iiinova — where your digital self keeps evolving

Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 08/10/2026

Meta teams up with Sierra Technologies on new standards for AI agent commerce Just Announced in by Meta, Sierra, and a coalition including Stripe, Shopify, and Walmart, the Personal Agent Protocol (PAP) is an open standard focused on identity, session governance, and trust

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 04/10/2026

"In Graphic Detail: Where brands stand when AI agents do the shopping" 📊 Microsoft Copilot cites retailers the most. The top 100 ecommerce sites made up 34% of its citations in July, more than 3x Google AI Mode and 8x ChatGPT Part of the reason is that Reddit blocks Copilot's crawlers.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 03/10/2026

Shopify buys shop.com domain now serves up a marketplace like buying experience for all its Shopify merchants and another way to use their Shop pay via BetaKit

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 02/10/2026

"ChatGPT can now virtually try on clothes for you" OpenAI is now launching virtual try-on and saved Favorites in ChatGPT worldwide. It comes after its instant checkout feature underperformed and had to be reworked. Google has offered it for more than a year. link in the comments:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 01/10/2026

A great couple of days in Nashville at Shoptalk with our amazing team on the Simon E. Chafetz, Allison Fox, Megan Goldenberg, and Joel Brown who did a great job corralling everything. Special thanks to Austin Leonard from Dollar General and LeRoy Nichols IV from Taco Bell who joined our Panel

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 27/09/2026

"Amazon blocks Meta's Muse AI agent from shopping" Amazon has cut off Meta's new Muse agent from buying on its site, citing security risks and a lack of transparency. Amazon's position is clear: agents are welcome only if they identify themselves and play by the platform's rules.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 26/09/2026

"Amazon Opens Seller Central to Rival Marketplaces" Amazon is now wants to be the control tower. By letting sellers run eBay, Shopify, TikTok etc from inside Seller Central for free, Amazon gives up a direct fee in exchange for owning the seller's daily workflow and the data that comes with it.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 22/09/2026

. @Shopify just partnered with Meta's Muse to let it shop and check out on customers' behalf across Shopify's merchant base, using Shop Pay.

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 14/09/2026

"Amazon projects reduced reliance on USPS, UPS for delivery: report" Amazing: >>>Amazon projects the percentage of its U.S. packages delivered via the company’s own logistics network will reach over 86% next year buff.ly/u66vQrC

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 09/09/2026

Meta just Announced Muse AI Agent. Muse is a preview of what "agent-led checkout" actually looks like in production — browse, add to cart, pay via a tokenized one-time card number, all without a human touching the page. #ecommerce #agenticcommerce Look for article in Comments:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 08/09/2026

"Preparing your platform for agentic commerce: How to authenticate AI buying agents vs. synthetic bots" 🤖 AI bots made up 47.9% of commerce traffic on Akamai's global network in H2 2025, while Adobe Analytics clocked AI-driven traffic to US retail sites up 4,700% YOY See comments for article:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 02/09/2026

Anthropic just rolled out blueprints for retailers, travel companies, and ticketing platforms to build AI shopping and merchant agents on Claude — timed squarely for the holiday rush. Early results are notable: one partner saw cart size jump 30-35%, a check out the claude for commerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 01/09/2026

Very interesting overview discussion on the Agentic Commerce and the Payment protocols and stacks that are evolving around "A2A, AP2, & x402 " check this article: Agentic Commerce in 2026: How AI Agents Buy, Sell, and Pay Autonomously #AgenticCommerce #ecommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 28/08/2026

"Google adds Amazon to its YouTube Shopping Affiliate Program" 🤝 Amazon is now officially part of the YouTube Shopping Affiliate Program, opening a major new revenue channel for creators 🛒 Eligible US creators can tag Amazon products directly in Shorts, long-form videos buff.ly/IsOfacn

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 27/08/2026

New Agentic Commerce Research just came out from Ryder. Great break out of top specific use cases for Agentic Commerce like summarizing reviews of products also high usage of virtual try ons : #AgenticCommerce #retail

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 26/08/2026

New integrated e-commerce check out experience found in OpenAI ChatGPT. First, an Offer Card inside of ChatGPT then when you select a provider connects to the brand's checkout. Using a plug in like model to finish the purchase. Great find by Retailgentic #AgenticCommerce #ecommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 23/08/2026

The latest e-commerce stats came out for the U.S. Census Bureau US 2026 Q2 sales. E-commerce continues to accelerate grown at 12.2% almost 2X the growth of retail and also twice the growth of last year. #ecommerce #retail

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 20/08/2026

Amazon is expanding it Drone services: Amazon currently operates drones in 11 metro areas, including Phoenix, Detroit, Houston, Dallas and San Antonio. It Plans to expand to nearly 500 cities by the end of the year. #Drones #ecommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 19/08/2026

Great real data on how prepared Retailers are for Ai / Agentic commerce from ReFibuy. It has breakout by retail categories "AI1000: Top 1000 Retailers Ranked by AI Shopping Readiness" below you can see the top of the list of companies are relatively smaller and moving faster:

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 18/08/2026

"Whatnot hits $20B valuation as live-auction commerce goes mainstream retail" 💰 Whatnot closed a $545M funding round on August 7 pushing its valuation to $20B 🛒 The platform runs live-video auctions where sellers broadcast in real time & buyers bid & closing in as little as 5 seconds buff.ly/oU7Jeah

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 12/08/2026

Great new report from @DHL on #ecommerce trends One interesting chart is around where AI is actually used in both B2C and B2B ecommerce: (link to source in comments)

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 11/08/2026

AI has become the most trusted shopping advisor, yet it's slowing down the decision — not speeding it up. Trust and velocity are moving in opposite directions. Interesting article: "AI lengthens purchase decisions for 42% of US shoppers" buff.ly/QeOiOfX

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 23/07/2026

"Costco Launches Official Store on JD.com with Fast Delivery Nationwide in China" 🤝 JD.com becomes Costco's sole official e-commerce platform partner in China, combining Costco's product selection with JD.com's nationwide supply chain buff.ly/Q0iAhVM

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 23/07/2026

"Amazon Business Reaches $60 Billion" 💰 Amazon Business hit $60B in annualized gross sales, up from $35B in 2023 and $25B in 2021 📊 That's roughly 7% of the $830B Amazon and its sellers sold last year, with growth compounding at ~18% annually since 2021 buff.ly/TPzDlb8

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 22/07/2026

Sat down recently with Abbas Haleem Senior Editor of Digital Commerce 360 to discuss "How B2B ecommerce companies can prepare for agentic AI discovery" We covered key areas for B2B Commerce and Agentic AI check out the article Article link in the comments

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 21/07/2026

"70% Of Top Retailers Are Invisible To Agentic Commerce Here's Why" 🤖 An audit of 141 top product pages from 29 retailers found 70% are missing all three critical UCP schema fields Google's agents require to sell products 📊 Only 18% carry priceValidUntil, just 13% have shipping info buff.ly/a4DPYiF

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 20/07/2026

"B2B e-commerce is outpacing B2C. Here's what procurement and ops teams need to know" 📊 Global B2B e-commerce now outpaces B2C by more than 3x 🔗 2 models dominate: branded direct portals (GE Electrical Solutions, Boeing) and horizontal marketplaces like Amazon Business and Alibaba buff.ly/qWbViRM

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 19/07/2026

"Why e-commerce pitches are creeping into TV news" 🛒 Shopping segments on NBC's "Today," ABC's "GMA" and "CBS Mornings" have grown fast, with QR codes driving viewers straight to e-commerce checkout pages 💰 Networks typically get 20% or more of revenue generated buff.ly/vcCwxl6

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 18/07/2026

"Amazon's AI Doesn't Read the Rankings" 🤖 A new study of Alexa for Shopping found 63.9% of its product picks fell outside the organic top-10 for the matched search term 📊 40.9% of the AI's recommendations never appeared on the visible search results page at all buff.ly/CpYkNyP

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 17/07/2026

New Great Podcast 🎙 Episode Alert! ... ➡️ My colleagues Bobby Stephens and Apurva Pangam (AP) are on the retailgentic podcast with scot wingo bringing an exclusive first look at: ➡️ Deloitte Digital's 2026 B2C Commerce Research report called: “Bridging the divide” Links to the podcast in comments

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 16/07/2026

Very excited to share our new @DeloitteDigital B2C commerce research: "Bridging the commerce divide" 📊 We surveyed 550 B2C company leaders and 1,000 consumers Lots of details in the Research link the research; buff.ly/n9kvR02 #ecommerce #agenticcommerce

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 16/07/2026

Great new Research from scotwingo & ReFiBuyAI : "AI Commerce Rankings: AI Readiness of the Top 1000" 📈 87.1% of the Top 1000 already receive measurable AI traffic, totaling nearly 109 million visits 🤖 Average readiness score across all 1,000 retailers is just 42, with a median of 44 buff.ly/WT8j3jn

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 14/07/2026

"Amazon Prime stretches its lead over Walmart+" 📊 Amazon Prime membership dropped to 54% of US adults in June 2025, then rebounded to 64% by May 2026 — still the most widely held retail membership by a wide margin 💰 Walmart+ members spend roughly 4x more than nonmembers buff.ly/FMvR8t2

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 12/07/2026

Check out great research from my colleagues: "2025 Deloitte Back-to-School Survey" 🛒 Parents expect to spend $570 per child on back-to-school shopping this year, flat versus last year, with $30.9 billion in total potential sales up for grabs buff.ly/pCBIQ18

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 10/07/2026

"Prime Day 2026 results: Apparel overtakes home & garden — and Europe outgrows the U.S." 🛒 Clothing, shoes & accessories overtook home & garden as the top selling category on Amazon globally, in the U.S., and at Target, while Europe kept home & garden on top buff.ly/PHk5ffr

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 10/07/2026

"Fleek raises $25M from eBay and Vinted's early backer to rebuild secondhand fashion's supply chain" ♻️ Fleek raised $25M in Series B funding led by Burda Principal Investments, an early Vinted investor, bringing total funding to $45M, up from $20.4M in 2024 buff.ly/hkPwlZi

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 09/07/2026

"China Won Amazon's Top 10,000, America Kept Its Top 100" 📊 Chinese sellers gained 1,342 positions in Amazon's top 10,000 since July 2020, rising from 42.5% to 55.9% of the cohort, while U.S. sellers fell from 53.7% to 40.5% buff.ly/A3jk99M

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 08/07/2026

"Here's what Meta brought to Cannes Lions on the shopping front" 🛒 Meta rolled out Live Video Ads at Cannes Lions, letting merchants promote live videos on Instagram 🤝 Meta is partnering with live commerce platforms TalkShopLive and Firework to turn livestreams into shoppable ads buff.ly/v7mYXB1

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 06/07/2026

"Restaurants can now accept orders placed directly from ChatGPT and Claude thanks to Square's new, low-fee, no setup integration" 🤖 Square launched a ChatGPT app and Claude plugin letting consumers discover restaurants and place orders directly inside those chat interfaces buff.ly/Y1zyldB

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 06/07/2026

"Shoppers increase average order values in most categories" 📊 Health and beauty was the lone decliner, with average order value dropping 7.8% YoY to $62.26 in March 2026 📈 8 other categories posted AOV gains during the same period, showing the pullback is isolated to health & beauty buff.ly/KmtFZ48

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 05/07/2026

B2B Commerce continues its growth: "MSC Industrial Supply ecommerce grows as Q3 sales exceed $1 billion" 📊 Net sales hit $1,047.1M in fiscal Q3, up 7.8% year over year, exceeding the high end of MSC's own outlook 💰 Net income jumped 41.4% to $80.4M, with diluted EPS climbing to $1.44 buff.ly/CWuEtZp

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 04/07/2026

"Inside India newsletter: Amazon, Walmart-owned Flipkart get ready to shake up India's delivery-in-minutes sector" 🛒 Amazon and Walmart-owned Flipkart are racing into India's quick commerce space, aiming to stay relevant as instant delivery could become the dominant e-commerce mode buff.ly/Ey7n55p

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 03/07/2026

"Visa takes agentic commerce live with European banks and merchants" 🤖 Visa has completed live AI agent-powered payment transactions across Europe, moving from controlled demos to real-world purchases 🏦 More than 30 European issuers have completed live agent-executed transactions, buff.ly/mROXOxj

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 02/07/2026

Great overview of B2B Commerce: "Why B2B ecommerce development in Europe is more complex than B2C" 🔗 A single B2B order can involve multiple approvers, a custom price negotiated months ago, a credit account, and a purchase order number — none of which a standard checkout can handle buff.ly/b74Y5K6

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 01/07/2026

"CBP readies more stringent data requirements for postal imports" ⚠️ CBP issued an interim final rule requiring far more detailed data on U.S.-bound mail shipments valued at $2,500 or less 📦 Filers must now submit a merchandise description, full 10-digit Harmonized Tariff Schedule buff.ly/XcN3vzK

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 01/07/2026

"EU slaps €3 fee on cheap ecommerce parcels in blow to Shein, Temu, AliExpress" 📦 Europe imposed a €3 fee on low-value ecommerce imports from China that previously entered the EU duty-free 📊 Ecommerce parcels entering the EU under the exemption surged to 5.8B in 2025, buff.ly/AsjOZod

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 30/06/2026

"Agentic commerce: The future of B2B commerce" 🤖 Deloitte predicts the AI agent market could reach $35B by decade's end—or $45B if agents are strategically orchestrated and risks mitigated 📊 72% of suppliers say their sales processes are mostlyautomated, but only 47% of buyers agree buff.ly/pi2MrI4

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 29/06/2026

Massive growth potential still in India: "India Ecommerce Paths for Foreign Sellers" • 🌏 India is now the world's largest population at 1.46B — yet online retail sales were only ~$125B in 2025, vs. $1.1T in China and $1.2T in the U.S. — the gap is the opportunity buff.ly/aYgpKr5

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 28/06/2026

"The Future of B2B E-Commerce: Key Trends" 🛒 Millennials & Gen Z now make up 71% of B2B buyers up from 64% in 2022 and they expect frictionless self-service digital experiences, not sales reps ⚠️ 73% of B2B buyers prefer to purchase online, yet 85% report frustrations when doing so buff.ly/D8YikKE

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Paul do Forno 🛒 🇺🇸🇨🇦🇵🇹 @dofornop.bsky.social · 26/06/2026

"Chinese Door-to-Door Logistics Networks Grow in US to Counter Trade War" 🚚 Chinese logistics specialists are building end-to-end US distribution networks — factory to front door — designed to cut costs and minimize tariff exposure for Chinese merchants selling into America buff.ly/y1Jwxnv

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