Across Canada, people are partying earlier. Experts say this represents a shift in how wellness and community are being highlighted in a post-pandemic economy where real-life experiences are valued.

In Canada, it’s become increasingly harder to purchase the Labubu as the demand skyrockets. But how long will the craze take over Canadian consumers?

The viral blind box craze blends surprise, scarcity and social media to fuel a booming global business — and spark debate about the risks and rewards of mystery-box shopping.

Ready-to-drink options have boomed in popularity in recent years, and alongside that popularity, the market for higher alcohol percentage has also grown, according to industry experts. But with all th...

As a marketing expert, Markus Giesler was aghast after hearing Coldplay frontman Chris Martin blast Toronto's brand new Rogers Stadium onstage.

A series of AI-generated videos that show a white man complaining about how difficult it is to get a job in Canada have been taken down by TikTok, following inquiries made by the CBC News Visual Inves...

There is a good chance that you already know Sheila Colla: she is a brillian… Anna Penner needs your support for Support Sheila Colla Through Cancer Treatment

Call for Papers“Classes to Classifications: How new (and old) systems of ranking, scoring, segmentation and matching shape social groups and markets”Interim Conference of the Swiss Sociological Associ...

From cars to food to alcohol, here’s a guide to help you decide how to support Canada through your consumer choices

Cambridge Core - Organisation Studies - Market Studies

The AMA and Sheth Foundation are excited to announce the inaugural AMA-Sheth Foundation Early Career Consortium. Co-chaired by Professors Anders