youtu.be
Healthcare Marketing with Dr. Deidre Popovich
Dr. Deidre Popovich discusses her research in healthcare marketing. Dr. Popovich is an Associate Professor of Marketing in the Rawls College of Business at Texas Tech University. Deidre earned a PhD in Marketing from Emory University and an MBA from Vanderbilt University. Her research focuses on consumer psychology, including how decision contexts and information cues can influence consumer decision-making and self-control. Her research has appeared in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Behavior Research Methods, among others. She is the co-director of Healthcare Lab (hcarelab.org), a research group focused on understanding consumer decision-making in healthcare. Her previous industry experience includes working as a marketing research manager for a national nonprofit organization and as a strategy consultant for a top-ten healthcare consulting firm. #conversations #healthcare #usa #consumer #psychology #healthcare #lab #researchgroup #consumer #decisionmaking #decisionmakingprocess #associateprofessor #marketing #strategy #marketingstrategy #businessschool #college #texas #phd #phdresearch #emory #university #research #researchscholar #researchpublication #healthcaremarketing #privatize #public #private #traditionalmarketing #uniqueservice #researchinterest #publichealth #researchapproach #consumerpsychology #consumers #highstakes #expensive #money #dollar #personaldecisions #interestingstudies #involved #challenges #healthcareindustry #industry #tensions #science #scienceandtechnology #religion #belief #serviceavailability #affordability #accessibility #accessibilitymatters #availability #personalsafety #decisionmakingstress #medicaltourism #medicaltourismmexico #canada #mexico #countries #qualityhealthcare #crossborder #bordertown #crossbordershopping #medicine #care #healthcarejourney #healthcaretreatment #treatment #treatments #treatmentplan #healthcareproviders #policymakers #government #polarization #healthcaredelivery #healthcareservices #transparentpricing #trust #belonging #healthcarebrands #brands #texastech #emoryuniversity #mba #vanderbiltuniversity #researchfocus #informationcues #cues #communication #messaging #framing #selfcontrol #journals #retailing #walmart #amazon #behavior #researchmethods #marketingresearch #manager #nonprofitorganization #nonprofitorganizations #strategyconsultant #consultingfirm #consultant #healthcaretips #us #unitedstates #unitedstatesofamerica