iiinova — where your digital self keeps evolving

Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 08/10/2026

Meta teams up with Sierra Technologies on new standards for AI agent commerce Just Announced in by Meta, Sierra, and a coalition including Stripe, Shopify, and Walmart, the Personal Agent Protocol (PAP) is an open standard focused on identity, session governance, and trust

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 04/10/2026

"In Graphic Detail: Where brands stand when AI agents do the shopping" 📊 Microsoft Copilot cites retailers the most. The top 100 ecommerce sites made up 34% of its citations in July, more than 3x Google AI Mode and 8x ChatGPT Part of the reason is that Reddit blocks Copilot's crawlers.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 03/10/2026

Shopify buys shop.com domain now serves up a marketplace like buying experience for all its Shopify merchants and another way to use their Shop pay via BetaKit

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 02/10/2026

"ChatGPT can now virtually try on clothes for you" OpenAI is now launching virtual try-on and saved Favorites in ChatGPT worldwide. It comes after its instant checkout feature underperformed and had to be reworked. Google has offered it for more than a year. link in the comments:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 01/10/2026

A great couple of days in Nashville at Shoptalk with our amazing team on the Simon E. Chafetz, Allison Fox, Megan Goldenberg, and Joel Brown who did a great job corralling everything. Special thanks to Austin Leonard from Dollar General and LeRoy Nichols IV from Taco Bell who joined our Panel

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 27/09/2026

"Amazon blocks Meta's Muse AI agent from shopping" Amazon has cut off Meta's new Muse agent from buying on its site, citing security risks and a lack of transparency. Amazon's position is clear: agents are welcome only if they identify themselves and play by the platform's rules.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 26/09/2026

"Amazon Opens Seller Central to Rival Marketplaces" Amazon is now wants to be the control tower. By letting sellers run eBay, Shopify, TikTok etc from inside Seller Central for free, Amazon gives up a direct fee in exchange for owning the seller's daily workflow and the data that comes with it.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 22/09/2026

. @Shopify just partnered with Meta's Muse to let it shop and check out on customers' behalf across Shopify's merchant base, using Shop Pay.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 14/09/2026

"Amazon projects reduced reliance on USPS, UPS for delivery: report" Amazing: >>>Amazon projects the percentage of its U.S. packages delivered via the company’s own logistics network will reach over 86% next year buff.ly/u66vQrC

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 09/09/2026

Meta just Announced Muse AI Agent. Muse is a preview of what "agent-led checkout" actually looks like in production — browse, add to cart, pay via a tokenized one-time card number, all without a human touching the page. #ecommerce #agenticcommerce Look for article in Comments:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 08/09/2026

"Preparing your platform for agentic commerce: How to authenticate AI buying agents vs. synthetic bots" 🤖 AI bots made up 47.9% of commerce traffic on Akamai's global network in H2 2025, while Adobe Analytics clocked AI-driven traffic to US retail sites up 4,700% YOY See comments for article:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 02/09/2026

Anthropic just rolled out blueprints for retailers, travel companies, and ticketing platforms to build AI shopping and merchant agents on Claude — timed squarely for the holiday rush. Early results are notable: one partner saw cart size jump 30-35%, a check out the claude for commerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 01/09/2026

Very interesting overview discussion on the Agentic Commerce and the Payment protocols and stacks that are evolving around "A2A, AP2, & x402 " check this article: Agentic Commerce in 2026: How AI Agents Buy, Sell, and Pay Autonomously #AgenticCommerce #ecommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 28/08/2026

"Google adds Amazon to its YouTube Shopping Affiliate Program" 🤝 Amazon is now officially part of the YouTube Shopping Affiliate Program, opening a major new revenue channel for creators 🛒 Eligible US creators can tag Amazon products directly in Shorts, long-form videos buff.ly/IsOfacn

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 27/08/2026

New Agentic Commerce Research just came out from Ryder. Great break out of top specific use cases for Agentic Commerce like summarizing reviews of products also high usage of virtual try ons : #AgenticCommerce #retail

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 26/08/2026

New integrated e-commerce check out experience found in OpenAI ChatGPT. First, an Offer Card inside of ChatGPT then when you select a provider connects to the brand's checkout. Using a plug in like model to finish the purchase. Great find by Retailgentic #AgenticCommerce #ecommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 23/08/2026

The latest e-commerce stats came out for the U.S. Census Bureau US 2026 Q2 sales. E-commerce continues to accelerate grown at 12.2% almost 2X the growth of retail and also twice the growth of last year. #ecommerce #retail

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 20/08/2026

Amazon is expanding it Drone services: Amazon currently operates drones in 11 metro areas, including Phoenix, Detroit, Houston, Dallas and San Antonio. It Plans to expand to nearly 500 cities by the end of the year. #Drones #ecommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 19/08/2026

Great real data on how prepared Retailers are for Ai / Agentic commerce from ReFibuy. It has breakout by retail categories "AI1000: Top 1000 Retailers Ranked by AI Shopping Readiness" below you can see the top of the list of companies are relatively smaller and moving faster:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 18/08/2026

"Whatnot hits $20B valuation as live-auction commerce goes mainstream retail" 💰 Whatnot closed a $545M funding round on August 7 pushing its valuation to $20B 🛒 The platform runs live-video auctions where sellers broadcast in real time & buyers bid & closing in as little as 5 seconds buff.ly/oU7Jeah

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 12/08/2026

Great new report from @DHL on #ecommerce trends One interesting chart is around where AI is actually used in both B2C and B2B ecommerce: (link to source in comments)

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 11/08/2026

AI has become the most trusted shopping advisor, yet it's slowing down the decision — not speeding it up. Trust and velocity are moving in opposite directions. Interesting article: "AI lengthens purchase decisions for 42% of US shoppers" buff.ly/QeOiOfX

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 23/07/2026

"Costco Launches Official Store on JD.com with Fast Delivery Nationwide in China" 🤝 JD.com becomes Costco's sole official e-commerce platform partner in China, combining Costco's product selection with JD.com's nationwide supply chain buff.ly/Q0iAhVM

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 23/07/2026

"Amazon Business Reaches $60 Billion" 💰 Amazon Business hit $60B in annualized gross sales, up from $35B in 2023 and $25B in 2021 📊 That's roughly 7% of the $830B Amazon and its sellers sold last year, with growth compounding at ~18% annually since 2021 buff.ly/TPzDlb8

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 22/07/2026

Sat down recently with Abbas Haleem Senior Editor of Digital Commerce 360 to discuss "How B2B ecommerce companies can prepare for agentic AI discovery" We covered key areas for B2B Commerce and Agentic AI check out the article Article link in the comments

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 21/07/2026

"70% Of Top Retailers Are Invisible To Agentic Commerce Here's Why" 🤖 An audit of 141 top product pages from 29 retailers found 70% are missing all three critical UCP schema fields Google's agents require to sell products 📊 Only 18% carry priceValidUntil, just 13% have shipping info buff.ly/a4DPYiF

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 20/07/2026

"B2B e-commerce is outpacing B2C. Here's what procurement and ops teams need to know" 📊 Global B2B e-commerce now outpaces B2C by more than 3x 🔗 2 models dominate: branded direct portals (GE Electrical Solutions, Boeing) and horizontal marketplaces like Amazon Business and Alibaba buff.ly/qWbViRM

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 19/07/2026

"Why e-commerce pitches are creeping into TV news" 🛒 Shopping segments on NBC's "Today," ABC's "GMA" and "CBS Mornings" have grown fast, with QR codes driving viewers straight to e-commerce checkout pages 💰 Networks typically get 20% or more of revenue generated buff.ly/vcCwxl6

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 18/07/2026

"Amazon's AI Doesn't Read the Rankings" 🤖 A new study of Alexa for Shopping found 63.9% of its product picks fell outside the organic top-10 for the matched search term 📊 40.9% of the AI's recommendations never appeared on the visible search results page at all buff.ly/CpYkNyP

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 17/07/2026

New Great Podcast 🎙 Episode Alert! ... ➡️ My colleagues Bobby Stephens and Apurva Pangam (AP) are on the retailgentic podcast with scot wingo bringing an exclusive first look at: ➡️ Deloitte Digital's 2026 B2C Commerce Research report called: “Bridging the divide” Links to the podcast in comments

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 16/07/2026

Very excited to share our new @DeloitteDigital B2C commerce research: "Bridging the commerce divide" 📊 We surveyed 550 B2C company leaders and 1,000 consumers Lots of details in the Research link the research; buff.ly/n9kvR02 #ecommerce #agenticcommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 16/07/2026

Great new Research from scotwingo & ReFiBuyAI : "AI Commerce Rankings: AI Readiness of the Top 1000" 📈 87.1% of the Top 1000 already receive measurable AI traffic, totaling nearly 109 million visits 🤖 Average readiness score across all 1,000 retailers is just 42, with a median of 44 buff.ly/WT8j3jn

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