The new book, "Neuroeconomics: Core Topics and Current Directions" is out! Here is my chapter on consumer attention. 👀Thanks to @dvsmith.bsky.social @thepsychologist.bsky.social @dfareri.bsky.social for their excellent leadership as editors.
#science #attention #eyetracking #marketing
link.springer.com
Attention Dynamics: Antecedents to Consumer Choice
This chapter reviews four decades of research on consumer attention and decision-making, focusing on how visual information influences preferences, attitudes, and choice. It traces methodological adva...