop.bsky.social · 13/05/2025
Quoted in this piece: "As Prices Rise, Repair and Resale Could Become Economic Lifelines." I talked about how inflation is reshaping how people spend—and how repair and resale are becoming not just budget solutions, but behavioral shifts. 💸🛠️♻️ dismalscience.journalism.cuny.edu/2025/05/10/a...
dismalscience.journalism.cuny.edu
As Prices Rise, Repair and Resale Could Become Economic Lifelines | Dismal Science
000
Reposted by Deidre Popovich
The Conversation U.S. @us.theconversation.com · 13/05/2025
Calorie counts on menus may confuse consumers rather than help them make healthier choices. A marketing professor found that in studies that diners rated unhealthy foods as less unhealthy and healthy foods as less healthy when shown calorie information. buff.ly/6NjlHvP @drpop.bsky.social @ttu.edu
buff.ly
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
171
Deidre Popovich @drpop.bsky.social · 12/05/2025
New piece in The Conversation: People often trust their gut when reading calorie labels—but that confidence can mislead them. We explore the "illusion of calorie fluency" and what it means for informed eating. Read more 👉 theconversation.com/calorie-coun... #BehavioralScience #Nutrition #FoodPolicy
theconversation.com
Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows
Knowing how many calories a food contains has become a familiar part of eating. But it may muddy rather than clarify a person’s understanding of how healthy that food is.
112
Deidre Popovich @drpop.bsky.social · 03/05/2025
When I was 3, Sesame Street taught me to read. Decades later, I became a business professor—and my voice has aired on NPR. PBS & NPR shape lives. Mine included. 📺 Donate. 📞 Call your reps. 🎓 #SavePublicMedia #ISupportPBS #NPR
032
Deidre Popovich @drpop.bsky.social · 01/05/2025
🚨 Just published in the Journal of Retailing! People are flooded with calorie info—on menus, labels, and more. But our new research shows that this leads to an illusion of understanding, not actual comprehension. Calorie familiarity masks confusion. Visibility ≠ clarity. doi.org/10.1016/j.jr...
doi.org
Redirecting
010
Deidre Popovich @drpop.bsky.social · 15/04/2025
This week, the Texas Legislature is debating two bills that would triple funding for charter schools and would set aside $1 billion to create a private school voucher program. But do these things work? The experts say no. app.sosha.ai/s/1ypNrZq0
app.sosha.ai
How Vouchers & Charter Schools Hurt Public School Funding: A Q&A with Dr. David Knight & Dr. David DeMatthews
000
Reposted by Deidre Popovich
Andrea Junker @strandjunker.com · 14/04/2025
Seems like a good day to remind everyone that Auschwitz — a complex of over 40 concentration and extermination camps — was not located in Nazi Germany either.
11285223126
Deidre Popovich @drpop.bsky.social · 06/03/2025
I am briefly discussing Costco on the Marketplace podcast this morning. #Costco #earnings #socialresponsibility
podcasts.apple.com
When boycotts go your way
Podcast Episode · Marketplace Morning Report · 03/06/2025 · 8m
021
Deidre Popovich @drpop.bsky.social · 13/02/2025
So honored and grateful to have been awarded the Chancellor’s Council Distinguished Research Award at Texas Tech University. This is the highest faculty honor in the Texas Tech University System. #FacultyResearchAward #Gratitude #AcademicJourney #Research #ThankYou
010
Deidre Popovich @drpop.bsky.social · 30/12/2024
Finally my starting word was the word! 🤩🎉 Wordle 1,290 1/6 🟩🟩🟩🟩🟩
000
Reposted by Deidre Popovich
Adam Grant @adamgrant.bsky.social · 26/12/2024
I’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.” Public service announcement: An A is for excellence, not for effort. The true measure of learning is not the time and energy you put in. It’s the knowledge and skills you take out.
nytimes.com
Opinion | No, You Don’t Get an A for Effort
High marks reward excellence, not grit.
2727242
Deidre Popovich @drpop.bsky.social · 15/12/2024
Davis College @texastechuniv.bsky.social is currently conducting a brief research study about pets. Please participate if you have a cat or dog! 🐶🐱
bit.ly/pet-human-bond
010
Reposted by Deidre Popovich
John Holbein @johnholbein1.bsky.social · 07/12/2024
846185
Deidre Popovich @drpop.bsky.social · 21/11/2024
Why does online shopping sometimes make us feel like crap? Lots of reasons, including an abundance of choices, societal pressures exacerbated by social media, and complex user experiences. Check out my insights in this interesting Self Magazine article. #consumers #onlineshopping #overwhelm
self.com
Why Does Online Shopping Make Me Feel Like Absolute Crap?
We’ve all had that icky, anxious feeling after spending hours trying to find the perfect item.
031
Deidre Popovich @drpop.bsky.social · 20/11/2024
What does the new Starbucks CEO need to do to be successful? I think the company needs to get back to providing an exceptional experience to their customers, as I mention in this article. What do you think? www.msn.com/en-us/money/...
msn.com
MSN
000
Deidre Popovich @drpop.bsky.social · 18/11/2024
I'm quoted in this @boredpanda.com.web.brid.gy article along with two other experts on the topic of consumer deception. Consumers may lie for many reasons, including financial gain. #consumers #fraud #deception #scam www.boredpanda.com/crazy-couple...
boredpanda.com
Entitled Couple’s Plan To Scam Catering Company Goes Horribly Wrong
Luckily, this worker had a sharp eye when an entitled couple tried deceiving them to score free catering from their business.
011
Deidre Popovich @drpop.bsky.social · 08/11/2024
Great article. The question is not Democratic “messaging,” rather it’s how do we combat disinformation?
000
Deidre Popovich @drpop.bsky.social · 15/10/2024
I'm quoted in this USA Today article about the Pumpkin Spice Tax. Did you know that people tend to pay more for pumpkin spice products due to their limited availability? www.usatoday.com/story/money/...
usatoday.com
The Pumpkin Spice Tax: To savor the flavor of fall, you will have to pay
It's time to load up on pumpkin spice lattes, pumpkin ale and pumpkin spice trail mix. But be prepared to pay.
000
Deidre Popovich @drpop.bsky.social · 05/08/2024
It was such a pleasure to speak with Retail Dive about how consumers consider price and quality in their discretionary spending. #consumers #price #quality #retail #expectations www.retaildive.com/news/win-ove...
retaildive.com
How to win over customers in inflationary times. Hint: It’s not just about price.
Quality and other considerations are in play as shoppers mull whether or not to spend their money on discretionary items.
000
Deidre Popovich @drpop.bsky.social · 11/07/2024
I have a 🚨 New Publication 🚨 explaining how to deal with missing data. This one is great for any graduate research methods class or survey research class. It offers practical guidance for dealing with missing data. doi.org/10.1080/1069...
doi.org
How To Treat Missing Data In Survey Research
Missing data is a pervasive problem in many research contexts, including survey research. Resulting analyses are dependent on data quality and which methods are used to deal with missing values. In...
010
Deidre Popovich @drpop.bsky.social · 29/03/2024
The Academic Minute podcast has a new episode featuring our wine nutrition labeling research. #podcast #wine #nutrition #consumers #health
academicminute.org
Deidre Popovich, Texas Tech University - Wine Nutrition Labels May Surprise Consumers - The Academic Minute
Nutrition labels could be coming to a wine store near you. Deidre Popovich, associate professor of marketing at Texas Tech University, says customers might not like what they see. Deidre Popovich is a...
000
Deidre Popovich @drpop.bsky.social · 01/03/2024
I provided some insights into why "drip pricing" (fees added on later in the buying process) works in this Food Institute article. #consumers #pricing #fees
foodinstitute.com
'Drip Pricing' Has the Attention of Regulators, Consumers as Inflation Lingers - The Food Institute
Regulators have begun paying close attention to “drip pricing” – when seemingly great deals include hidden fees.
021
Deidre Popovich @drpop.bsky.social · 08/02/2024
I was a guest on a video podcast today - Conversations with Dr. David Dobson - discussing the topic of healthcare marketing and some of the research we are doing at our lab. #healthcare #marketing #consumers #health youtu.be/MaIm1Gk-Trw?...
youtu.be
Healthcare Marketing with Dr. Deidre Popovich
Dr. Deidre Popovich discusses her research in healthcare marketing. Dr. Popovich is an Associate Professor of Marketing in the Rawls College of Business at Texas Tech University. Deidre earned a PhD in Marketing from Emory University and an MBA from Vanderbilt University. Her research focuses on consumer psychology, including how decision contexts and information cues can influence consumer decision-making and self-control. Her research has appeared in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Behavior Research Methods, among others. She is the co-director of Healthcare Lab (hcarelab.org), a research group focused on understanding consumer decision-making in healthcare. Her previous industry experience includes working as a marketing research manager for a national nonprofit organization and as a strategy consultant for a top-ten healthcare consulting firm. #conversations #healthcare #usa #consumer #psychology #healthcare #lab #researchgroup #consumer #decisionmaking #decisionmakingprocess #associateprofessor #marketing #strategy #marketingstrategy #businessschool #college #texas #phd #phdresearch #emory #university #research #researchscholar #researchpublication #healthcaremarketing #privatize #public #private #traditionalmarketing #uniqueservice #researchinterest #publichealth #researchapproach #consumerpsychology #consumers #highstakes #expensive #money #dollar #personaldecisions #interestingstudies #involved #challenges #healthcareindustry #industry #tensions #science #scienceandtechnology #religion #belief #serviceavailability #affordability #accessibility #accessibilitymatters #availability #personalsafety #decisionmakingstress #medicaltourism #medicaltourismmexico #canada #mexico #countries #qualityhealthcare #crossborder #bordertown #crossbordershopping #medicine #care #healthcarejourney #healthcaretreatment #treatment #treatments #treatmentplan #healthcareproviders #policymakers #government #polarization #healthcaredelivery #healthcareservices #transparentpricing #trust #belonging #healthcarebrands #brands #texastech #emoryuniversity #mba #vanderbiltuniversity #researchfocus #informationcues #cues #communication #messaging #framing #selfcontrol #journals #retailing #walmart #amazon #behavior #researchmethods #marketingresearch #manager #nonprofitorganization #nonprofitorganizations #strategyconsultant #consultingfirm #consultant #healthcaretips #us #unitedstates #unitedstatesofamerica
011
Deidre Popovich @drpop.bsky.social · 22/01/2024
The Conversation published a piece about our recent research on wine nutrition labels. #wine #nutrition #consumers #wineindustry #health theconversation.com/think-wine-i...
theconversation.com
Think wine is a virtue, not a vice? Nutrition label information surprised many US consumers
People may be surprised when they read a nutrition label on a bottle of wine. The industry should take note.
010
Deidre Popovich @drpop.bsky.social · 28/09/2023
I recently contributed to this interesting piece in @usatoday.com on delivery apps. www.usatoday.com/story/money/...
usatoday.com
Why are Americans spending so much on Amazon, DoorDash delivery long after COVID's peak?
Americans embraced delivery services during COVID's peak and never looked back. People are spending more than ever on Amazon, DoorDash and Instacart.
140